Tag: For Agencies (page 3 of 3)

How to Use Influence.co to Find Influencers

A reliable way to amplify your marketing campaigns is by finding the right influencer for your brand.

The best influencer helps your brand reach a specific audience that would otherwise be inaccessible.

This is where influence.co comes in handy.

This state-of-the-art technological platform connects you to more than 500 marketers and gives you an audience with over 40,000 highly-ranked influencers.

The only way to access all these fantastic offers is by creating a profile on influence.co

In this brief, comprehensive article, we are going to look at how to use influence.co to find influencers:

1. On Influence.co, a brand or retailer has unlimited access to the best influencers in the world.

Sometimes after doing all the hard work to build a loyal fan base, an influencer is still unable to access the branding opportunities that can help monetize social media efforts.

Such influencers decide to create an influence.co profile enables an entrepreneur to showcase their body of work to interested brands and products.

You can discover the best influencers on all the major social media platforms such as Facebook, Twitter, Instagram, and Snapchat.

Some of the information showcased on inflence.co includes:

  • Influencers showcase their posts about brands and products.
  • Influencers show off the people or brands that influencers have worked with previously.
  • Additionally, influencers can also share any press you have received.

There’s tons of valuable information that helps a brand or retailed choose a candidate that is likely to reach their target market.

Additionally, by going through the profile of an influencer, it is easy to decipher whether the prospective candidate can relate and appeal to their target clientele-base.

2. This revolutionary platform enables you to search by location, previous collaborations, gender, engagement rates, age, category and the number of followers.

The objective of this platform is to bridge the gap between social media entrepreneurs with a large online presence and brands willing to hire them.

Thanks to this generation’s obsession with social media, there are numerous viable options to choose from.

Influence.co is designed to make it easier for you to search for exactly what you are looking for.

For instance; if you are a brand dealing in female clothing for a particular age, it is extremely easy to narrow down to potential influencers then choose who you can work with from there.

This will not only save your time but also help you make the right choice for your brand.

This feature is particularly great if you are looking to emulate a campaign previously carried out by a competing brand.

Since you’re able to access who influencers have worked with before, you can exploit this and create a better campaign.

Simply choose an influencer who has worked with brands you admire before and enhance the marketing campaign they did before to make your brand more appealing and trustworthy to target consumers.

Go ahead, try out influence.co influencer search.

3. On Influence.co, a brand or retailer can organize and analyze an influencer’s total reach and financial cost before choosing to work with them.

It is indispensable to know just how effective an influencer can be to your brand before you work with them. Influence.co makes this extremely easy for brands and retailers.

On this strategically designed site, you can freely download influencers’ media kits to get an idea just how much it will cost to run an influencer marketing campaign with.

This way, you can decide whether such a person is worthwhile financial undertaking for your brand even before you reach out.

To make it easier for you to make a viable decision, influence.co enables saving favorite influencers and their vital statistics on a list.

Comparing and contrasting between different feasible candidates is therefore easy. This substantially increases the chances of a brand finding the right influence.

4. Through Influence.co, brands and companies can contact influencers directly.

Contrary to conventional misconception, this platform does not act like an intermediary but instead gives you information to enable you to reach out independently to highly-rated influencers all over the world.

Aside from their social media information, the influencers are also allowed to display additional contact information that makes them easily reachable no matter where they are in the world.

Once you are in communication with an influencer, you can ascertain whether they meet your expectations.

Keep in mind that running a successful influencer marketing campaign is not a one-person job. Instead, it is a joint effort and collaboration between a company and the influencer in question.

5. Influence.co helps you not to confuse reach with influence.

Just because a person has a broad reach on social media reach does not necessarily mean they have influence over their audience.

The mistake that most brands make is choosing an influencer based merely on followers.

How does influence.co help out with this?

Pretty simple! By giving you other metrics that show the level of influence that a person has.

For instance; by taking a look at previous people that an influencer has worked with and whether they have been rehired, you can decipher how influential they actually are.

Since you will be able to gather relevant information such as engagement rates and even peruse through their content, you will choose an influencer with many followers, high engagement rates and high level of credibility.

