Tag: For Influencers (page 3 of 5)

How to make money on social media

How to Make Money on Social Media

January 31, 2018 / / Comments Off on How to Make Money on Social Media

According to the Global Digital Snapshot report by Global Web Index (GWI), as at January 2017, the total number of active social media users were 2.789 Billion. This was a 21% growth since January 2016.

This shows how social we are. The 2.7 Billion people represent a significant section of the world population with whom we can do business. And the good news is that this number is growing each day.

The social media platforms have introduced new ways through which their users can make money.

The latest sensation is influencer marketing. Social media influencers mostly refer to people who have a substantial following in the social media platforms including Instagram, Facebook, Twitter, Snapchat among others.

Influencers are the people who are holding everyone’s attention; they are actually the ones who are followed and watched by the other social media users. They are the beloved personalities and thought leaders in the social media platforms.

Social media engagement

Influencer marketing is based on the knowledge that social media influencers have a significant or authoritative effect on the behavior or opinion of their followers and thus may affect their purchase decision.

Consequently, businesses are making use of these personalities to influence their fans and followers on what to buy and when. The social influencers are repping products and promoting brands in an ingenious way all the while staying true and unique to their voice and story.

According to Linqia’s “The State of Influencer Marketing 2017” report, 86% of marketers used influencer marketing in 2016 and 94% of those who used influencer marketing believe that the tactic is effective.

Brands, big and small, are willing to pay in order to engage influencers and access their numerous followers and to have big promises of impressions. This guarantees them targeted exposure to the right consumer for their products.

One reason why brands have found influencer marketing a better channel than ordinary electronic ads in TV or radio is because consumers don’t want ads and cannot stand them anymore.

In fact, most modern consumers ignore ads; they skip them, ignore them or just let them run in the background as they turn their attention to their phones.

Additionally, a study by marketingland.com shows that 40 percent of desktop users and 22 percent of mobile consumers in the U.S. use blockers to remove ads from publishers’ websites.

Block ads

Therefore, it has become increasingly important for brands to incorporate their products, services, and offerings in the content that is being consumed.

In order to leverage on the opportunities presented by this new marketing approach, the influencers and the brands must engage only in the most beneficial partnerships. And that is where influence.co comes in.

Influence.co presents the social influence marketplace, so to speak. It’s the place where influencers, marketers, and brands meet. It is the largest platform for influencers to showcase their best work and for businesses and agencies to recruit influencers.

So what do we offer?

 

Influencers and Creators

Once you have created a profile with us, we provide you with tools to create a beautiful media kit which you can use to promote yourself by sharing through your social networks or emailing to businesses and agencies.

Further, we grant you access to our rich database of brands and agencies so that you can select and apply directly to the ones you would want to work with.

In addition, you are able to see who has viewed your profile and to follow up with the ones who might want to work with you.

The influence.co platform helps influencers to highlight their work by allowing them to advertise their posts about products and brands they have already worked with. It also allows them to feature press they have received.

Influence.co enables you to consolidate your social network information in one place such that you are able to promote your blog or website as well as summarize your YouTube channel in the same platform.

Moreover, influence.co provides influencers with a platform where businesses and brands can easily find and connect with them.

 

Businesses and digital agencies

Influence.co provides the following functionality to the businesses and digital agencies;

  • An extensive collection of influencers from all major social media platforms. The website has a comprehensive search facility to allow you to search for influencers based on several parameters including location, age, and follower counts.
  • Ability to analyze influencers to understand their engagements rates and previous collaborations. Moreover, there is a tool to compare your favorite influencers’ most vital statistics.
  • Ease of contacting influencers either individually or in bulk using a list.
  • Business pages. Create a page for your business and open applications and allow influencers to apply to you.

As a conclusion, influence.co is the best partner for businesses and influencers who want to excel in making modern using social media.

We have over 40,000 influencers and over 1,000 brands enrolled with us. Furthermore, we have reached over a billion people in over 65 countries.

Create your profile with influence.co today and start in join make a difference in your career or business.

How to become a fitness influencer

How to Become a Successful Fitness Influencer

January 24, 2018 / / Comments Off on How to Become a Successful Fitness Influencer

The fitness industry is worth trillions of dollars and for some successful influencers, the lucrative opportunities are endless.

Fitness influencers promote an active and healthy lifestyle by offering their followers advice and support, or just by being motivational figures to look up to.

Being a fitness influencer is not only about having the perfect body or well-chiseled abs, the message you put out and the people and brands that trust your expertise is also important for success.

If you have been hard at work as a fitness professional and want to be a social influencer, you must have a definitive voice and a passion for fitness, health, and wellness-related topics.

The below guide will help get you started on this amazing journey.

 

How to Become a Successful Fitness Influencer

To become an influencer in the fitness industry you must maintain a certain level of professionalism when running your social accounts and must work with brands to promote their products and services.

There are so many factors to consider, but below are 6 key considerations:

 

1. Choose a niche

You must choose a niche in the fitness industry.

Why do you need a niche?

To be an expert at anything, people need experience and some level of specialism.

If you are an expert at marathons, you would have run a few and will provide content that will be valuable to those who follow you.

Remember, to be successful, people will trust your content and the only way this can happen is if you add value to their lives.

