Tag: For Influencers (page 1 of 5)

How To Apply To Brands

There are so many great campaigns published everyday on influence.co, and we want all of the influencers in our community to get the most out of these opportunities with amazing brands. Brands are having to go through dozens of applications with most campaigns, so it’s up to influencers to do whatever they can to stand out among the rest.

Beyond that, brands report low quality applications to us, and an influencer’s ability to reply to brands will based on the ongoing quality of applications. With all that said, here’s a checklist you can use to make sure you’re always submitting a quality application that will not only get you noticed, but will ensure that you continue to have the ability to apply to all the campaigns you want.

  1. Read the campaign brief – This may seem obvious, but sometimes brands ask for specific things in your application, so reading the description and requirements of the campaign before you apply will ensure that you’re not skipped over.
  2. Submit a unique application – It may be tempting to copy and paste the same canned response to your applications over and over again, but this comes across as spammy and insincere. Talking about why you want to work with that particular brand, sharing insights about your previous work that may be relevant to that particular brand, and being thoughtful about your response will be better off for you as an applicant.
  3. Link to past work – While brands can easily click into your profile to see your past work, it’s always a good idea to include any links to photos, content you’ve created, press you’ve garnered, etc. when submitting your application. Showing off your work is essential in starting a working relationship with brands.

To help clarify, here is an example of a bad application:

Clearly, the application above lacks any substance. There’s nothing specific about why this person is applying to work with this brand, there are no links to past work or press clippings, and it comes across as insincere.

Now, here’s an example of a good application:

It only takes a little bit of time and effort to make sure you’re submitting a thoughtful and high quality campaign, and it’ll be well worth it in the end.

Influence.co Community Posting Guidelines

Influence.co is a global community for influencers, businesses, and industry leaders to encourage professional development and connect and collaborate with like-minded people both online and offline. We encourage all types of people to use the power of this community to elevate their careers and become better at influencer marketing, and we believe an open forum will only embolden this.

That said, being a diverse community of people from all backgrounds, it’s important that we cultivate a respectful, encouraging environment. For that reason, the following behaviors will not be tolerated in the influence.co community:

  • Hate speech
  • Harassment
  • Racism and xenophobia
  • Sexism
  • Homophobia and transphobia
  • Inciting or encouraging violence
  • Promoting illegal activity

We are not interested in non-authentic methods of building an audience such as follow for follows, shout for shout, comment pods, etc. Any posts or comments that encourage this type of activity are strictly prohibited. Self-promotion is also not allowed. We want our members to create value in our community, and these kinds of posts take away from that mission. Spammy behavior such as promoting the sale and/or purchase of fake followers, sharing affiliate marketing links, buying, selling or trading items, and link dropping on posts are also not allowed.

The Influence.co Community Team will delete any posts that do not adhere to these guidelines. Additionally, if a user repeatedly violates this policy, the Influence.co Community Team reserves the right to remove their ability to post and, in extreme cases, remove them from the site altogether.

We value each and every one of our community members, and we encourage all questions, comments, and feedback to help us improve your experience. We hope that all of our members will engage in valuable and encouraging discussions with one another, and we just ask that you keep these positive values in mind when posting and commenting:

  • Remain polite
  • Respect other people’s opinions
  • Stay on topic
  • Treat each other with kindness
  • Be transparent and honest

Together, by adhering to these guidelines, all community members can help each other find their influence.

Ways The Government Has Quietly Become Interested In Social Media Usage

A few weeks ago, Senator Josh Hawley from Missouri introduced a new bill entirely devoted to curbing social media addiction. The bill, nicknamed the SMART Act, or the Social Media Addiction Reduction Technology Act, aims to regulate and prohibit common practices that affect almost any and every mobile phone user who engages with social media apps.

Firstly, Hawley’s bill wants to eliminate the “infinite scroll” feature on apps, which would require users to manually refresh their feeds if they want to consume more content. Additionally, each app would include a pre-set 30-minute daily limit, popping up to remind users when they’ve reached said limit. Users can manually adjust the time themselves, but it will reset back to 30 minutes every month. 

These proposed changes primarily affect apps like Facebook, Instagram, and Twitter, but rules aren’t restricted simply to them. For YouTube, once you’ve finished watching one video, another video will not automatically start. On Snapchat, so-called “Snapstreaks” will be eliminated as they encourage and promote users to come back to the app every day to keep their streak up.

