The Wrap Up from Coachella



The influence.co team headed to the desert in Indio, CA for Coachella weekend one. Eighteen influencers, with a combined reach over 20 million stayed on property at the influence.co and Sahara Ray Swim House. Events included a Friday night Pop-Up party with Blind Dragon, Saturday afternoon at the Bootsy Bellows Estate presented by Chevrolet, PACSUN, and H. Wood Group and an Easter Sunday Recovery Brunch to celebrate the launch of Katy Perry Footwear! Special thanks to all the amazing influencers who attended and all our partners.

Instagrammer Helen Owen had impeccable #festivalstyle and even matched the decor at the@kravestudios and @influenceco house party. Part of Friday night’s pop-up event with @theblinddragon.

Catch me matching the drapes ♦️🌵 @influenceco @kravestudios @theblinddragon

A post shared by Helen Owen (@helenowen) on

Model and Instagrammer Carmella Rose proves there is no better way to prep for Coachella than a pool party with all your besties. Hers include models; @charlottedalessio, @baskinchamp and  @bronteblampied_.

Girls on girls on girls @sahararayswim @influenceco @kravestudios

A post shared by Carmella Rose (@melwitharosee) on

Katy Perry was looking for some help launching her new shoe line, so we co-hosted a recovery brunch with her to help her out!

We can’t wait for next year!

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Julianna Vorhaus

Julianna is the Former Director of Influencers at influence.co. She’s an influencer marketing expert with over 6 years of experience working with brands, agencies and influencers. Julianna is passionate about the influencer marketing space and the authenticity it brings to digital advertising. She is a firm believer that relationships are at the heart of influencer marketing when done well and dedicates her time helping influencers and brands form long lasting relationships.