Tag: For Brands (page 3 of 4)

What is Influencer Marketing and Why Does it Matter

A new dawn has risen. The days of traditional marketing are almost over. A recent study conducted by Adobe revealed that conventional advertising isn’t working as it used to.

The shocking results showed that only 8% of people are receptive to online ads, 26% consider print ads and only 22% respond to TV ads (source).

There is a new trend in marketing, and unlike others, it is not passing. Influencer marketing is a contemporary manifestation of the most reliable and profitable form of advertising.

If executed correctly, it can have unmatched sales and produce unrivaled ROI for advertising budgets.

This must get you wondering,

What is influencer marketing?

Influencer marketing is a form of marketing that uses leaders in a specific marketplace to relay your brand’s message to the market.

Instead of promoting your product to a large audience directly, you would use an influencer to get the word out on your behalf.

By looking at these two terms separately, we can get a better grasp of what this philosophy is all about.

Influence is the ability to affect the character, behavior or development of a person, thing or the effect.

Marketing as we know it is the act of promoting goods and services with the aim to make a sale.

Although influencer marketing is currently trending, it is not a new concept.

In fact, it is a combination of old and modern marketing tools. Celebrities, leaders, and athletes were the influencers in their respective fields, and brands would partner with them to promote their products and services.

Today influencers don’t necessarily have to be celebrities or superstars.

They can be anywhere, and they can be anyone who commands a large following on social media or the web.

Every industry has its influencers; you just need to research and identify these people who engage in high-impact conversations with the customers in your industry.

The success of influencer marketing as an authority today is owed to the role of social media in the world today.

In fact, social media and content marketing are essential components of this modern form of marketing.

Anyone with access to the internet can share their content and opinion, and the ones who do it best capture the biggest audiences – thereby becoming influencers.

Influencers in any industry either excel in their social following, engagement or content creation.

Sometimes, they even combine all these aspects. These are the people brands are scrambling to join forces.

Influencer marketing isn’t just centered on social media or content creation. It combines the power of trust and authenticity that can only emanate from word-of-mouth advertising.

Brands, both big and small are allocating considerable resources to fund influencer marketing programs.

Although the power of consumer recommendation and endorsement has always been valued, it was impossible to measure until the arrival of influencer marketing platforms.

Today, boutique agencies and software have joined the party to offer influencer marketing services. Should you devote some of your business’ resources towards influencer marketing?

Absolutely! And if done right, it could single-handedly boost your business into new heights of growth.


Why Does Influencer Marketing Matter?

There is one thing that influencers have that most brands don’t. It is called trust.

Marketing budgets are set aside to drive traffic, create awareness, and increase sales.

Although we can’t utterly rule out the importance of traditional marketing campaigns, influencer marketing is by far a more efficient approach and here’s why.

More cost effective

Majority of the influencers base their charges on following, content creation and engagement.

You can tailor a campaign to your level of detail and still pay less than you may pay for in the near future.

Influencers can create content

Most influencers have the knack to create a social strategy, video content, and photography among others.

By hiring an influencer, you get access to their audience and their content as well.

No Ad-blockers

Do you use an ad-blocking software? Well, surveys indicate that 63% of millennials utilize an ad-blocking software online.

Posts on social media are immune to the wrath of this software which means that your brand’s message will reach every target consumer including the most diligent ad-blocker.

It’s an Arbitrage

Arbitrage is when you have something selling for less than its worth.

Influencers are plenty, but there are very few brands who’ve invested in influencer campaigns.

Apparently, the ones who’ve invested in the service are paying less.

It is Measurable

Conventional advertising is comparable to a shot in the dark.

For influencer marketing, every view, like, share, click, pageview and visit can be quantified and monitored.

In a nutshell, the world of social media influencers and blogging is still new.

Therefore, it poses several opportunities and challenges as well.

There is still more to learn, but as an entrepreneur looking to expand their brand, it is always advisable to stay on top of the latest trends in the online marketing world.

What is a Brand Ambassador and What do They Do?

One of the most vital aspects of successful brands is visibility.

Reaching out to the target prospect is the only way to get your products and services across to them.

In recent times, the ways with which to reach the client have changed drastically.

What worked just a decade ago doesn’t have the same impact anymore.

Avenues such as TV commercials, radio and full-page spreads in magazines no longer work like they used to.

Marketers have had to come to terms with the fact it is a
different ball game.

Unidirectional communication no longer brings back the numbers you expected a while back.

The new way of getting through to customers involves using brand ambassadors.

Think of your own purchasing habits and see how many instances you have bought an item because someone recommended it or a
friend spoke about their good experience.

These are brand ambassadors who can influence conversions through the simple, effective yet often overlooked word-of-mouth.

What does a brand ambassador do?

A good brand ambassador embodies the brand they are pushing in every way. Their role is to give the brand visibility, mostly for a specific, targeted market.

A company seeking to launch a product they are not known for can gain traction in the market by assigning brand ambassadors who appeal to the specific audience.

It is one of the ways that sport wear companies have made seamless transitions into urban wear. A brand ambassador can inject a new lease of life into a company’s name.

Some of the best-known brand ambassadors are celebrities and high profile personalities.

There is another breed of brand advocates who are emerging.