A similar bill that was proposed in June of this year, dubbed the Ending Support for Internet Censorship Act, requires platforms like Facebook, Twitter, and YouTube to “prove they are ‘politically neutral’ or face liability for their users’ content,” according to NBC News

In July, the FBI announced they’d be looking for a “Social Media Alerting Subscription,” or a type of A.I. tool that could comb through the posts and content on Facebook, Instagram, Twitter, YouTube, and others, to help determine if an individual could potentially be a threat to national security. Reason Magazine was quick to call the idea “like a meme-illiterate Facebook-stalking precog from Minority Report.”

Regardless of one’s politics, the growing involvement of the government’s interest in policing social media is noteworthy. It’s not uncommon for average people to remark that we all spend too much time looking at our phones, or think that people who only post selfies are narcissists despite the fact that one recent study found absolutely no link between a selfie-filled account and narcissism. CNN reports that a study that involved 10,000 UK-based children between the ages of 13 and 16 concluded that teen girls are the most negatively affected by social media consumption, so it’s not untrue to think that mental health is affected by online activity.

But should measures to curb online experiences become a government-related issue? Steve Krakauer at NBC News is quick to point out that the SMART Act makes no distinction between how adults and children engage with social media, and allowing the government such control could mean sacrificing free speech online. According to Axios, companies like Facebook are similarly attempting to regulate how their platform is being used – specifically targeting “manipulated media – everything from sophisticated AI-enabled video or audio deepfakes.”

So, what does it mean that both the government and big tech companies aim to control the average internet users’ online habits? Although many of us would agree that social media apps can greatly affect someone’s mental health, do we think these attempts at creating policy are the best bet we have? Should social media be regulated at all, even in the face of rampant bullying and even more serious hate groups spreading like wildfire? One thing is for certain: all the ways we experience social media are currently under a microscope and that can’t be ignored – and yes, they will impact influencers.

Why Successful Influencer Marketing Means Focusing On Social Videos

We recently discussed in a previous Influence.co blog post that influencers can make more money creating videos for brands as opposed to simple social posts. But now, studies show there’s a greater incentive for creators to stick to video – and it has everything to do with the changing social media audience. 

We all know about the latest algorithm change from Facebook, which was announced earlier this year. Essentially, Facebook aims to reward three-minute videos that can capture a viewer’s attention for at least one minute straight. If videos garner repeat viewings, that content creator will certainly reap even more rewards as the reach for that video becomes larger and larger.

GlobalWebIndex recently reported that 60% of all internet users watch videos on social media – including live streams or social videos that pop up in their feeds. This statistic seems par for the course – but it’s upon learning who exactly is watching said video content that things get interesting. In this report, the numbers reveal that 72% of the social media audience consists of people in the age group 16 to 24 years old. So, overwhelming, the vast majority of people consuming video content were born between 1995 and 2003. 

Digital Information World believes these numbers are slightly skewed because younger generations spend more time online and understand technology a bit more than those born before them. The “older” audience will eventually catch up and level out, but for now – these numbers are significant when considering how to create content. This young age group – along with those aged 25 to 34 – also have the highest number of social media accounts compared to any other demographic. With an average of just over nine accounts online, young people are most likely going to be watching videos across all of them. They are consuming the most content in more spaces online, so why not consider making content exclusively for them?

Influencers would be interested to know that, according to the GlobalWebIndex report, 40% of internet users follow brands they like and actually use, while 25% of users follow a brand because they intend to purchase from them in the future. Digital Information World remarks that these statistics prove that “influencing people via is easier if the target is more towards entertaining them rather than selling them with visible ideas.” The emphasis on entertainment feels so important knowing the social audience is young; instead of being inundated with information at every turn, young people value influencers telling them something through performance. And what better way to perform than through videos?

While it requires a bit more of an investment compared to writing social text posts, social video creation currently and will continue to hold so much value in the influencer marketing sphere. Remembering to focus on the audience first can shed light on not only what that audience would like to hear from an influencer, but how they’d like to hear it. Finding the sweet spot between successfully developing branded content for an employer and the audience meant to consume it should be the first priority of any influencer. After all, the numbers prove it.

What Influencer Marketing Studies Reveal About Creator Pay Gaps And Lack Of Diversity

Studies on influencer marketing have seem to hit an all-time high in 2019 as more and more brands and advertisers have begun to embrace the social trend. The Association of National Advertisers reported last year that 75% of ad companies employ influencers – but what exactly are the demographics of the most successful ones?