Bottom Line

Are you struggling to find the right influencer for your brand? Influence.co will help you access the best influencers in the world. It is the No.1 open platform where influencers can freely profile their best work.

This is where all the top brands come to find the best influencers on a global scale. It serves both parties: the influencers, and the people who are in desperate need of them.

The objective of this revolutionary platform is to consistently expand their toolset to make social influencing convenient for both clients and influencers.

How to Improve Your Branding with Influencer Marketing

In the past couple of years, influencer marketing has emerged as a hot discussion in the marketing world- of course for good reasons.

Together with word of mouth, influencer marketing is an incredibly powerful tactic that has been proven to be very useful.

This is because consumers are more likely to trust recommendations given by a third party than a brand itself.

If you haven’t considered using influencer marketing to build your brand credibility and increase sales, here are some interesting statistics:

  • Word-of-mouth, especially from an influential person, directly influences 50% of purchase decision. (source)
  • 93% of marketers recommended influencer marketing as the best strategy of building awareness. (source)
  • 69% of marketing who have used Influencer Marketing considered it an effective marketing tactic. (source)

These impressive stats confirm how having a strong influencer marketing campaign can benefit your brand.

If you’re not sure of where to start, here are helpful tips on how to improve brand awareness with Influencer Marketing.

How to Improve Branding with Influencer Marketing

Get Your Influencer to Endorse Your Product or Service

Brand awareness is essential to your business because even if someone doesn’t buy your product, they know you offer it and can recommend it to someone else who is in need of it.

Finding relevant influencers to your field will help you mobilize consumers that already follow and trust their opinion.

By recommending your product or service to their followers, they will gain trust in your brand since they trust him/her.

Get Your Influencer to Sponsored Posts

When working with an influencer, remember to keep their body of work relevant to your brand.

It’s important to identify an influencer with a following that shares similarities with your target audience.

Once you have identified a key influencer with a strong following in their respective field, get them to sponsor your brand.

Use Social Media Coupon Campaigns Promoted by Your Influencers

Leverage social sites and trending hashtags relevant to your products and give out coupons for your marketing campaign.

The goal here is to create brand awareness and boost sales in the process.

By getting your influencer promote your discount coupons tagged in their blogs and video posts will encourage their audience to purchase your offerings and increase your brand awareness.

You can treat your influencer’s followers with enticing offers such as holiday/seasonal offers, pre-launch offers, or exclusive offers. This will mutually benefit both the influencer and your brand.

Get Your Influencer to Use Your Hashtags

Hashtags are everywhere; from Instagram, Facebook, Pinterest, and Twitter, to Television and print media.

They make the posts trend by helping link stories together.

Users tend to Like, share, and comment on posts that they like, and companies that can insert their brand hashtags in these kinds of conversation seamlessly are significantly rewarded.

With a little help from your influencer, you can start your hashtag and make it a trend.

As always, always analyze your competitors to know which influencers they are working with and social media platforms they are using to advertise their brand and products.

Doing this will help you come up with better strategies that will help you stand out.

Host Competitions and Giveaways

One of the most effective methods of improving brand awareness is by hosting competitions and giveaways through influencers.

An influencer can promote a particular giveaway to their followers and request them to take specific actions that will help them win discounts or freebies.

For instance, an influencer can introduce your brand hashtag and encourage their followers to use the tag for a chance to win some freebies from your business.

A good way would be to disclose the giveaway product in the post, so participants can know what they are getting.

Your influencer could also encourage their followers to Like your posts or follow your brand’s social media accounts to win a giveaway product.

Ask Them to Contribute to Your Blog

Getting your influence to contribute to your blog, either in the form of a guest post or an interview, will yield great results.

You can even go a step further by doing a video interview.

This will encourage their followers to visit your blog to view the interview.

It’s a great way of boosting your brand awareness and getting traffic to your website.

This will, in turn, improve your ranking in search engine.

Make It Mutual Beneficial and Enticing

When your approach an influencer, the first question they will ask you is, “what is in it for me?” You have to offer something enticing not only to your influencers but also to their followers as well.