Choosing a specialty as a fitness influencer is the easiest way to become an expert at what you do.

You can choose aerobics, yoga, body building, or simply provide information on your personal journey to becoming fit.

Once you’ve chosen a niche, keep posting regularly so that your audience will expect regular posts.

This will give you a chance to build credibility while testing your style.

The more content you post in your niche, the more people will start to see you as an authority.

As you get comfortable, your reputation will begin to grow and people will find you easily.

 

2. Find your tone

Now that you’ve chosen a niche, the next step is to decide how you want to get your message across to your followers.

You can come across as sympathetic, motivational, or even a tough nut.

Whatever works for your readers and followers is what you should aim for.

Fitness personalities are in the business of helping others be the best they can.

Your job is to help people push through their fitness difficulties, so your tone and mindset should communicate the right message to your readers.

Above all, you must help your followers achieve their goals.

Having a mindset of providing value, offering guidance and trusted support will go a long way in ensuring that brands and followers value your input.

 

tips for becoming a fitness influencer

 

3. Tell your story

When people visit your social profile for the first time, what do they think of you as a fitness influencer?

Do they get the whole story just by looking at your posts?

Your profile should naturally be a storyboard of your fitness life.

People will respond well because they can relate.

Your followers will appreciate your openness and willingness to give them a peek into your life.

It helps to show them that you are not just connecting with them to increase your numbers, but that there is a real human being behind the influencer account.

Sharing your story is also another way of promoting brands.

You can show pictures, videos and share stories of your real life experiences while including certain elements in the story that will help promote your brands.

For example, going on your account and saying “XYZ amino acid is great…” is not the trustworthy way to promote products.

Instead, try using a personal story like “before hitting the gym this morning, I took XYZ amino acids…”

Continue to tell your story irrespective of the brands that you promote and people will continue to trust that your opinions are independent of any promotional fees.

 

4. Engagement vs followers

As a fitness expert you must decide what kind of influencer you want to be.

Influencer marketing is not only for big names like the Kardashians, even with fewer numbers, you can still be a successful and reliable social force.

According to statistics, influencers with fewer followers have a higher rate of engagement than influencers with millions of followers.

Of course if you have 1 million followers you will earn 11 times more from brand sponsorship, but your engagement rate may suffer.

If you’re working on growing your numbers, you must maintain a competitive edge and ensure that your audience is engaged as your numbers grow.

Make sure your main appeal does not suffer.

 

5. Build your audience

Without an audience, you will not get any sponsorship.

So the first thing you must do is to build a follower base that will help you grow your credibility and income.

A great way to start is by contacting other influencers in your niche and building a rapport with them.

Show them support, share their content, mention them in your posts and network with them to gain visibility.

Your audience will grow when you market yourself effectively.

 how to be a fitness influencer

 

6. Use influence.co

You need to use innovative resources like influence.co to showcase yourself.

Brands are always looking to build new relationships, and influencers are all looking for sponsorship opportunities.

This is how the industry works!

Influence.co is a platform for influencers as well as brands.

It is a great place to show others the kind of work you have been doing, what you’re currently engaged in and what you are capable of bringing to the table.

It is also the easiest way to get brands to notice you, saving you a lot of time and effort that you will otherwise have spent marketing your services.

Becoming a successful fitness influencer my sound simple, but in reality it will require hard work and dedication.

But once you get started, influence.co will provide all the tools you need to grow your profile and business.

AMA with Rainier Jonn

January 20, 2018 / / Comments Off on AMA with Rainier Jonn

Influencers drive the influencer marketing industry. They have interesting stories about how they came to be influencers and why they choose to live their lives via social media.

Their first-hand experience working with brands and expertise in other areas is extremely valuable to other influencers. Our influencer AMA series is where top influencers share their stories, successes and learnings with their peers and aspiring influencers.

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— I always like to start by asking, how did The Dressed Chest come about? And how have you grown your following?

I liked creating outfits by mixing and matching patterns and colors since before I started my Instagram. Originally I would put my pictures onto my personal feed so that I could keep track of the things that I have already worn. It was at the insistence of my sister that I decided to put all of my outfits into their own IG. How I have grown my following is largely a mystery (even to me), but I think it has largely to do with hashtags and the consistency of my images.

— What was your first brand collaboration? How is it similar to, or different from partnerships you participate in now?

I think it was with an Australian knit tie company called Geezer. The vast majority of my pictures are of my chest, so I attract lots of brands that sell shirts and ties. This holds true now. I get partnership requests from larger companies now than before, but I try my best to work with brands that I like, regardless of size.

— I love to hear that! And speaking of brands you’ve worked with, what is the coolest brand you’ve partnered with?

Indochino was really cool to work with. The giveaway we did together brought in incredible engagement. It was also great to work with The Hill-Side and Todd Snyder. I was a big fan of these brands before I got into Instagram, so to be able to partner up with them was an honor for me.

— I’m dying know, who takes the photos of you and how long does it take to put together the look and get the right shot of it for Instagram?

I take all photos myself, using the rear-facing camera on my Galaxy S7 Edge. In most cases putting together the right look doesn’t take too much time for me, and neither does taking the photo (I take most of my shots right at my front door, literally on my way to the car to go to work). What is the most time-consuming for me is post-processing and coming up with a good caption. There are only so many puns you can make out of the words “blue” and “knit tie”, after all.