According to ZDNet, several studies were recently performed on influencer pricing according to platform, gender, and industry after surveying 2,500 social influencers – and the results are pretty illuminating. Namely, brands must be willing to pay top dollar for YouTube-based campaigns, or take the cheapest route with a Facebook post-based campaign. Instagram posts can range anywhere from $100 per post for nano-influencers (or those with less than 5,000 followers) up to just over $2,000 for celebrity influencers with over half a million followers. 

Most interestingly, regardless of platform, a significant pay gap exists between male and female influencers – particularly on YouTube. Despite the fact that women make up more than 75% of the industry, men reportedly make around $100 more a post in every industry category except for travel. In that industry, male influencers make up 39% of the demographic and earn $570 per post while females earn an average of $615 per post.

PhD candidate Sophie Bishop at Paper Magazine, meanwhile, has spent the last four years researching the demographics of UK-based beauty influencers, as well as the artificial intelligence that brands utilize in the industry. Her findings reveal something deeply problematic about not only A.I.’s role in influencer marketing, but the severe lack of diversity across the beauty industry. 

Prominent beauty brands like Sephora, Clairol, and CoverGirl implement an A.I. tool from influencer marketing network StyleHaul called The Eye. The Orwellian name refers to monitoring software that tracks “real-time, creator-fueled social conversation about products,” essentially measuring the success of social media campaigns with creator demographics like age, face shape, skin tone, and ethnicity. Simply put – the software scans faces to determine which “type” of influencer garners the most engagement socially.

Using the data gathered by The Eye, Paper Magazine created a composite of the “ideal” influencer – and it features a white woman with almond-shaped eyes, a button nose, and a heart-shaped face. Not only do these results suggest a sinister conclusion about the social audience, but pinpoints another result that Bishop addresses in her writing: some A.I. algorithms struggle to even recognize black faces, particularly the faces of black women.

These studies reveal that much work needs to be done when it comes to implementing influencer marketing across diverse creators. Whether discussing the pay gap between male and female creators, or advertisers prioritizing white creators over underrepresented minorities, there is much work to be done in the influencer marketing industry.

The Future of Influencer Marketing is Here

Today we are thrilled to release what we’ve been internally calling Montage. Montage has been over a year in the works and is the foundation of the vision that helped us recently raise an amazing venture capital round (more on that soon). With this release we’re ushering in the second act of our company and hopefully contributing to the second act of the influencer marketing industry in general.

The Problem

We’ve heard from both influencers and businesses that there is no easy way for everyone to keep in touch. Our users tell us they don’t fill their Instagram feeds with businesses they might want to work with. They also say it’s a crap shoot if they approach a brand with a collaboration proposal, as the business might not even be running a campaign at the time. At best, influencers hear about collaboration opportunities by having accounts on multiple influencer platforms and constantly checking the opportunities there. Conversely, companies put tons of work into outreach and discovery of great influencers when they are in campaign-mode, but don’t have anywhere to keep the conversation going between campaigns or with influencers who weren’t a fit at the time but might be later on. The whole process of building relationships between influencers and brands just doesn’t exist. The most advanced companies we talk to still use giant spread sheets of influencer names and data that they admit are out of date and cumbersome. 

But we all are very used to keeping track of companies we’re interested in online. We are all used to the idea of following a store we like on Facebook or Instagram in case they announce a sale or following companies we might want to work for on LinkedIn in case they announce the job opening of our dreams. Why doesn’t this format exist for the influencer-business relationship? With Montage, now it does.

The Solution

With the Montage release, we have completely redesigned our Business Pages. Every member who had a brand or agency page before has been upgraded to the new Business Page format. Business Pages have all the information that existed on brand and agency profiles before but now also include all the members of that businesses’ influencer community. With a familiar post and feed format, businesses can keep their influencers up to date in only a few minutes a week. We’ve already heard from our charter Business Page users that they can’t wait to use their pages to announce the steady stream of opportunities they have for influencers. These might be campaigns or even local events like pop ups or activations that influencers can get involved in. They also want to show off the amazing work their influencers and ambassadors are doing, and their pages are a great place to do this.

Keeping Up On The Industry

We also heard loud and clear from influencers that information about the industry is very fragmented. Some go to blogs for news, some get it from YouTube or newsletters, and few have any idea what their peers are really working on and thinking about.