Social media personalities such as Youtubers and Instagrammers as well as bloggers are also achieving the same marketing goals for product advertisement campaigns.

Social media brand ambassadors are the new crop of influencer marketers who are proving to be a valuable addition to the progressive marketing strategy.

In an ever-changing landscape where new trends are always competing to catch on, the social media brand ambassador (SMBA) helps a company stay visible on Facebook, LinkedIn, Twitter and other online platforms.

What do the statistics say about using brand ambassadors?

· The lifetime value of a referral client is 16% higher than that of other customers

Digital channels have made things a bit easier for the brand ambassadors that millennials will respond to.

Word-of-mouth marketing is much simpler when you can talk to hundreds of social media friends about your purchase.

This information is shared in a chain and in the win-win fashion too.

This means that brands can expect improved customer satisfaction, higher conversion rates, lower churn rates and better customer engagement.

· 68% of consumers trust opinions from other buyers and users of a product

This number has gone up 7 points since 2007, which means that influencer marketing is working much better than anticipated.

Most consumers surveyed confess that they trust the product information they receive online.

· 43% of social media users have made purchases after encountering the product on their social media feeds

A lot of sharing and ‘favoriting’ goes on in social media, be it Pinterest, Facebook or Twitter.

A good number of users actually move forward and buy the product after sharing or liking it on social media.

For most consumers, the purchases take place in a week after sharing or liking on social media.

· Millennials and Baby Boomers agree that word-of-mouth does influence purchases

Purchasing decisions about items such as concert tickets, used items, clothes and accessories and even big-ticket items such as electronics are heavily influenced by word-of-mouth according to these two generations of consumers.

With all this information, it seems the logical thing that companies would maximize the use of brand ambassadors in their marketing plan.

However, the sad truth is that while 83% of consumers satisfied with a product are willing to refer, in reality only 29% actually do.

To capitalize on all the traffic and conversions they are missing out on, companies need to take a different approach when it comes to brand ambassadors.

Aside from using well-known figures and professionals to push brands, companies can take advantage of the new type of marketing influencers.

Existing customers and social media personalities are the best brand ambassadors to talk on behalf of the company; they are not dull or predictable, which cannot be said of the typical TV advert.

Instagram influencer Marketing Case Study

Although social media influencer marketing is arguably the most straightforward and most effective digital marketing strategy, it is seldom understood.

Most brands either fail at identifying the right influencers or just ignore this marketing technique altogether.

According to a reliable study conducted in 2016, over 90% of brands that used this marketing strategy saw growth in sales and brand awareness.

Seems like good news for marketers – right? Not so fast.

Without an in-depth understanding of how this technique works in attracting and retaining brand loyalty and influence, your marketing campaign is doomed to fail.

To help marketers get started in the right direction, here is a detailed look at an incredibly successful social media influencer marketing campaign.

Instagram influencer Marketing Case Study

How Subaru Leveraged Influencer Marketing to Dominate

For the past 5 years, Subaru has remained in the list of the fastest growing and most profitable companies in the United States.

You are probably asking, how did Subaru achieve growth and profitability in an aggressively competitive industry and a struggling economy?

The secret to Subaru’s success is creative influencer marketing using social media platforms such as YouTube and Instagram.

Although this auto company is foreign, it continues to make waves in the United States.

For instance in 2016 sales were up by an incredible 10%; this is a big deal in the auto industry where the competition is cutthroat.

Subaru is an example of a company that has embraced influencer marketing and is reaping the benefits.

This case study explores Subaru’s social media influencer marketing campaign dubbed “Meet an Owner”.

Let dive in!

The Approach

To ensure the success of its “Meet an Owner” marketing campaign, this innovative auto company worked with a total of twenty Instagram influencers, ranging from professional athletes to talented artists and even adventure photographers.

The primary objective of this marketing campaign was to promote Subaru to an otherwise inaccessible audience and also foster positive brand sentiment.

The Results

  • “Meet an Owner” campaign managed to have an engagement rate of 9%. It also generated 9 thousand comments and 1.9 million likes using 58 sponsored posts.
  • On YouTube, this creative marketing initiative had close to 2.5 million views and an incredible 73 thousand likes. The engagement rate was about 5%.
  • According to Subaru marketers the HASHTAG #MeetAnOwner led to increased brand awareness. This initiative also made it quite easy for additional Instagram users to showcase their Subaru cars to the world.


Who were the key influencers in this marketing campaign?

The success of an influencer marketing campaign relies heavily on the influencers a brand chooses to collaborate with.

By looking at who Subaru chose to work with, a marketer will understand how to choose an influencer that is perfect for your brand.

Here is a look at 2 key influencers used by Subaru

1. Zack King

With a following of 18.9 million and an engagement rate of 9% on Instagram, this professional photographer fit what Subaru was looking for.

This influencer performs incredibly intriguing and memorable digital magic tricks. His brilliant tricks enjoy a massive appeal.

Through him, Subaru was able to reach a large and diverse audience.

For this campaign, King created two eye-catching and clever magic tricks that were centered around different Subaru cars.

Subaru entrusted this influencer with creative freedom, and this came in handy in ensuring his audience was entertained and satisfied while simultaneously promoting the Subaru brand.