— I do love your captions, the puns always make me laugh. And speaking of writing, tell us about the Book “Read This if You Want to be Instagram Famous” and how you got involved.

The editor for the book reached out to me via email and asked me if I wanted to be a part of an upcoming book. Honestly I can’t say how he found my Instagram out (my email address is readily available on my IG feed, though how they reach my IG feed I’m not sure), but when I found out the person making the book was Henry Carroll, author of “Read This If You Want to Take Great Photographs”, I couldn’t say no.

— That’s really amazing and so cool to be a part of something like that. At a time when everyone is trying to be Insta-Famous, I’m curious to know what’s the biggest challenge you face as an influencer today?

As an Instagrammer it’s been tough getting a good feel for the new photos feed. Since the photos are no longer arranged by latest posted, I need to rethink what and when I post my shots. Also, finding a good balance between staying true to your style and the requirements from brands can be a challenge at times, depending on the brand. While I try my best to accommodate the needs of a brand, I’ve had to turn down many potential partnerships because their requirements didn’t align with what I do on my Instagram.

— Influencer Marketing seems to be changing everyday and the shifting algorithms from Instagram is just one example. Do you have any predictions for Influencer Marketing in 2017 and beyond?

I’m seeing lots of Influencers diversifying their social media reach to other platforms, such as YouTube and Snapchat. I’ve also seen Influencers becoming more engaged with their audience, interacting with them through live feeds. This helps make us more authentic, and less like a walking billboard. The more real and authentic we can make ourselves, the more our followers can trust us and the brands with which we partner.

— Thank you so much for taking the time to connect with us and be a part of our AMA series. It was so great to hear your thoughts and experiences!

AMA with Loki the Wolf Dog

January 12, 2018 / / Comments Off on AMA with Loki the Wolf Dog

Influencers drive the influencer marketing industry. They have interesting stories about how they came to be influencers and why they choose to live their lives via social media.

Their first-hand experience working with brands and expertise in other areas is extremely valuable to other influencers. Our influencer AMA series is where top influencers share their stories, successes and learnings with their peers and aspiring influencers.

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— Let’s start with something I think most influencers are curious about. How did you grow the following of Loki_the_wolfdog to over 1M?

The growth came from several outside articles across the web. In the fall of 2015, many different online sites like Buzzfeed, The Daily Mail, the Weather Channel, and others wrote articles about us, featuring our photos. That was totally out of our control, what was in our control was to keep things light and fun and to be free to think of silly fun photos like the hammock photos that we have taken. I try to focus on that and keep things internal rather than focusing on outward things like growth strategies.

— That is one of my favorite things about following you, the fun you have is apparent and it makes it fun to follow along. What was your first brand collaboration?

Hmm. I posted a shot for a T-shirt brand called Timber Threads in exchange for a T shirt years ago. I was stoked. It was fun. Maybe the first real partnership I had was with a small local dog food brand that we still represent today. The company is called IandLoveandYou. We just signed to be with them for another year.

— I love to hear about long term brand relationships, especially with brands that are such a natural fit. What are some of the biggest obstacles you face in creating sponsored content or in brand collaborations?

I would say trying to educate brands that see social media marketing through the same lens as traditional marketing. When people want something that looks like an ad with strong product imagery and copy in the caption. I’m not stoked to work with those folks and after a brief conversation I often move on.

— I couldn’t agree with you more and think that brands need to give more creative control to the influencers. Particularly when they are working with someone like you. Your photographs are stunning and one of the things that really sets you apart. How many hours per week do you spend on building photo content?

No idea. Including driving, hiking, editing, thinking of a copy, sometimes up to 90 hours a week.

— Wow, that’s a lot of hours and I think something many brands don’t realize when working with influencers. Getting the perfect shot takes time. Do you have any predictions for Influencer Marketing in 2017 and beyond?

I’m hopeful it will continue to grow as brands start to realize how blind the public has become to banner ads, billboards, commercials, print ads, etc. It’s fun to see folks who might not be active on social start to understand it. It’s up to the influencers to protect how commercial the collaborations get, I’m hopeful most will find the value in keeping it organic as possible.

— Thank you so much for taking the time to connect with us and share your insights! One last question, what is the most unique collaboration you’ve worked on?

I just finished up a weekend at the Long Beach Grand Prix. We partnered with a race sponsorship/scholarship program called Rising Star Racing. We brought light to the IndyCar team through social media. Loki was on the side of the the race car. Totally out of the norm for us, but I love getting outside the box. And thanks for the opportunity to chat!

Learn more about Kelly and Loki by visiting their influence.co profile.

AMA with Jessica of Cheat Day Eats

January 6, 2018 / / Comments Off on AMA with Jessica of Cheat Day Eats

Influencers drive the influencer marketing industry. They have interesting stories about how they came to be influencers and why they choose to live their lives via social media.

Their first-hand experience working with brands and expertise in other areas is extremely valuable to other influencers. Our influencer AMA series is where top influencers share their stories, successes and learnings with their peers and aspiring influencers.

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— Let’s start at the beginning. How did Cheat Day Eats come about? And how have you grown your following?