Your home screen on influence.co is now a familiar feed-based format that is a collection of what’s happening on the platform, industry news, original content from our shiny new content team, and amazing work from our community. We hope that this feed becomes your influencer marketing homepage online – a place to start your day and keep tabs on the most important news from the industry and community. Best of all, it’ll give us all a place to start having discussions and dialog around issues that matter to the influencer industry and to our own community. 

Building Your Professional Presence

Lastly, the Montage release is taking the first step towards providing you a more complete toolset for you to build and manage your professional presence as a member of the influencer marketing industry online. Past our beautiful, dynamic profiles, we give you growth stats, access to shareable demographics, the ability to follow brands and your peers, and the ability for them to start following you. As you add more content to your profile, you can keep your peers up to date on who you’ve been working with, what tools and techniques you’re learning, and how you’re growing as a professional in the industry.

We’re Learning Too

We love feedback! The good, the bad, and even the cringe-worthy, and we’re going to need a lot of it with this release. There are many concepts we’re introducing that are new ground for everyone in the industry. What activities do you want to share? What could the value of building an audience of your peers be? How do you talk to influencers on an ongoing basis and keep them engaged in your brand? If you want to give it to us privately you can always DM @influenceco on the platform. If you want to give it to us in public forum, feel free to comment on the @influenceco posts we’re putting out. We can’t wait to see what you all think.

More than anything, we’re just over the moon at how quickly our community has grown and the acceleration we’re seeing right now with influencers and businesses. We hope to earn a tab in your browser every morning, and we’ll keep working hard to make that the case.

And from me, the CEO of influence.co, a hat tip to the incredible team we have working on this project. Everyone red lined it in July to get this done and I could not be more proud of how we all pulled together to make it happen. Ryan, Shane, Faith, Dom, Paul, Jeff, Brad, Lynn – awesome work all around. Here we go!!

-Niel and the influence.co Team

Why Instagram’s Like Count Ban Is Actually A Great Thing For Influencers

Recently, Instagram has started testing hiding “vanity metrics” on posts for users in a handful of countries. It’s being called the “Instagram like count ban” online. The platform argues that getting rid of publicly-visible like counts and video views on posts will help “reduce pressure” and encourage people to focus more on the quality of the photos and videos they share, rather than “how many likes they get.” Instagram also has a renewed focus on how the platform affects users’ mental health, and they believe this change will be a step toward positively improving users’ well-being online.

For those in the influencer marketing industry, the news headlines in the wake of this testing probably seem pretty scary. Many people are wondering what, if any, effect this will have on influencers, with some going so far as to speculate that this could be a devastating shift to the industry.

Don’t worry about the hype

Scare tactics and sensational headlines aside, there are some things to remember to help put this all into perspective. First, this is still being tested. Instagram hasn’t rolled this out completely, and for all anyone knows, they could decide not to move forward with the change after testing. Also, users can still see who liked and viewed their posts – they just can’t see likes and views on someone else’s. So while likes are important to show potential collaborators proof of audience engagement, there are still ways to prove that metric outside of public view 

Most importantly, however, influencers need to remember that so much of the work comes from building relationships that turn into quality content. While follower count and engagement are important metrics that brands look at when deciding whether or not to invest time and resources into an influencer, the rapport you develop will always lead to a more lucrative partnership in the long run.

Building relationships

What can you, an influencer, do to build stronger relationships with brands? For starters, you can go beyond just promoting a brand’s product and actually champion its mission. Is that sneaker brand you’re working with (or want to work with) putting out some cool content on their blog? Comment on it and let them know what you like about it. Share the content with your friends and family, and let them know the cool stuff that company is doing. Show the brand you care about their voice and the community they want to build, not just getting paid to promote their product.

Creating quality content is also an essential part of building lasting relationships. It’s not just about that taking that flawless shot or crafting a perfect caption. Let those you influence know why you care about the brand you’re working with. Make it personal; sharing more intimately with your audience about the partnership ultimately shows the brand you care. 

Take the lemons and make lemonade

Focusing on building lasting relationships with brands and creating genuine content are ways you can show brands that you’re worth the investment. Likes and video views will always be important, but there’s more to influencer marketing than “vanity metrics.” Show brands you care about the partnership on a deeper level, and the Instagram like count ban won’t matter.

Often times, great challenges bring about even greater opportunities. Scary headlines may tell you this change is a bad sign, but the truth is, it could actually be a great thing for influencers if we let it.