His effort bore fruit because he received 1.6 million likes, seven thousand comments on the 2 sponsored Instagram videos.

Why Subaru chose Zack King?

Subaru competes with several other automobile brands. Therefore, it is continually trying to reach out to new audiences.

Zack is the perfect person to reach a more demure and artistic-oriented client who is not necessarily the quintessential Subaru client. His marketing efforts achieved precisely what it was set to do.

Subaru gained an audience with an audience interested more in artistic endeavors.

2. Devin Graham

This influencer has 592 thousand followers on Instagram and a YouTube following of 4.6 million.

He also has a high engagement rate of 4.5 on YouTube and 4.2 % on Instagram. Popularly known in social media circles as Devin Super Tramp, this young man is adventurous and fearless You tuber who entertains his massive following with extreme stunt videos.

For the purposes of Subaru’s marketing campaign, Graham created 3 YouTube videos. Subaru also sponsored 13 Instagram posts on Graham’s Instagram.

The first one was primarily him talking about his journey as a stuntman while the two other involved showcasing impressive professional stunts.

The aim of using this influencer was to build strong ties between the Subaru brand and outdoor enthusiasts. The collaboration between Devin Graham and Subaru was incredibly successful.

The 13 Instagram posts generated over 160 thousand likes and over 850 comments. On the other hand, the 3 YouTube videos got 1.2 million views and more than 45 thousand likes.

Why did Subaru choose Devin Graham?

Apart from his high engagement rates, Subaru realized that Graham has a real impact on what his audience chooses to purchase.

After going through the previous campaign he had participated in, they realized that he has incredibly boosted the sales of all the brands he had previously collaborated with.

Additionally this influencer reaches the quintessential Subaru customer who loves a thrill and adventure.

His kind of content appeals to the same audience that would be attracted to buying a Subaru car.

It also doesn’t hurt that he can reach a young demographic.

Keep in mind that Subaru is a brand that has been around for many decades and needs a cool brand ambassador on social media to attract “millennials”.

Key Takeaways

The success of this marketing campaign is evidence that with the right influencer, a clear objective, and collaborative effort a brand can reach an enormous and diverse audience.

Through this initiative, Subaru was able to position its vehicles as suitable for any lifestyle.

With the help of passionate influencers, “Meet an Owner” marketing campaign surpassed expectations.

Subaru has definitely proved that Instagram is a great platform to boost brand awareness.

How to Use Influence.co to Find Influencers

A reliable way to amplify your marketing campaigns is by finding the right influencer for your brand.

The best influencer helps your brand reach a specific audience that would otherwise be inaccessible.

This is where influence.co comes in handy.

This state-of-the-art technological platform connects you to more than 500 marketers and gives you an audience with over 40,000 highly-ranked influencers.

The only way to access all these fantastic offers is by creating a profile on influence.co

In this brief, comprehensive article, we are going to look at how to use influence.co to find influencers:

1. On Influence.co, a brand or retailer has unlimited access to the best influencers in the world.

Sometimes after doing all the hard work to build a loyal fan base, an influencer is still unable to access the branding opportunities that can help monetize social media efforts.

Such influencers decide to create an influence.co profile enables an entrepreneur to showcase their body of work to interested brands and products.

You can discover the best influencers on all the major social media platforms such as Facebook, Twitter, Instagram, and Snapchat.

Some of the information showcased on inflence.co includes:

  • Influencers showcase their posts about brands and products.
  • Influencers show off the people or brands that influencers have worked with previously.
  • Additionally, influencers can also share any press you have received.

There’s tons of valuable information that helps a brand or retailed choose a candidate that is likely to reach their target market.

Additionally, by going through the profile of an influencer, it is easy to decipher whether the prospective candidate can relate and appeal to their target clientele-base.

2. This revolutionary platform enables you to search by location, previous collaborations, gender, engagement rates, age, category and the number of followers.

The objective of this platform is to bridge the gap between social media entrepreneurs with a large online presence and brands willing to hire them.

Thanks to this generation’s obsession with social media, there are numerous viable options to choose from.

Influence.co is designed to make it easier for you to search for exactly what you are looking for.

For instance; if you are a brand dealing in female clothing for a particular age, it is extremely easy to narrow down to potential influencers then choose who you can work with from there.

This will not only save your time but also help you make the right choice for your brand.

This feature is particularly great if you are looking to emulate a campaign previously carried out by a competing brand.

Since you’re able to access who influencers have worked with before, you can exploit this and create a better campaign.

Simply choose an influencer who has worked with brands you admire before and enhance the marketing campaign they did before to make your brand more appealing and trustworthy to target consumers.

Go ahead, try out influence.co influencer search.

3. On Influence.co, a brand or retailer can organize and analyze an influencer’s total reach and financial cost before choosing to work with them.

It is indispensable to know just how effective an influencer can be to your brand before you work with them. Influence.co makes this extremely easy for brands and retailers.

On this strategically designed site, you can freely download influencers’ media kits to get an idea just how much it will cost to run an influencer marketing campaign with.

This way, you can decide whether such a person is worthwhile financial undertaking for your brand even before you reach out.

To make it easier for you to make a viable decision, influence.co enables saving favorite influencers and their vital statistics on a list.