This will help create a long-lasting and meaningful relationship between your influencer and your brand.

To make it more enticing, consider offering them an affiliate program where they will be able to generate revenue by promoting your offerings.

This will encourage your influencer to work hard to develop exciting ways to promote your products or service.

Contrary to popular belief, monetary value is not the only reward that can attract brand influencers. In fact, several rewards can outweigh cash including:

  • Offering to grow their audience as well
  • Improving their image
  • Creating quality content for their audience
  • Trying something new such as trips and events

Now that you have some great ideas for creating and improving brand awareness through influencers, keep the following simple tips in mind;

  • People trust people more than brands.
  • Before approaching your influencer, think like them first. Is your content relevant and engaging for their audience?

What can you offer in return for this partnership to flourish? Focusing on their benefits will make them endorse your brand easily.

Analyze your potential influencers thoroughly before approaching them.

Do their audience demographic match yours?

Do their profiles reflect your brand image?

With that in mind, you can create a favorable brand image that can be trusted by your audience.

Ultimate Guide to Influencer Marketing for Luxury Brands

Exclusivity has been the primary calling card for most luxury brands.

Because of that, celebrities and luxury brand endorsements are almost synonymous.

Influencer marketing is what is getting the job done in our current world.

Some luxury brands have noticed this and taken the correct measures to adjust to the situation.

Others haven’t and instead took the backseat.

It’s not as easy as just adopting the strategy and going to town.

The following tips will prove to be beneficial to luxury brands that want to utilize influencer marketing as part of their marketing strategy.

How to Conduct Influencer Marketing for Luxury Brands

1. Choosing the right platform

Regarding influencer marketing, this means a social media platform.

While YouTube and Facebook are what comes first to mind when you think about social media, Instagram is the undeniable star in influencing potential.

With an estimated 700 million plus users and growing, Instagram is the fastest growing social media site.

The platform generates over a billion dollars in influencer marketing every year, and this amount is expected to hit $2 billion by 2019, more than any other social media platform.

The real reason behind Instagram’s success is the perceived authenticity that stems out of the influencers.

The current generation abhors anything that closely relates to advertisements and is, therefore, more likely to trust a digital influencer’s opinion over that of a celebrity endorsement.

It is, therefore, vital for luxury brands to understand Instagram’s potential in influencer marketing plus the additional benefits it will give the organization such as authenticity and increased brand engagement.

2. Finding the right influencers for your brand

Just because a social influencer has over 1000000 followers does not necessarily mean that they will have a significant impact on your brand.

This is because relevancy is more important than the number of people you can reach.

Most consumers can spot a paid sponsorship a mile away, and this might prove to be counterintuitive.

A good example would be a luxury toothpaste brand giving a famed boxer their products to promote; consumers just won’t have any of it.

It’s for this reason that luxury brands must employ their resources in looking for the perfect fit for their organization.

When looking for the right fit, luxury brands should consider the value of mid-tier and micro influencers over top-tier influencers.

Micro and mid-tier influencers typically have a following of between 15,000 and 1,000,000 followers while top-tier have an audience of over a million.

While no one denies the positive impact top social influencers may have, for the most part, they have no personal connection with the brand.

Mid-tier influencers, on the other hand, have built their following out of a specific niche.

If they have expertise on your brand, they will make more efficient partners since their audience follows them for their opinion.

Additionally, top-tier influencers can be quite costly with some being known to charge $5000 per post.

It makes more sense, therefore, to have ten mid-tier influencers with 100,000 followers each over one top-tier with a million followers.

3. Connect with the influencers

After making contact with the influencer, how the brand engages with them regarding content creation is very important.

It is understandable that they would want creative control over the content being produced but exerting this clause could prove to be counter-intuitive.

This is because the unique way in which influencers create their posts is what made them amass followers in the first place.

Though a hard pill to swallow, allowing the influencer to promote your products in their own way is more likely to yield success.

Luxury brands should not view their relationships with influencers as sponsorships, rather as partnerships.