A Strategy For Shopify Stores To Jumpstart Their Launch on Amazon

Shopify store owners can quickly jumpstart their launch on Amazon by driving external traffic to Amazon.

As a Shopify store owner, you are already familiar with driving traffic through paid ads, Google SEO etc.

While these skill sets are second nature for most Shopify brands, many Amazon sellers have a hard time executing these types of digital marketing tactics successfully.

You can use these strengths to your advantage when breaking into the Amazon marketplace.

Why Sell on Amazon

Now why would you want to sell on Amazon?

You pay high fees, you don’t have control of the customer experience and competition is fierce.

These are all true.

However, when it comes down to it, being on Amazon exposes your brand and products to A LOT more potential customers.

Almost half (49%) of online product searches begin on Amazon.

And 44% of online sales in the U.S. take place on Amazon.

So listing and selling on Amazon means your brand and products are in a position to create additional sales.

The profit margin may be lower, but your total profit will be higher.

So it may be worth investing your time, money and energy into Amazon, if you have the capacity.

Will selling on Amazon cut away sales from your website?

Most sellers find this not to be the case.

There is no cannibalization of e-commerce sales when expanding onto Amazon, or vice versa.

A lot of people prefer to buy on Amazon.

They may get extra credit card reward points, they could have an Amazon gift card, or they simply prefer shopping on a centralized platform.

Regardless, just having a “Buy on Amazon” button included on your e-commerce site lends more legitimacy to your brand.

Driving External Traffic to Amazon

A history of sales on your own ecommerce store means you have an asset at your disposal to make launching on Amazon much more effective.

That is, an email list.

You can create a promotion in Amazon Seller Central and use your email list to get a bunch of quick sales and reviews.

These initial sales and reviews are extremely important for building traction on Amazon.

More sellers than ever are supplementing their traffic on Amazon (organic traffic and paid traffic using Amazon’s internal advertising platform) with external traffic, ie traffic from blogs, email, paid search & social.

However, those who only sell on Amazon don’t have an email list.

This limits them in regards to driving external traffic.

Email campaign

Having sold on your own ecommerce store means you have an email list, something that brands who sell only on Amazon do not have (Amazon does not give you access to customer emails).

Your email list contains people who have bought from you in the past, or at least have expressed interest in your brand.

This is a great set of people to give exclusive deals to when you launch your first products on Amazon.

With a tool like LandingCube, you can quickly and easily create landing pages that mimic your Amazon listing and give out single-use promotion codes to encourage a bunch of initial purchases of your Amazon product.

You can then build a follow-up campaign to request reviews from people who buy.

email campaign

Sales velocity, conversion rate & reviews are thought to be the biggest factors involved in Amazon’s ranking algorithm.

So this type of campaign will help you jump over competitors, climb the rankings, and thus get more traffic from people searching for your keywords on Amazon.

Facebook Retargeting

Having an email list also enables you to build custom audiences in Facebook.

Hitting people from multiple touch points will help you convert more of your past customers into repeat purchasers.

You can even layer the Custom Audience on Facebook with your customers who have an interest in Amazon.com, to show ads only to your previous customers who also happen to like shopping on Amazon (and thus are more likely to purchase on Amazon).

amazon targeting

Facebook Lookalike Audience

Along with an email blast and Retargeting Ads, you can also show ads to a lookalike audience to bring new potential customers into your sales funnel and grow your customer base.

With a lookalike audience, you can get conversions at much, much lower costs compared to audiences you build in Facebook that are based on guesses about who your target customer is (something that new sellers on Amazon with no history of e-commerce sales are forced to do if they want to drive traffic from Facebook).

Here is an example of how lookalike audiences can help you acquire leads at much lower costs than a cold audience.

This was a Facebook Ads campaign for an Amazon product run with LandingCube.

They were giving out 55%-off promotion codes in exchange for emails.

A lead was triggered when someone entered their email for the promo code.

facebook ad campaign

In this example, the leads acquired with lookalike audiences cost less than one-tenth that of cold audiences.

Building An Amazon Sales Funnel

E-commerce sellers have a distinct advantage over the average Amazon seller.

You are already well practiced in driving traffic and building sales funnels.

Using this experience, your email list, and an Amazon landing page tool, you can launch new products on Amazon in a way that most Amazon sellers are not capable of.