Comparing and contrasting between different feasible candidates is therefore easy. This substantially increases the chances of a brand finding the right influence.

4. Through Influence.co, brands and companies can contact influencers directly.

Contrary to conventional misconception, this platform does not act like an intermediary but instead gives you information to enable you to reach out independently to highly-rated influencers all over the world.

Aside from their social media information, the influencers are also allowed to display additional contact information that makes them easily reachable no matter where they are in the world.

Once you are in communication with an influencer, you can ascertain whether they meet your expectations.

Keep in mind that running a successful influencer marketing campaign is not a one-person job. Instead, it is a joint effort and collaboration between a company and the influencer in question.

5. Influence.co helps you not to confuse reach with influence.

Just because a person has a broad reach on social media reach does not necessarily mean they have influence over their audience.

The mistake that most brands make is choosing an influencer based merely on followers.

How does influence.co help out with this?

Pretty simple! By giving you other metrics that show the level of influence that a person has.

For instance; by taking a look at previous people that an influencer has worked with and whether they have been rehired, you can decipher how influential they actually are.

Since you will be able to gather relevant information such as engagement rates and even peruse through their content, you will choose an influencer with many followers, high engagement rates and high level of credibility.

Bottom Line

Are you struggling to find the right influencer for your brand? Influence.co will help you access the best influencers in the world. It is the No.1 open platform where influencers can freely profile their best work.

This is where all the top brands come to find the best influencers on a global scale. It serves both parties: the influencers, and the people who are in desperate need of them.

The objective of this revolutionary platform is to consistently expand their toolset to make social influencing convenient for both clients and influencers.

How to Improve Your Branding with Influencer Marketing

In the past couple of years, influencer marketing has emerged as a hot discussion in the marketing world- of course for good reasons.

Together with word of mouth, influencer marketing is an incredibly powerful tactic that has been proven to be very useful.

This is because consumers are more likely to trust recommendations given by a third party than a brand itself.

If you haven’t considered using influencer marketing to build your brand credibility and increase sales, here are some interesting statistics:

  • Word-of-mouth, especially from an influential person, directly influences 50% of purchase decision. (source)
  • 93% of marketers recommended influencer marketing as the best strategy of building awareness. (source)
  • 69% of marketing who have used Influencer Marketing considered it an effective marketing tactic. (source)

These impressive stats confirm how having a strong influencer marketing campaign can benefit your brand.

If you’re not sure of where to start, here are helpful tips on how to improve brand awareness with Influencer Marketing.

How to Improve Branding with Influencer Marketing

Get Your Influencer to Endorse Your Product or Service

Brand awareness is essential to your business because even if someone doesn’t buy your product, they know you offer it and can recommend it to someone else who is in need of it.

Finding relevant influencers to your field will help you mobilize consumers that already follow and trust their opinion.

By recommending your product or service to their followers, they will gain trust in your brand since they trust him/her.

Get Your Influencer to Sponsored Posts

When working with an influencer, remember to keep their body of work relevant to your brand.

It’s important to identify an influencer with a following that shares similarities with your target audience.

Once you have identified a key influencer with a strong following in their respective field, get them to sponsor your brand.

Use Social Media Coupon Campaigns Promoted by Your Influencers

Leverage social sites and trending hashtags relevant to your products and give out coupons for your marketing campaign.

The goal here is to create brand awareness and boost sales in the process.

By getting your influencer promote your discount coupons tagged in their blogs and video posts will encourage their audience to purchase your offerings and increase your brand awareness.

You can treat your influencer’s followers with enticing offers such as holiday/seasonal offers, pre-launch offers, or exclusive offers. This will mutually benefit both the influencer and your brand.

Get Your Influencer to Use Your Hashtags

Hashtags are everywhere; from Instagram, Facebook, Pinterest, and Twitter, to Television and print media.

They make the posts trend by helping link stories together.

Users tend to Like, share, and comment on posts that they like, and companies that can insert their brand hashtags in these kinds of conversation seamlessly are significantly rewarded.

With a little help from your influencer, you can start your hashtag and make it a trend.

As always, always analyze your competitors to know which influencers they are working with and social media platforms they are using to advertise their brand and products.

Doing this will help you come up with better strategies that will help you stand out.

Host Competitions and Giveaways

One of the most effective methods of improving brand awareness is by hosting competitions and giveaways through influencers.

An influencer can promote a particular giveaway to their followers and request them to take specific actions that will help them win discounts or freebies.

For instance, an influencer can introduce your brand hashtag and encourage their followers to use the tag for a chance to win some freebies from your business.

A good way would be to disclose the giveaway product in the post, so participants can know what they are getting.

Your influencer could also encourage their followers to Like your posts or follow your brand’s social media accounts to win a giveaway product.

Ask Them to Contribute to Your Blog

Getting your influence to contribute to your blog, either in the form of a guest post or an interview, will yield great results.

You can even go a step further by doing a video interview.

This will encourage their followers to visit your blog to view the interview.

It’s a great way of boosting your brand awareness and getting traffic to your website.

This will, in turn, improve your ranking in search engine.

Make It Mutual Beneficial and Enticing

When your approach an influencer, the first question they will ask you is, “what is in it for me?” You have to offer something enticing not only to your influencers but also to their followers as well.

