If you give it a little thought, it starts to make sense why someone can so easily build a personal brand using nothing more than time, blood, sweat, tears, and social media.
The way that social media is designed makes it easy for your typical everyday user to be connected to exactly what and who they want to interact with.
You might think “Yeah, it works for a personal brand, but it works for big brands too.”.
Now that’s completely true; every brand has their place in the sea of social media, but nothing has flourished more than the, now overwhelming, personal brand market.
What Makes Social Media so Great for Personal Brands?
Like mentioned earlier, the very design, the very essence, of social media sets up an audience for anyone who wants to utilize it.
Every single person or company trying to build their brand has access to the same potential audience.
Simply tag your post with a popular hashtag, and you have suddenly reached an audience of potentially millions of people never before possible without the aid of social media.
This simple tool has allowed people who were previously unheard of to become somewhat of celebrities in their own right.
Comedians, makeup artists, photographers, writers, and people from many other niches have been able to amass followings of hundreds of thousands of people.
These individuals have created, through tireless effort, a beautiful brand that is now essentially self-perpetuating.
The connections made with their audience spread from within their audience to the audience that each one of their followers has, therefore, multiplying their popularity exponentially.
Another facet of social media beyond a mere audience to be tapped is the fact that members of that audience are popular influencers.
Social media makes it possible for influencers to connect with individuals who want to grow their personal brand and help them to make it popular quicker than ever. This leads us into our next section.
How Can a Personal Brand Make The Most of Social Media:
Now, we’ve firmly established that social media is the place for personal brands.
But does this mean that every personal brand will make it big?
Why is that? Well, to be blunt, some brands are just better than others.
What do I mean by that?
They treat their personal brand as professionally as large brands treat theirs.
There are ways to utilize social media more effectively. This means that promoting a personal brand on social media is just as complicated as any other kind of marketing technique.
That’s right — technique. Some techniques are good, and some are bad. So let’s go over a few ways that you can be more successful than your competitors on social media.
Pay Close Attention to Influencers in Your Niche
We mentioned earlier that influencers are of great benefit to each other as well as anyone else trying to build their brand.
Even large companies use influencers to extend their reach; this is no different for a personal brand. Search for and pay close attention to influencers in your niche.
Take a look at what they are doing right and what comments on their posts say about them. From this, you can find what you can do for your own brand.
Once you have properly studied the influencers in your niche, it’s time to reach out to them.
Connecting with other popular users and even collaborating with them can allow their audience to fall in love with you as well. Once you form a relationship with an influencer, take a look at their number of followers.
Every single one of them is someone who is apt to follow people like you, and who is more like you than you. Consider them as the ripest of all audiences to gather into your fold.
Keep Your Brand Consistent
It’s important that you keep your username, profile picture, and content recognizable across platforms.
This makes it easy for users who love you on Twitter to find you on Instagram.
Here are some things you can do to keep your brand consistent:
Develop a theme and stick with it.
For Instagram, this means keeping your photos organized in a way that when a user looks at the overview of your posts, they all look good next to each other.
This might not be entirely possible for every niche, but it’s more likely than not that you can apply this tip in some way or another to make your profile more attractive.
For other social media platforms like Twitter and Facebook, this relates more to the importance of keeping your content consistent.
If you’re a comedian, post comedy; if you’re a photographer, post photography.
If I followed someone to see funny or aesthetic content, do I really want them to suddenly fill my feed with their political views? No.
If I wanted that I would have followed a different account. It’s important to keep in mind.
Come up with a unique tagline.
An interesting tagline that can easily identify an account as uniquely you can really make your brand more consistent.
Think of a short blurb that comes from the soul of your brand, and attach it to each of your accounts in some way or another.
Use the same profile photo for all accounts.
This simple tip makes your account immediately identifiable in a long list of similar accounts.
Remember, social media is a big place; it’s important not to get lost.
Personal Brands Can be Extremely Successful on Social Media.
Not everyone in the world is cut out to create a popular personal brand, but that doesn’t mean you can’t do it.
If you’re determined, you can succeed where many others like you have also succeeded.
It’s important to rely on your audience and niche as a community.
Your personal community can grow your brand better than any other marketing tool, and it’s all for free.
Social media is essential for any personal brand.
Without it, they are sure to fail.