Two and a half years ago I started CheatDayEats as a hobby that allowed me to express my passion over what I was going to eat on my cheat day. I always loved photography and taking pictures of my food, so when I saw that there was a food community on Instagram, I knew I had to be part of it. My account picked up a lot of traction and I was excited to see people were curious about where I was eating next! Today, my account has evolved to be an extension of my life and I love sharing it with my audience. I have grown my following by staying true to myself and posting experiences, brands, and food that I want to share with my followers because I think they would love them too.

— What was your first brand collaboration? How is it similar to, or different from partnerships you participate in now?

My first brand collaboration was with Bai. Some level of creative control is what I prioritize highly throughout all the partnerships I’ve been part of. That’s something very important to me because it helps keep the bond between myself and my audience tight and authentic, which in return is part of the reason I have such strong engagement with my account and what helps my brand stick out.

As my account has evolved from just food and beverage postings and I now include more lifestyle and travel content, that’s where I would say the biggest differences are from my earlier campaigns.

— Speaking of food and beverage posting, what is the best meal you have eaten in New York?

This is probably one of the hardest questions that I get asked often. My favorite meal recently was 4 Charles Prime Rib. The burger, carbonara, prime rib, and ice cream sundae were all amazing!

It was also a very intimate and classy restaurant which was what I was looking for that evening since I had just gotten engaged earlier in the day!

— Congratulations! Now you have a honeymoon (and wedding!) to plan, tell us your favorite place to travel – both for the food and other experiences?

Italy! I have visited a few times and every time I go I fall in love again. The food there is so simple, yet remarkably stunning and delicious Even the complimentary bread and olive oil in the beginning blows me away. As far as the desserts go, I could eat gelato and Nutella every day and be the happiest girl in the world. When not hunting down my next food experience, I love to just enjoy strolling through the cobblestone roads and being part of all the great history and décor that Italy has to offer.

— You have partnered with a number of impressive brands like American Express, Budweiser and Shake Shack. What is the coolest brand you’ve partnered with and why?

The coolest brand I have partnered with is Cosmopolitan. Ever since I was a little girl and had ripped out pages from their magazine and put them on the walls and ceiling of my bedroom, it was always my favorite magazine. So naturally, I was nostalgic over the opportunity to work with them. I did an account takeover of their instagram to showcase the most indulgent foods in NYC and am proud to say that I’ve formed an ongoing relationship with the brand and continue to do collaborations with them. One of which was this article that they published earlier this year and featured me in.

— That is such a cool story! And I love to see traditional media cross over to work with influencers in such a cool and authentic way. I’m curious, do you have another job or are you a full time influencer? If you are a full time influencer, how long did it take to get to that point?

I have been a high school math teacher for the last 5 years. It is with great excitement that I announce I am leaving to be an influencer full time!! If you can’t feel my joy, I am jumping up and down. It is the biggest career move I have ever made but I am confident in myself and the brand I have built. This is my childhood dream to travel the world and experience great food and there is no way I can pass that up. I think this is just the beginning of influencer marketing and I think it will continue to grow and I am excited to be a part of it.

I couldn’t agree with you more that this is just the beginning for influencer marketing and the next few years are going to be very exciting. What’s the biggest challenge you and other influencers face today?

There are fake accounts that are saturating the market and diluting the perception of value of genuine engagement and real accounts.

— That is a really insightful and honest observation. Do you have any predictions for Influencer Marketing in 2017 and beyond?

I think Influencer Marketing will continue to expand overseas and pick up more steam in other countries and will continue to grow rapidly in USA. Advertisers are going to continue to see the value in marketing online through influencers and gradually shift their budgets from more traditional media outlets such as television, radio, and print ads.

— Thanks for being a part of our AMA series and sharing your thoughts and experiences with us!

Learn more about Jessica by visiting her influence.co profile.

AMA with Lauren Bath

December 22, 2017 / / Comments Off on AMA with Lauren Bath

Influencers drive the influencer marketing industry. They have interesting stories about how they came to be influencers and why they choose to live their lives via social media.

Their first-hand experience working with brands and expertise in other areas is extremely valuable to other influencers. Our influencer AMA series is where top influencers share their stories, successes and learnings with their peers and aspiring influencers.

===

— Tell us about your journey from chef to photographer.

I was a chef for 15 years, a career that I loved, when I started using Instagram as a hobby. Because I was working in a job that was relatively low pressure I finally had the time for a new interest and photography became that interest. I was instantly hooked on using the app and within a few months I had my first 5,000 followers.

From there I bought a camera and started to take my photography more seriously. I was still working as a chef throughout a period of massive growth on Instagram and was fortunate to grow from 5,000 followers to 200,000 followers during this time, within 18 months of first downloading the app. From here I made the decision to quit my job to dedicate more time to my photography and have the time to take the travel opportunities that were coming my way. The rest is history!

— That is an amazing and inspiring story and it’s truly impressive how quickly you experienced that growth! Tell us more about your photography philosophy and how you incorporate that when working with brands.

My entire photography philosophy comes down to the fact that I love to shoot my surroundings and I don’t like to limit myself to a niche, luckily that philosophy works incredibly well in the travel industry. I approach each job as an opportunity to capture a variety of subjects and to tell the story of my travels through a series of images, rather than a single image. Instagram is the perfect platform for me in that way.