This will help create a long-lasting and meaningful relationship between your influencer and your brand.

To make it more enticing, consider offering them an affiliate program where they will be able to generate revenue by promoting your offerings.

This will encourage your influencer to work hard to develop exciting ways to promote your products or service.

Contrary to popular belief, monetary value is not the only reward that can attract brand influencers. In fact, several rewards can outweigh cash including:

  • Offering to grow their audience as well
  • Improving their image
  • Creating quality content for their audience
  • Trying something new such as trips and events

Now that you have some great ideas for creating and improving brand awareness through influencers, keep the following simple tips in mind;

  • People trust people more than brands.
  • Before approaching your influencer, think like them first. Is your content relevant and engaging for their audience?

What can you offer in return for this partnership to flourish? Focusing on their benefits will make them endorse your brand easily.

Analyze your potential influencers thoroughly before approaching them.

Do their audience demographic match yours?

Do their profiles reflect your brand image?

With that in mind, you can create a favorable brand image that can be trusted by your audience.

Ultimate Guide to Influencer Marketing for Luxury Brands

Exclusivity has been the primary calling card for most luxury brands.

Because of that, celebrities and luxury brand endorsements are almost synonymous.

Influencer marketing is what is getting the job done in our current world.

Some luxury brands have noticed this and taken the correct measures to adjust to the situation.

Others haven’t and instead took the backseat.

It’s not as easy as just adopting the strategy and going to town.

The following tips will prove to be beneficial to luxury brands that want to utilize influencer marketing as part of their marketing strategy.

How to Conduct Influencer Marketing for Luxury Brands

1. Choosing the right platform

Regarding influencer marketing, this means a social media platform.

While YouTube and Facebook are what comes first to mind when you think about social media, Instagram is the undeniable star in influencing potential.

With an estimated 700 million plus users and growing, Instagram is the fastest growing social media site.

The platform generates over a billion dollars in influencer marketing every year, and this amount is expected to hit $2 billion by 2019, more than any other social media platform.

The real reason behind Instagram’s success is the perceived authenticity that stems out of the influencers.

The current generation abhors anything that closely relates to advertisements and is, therefore, more likely to trust a digital influencer’s opinion over that of a celebrity endorsement.

It is, therefore, vital for luxury brands to understand Instagram’s potential in influencer marketing plus the additional benefits it will give the organization such as authenticity and increased brand engagement.

2. Finding the right influencers for your brand

Just because a social influencer has over 1000000 followers does not necessarily mean that they will have a significant impact on your brand.

This is because relevancy is more important than the number of people you can reach.

Most consumers can spot a paid sponsorship a mile away, and this might prove to be counterintuitive.

A good example would be a luxury toothpaste brand giving a famed boxer their products to promote; consumers just won’t have any of it.

It’s for this reason that luxury brands must employ their resources in looking for the perfect fit for their organization.

When looking for the right fit, luxury brands should consider the value of mid-tier and micro influencers over top-tier influencers.

Micro and mid-tier influencers typically have a following of between 15,000 and 1,000,000 followers while top-tier have an audience of over a million.

While no one denies the positive impact top social influencers may have, for the most part, they have no personal connection with the brand.

Mid-tier influencers, on the other hand, have built their following out of a specific niche.

If they have expertise on your brand, they will make more efficient partners since their audience follows them for their opinion.

Additionally, top-tier influencers can be quite costly with some being known to charge $5000 per post.

It makes more sense, therefore, to have ten mid-tier influencers with 100,000 followers each over one top-tier with a million followers.

3. Connect with the influencers

After making contact with the influencer, how the brand engages with them regarding content creation is very important.

It is understandable that they would want creative control over the content being produced but exerting this clause could prove to be counter-intuitive.

This is because the unique way in which influencers create their posts is what made them amass followers in the first place.

Though a hard pill to swallow, allowing the influencer to promote your products in their own way is more likely to yield success.

Luxury brands should not view their relationships with influencers as sponsorships, rather as partnerships.

4. Track Results

The beautiful thing about technology is that you can use powerful online tools to track performance metrics.

As such, you can be able to see the number of times the post was read and the impressions it got.

Additionally, these tools can tell you the geo-location of the audience, and even the device used to browse your content.

These data points can be effectively employed by luxury brands to determine the kind of influence that an influencer has on the brand’s marketing scheme.

Although it’s still a relatively fresh concept, influencer marketing is proving its worth with surprising ease and speed, and this is why luxury marketers need to adopt this new strategy.

How to Find a Fashion Influencer for Your New Brand

Not even a decade ago, consumers used to rely on celebrity endorsements and magazine placements to discover fashion brands.

Every fashion enthusiast flipped through pages of favorite magazines, drooling over beauty products and luxurious attires that were far beyond the reach of many.

However, those days are over, and today, many fashion products are is more accessible than ever thanks to the fashion influencers- brands don’t need to spend heavily to get noticed.

Therefore, if your fashion or beauty brand has failed to cut the pages of a renowned, trendy magazine, don’t worry.

How to Find a Fashion Influencer for Your New Brand

While it remains a popular way to gain fame and visibility, you can reach most of your audience through a fashion influencer.