4. Track Results

The beautiful thing about technology is that you can use powerful online tools to track performance metrics.

As such, you can be able to see the number of times the post was read and the impressions it got.

Additionally, these tools can tell you the geo-location of the audience, and even the device used to browse your content.

These data points can be effectively employed by luxury brands to determine the kind of influence that an influencer has on the brand’s marketing scheme.

Although it’s still a relatively fresh concept, influencer marketing is proving its worth with surprising ease and speed, and this is why luxury marketers need to adopt this new strategy.

How to Find a Fashion Influencer for Your New Brand

Not even a decade ago, consumers used to rely on celebrity endorsements and magazine placements to discover fashion brands.

Every fashion enthusiast flipped through pages of favorite magazines, drooling over beauty products and luxurious attires that were far beyond the reach of many.

However, those days are over, and today, many fashion products are is more accessible than ever thanks to the fashion influencers- brands don’t need to spend heavily to get noticed.

Therefore, if your fashion or beauty brand has failed to cut the pages of a renowned, trendy magazine, don’t worry.

How to Find a Fashion Influencer for Your New Brand

While it remains a popular way to gain fame and visibility, you can reach most of your audience through a fashion influencer.

Despite it being a cheaper route to improve your brand awareness, a majority of the people struggle to access influencers.

In fact, according to a report by eMarketer, 75% of marketers struggle to find the right influencers to promote their brand and products.

To help you choose the right fashion influencer, we have put together several tips to help you out. Before we narrow down to the tips of choosing a fashion influencer, you need to identify your target audience first.

Influencer marketing becomes successful when fashion brands know and target the right audience. It doesn’t matter how powerful your fashion influencer is, your campaign will not produce a high return on investment if your products and content don’t reach an audience who cares.

Here is how you can narrow down your options to identify your specific audience; ask yourself the following critical questions;

  • How much does your audience spend on clothing?
  • During which season does your audience buy new accessories and clothes?
  • What is the audience’s fashion style; casual, artsy, vintage, hipster, etc.?
  • What language will appeal to this person?
  • What type of fashion influencer is your audience likely to follow?

The above questions will help you know a brand persona to approach. It will also help your fashion influencer come up with a marketing campaign that suits a specific audience. After this, you can choose an influencer for your fashion product.

Here are the tips to help you find the right ones?

– Find an Influencer Marketplace

Searching influencers on your own can be a challenging task. Sure, you can search online until your fingers turn numb because Google doesn’t provide direction on matches.

Working with a popular influencer marketplace such as TapInfluence makes the process easier. You will gain access to a system that helps you connect with digital fashion influencers and create effective campaigns. Besides, it will help you connect with the right influencers.

– Use Social Media

Many brands find influencers via social media monitoring. Once you get several potential candidates from an influencer marketplace, you need to analyze their profile. Check if they relate well with their followers and also if they are knowledgeable about your type of fashion. This step will save you from getting into poor partnerships deals. You will also be able to gauge your influencer effectiveness.

– Use a Press Kit to Attract Fashion Influencers

Press kits are still relevant and will help you connect with your potential fashion influencer and establish guidelines they will follow.

With a press kit, your potential candidate will be able to decide whether your fashion brand will be received by their audience or not.

Also, many influencers have their media kits or press kits, and you can compare the two to know whether they line up or not. For instance, does the influencer brand tone or photography style match your brand’s image? Does he/she command a sizeable online presence on a particular platform to warrant a partnership? You will learn all these from their press kits.

Besides, you can use your press kit as bait; to impel a fashion influencer to become your brand ambassador based on your product quality, belief systems, values, and other factors.

– Have an Attractive Compensation Plan

Influencers do not promote fashion brand out of their goodness; they expect to receive compensation for their work, especially if it’s their job to create user-generation content.

Compensation structure will depend on your brand financial resources, influencer’s online presence, and other factors.

To attract the right influencers, you can agree to a commission based on sales, engagements, or other metrics.

Alternatively, you can agree to a product sample for every piece of content or brief review they create.