You can blast discounted promotions to your email list, get low-cost conversions with custom & lookalike audiences in Facebook Ads, and build an email drip sequence to generate reviews.

Doing these things will help your Amazon listings gain a lot of initial steam, so you can take advantage of the hordes of customers shopping on Amazon and grow your business in a big way.

As a friend of influence.co, you can take advantage of the special discount offer with LandingCube.

Try out the software free for 30 days, and if you decide to stay on you’ll get a 30% lifetime discount on any subscription.

Go here to learn more, sign-up for LandingCube and boost your Amazon sales with external traffic.

[Try LandingCube Free]

Thomas Pruchinski – Head of Marketing, Growth and Partnerships at LandingCube

How Much Can You Make as an Influencer?

It’s no secret that marketers love working with influencers.

They rely on the relationships they build with them to help spread brand awareness.

And while blogging and creating content across channels may be a hobby for some people, for others it’s a career.

And as a full-time gig, it’s obvious that influencers need to monetize their efforts to earn an income.

The amount they get paid depends on several factors, like the scope of the work, their niche, fan following, etc.

Here, we’ll take a look at how much a typical influencer can make.

But before we do, we’ll quickly discuss some of the ways influencers can make money.

1. Digital Products

Digital products allow influencers to create and distribute something tangible.

They can sell them to their network an earn an income for their knowledge, expertise, and influence.

These products can take the form of ebooks, guides, audiobooks, etc.

2. Podcasts

Podcasts are another good way for influencers to distribute their content and connect with their audience.

Podcasting takes a relatively low investment.

All you need is some basic equipment and you’re ready to use it as a revenue stream.

Primarily, podcasters charge a small fee from their subscribers to download and listen to their content.

3. Webinars

Much like podcasting, webinars are also a cost-effective revenue stream for influencers.

It allows you to provide information in a more engaging and tutorial-style format.

These can be live or pre-recorded, and can be shared across platforms.

Usually, influencers charge a fee for access to this content.

4. Brand Ambassadors and Endorsements

One of the best ways for influencers to earn money is to collaborate with brands to help promote their products.

This can take the form of brand endorsements or content creation for the brand and their products.

Influencers are often brought on to serve the role of brand ambassadors for a certain duration.

Typically, businesses like to collaborate with influencers who align with the brand and have the right target audience.

You can use platforms like Influence.co to meet and connect with brands to see if they are a good fit.

5. Sponsored Posts

While brand ambassadorships are usually more long-term partnerships, sponsored posts are often one-off or short-term.

Sponsored posts (on social media or blogs) are when a brand leverages an influencer to create content that features the brand.

These posts can vary in number from just a couple to a full series of them.

Instagram happens to be one of the most popular and effective tools that influencers rely on to apply their talents.

Influencer Rates

Now let’s move on to look at how much you can earn as an influencer on Instagram.

We’ve used the influencer rate map from the Influence.co platform to determine these rates.

We’ll go through some key demographics by using the filter option to vary the search parameters.

  • Overall: Looking at data from influencers across industries, age groups, following, and location, the average cost per post is $162.64.

Making money as an influencer

  • Male Influencers: Male influencers usually charge around $188.75.
  • Female Influencers: Their rates are around the $150 mark.
  • Age-wise: Average influencer rates per post vary with age groups too.Those under 18 charge around $116, $107.50 for 18-24, $173.20 for 25-34, $168 for 35-44, $214 for 45-54, and $182.60 for 55-64.

Rates by industry:

  • Fashion: The average influencer rate in the fashion industry is $184.10 per post.
  • Fitness: In fitness, it’s $172.51 for a single post.
  • Health: Health and wellness influencers typically earn $185.68 per post.
  • Travel: The travel industry sees an average cost of $181.79 for a post.
  • Food: Influencers in the food industry usually make $156.50 from each post.

Influencer costs per post can also vary depending on the number of followers they have on Instagram.

  • <2000: Typical charges are $119.68.
  • 5k-10k: Instagrammers in this range have an earning of $88.41 for every post.
  • 25k-50k: The average here is around $173.
  • 100k-150k: We see a major price hike in this category, with earnings just over $330 for a single post.
  • 500k-1M: The average more than doubles from the previous range, touching $793.
  • 1M+: Unsurprisingly, influencers with such a vast fan following usually earn $1753.10 for each post.

What to charge as an influencer

Final Thoughts

Influencer marketing is, clearly, a lucrative option if you’re thinking of pursuing it as a profession.