Despite it being a cheaper route to improve your brand awareness, a majority of the people struggle to access influencers.

In fact, according to a report by eMarketer, 75% of marketers struggle to find the right influencers to promote their brand and products.

To help you choose the right fashion influencer, we have put together several tips to help you out. Before we narrow down to the tips of choosing a fashion influencer, you need to identify your target audience first.

Influencer marketing becomes successful when fashion brands know and target the right audience. It doesn’t matter how powerful your fashion influencer is, your campaign will not produce a high return on investment if your products and content don’t reach an audience who cares.

Here is how you can narrow down your options to identify your specific audience; ask yourself the following critical questions;

  • How much does your audience spend on clothing?
  • During which season does your audience buy new accessories and clothes?
  • What is the audience’s fashion style; casual, artsy, vintage, hipster, etc.?
  • What language will appeal to this person?
  • What type of fashion influencer is your audience likely to follow?

The above questions will help you know a brand persona to approach. It will also help your fashion influencer come up with a marketing campaign that suits a specific audience. After this, you can choose an influencer for your fashion product.

Here are the tips to help you find the right ones?

– Find an Influencer Marketplace

Searching influencers on your own can be a challenging task. Sure, you can search online until your fingers turn numb because Google doesn’t provide direction on matches.

Working with a popular influencer marketplace such as TapInfluence makes the process easier. You will gain access to a system that helps you connect with digital fashion influencers and create effective campaigns. Besides, it will help you connect with the right influencers.

– Use Social Media

Many brands find influencers via social media monitoring. Once you get several potential candidates from an influencer marketplace, you need to analyze their profile. Check if they relate well with their followers and also if they are knowledgeable about your type of fashion. This step will save you from getting into poor partnerships deals. You will also be able to gauge your influencer effectiveness.

– Use a Press Kit to Attract Fashion Influencers

Press kits are still relevant and will help you connect with your potential fashion influencer and establish guidelines they will follow.

With a press kit, your potential candidate will be able to decide whether your fashion brand will be received by their audience or not.

Also, many influencers have their media kits or press kits, and you can compare the two to know whether they line up or not. For instance, does the influencer brand tone or photography style match your brand’s image? Does he/she command a sizeable online presence on a particular platform to warrant a partnership? You will learn all these from their press kits.

Besides, you can use your press kit as bait; to impel a fashion influencer to become your brand ambassador based on your product quality, belief systems, values, and other factors.

– Have an Attractive Compensation Plan

Influencers do not promote fashion brand out of their goodness; they expect to receive compensation for their work, especially if it’s their job to create user-generation content.

Compensation structure will depend on your brand financial resources, influencer’s online presence, and other factors.

To attract the right influencers, you can agree to a commission based on sales, engagements, or other metrics.

Alternatively, you can agree to a product sample for every piece of content or brief review they create.

The bottom line here is that you have to make sure you have mutually beneficial goals; both parties need to work as partners. You can’t simply rely on your influencer to create all the content while you are working together.

By mapping each side’s goals, working from there will help you complement one another.

– Make Your Marketing Goals Clear

While using influencer marketing may seem simple than other advertising or marketing methods such as, for instance, television commercials or paid search, – it still needs clarity. Before deciding on whether to promote your brands or not, an influencer will gauge your goals to know if it is a viable goal.

Some of the goals you should have include; increase sales, improve market ROI, increase brand awareness, boost revenue or profits, add to your mailing list, or spark conversation online.

Whatever your goals might be, fashion influencer can help you reach them. However, if they don’t know what you want, how will they help you get there?

Having your marketing goals documented will help you quickly find the right influencer and also help them come up an innovative way of achieving them.

– Use Your Marketing Skills

Fashion influencer gets tens of deals from marketers, and you need to be persuasive enough to win their business over other marketers who are not straightforward or persuasive enough. They get approached about partnership deals all the time.

To make it easier to capture their attention;

  • Explain to them why you feel they will make a good fit
  • Mention several recognition or achievements you have in the fashion industry
  • Describe your brands driving force and your audience
  • Define your unique selling proposal

Wrap Up

While influencer marketing offers a proven and effective strategy to promote your line of fashion, finding the right fashion influencer can be challenging.

It’s essential to find influencers whose tone and beliefs align with your brand’s tone and image rather personalities with a large following.

Using the tips above and influence.co influencer search – you can find the influencer that’s right for your brand!

Why Invest in Influencer Marketing – The Future of Advertising

It’s time for there to be a shift in the way we look at advertising. Gone are the days of old where invasive ads were the best way to sell things.

You can’t just bombard people with products anymore, especially with the advent of things like Facebook and mailing lists which just continuously tell people that they should purchase X product.

When it comes to the ad world, things are rapidly shifting as the world becomes more cluttered with your run of the mill PPC ads.

But there is a new way for those companies out there who want to make their advertising dollars really matter. This new way is the digital way, known as influencer marketing.

An influencer is someone who has an online persona and has a collection of followers who listen to what he or she has to say. These online influencers shape the thoughts and opinions of people on a daily basis.

Ad companies are pouring millions into these people knowing that the connection between an influencer and their audience provides extreme value.

why invest in influencer marketing infographic

So why invest in influencer marketing?