— Your philosophy definitely pays off, your photographs are truly stunning. What are your favorite tools to use? Camera, accessories, editing software, etc.

Thank you! I’m using the Olympus OM-D E-M1 Mark II camera and a full range of professional lenses. I use Lee filters, a Gitzo tripod and an f-stop camera bag. All of my editing is done in Photoshop but I take roughly 3 minutes to edit a shot, all the hard work is done in camera.

— What was your first brand collaboration? In what way is that similar to what you’re doing now?

Like so many others my first opportunity was with Daniel Wellington watches. Haha. This was way, way back before anyone had heard of them. I must have been one of the first influencers to ever work with them, it was 2012. I was paid with a watch and I did a branded post.

My methods since then have changed a LOT! For a start I only work with tourism boards and a handful of travel related brands that are very closely aligned with my own brand. I also charge fair rates depending on the job; sponsored posts cost more than travel-based campaigns. I am very conscious of only posting content that is of value to my audience and creating the same work that I would create if this wasn’t my job.

— I love your commitment to quality content and staying authentic to your voice! What is the most unique campaign/ collaboration you’ve worked on?

I’ve worked on a lot of unique jobs but one of the most exciting was when I was the campaign manager for an Australian influencer campaign in Dubai. I hand picked 22 Australian Instagrammers to come on the trip plus facilitated a competition to select two winners to join us. With the gang of 24, plus me, we hit Dubai in a big way and to this day I think it’s still the biggest instagrammer campaign for a tourism board in the world.

— Wow, that sounds amazing! Tell us about some of the biggest obstacles you face in creating sponsored content or in brand collaborations?

Definitely educating the client on what works and what doesn’t work. There’s too many brands trying to use influencers as an advertising platform without taking into account the fact that they know their own audience better than anyone else. I flatly refuse work for a variety of reasons on a daily basis. A big piece of advice for anyone looking to work with influencers is to take the time to listen to them and respect their creative judgement.

— I really could not agree with you more and I am constantly advocating that marketers should bring influencers into the creative process and let them help to create the campaigns. Let’s switch gears a little bit. You started a conference! Tell us about how you decided on that undertaking and what it’s been like so far.

I’ve actually started TWO conferences! The initial idea came from Georgia Rickard; she came to me and said “We should start a conference where a travel writer, a travel instagrammer and a travel blogger get together to teach other people how to get paid to travel.” I thought it was a great idea and suggested Elizabeth Carlson as our blogger and the Travel Bootcamp was born! Each of us are so successful in our respective industries and so passionate about protecting these industries that we looked at it as an opportunity to help mold the next generation of travel influencers and writers.

From here the obvious next step was to branch out into industry and teach them the best practices on how to work with people like us; how to choose influencers, how to write new media itineraries, how to combine new and traditional media in the best ways possible and many more of the questions we are asked by clients regularly. The new event debuts in September and is called the “Modern Travel Media Summit” and we have secured TravMedia as our major sponsor.

On both sides of the table we want to help others, help strengthen the industry and give both aspiring influencers and brands a platform to learn and share.

— That is wonderful to hear, I think we are in a unique position to help shape how the industry will evolve and I love to see trailblazers like you getting involved! Now for one last question and I am really intrigued to hear your answer. Do you have any predictions for Influencer Marketing in 2017 and beyond?

As traditional marketing and advertising continue to change I predict seeing more interest in influencer marketing but I think this will reach a tipping point as brands start to realize the importance of choosing the right influencers and doing their due diligence in recruiting people that are truly influential.

In the coming years I also expect to see an increase in the amount of brands dedicating resources to detecting when a potential influencer has cheated. I predict that these people will be held accountable if they have grown their accounts using unfair methods, for example buying likes and followers and enlisting pod mentality to increase their engagement. These numbers contribute nothing to the campaigns they are hired to work on and I believe fraud cases will eventually ensue in court.

Influencer marketing will only remain a viable marketing option if influencers maintain professionalism and integrity in their endeavors.

— Very insightful! Thank you again so much for taking the time to share your story and thoughts with us!

Learn more about Lauren by visiting her influence.co profile.

The Top Mistakes You’re Making in Influencer Marketing

October 31, 2017 / / Comments Off on The Top Mistakes You’re Making in Influencer Marketing

Influencer marketing is becoming more common than ever in the online marketing sphere.

Almost three-quarters of all marketers have spent some of their budgets on reaching out to and working with social media influencers and digital content creators.

And that’s no surprise!

It’s been estimated that utilizing the power of influencers can bring eleven times the average ROI that’s produced by using traditional marketing methods.

The way of the past is using flyers and other physical marketing methods to bring more customers to your business.

If your marketing team isn’t focusing most of their efforts on digital marketing (including social media marketing), then that’s something to change.

However, even if you have made the switch to working with influencers, your marketing team might be making a few common mistakes that are lessening your potential marketing impact.

The Top Mistakes You’re Making in Influencer Marketing

Keep reading to learn about these mistakes and learn more about why your influencer marketing matters!

Focusing too much on the product and too little on the experience

Whenever a business starts out with a new influencer branding strategy for the first time, they might think that it’s all about getting their product in front of more eyes.

