In a survey conducted by Hashoff, 87.1% of influencers voted Instagram as their preferred choice for campaigns in 2018.
The staggering number speaks to the effectiveness of Instagram as an influencer platform.
Most influencers use Instagram, but the question they need to be asking is whether or not they should be using a business account.
Personal accounts have their own merits, but they will only get you so far.
If you’re serious about the impact you want to have as an influencer, consider making the switch to a business account.
To help you decide, we’ve compiled this list of reasons you should do so:
After converting to a business account, the first thing you’ll notice is access to important analytics via the Insights option.
You can view key metrics like impressions, reach, clicks to your website, and profile views directly on the app.
In addition to the overall statistics, you can even check details about individual posts you’ve shared.
But you’ll only be able to view details of the posts after making the switch to a business account.
You can also view follower information, including a breakdown of their genders, age ranges, locations, and when they are active.
With this treasure trove of information at your fingertips, you can derive actionable insights.
Data analytics are the key to optimizing your Instagram strategy so that you can improve your engagement and reach.
Instagram advertising is a good way for you to grow your following, boost brand visibility, and generate leads.
And having an Instagram business account makes it easier to create and promote ads.
All you need to do is click on a post and select the “Promote” option.
You can add a call-to-action button, choose a particular demographic to target, a budget, and the ad’s duration.
Having a business profile also increases the chances of your promotional post turning up in people’s feeds.
And you don’t need to invest a lot to get more out of your ads.
All it takes is a better understanding of your target audience.
And access to insights helps you understand your target audience better.
3. First Contact
Prior to Instagram business accounts, followers could only engage with businesses by clicking on the website link in their profiles.
You could only hope that they would take the time to look up your contact details on the website.
But business profiles have changed all that.
You can now provide a direct link to your contact information on your profile page.
80% of Instagram users follow at least one brand on the platform.
That leaves you with a very big potential audience.
You want to tap into those vast reserves by making it easier for them to get in touch with you.
With the “Contact” option available on business profiles, you can invite users to connect with you to learn more about you.
If the purpose of your Instagram account is to support your business, then it should identify as one.
As it is with most social media platforms, there’s no clarity on how Instagram’s ranking algorithm works.
But one thing can be said for certain – business profiles tend to rank higher and are more likely to show up in a feed.
More importantly, the simplest way to use Instagram to support your business is to let people know you are one.
By switching to a business account, you tell people you’re looking to sell your services and how they can contact you if they are interested.
How to Switch to a Business Account
To check if you’re eligible for a business account open your profile in the app.
Upon opening your profile, if you get a message asking you to switch to a business profile, it means you’re eligible for it.
Click on “Learn More” if you’re interested, otherwise you can opt to click on “I’m not a business” and the pop-up should go away.
If, however, you want to make the switch you can do so by following the steps listed below:
1.Go to the options page of your Account.
2.Near the bottom of the options page under, you’ll notice the option to switch to a Business Profile.
3.Go through all of the information of the features you will now have access to with a business account.
4.Assuming you already have a business page on Facebook, connect your Instagram account to said page. This is crucial as Instagram get its billing information from here.
5.If it isn’t already configured on your Facebook page, key in your business information like address, contact number, and email.
And that’s that.
You’re good to go and explore your new business profile.
If at any point, you want to switch back to a personal account, it’s pretty straight-forward too.
You’ll find the option to switch back in the Business Settings section on the options page.
As an Instagram influencer, higher engagements and impressions are your bread and butter.
Switching to a business profile will make that job, especially the analytics of it, a whole lot easier for you.
And it’s recommended that you do.
We hope this article was able to address any questions or concerns you might have had about it.
But if you’d still like to learn more about Instagram business accounts, you can always use Influence.co to interact with other influencers and ask them about it.