Simply put, because most people don’t trust advertisements anymore. An advertisement is specially engineered to convince a person to part with their hard money over some product by using flare and spin.

But the problem is that if someone knows that you are advertising to them, they will have their guard up.

Unless they are already a fan of the product, it is hard to get them to consider buying what you have compared to the thousands of other products that are on sale.

71% of consumers are more likely to purchase a product if it is mentioned by a social media influencer

This is where influencers come in.

Statistics about influencer marketing show that that 86% of women look at social media before they purchase a product.

More statistics about influencer marketing shows that 71% of consumers are more likely to purchase a product if it is mentioned by a social media influencer. Why is that? Because an influencer is someone who people trust. Influencers aren’t beholden to any system.

They develop organically through their own initiative, building their social media platform to garner a large amount of viewers.

They aren’t dependent on some corporate source to stay afloat, nor do they answer to a content management system like a cable network.

Therefore, the fans can trust an influencer to be honest with them because the relationship is very close. An influencer is only beholden to his followers, no one else.

This means that when an influencer holds up your product and extols the virtues of it, people will be more inclined to purchase your product.

And that is the answer to the question why invest in influencer marketing. Influencers will sell your product better and faster than through any other traditional marketing method.

Influencer marketing is also cheaper than you would think too.

While an advertising firm might end up spending millions upon millions to run targeted ads on television and Facebook, you can save a lot more money by working with an influencer.

Since there are many influencers online, people who are working to create their own content and share it with the world, you can look for hyper-specific niches. One great example of a niche market that you can focus on is what’s known as the “unboxing market.

Unboxing, if you aren’t familiar with the term, is where someone one YouTube opens up a package and then explains what they find.

They usually review the product, the packaging type, the size, what’s inside, etc. This might sound rather strange to those who aren’t fully aware of the digital revolution’s effects, but did you know that a single video with an unboxing can garner millions of views?

Imagine getting your products to a popular unboxer on YouTube, allowing them to do the advertising for you without coming across as sleazy or insincere?

There is tremendous potential when it comes to putting your money into a social media influencer, because while they are often plugged into hyper-niche markets, they usually aren’t at a point where they are collecting large paychecks for their work.

Some of the smaller influencers would just be happy receiving free products from you, cutting down on your advertising cost.

There are many different approaches you can take when it comes to working with an influencer.

For example, you could simply provide them with a financial sponsorship in exchange for a plug on their program or platform, you could actually get them to host an event of yours or you could go as far as provide them with specific content to produce.

It’s important to know that working with an influencer is a lot different from working with a traditional advertising firm, as influencers build their brands around specific personality types.

They aren’t just going to want to take your product and say the pre-written lines you’ve given them, rather they are going to want to use their own unique personality to advertise for your product.

For every dollar invested in influencer marketing, advertisers tend to make over $5

Influencer marketing is a very new thing and it isn’t an exact science yet.

There is a lot of room for experimentation, discovery, and exploration in this field. From small range influencers who have 10-20k viewers to extremely popular influencers who get millions of views per week, there is a price range for every advertiser out there.

You just have to be willing to work with these personalities that can sometimes be a little unpredictable. But the numbers don’t lie. For every dollar invested in influencer marketing, advertisers tend to make over $5.

These are incredible returns for any investor out there that only come from the powerful organic marketing force known as influencers.

If you’re looking for a way that your company can get in on the influencer investing world, you should consider checking out our Influencer platform, which assists businesses in getting connected to influencers for the purpose of making arrangements and ultimately more $.

This helps take the guesswork out of locating influencers and instead establishes a strong platform where you can focus on putting your money into the right kinds of people.


Content Marketing for Influencers – The Age of Social Influence

The transformative effect of technology has been further advanced by the advent of social media over the past decade.

Almost every aspect of human life has been affected by social media, so much so that it has been identified as the single most defining factor in the 21st-century, both in politics, economics and social-cultural realm.

Inevitably, these powerful social networking tools have had an impact on the way that people transact in business.

Businesses that establish a formidable social media presence stand to reap huge benefits, while those that fail in this accord face the risk of inevitable failure.

The rise of social media has also led to the rise of the social (media) influencer.

These are individual social media users who have gained a significant following that they have now have some degree of “influence” over.

Some are so powerful that voicing a positive opinion of a product or brand could lead to a noticeable increase in sales for the company, while a negative opinion could negatively affect the brand image, and inevitably, the sales of a company.

Content Marketing for Influencers

The power of social media influence has given rise to a new player in content marketing and has created a new niche for those who possess such influence.

Content nowadays comes in many different forms – from videos to images, vlogs & blogs, and even regular status updates that keep fans in the loop.

The influencers who take their content strategy seriously and plan correctly for each channel of distribution (Instagram, Facebook, Blog, etc.) will have the most opportunities.

Brands and agencies, in full cognizance of the powerful position that social media influencers play in content marketing in the age of social influence, have devised ways to use them in their marketing strategies.

They are increasingly approaching and engaging social media influencers in their marketing campaigns in an attempt to generate sales or awareness of their products and/or their brand.

It’s no secret that Influencer marketing is on the rise.
This symbiotic relationship between social media influencers and key business organizations is what led to the rise of influence.co.

