Exclusivity has been the primary calling card for most luxury brands. Because of that, celebrities and luxury brand endorsements are almost … Read More.
Not even a decade ago, consumers used to rely on celebrity endorsements and magazine placements to discover fashion brands. Every … Read More.
It’s time for there to be a shift in the way we look at advertising. Gone are the days of … Read More.
The transformative effect of technology has been further advanced by the advent of social media over the past decade. Almost … Read More.
Influence marketing has become the newest craze within the marketing and advertising realm—and for a good reason. With the enormous … Read More.
“Best way to sell something—don’t sell anything. Earn the awareness, respect, & trust of those who might buy.” —Rand Fishkin … Read More.