And yes, your end goal might be to sell more of your products and make a more substantial profit (as it should be!).

However, there’s so much more than just your product when you’re working with influencers.

One of the first mistakes that companies make is putting influencers in a box when it comes to their product or products.

Make sure to give your influencers enough space to be creative and let their own experiences shine through their content.

Their personality might be a bit different from your overall branding campaign, and that’s entirely OK!

Having the wrong expectations based on sheer follower numbers

Many marketers will go through various influencers and merely choose those influencers for their campaign who have the most significant followers on Instagram or Twitter.

In today’s social media world, it’s entirely possible for someone to have 100K followers on Instagram, but in reality, a majority of those “followers’’ were bought online.

That’s why it is crucial for influencer marketers to do further research into these numbers and look at engagement on content, rather than just follower numbers.

If an influencer has 100K followers, but only receives around 1K comments and likes per photo, then that’s a red flag.

Setting short deadlines for influencers to submit content

Many marketers don’t think hard enough about the content creation process when working with influencers.

They believe that you can just get influencers on board with a campaign that works overnight.

Content creators need enough time to do their work correctly.

When you give influencers enough time to work, the content they create will be even more stunning than it would have been if you had rushed them.

Not knowing how to measure success in campaigns

What do you think is the best method to use when you measure the success in influencer campaigns?

How do you know when things have gone well? Could they have been a bit better?

This is a big mistake that many marketers make after influencer campaigns – they didn’t set up proper measurements of success for their campaigns ahead of time.

One of the best ways to measure success is to have your influencers send over their “insights’’ for their content after posting.

These insights (like Instagram Insights or Google Analytics) will show you exactly how many people were reached by the content and whether they followed through on the action steps or not.

Of course, you will also be able to check out your product sales and see if there are any visible differences over the months after your influencer marketing campaign.

Not learning the latest influencer marketing strategies and using them

So many marketers have forgotten that education is one of the most critical parts of the process.

Without keeping up with the latest trends in digital marketing and influencer marketing, marketing teams are not going to be prepared to keep up with the tide.

This is because this new field of marketing is changing faster than ever before.

Social media networks are always coming up with new features and ways for content creators to do their work.

New trends are popping up that everyone goes crazy over.

Without knowing about these latest updates and trends, your marketing team can’t be as efficient as they could be.

Failing to take the time to research influencers before speaking with them.

As mentioned in prior points, many marketers just look at follower numbers when choosing their influencers for their next campaign.

Not researching influencers properly before emailing them is one of the biggest mistakes that are made in this field.

Your marketing team should be going through an influencer’s content, checking out what their engagement looks like, what brands they have worked in the past, what they have been doing lately, and how they engage with their audience.

This will give you the best idea of how to approach influencers with your proposal and increase the chance that they will hop on board.

Being reluctant to adequately compensate creators.

Looking at your marketing budget, you might be wondering how much money you should be spending on content creators.

Your influencer campaigns are super important for your company, but you might be wary to pay tons of money to influencers.

This is the wrong mindset to have.

Digital content creators and influencers are just like anybody else in the world – they want to earn money according to the work that they do.

Contrary to popular opinion, digital influencers put a lot of work and investment into their content.

When you properly compensate influencers based on their rate and what content they’re producing, then you will not only get better content for your business, but you’ll gain loyalty from these influencers for future campaigns.

Not putting enough trust into influencers and their content creation skills.

Lastly, many marketers just don’t trust influencers.

Many still see them as young kids with a simple hobby of taking photos, streaming videos or putting up fun things on Twitter.

However, today’s influencers are business people.

They are creating content because they love the work that they do and no matter their age, are going to be professional when doing it.

Bottom Line

If you put trust in your influencers, you are going to have a much easier time generating great content and bringing more customers to buy your products.

If you’ve noticed that you or your marketing team are making these top mistakes in influencer marketing, then it’s time to take charge and change things for the better.

Why Creating a Profile on Influence.co can Lead to More Opportunities

October 31, 2017 / / Comments Off on Why Creating a Profile on Influence.co can Lead to More Opportunities

A reliable way to amplify your marketing campaigns is by carefully choosing an influencer.

The right micro-influencer helps a brand reach a specific audience that would otherwise be inaccessible.

This is where influence.co comes in handy.

Our state-of-the-art technological platform connects you to more than 500 marketers and gives you an audience with 100,000 highly-ranked influencers.

Additionally, there are more than 10,000 campaigns carried out so far.

The only way to access all these fantastic offers is by creating a profile on influence.co.

In this brief but detailed article, we are going to look at why creating a profile on influence.co can give you more opportunities.

More opportunities

This is where all the top brands come to find the best influencers on a global scale.

It serves both parties: the influencers, and the people who are in desperate need of them.

The objective of this revolutionary platform is to consistently expand their toolset to make social influencing convenient for both clients and influencers.

Why will you get more opportunities by having an influence.co account? Pretty simple!

Influence.co enables both entrepreneur and brands to showcase their work and connect

If you have taken the time to build a loyal fan base on social media, you can take advantage of this become an influencer.

A great way to access the brands and products that are willing to work with you is by showing your work to them.

What are most brands and products looking for?

A person with great engagement rates in their target audiences.

The quintessential influencer has spent time and effort building networks.