The bottom line here is that you have to make sure you have mutually beneficial goals; both parties need to work as partners. You can’t simply rely on your influencer to create all the content while you are working together.

By mapping each side’s goals, working from there will help you complement one another.

– Make Your Marketing Goals Clear

While using influencer marketing may seem simple than other advertising or marketing methods such as, for instance, television commercials or paid search, – it still needs clarity. Before deciding on whether to promote your brands or not, an influencer will gauge your goals to know if it is a viable goal.

Some of the goals you should have include; increase sales, improve market ROI, increase brand awareness, boost revenue or profits, add to your mailing list, or spark conversation online.

Whatever your goals might be, fashion influencer can help you reach them. However, if they don’t know what you want, how will they help you get there?

Having your marketing goals documented will help you quickly find the right influencer and also help them come up an innovative way of achieving them.

– Use Your Marketing Skills

Fashion influencer gets tens of deals from marketers, and you need to be persuasive enough to win their business over other marketers who are not straightforward or persuasive enough. They get approached about partnership deals all the time.

To make it easier to capture their attention;

  • Explain to them why you feel they will make a good fit
  • Mention several recognition or achievements you have in the fashion industry
  • Describe your brands driving force and your audience
  • Define your unique selling proposal

Wrap Up

While influencer marketing offers a proven and effective strategy to promote your line of fashion, finding the right fashion influencer can be challenging.

It’s essential to find influencers whose tone and beliefs align with your brand’s tone and image rather personalities with a large following.

Using the tips above and influence.co influencer search – you can find the influencer that’s right for your brand!

Why Invest in Influencer Marketing – The Future of Advertising

It’s time for there to be a shift in the way we look at advertising. Gone are the days of old where invasive ads were the best way to sell things.

You can’t just bombard people with products anymore, especially with the advent of things like Facebook and mailing lists which just continuously tell people that they should purchase X product.

When it comes to the ad world, things are rapidly shifting as the world becomes more cluttered with your run of the mill PPC ads.

But there is a new way for those companies out there who want to make their advertising dollars really matter. This new way is the digital way, known as influencer marketing.

An influencer is someone who has an online persona and has a collection of followers who listen to what he or she has to say. These online influencers shape the thoughts and opinions of people on a daily basis.

Ad companies are pouring millions into these people knowing that the connection between an influencer and their audience provides extreme value.

why invest in influencer marketing infographic

So why invest in influencer marketing?

Simply put, because most people don’t trust advertisements anymore. An advertisement is specially engineered to convince a person to part with their hard money over some product by using flare and spin.

But the problem is that if someone knows that you are advertising to them, they will have their guard up.

Unless they are already a fan of the product, it is hard to get them to consider buying what you have compared to the thousands of other products that are on sale.

71% of consumers are more likely to purchase a product if it is mentioned by a social media influencer

This is where influencers come in.

Statistics about influencer marketing show that that 86% of women look at social media before they purchase a product.

More statistics about influencer marketing shows that 71% of consumers are more likely to purchase a product if it is mentioned by a social media influencer. Why is that? Because an influencer is someone who people trust. Influencers aren’t beholden to any system.

They develop organically through their own initiative, building their social media platform to garner a large amount of viewers.

They aren’t dependent on some corporate source to stay afloat, nor do they answer to a content management system like a cable network.

Therefore, the fans can trust an influencer to be honest with them because the relationship is very close. An influencer is only beholden to his followers, no one else.

This means that when an influencer holds up your product and extols the virtues of it, people will be more inclined to purchase your product.

And that is the answer to the question why invest in influencer marketing. Influencers will sell your product better and faster than through any other traditional marketing method.

Influencer marketing is also cheaper than you would think too.

While an advertising firm might end up spending millions upon millions to run targeted ads on television and Facebook, you can save a lot more money by working with an influencer.

Since there are many influencers online, people who are working to create their own content and share it with the world, you can look for hyper-specific niches. One great example of a niche market that you can focus on is what’s known as the “unboxing market.

Unboxing, if you aren’t familiar with the term, is where someone one YouTube opens up a package and then explains what they find.