Regardless of whether it’s a full-time job or something to supplement your income, it’s worth considering.

So long as you feel you can cut it as a social leader in your niche, you’ll do well.

Comment Pods – What Are They and Should You Use Them?

As you attempt to expand the reach and appeal of your business, social media is one of the best tools for you to use.

Instagram, especially, is an amazing asset for your business to leverage.

But keeping your engagement rates up on social media tools like Instagram is never an easy task.

And ever since Instagram removed the option of chronological posts, users have been trying to find other ways to boost engagement.

Comment pods, for one, are a tactic many users have employed.

What are Comment Pods?

Essentially they are a group of like-minded people on Instagram who collaborate to increase each other’s engagements.

They like or comment on practically every post that any of them shares on Instagram, on a regular basis.

The proposed result of this is an increase in post engagements, genuine comments, and as a result, a better rank in the Instagram algorithm.

All of this activity will help these pods appear more often on Instagram’s Explore tab, resulting in more visibility.

They usually have groups on Facebook or Instagram to alert the pod members about a new post.

These pseudo-engagements have the most impact if there is a deluge of comments or likes right away.

The way Instagram works, a bunch of engagements in a short while affects your ranking more positively than the same number spread across a few weeks.

The idea is to “hack” Instagram’s ranking algorithm by fabricating increased engagement on your posts.

This may trick Instagram into showing more posts from you in your followers’ feeds.

But there’s a problem with that.

Instagram determines the algorithm as per an individual user’s interaction.

In other words, if I interact with particular accounts, their content is more likely to turn up at the top of my feed.

Even if the content on some random account is incredibly popular, but I don’t interact with it, it won’t show up too high in my personal feed.

Basically, if you had 1000 “Pod People” engage with your content, it will have no bearing on the feeds of those people that follow you but who don’t interact with your posts.

How to Identify Them?

Well, pods are generally very hush-hush and underground affair.

Typically the only way to join one is through an exclusive invite from an existing member.

You might even find some compiled lists of Instagram pods online – each with their own set of rules.

Given that pods are essentially trying to “cheat” the Instagram algorithm, people won’t be very forthcoming about information regarding them.

Everything you need to know about comment pods

That makes it quite the herculean task to find any, let alone identify any members.

Although if there’s one thing that can be said with certainty, it’s that most Instagram pods use an app called Telegram for their communications.

One rather tedious way would be to spend a considerable amount of time digging on Instagram itself.

To verify whether or not the account is part of a pod, perhaps check 5-6 of their recent posts.

If you notice any repeat accounts of a similar status liking and commenting consistently on the posts, chances are they are part of a pod.

Moreover, you’ll notice that the same users appearing at the top of the comments section.

You can take this a step further by messaging the alleged pod people and expressing your interest in doing the same.

Depending on their response, you’ll know for certain.

Are They Worth it?

Well, yes Instagram comment pods will get you a lot of engagement, and will, to a degree, help you feature higher in feeds.

But that’s all it is – more engagement from people possibly not even interested in what you’re marketing.

For a user just looking to gain some popularity, comment pods could help you get more likes – albeit inorganic and unauthentic ones.

For brands looking to sell something?

It will give you a false sense of security, a confidence boost that people are liking your content.

confidence boost

And then it hits you – despite all of your perceived engagement, it won’t translate into an increase in sales.

These pseudo likes and comments are altering and skewing the metrics you use to check the performance of your social media marketing.

And they can hurt your brand’s image.

Consumers value authenticity and any weird comment or activity on your page may turn them off.

Let’s not forget that Instagram is well aware that Instagram pods are a thing.

They are opposed to the inauthentic engagement and are trying to put rules in place to stop it.

There are limits on the number of times you can like or comment during a certain period of time.

Instagram has already started to shadow ban users they believe to be involved in pods.

Basically, your post won’t show up when particular hashtags are used.

This, of course, means a decrease in your overall brand visibility and potential engagement.

Instead, you should rely on the quality of your content and its ability to captivate audiences.

One way to spruce up your Instagram feed is to use try out different feed themes to make it stand out from others.

Conclusion

In light of all of this information, quite frankly I believe Instagram pods aren’t worth it.

From a brand perspective, you shouldn’t want to be a part of a pod nor collaborate with influencers that are part of one.

To ensure you meet and work with authentic influencers who are right for your brand, you can use tools like influence.co.

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