By creating a profile on influence.co you are essentially advertising what you can offer to parties that are interested.

It’s like a virtual way for influencer to publicly advertise their personal brands.

Some of the information showcased on influence.co includes:

  • Showcase your posts about brands and products.
  • Show off the people you have worked with before.
  • Showcase any press you have received for your efforts.

Apart from showcasing what you have to offer, this technological platform is also the best place to locate your social network information so that brands can start following you.

This is also a great place to highlight your website or blog.

Most traditional marketing techniques are focused on broadcasting a message to consumers, and this failed.

A consumer does not rely on the business for information; they want a source of information they can trust.

An influencer acts as a compelling voice to reach consumers who respect their opinion.

When such people like, comment or dislike anything online, you can be guaranteed that consumers are watching.

Through influence.co you will discover the best influencers, contact them, come up with an effective influencer branding strategy and implement it flawlessly.

This is your brand solution to break through the online noise and clutter; sign up today and set up a profile.

Do you believe that you are an influencer struggling to be found?

Sometimes after doing all the hard work to build a loyal fan base, you are unable to access the influencer branding opportunities that can help you monetize your social media efforts.

Once you have a profile at influence.co, you are quickly discoverable to brands that are looking to engage in influence marketing.

All you have to do is create a memorable, informative and engaging profile that appeals to potential clients.

You can see who viewed your profile

Sometimes what holds an influencer back is not knowing how to streamline their efforts in a way that appeals to potential clients.

Sometimes the issue is presenting your personal brand in a way that appeals to potential clients.

On influence.co you can see who viewed your profile.

If someone viewed your profile and did not ask for your services, take the time to ascertain who they end up working with and see what they have that you lack.

Reliable way to keep tabs on your competitors

The competition to have a loyal following is aggressive and only the best land branding projects with well-paying clients.

On this technological platform, you have access to influencer cases studies that have worked well.

This way you know the prevailing trends that are making waves in the social media marketing platform.

Your competition is the best source of information.

Master the strengths of your competitors and work to exploit their weaknesses.

This is guaranteed to make your personal social media brand the most appealing to potential clients.

Access to different influencer marketing campaigns helps you learn how to do it right.

It also gives you brilliant ideas that will make any campaign you engage in successful.

This gives you access to more opportunities because you can learn how you can streamline your social media efforts to make your brand stand out.

Once you are a highly ranked, have a loyal fan base that respects your voice and follows your recommendation, the opportunities are endless.

Bottom-line

Influence.co is specifically designed to cater to the needs of both brands and influencers who are enthusiastic to take an active role in influencer marketing.

It avails lucrative opportunities for influencers to earn money and also helps brands reach out to the world’s best influencers who can help them boost brand awareness.

The best thing about this technological platform is that it is not only free but also user-friendly and convenient even for beginners who are new to influencer marketing.

Why waste any more time?!

Sign up today, create a profile and be ready to take advantage of all the opportunities!

What is Influencer Marketing and Why Does it Matter

October 31, 2017 / / Comments Off on What is Influencer Marketing and Why Does it Matter

A new dawn has risen. The days of traditional marketing are almost over. A recent study conducted by Adobe revealed that conventional advertising isn’t working as it used to.

The shocking results showed that only 8% of people are receptive to online ads, 26% consider print ads and only 22% respond to TV ads (source).

There is a new trend in marketing, and unlike others, it is not passing. Influencer marketing is a contemporary manifestation of the most reliable and profitable form of advertising.

If executed correctly, it can have unmatched sales and produce unrivaled ROI for advertising budgets.

This must get you wondering,

What is influencer marketing?

Influencer marketing is a form of marketing that uses leaders in a specific marketplace to relay your brand’s message to the market.

Instead of promoting your product to a large audience directly, you would use an influencer to get the word out on your behalf.

By looking at these two terms separately, we can get a better grasp of what this philosophy is all about.

Influence is the ability to affect the character, behavior or development of a person, thing or the effect.

Marketing as we know it is the act of promoting goods and services with the aim to make a sale.

Although influencer marketing is currently trending, it is not a new concept.

In fact, it is a combination of old and modern marketing tools. Celebrities, leaders, and athletes were the influencers in their respective fields, and brands would partner with them to promote their products and services.

Today influencers don’t necessarily have to be celebrities or superstars.

They can be anywhere, and they can be anyone who commands a large following on social media or the web.

Every industry has its influencers; you just need to research and identify these people who engage in high-impact conversations with the customers in your industry.

The success of influencer marketing as an authority today is owed to the role of social media in the world today.

In fact, social media and content marketing are essential components of this modern form of marketing.

Anyone with access to the internet can share their content and opinion, and the ones who do it best capture the biggest audiences – thereby becoming influencers.

Influencers in any industry either excel in their social following, engagement or content creation.

Sometimes, they even combine all these aspects. These are the people brands are scrambling to join forces.

Influencer marketing isn’t just centered on social media or content creation. It combines the power of trust and authenticity that can only emanate from word-of-mouth advertising.

Brands, both big and small are allocating considerable resources to fund influencer marketing programs.

Although the power of consumer recommendation and endorsement has always been valued, it was impossible to measure until the arrival of influencer marketing platforms.