The power of social media influence has given rise to a new player in content marketing and has created a new niche for those who possess such influence.

Influence.co is the social networking platform where influencers can profile their best work and get exposed to business organizations that best align with their audience’s interests.

The tools provided in this social networking site help to facilitate faster, easier and more interactive interaction between brands, marketing agencies and social media influencers, which are some of the most important factors for content marketing in the age of social influence.

For social media influencers, influence.co is perhaps the most valuable and revolutionary tool available to them, other than their social media accounts.

The greatest advantage for influence.co to influencers, however, is the ability for them to market themselves to clients, rather than waiting for clients to approach them as has been the norm.

This gives them more power to determine the amount of work that they get and the amount of money that they make, thus giving them greater control of their success.

On influencer.co, they can search for influencers, by location, sex, age and engagement levels.

Furthermore, it provides influencer statistics, showcasing each influencer’s reach and engagement levels across the different social media sites that they have listed.

Through this feature, brands and agencies can choose just the right people to work with.

By opening a business page, brands and marketing agencies can receive submission and applications from influencers who are interested in taking part in their social media campaigns.

They can explain the details of their marketing campaign, allowing influencers an opportunity to apply for the position if they feel like they fit the bill for the campaign.

They can also download an influencer’s online media kit to view their reach and their working cost.

This saves the organization’s time and gives them greater control over the marketing campaign and the teams with which they work to achieve their goals.

What to Look For When Searching For Your Ideal Influencer

Influence marketing has become the newest craze within the marketing and advertising realm—and for a good reason.

With the enormous popularity of social media and the decline of traditional advertising, brands are looking to approach their customers from a new angle.

By focusing on one person with a large social media presence, a brand can reach new audiences and create more conversions than any other current form of advertising.

As a brand, what should you look for when finding that key influencer?

#1 – Relevancy.

Above all else, influencer marketing truly succeeds in reaching target audiences.

A TV commercial can be targeted towards certain people, based on the shows they are watching—and the same goes for a website and social media advertisements.

But influencer marketing lets a brand connect directly with their target audience like no other form of advertising can.

By focusing on a single influencer that embodies your brand, you can reach a target audience of dedicated followers who are interested in the content that this person is putting out.

If a famous soccer player with fifty million Instagram followers posts about how much he loves his cleats—striving athletes and fans will listen.

Remember that influencers are part of an “opt-in” network. Their audience has chosen to follow them—they are actively seeking out their content on a regular basis.

So the key to finding the right influencer is first to figure out exactly what your brand is, and what audience would be most interested in your brand.

what to look for when finding influencers

From there, look at the major influencers within that niche. Take the time to analyze an influencer’s audience before diving in.

Make sure that your influencer perfectly embodies your brand, to get a maximum return on your investment.

Trust, Authenticity, and Engagement

What is the most efficient way to get someone to buy something? Have a friend or family member recommend it to them.

A study from Forrester Research found that 70% of consumers trusted brand or product recommendations from their friends or family.

Advertisements on websites?

A measly 10%.

While an influencer is not technically a friend or family member—they are often close to it.

Devoted followers of social media influencers often feel as if they know the person.

They are up-to-date on their daily activities. They know who their friends and family members are. They know where they just went on vacation, what they ate for dinner last weekend.

This amount of engagement and interaction creates a level of trust and authenticity that is unparalleled compared to other forms of advertising.

A good influencer engages their followers—they reply to comments, post frequently, asks their followers what they want to see next.

Most importantly, they deliver fresh, original content on a regular basis.

When looking for an influencer, keep growth rates in mind.

An influencer with 100,000 followers on a three-year-old account is great.

An influencer with 100,000 followers on a one-year-old account? That shows that they are doing something right—and can attract a lot of attention to themselves.

It is important to find influencers that have developed a strong sense of trust, authenticity, credibility, and loyalty with their followers.

Once that is established, it will never appear as if they are trying to ‘sell’ their followers on anything.

They are simply a friend, recommending a cool brand or product to them.


As we’ve shown, the reason influencer marketing is so successful is that it is not a traditional “sell.”

If influencer marketing is done well, it shouldn’t appear to be marketing at all—no one should feel like they are being sold something. And that is why collaboration is key.

Many brands are hyper-aware of their advertising, which is a good thing! It is, of course, important to oversee your advertising and make sure it is in line with your brand and your overall marketing goals.

But in the case of influencer marketing, it is often beneficial to step away from your current model and let the influencer take part in the creation process.

A collaborative approach is necessary… If a brand forces their marketing model on an influencer—giving them a pre-made post, for example, it will clearly come off as an advertisement.

Younger generations are highly aware of how to detect whether something is an advertisement or not.

They have grown up with it all their lives, and tend to immediately tune out when they sense they are being targeted by an advertisement.

Letting the influencer take a role, or even take charge of the creative process gives an added layer of credibility and authenticity to posts.

Ultimately, it is hard to go wrong when using influencer marketing. If you are seriously considering it for your brand—use these steps as a starting point, and do your research.

But chances are, you will find dramatic improvements right off the bat, compared to your traditional marketing methods.

There is a reason why influencer marketing has become one of the most sought-after forms of marketing by companies around the world.


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