What to Look for When Searching for Your Ideal Brand


what to look for in a brand

You’ve worked hard to build a following. Whatever platform(s) you’re focused on, it doesn’t really matter.

The important part is reach.

Once you’ve got a significant sized and engaged audience, brands will pay you to promote them and their products.

Maybe you’ve already been approached to do sponsored content.

Whatever the case, here are some steps you can take that will help you in finding your ideal brand.

Step 1: Shop around

You own your niche, right? So you’re the one who knows which brands operate in your territory.

Make a list of them and do some research.

  • What does their current marketing look like?
  • Are they using other influencers for paid content?
  • Do you like what you see?

While you’re at it, do some Googling and search some of the keywords for your niche.

Are there any new companies on the right-hand column or with paid ads at the top of the search?

If so, they’re already paying to advertise online.

You can introduce them to the potential of influencer marketing!

Step 2: Know your competition

It’s easy to focus on your audience. But do you know the top competitors in your niche? If not, find out.

Just like you did with potential companies, research your competition. Be as methodical and rigorous as you can.

If you haven’t already, follow and like them. You can even reach out to them directly.

In general, when you’re working in the same niche, you’ll have lots in common, and lots of understanding.

Treat it as a business relationship. You want to learn as much as you can, and who better to learn from?

It’s up to you how much you reveal about yourself, but try to be as open as you can, in order to foster a trusting relationship.

Who knows, maybe you’ll be approaching them for a lucrative marketing deal in the near future?

what to look for in a brand

Step 3: Provide value

Just like you bring the value to your following, you need to know how you’ll bring value to the companies you work with.

Think of ideas for how you would incorporate their current marketing into your own image and brand.

You know your following. What would generate the biggest response?

Are there imaginative and unique ways to blend your targeted brand with your own?

Get creative, but be organized. You’ll be bringing value to yourself once you get some offers.

Step 4: Show that you’re prepared

You’ve identified your best prospective companies and come up with some interesting ideas for how you could help their marketing campaigns.

Now get into the details and find out the answers they’ll want to know:

  • How many followers do you have?
  • Page likes?
  • Posts?

Gather as much information as you can to show how large your total audience is, how engaged they are, as well as any segmentation that you’ve noticed.

Focus on and learn your niche.

Try to keep your content as focused as possible to drive up engagement and show how valuable your reach can be.

Take on the role of an influencer. Don’t be afraid to claim the title. Put it in your bio or your about page.

Again, be creative. You know what will resonate with your people and what won’t.

Step 5: Consider agencies

If this all seems like a lot of work, you’re right.

Finding the right match at the right time is equal parts luck and preparation.

There are a lot of options, depending on your niche, and it can be overwhelming.

Agencies already have relationships with companies and influencers, and they’re the experts at finding pairings that work.

An agency can go a long way in bridging the gap between where you are now, and where you want to go with monetizing your social influence.

In general, brands take the initiative because they’re the ones with the money.

But if you have a big following, there’s no reason you can’t take the first step.

Once you’ve understood the relationship, you should be more comfortable knowing what steps to take.

You’ll end up making money (sometimes a lot of it!), expanding your influence, and growing your audience all at the same time.

 

Share your comments below and let us know how these tactics have worked for you!

Angela Lopez