Today, boutique agencies and software have joined the party to offer influencer marketing services. Should you devote some of your business’ resources towards influencer marketing?

Absolutely! And if done right, it could single-handedly boost your business into new heights of growth.

 

Why Does Influencer Marketing Matter?

There is one thing that influencers have that most brands don’t. It is called trust.

Marketing budgets are set aside to drive traffic, create awareness, and increase sales.

Although we can’t utterly rule out the importance of traditional marketing campaigns, influencer marketing is by far a more efficient approach and here’s why.

More cost effective

Majority of the influencers base their charges on following, content creation and engagement.

You can tailor a campaign to your level of detail and still pay less than you may pay for in the near future.

Influencers can create content

Most influencers have the knack to create a social strategy, video content, and photography among others.

By hiring an influencer, you get access to their audience and their content as well.

No Ad-blockers

Do you use an ad-blocking software? Well, surveys indicate that 63% of millennials utilize an ad-blocking software online.

Posts on social media are immune to the wrath of this software which means that your brand’s message will reach every target consumer including the most diligent ad-blocker.

It’s an Arbitrage

Arbitrage is when you have something selling for less than its worth.

Influencers are plenty, but there are very few brands who’ve invested in influencer campaigns.

Apparently, the ones who’ve invested in the service are paying less.

It is Measurable

Conventional advertising is comparable to a shot in the dark.

For influencer marketing, every view, like, share, click, pageview and visit can be quantified and monitored.

In a nutshell, the world of social media influencers and blogging is still new.

Therefore, it poses several opportunities and challenges as well.

There is still more to learn, but as an entrepreneur looking to expand their brand, it is always advisable to stay on top of the latest trends in the online marketing world.

What is a Brand Ambassador and What do They Do?

October 31, 2017 / / Comments Off on What is a Brand Ambassador and What do They Do?

One of the most vital aspects of successful brands is visibility.

Reaching out to the target prospect is the only way to get your products and services across to them.

In recent times, the ways with which to reach the client have changed drastically.

What worked just a decade ago doesn’t have the same impact anymore.

Avenues such as TV commercials, radio and full-page spreads in magazines no longer work like they used to.

Marketers have had to come to terms with the fact it is a
different ball game.

Unidirectional communication no longer brings back the numbers you expected a while back.

The new way of getting through to customers involves using brand ambassadors.

Think of your own purchasing habits and see how many instances you have bought an item because someone recommended it or a
friend spoke about their good experience.

These are brand ambassadors who can influence conversions through the simple, effective yet often overlooked word-of-mouth.

What does a brand ambassador do?

A good brand ambassador embodies the brand they are pushing in every way. Their role is to give the brand visibility, mostly for a specific, targeted market.

A company seeking to launch a product they are not known for can gain traction in the market by assigning brand ambassadors who appeal to the specific audience.

It is one of the ways that sport wear companies have made seamless transitions into urban wear. A brand ambassador can inject a new lease of life into a company’s name.

Some of the best-known brand ambassadors are celebrities and high profile personalities.

There is another breed of brand advocates who are emerging.

Social media personalities such as Youtubers and Instagrammers as well as bloggers are also achieving the same marketing goals for product advertisement campaigns.

Social media brand ambassadors are the new crop of influencer marketers who are proving to be a valuable addition to the progressive marketing strategy.

In an ever-changing landscape where new trends are always competing to catch on, the social media brand ambassador (SMBA) helps a company stay visible on Facebook, LinkedIn, Twitter and other online platforms.

What do the statistics say about using brand ambassadors?

· The lifetime value of a referral client is 16% higher than that of other customers

Digital channels have made things a bit easier for the brand ambassadors that millennials will respond to.

Word-of-mouth marketing is much simpler when you can talk to hundreds of social media friends about your purchase.

This information is shared in a chain and in the win-win fashion too.

This means that brands can expect improved customer satisfaction, higher conversion rates, lower churn rates and better customer engagement.

· 68% of consumers trust opinions from other buyers and users of a product

This number has gone up 7 points since 2007, which means that influencer marketing is working much better than anticipated.

Most consumers surveyed confess that they trust the product information they receive online.

· 43% of social media users have made purchases after encountering the product on their social media feeds

A lot of sharing and ‘favoriting’ goes on in social media, be it Pinterest, Facebook or Twitter.

A good number of users actually move forward and buy the product after sharing or liking it on social media.

For most consumers, the purchases take place in a week after sharing or liking on social media.

· Millennials and Baby Boomers agree that word-of-mouth does influence purchases

Purchasing decisions about items such as concert tickets, used items, clothes and accessories and even big-ticket items such as electronics are heavily influenced by word-of-mouth according to these two generations of consumers.

With all this information, it seems the logical thing that companies would maximize the use of brand ambassadors in their marketing plan.

However, the sad truth is that while 83% of consumers satisfied with a product are willing to refer, in reality only 29% actually do.

To capitalize on all the traffic and conversions they are missing out on, companies need to take a different approach when it comes to brand ambassadors.

Aside from using well-known figures and professionals to push brands, companies can take advantage of the new type of marketing influencers.

Existing customers and social media personalities are the best brand ambassadors to talk on behalf of the company; they are not dull or predictable, which cannot be said of the typical TV advert.

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