They usually review the product, the packaging type, the size, what’s inside, etc. This might sound rather strange to those who aren’t fully aware of the digital revolution’s effects, but did you know that a single video with an unboxing can garner millions of views?

Imagine getting your products to a popular unboxer on YouTube, allowing them to do the advertising for you without coming across as sleazy or insincere?

There is tremendous potential when it comes to putting your money into a social media influencer, because while they are often plugged into hyper-niche markets, they usually aren’t at a point where they are collecting large paychecks for their work.

Some of the smaller influencers would just be happy receiving free products from you, cutting down on your advertising cost.

There are many different approaches you can take when it comes to working with an influencer.

For example, you could simply provide them with a financial sponsorship in exchange for a plug on their program or platform, you could actually get them to host an event of yours or you could go as far as provide them with specific content to produce.

It’s important to know that working with an influencer is a lot different from working with a traditional advertising firm, as influencers build their brands around specific personality types.

They aren’t just going to want to take your product and say the pre-written lines you’ve given them, rather they are going to want to use their own unique personality to advertise for your product.

For every dollar invested in influencer marketing, advertisers tend to make over $5

Influencer marketing is a very new thing and it isn’t an exact science yet.

There is a lot of room for experimentation, discovery, and exploration in this field. From small range influencers who have 10-20k viewers to extremely popular influencers who get millions of views per week, there is a price range for every advertiser out there.

You just have to be willing to work with these personalities that can sometimes be a little unpredictable. But the numbers don’t lie. For every dollar invested in influencer marketing, advertisers tend to make over $5.

These are incredible returns for any investor out there that only come from the powerful organic marketing force known as influencers.

If you’re looking for a way that your company can get in on the influencer investing world, you should consider checking out our Influencer platform, which assists businesses in getting connected to influencers for the purpose of making arrangements and ultimately more $.

This helps take the guesswork out of locating influencers and instead establishes a strong platform where you can focus on putting your money into the right kinds of people.

 

Content Marketing for Influencers – The Age of Social Influence

The transformative effect of technology has been further advanced by the advent of social media over the past decade.

Almost every aspect of human life has been affected by social media, so much so that it has been identified as the single most defining factor in the 21st-century, both in politics, economics and social-cultural realm.

Inevitably, these powerful social networking tools have had an impact on the way that people transact in business.

Businesses that establish a formidable social media presence stand to reap huge benefits, while those that fail in this accord face the risk of inevitable failure.

The rise of social media has also led to the rise of the social (media) influencer.

These are individual social media users who have gained a significant following that they have now have some degree of “influence” over.

Some are so powerful that voicing a positive opinion of a product or brand could lead to a noticeable increase in sales for the company, while a negative opinion could negatively affect the brand image, and inevitably, the sales of a company.

Content Marketing for Influencers

The power of social media influence has given rise to a new player in content marketing and has created a new niche for those who possess such influence.

Content nowadays comes in many different forms – from videos to images, vlogs & blogs, and even regular status updates that keep fans in the loop.

The influencers who take their content strategy seriously and plan correctly for each channel of distribution (Instagram, Facebook, Blog, etc.) will have the most opportunities.

Brands and agencies, in full cognizance of the powerful position that social media influencers play in content marketing in the age of social influence, have devised ways to use them in their marketing strategies.

They are increasingly approaching and engaging social media influencers in their marketing campaigns in an attempt to generate sales or awareness of their products and/or their brand.

It’s no secret that Influencer marketing is on the rise.
This symbiotic relationship between social media influencers and key business organizations is what led to the rise of influence.co.

The power of social media influence has given rise to a new player in content marketing and has created a new niche for those who possess such influence.

Influence.co is the social networking platform where influencers can profile their best work and get exposed to business organizations that best align with their audience’s interests.

The tools provided in this social networking site help to facilitate faster, easier and more interactive interaction between brands, marketing agencies and social media influencers, which are some of the most important factors for content marketing in the age of social influence.

For social media influencers, influence.co is perhaps the most valuable and revolutionary tool available to them, other than their social media accounts.

The greatest advantage for influence.co to influencers, however, is the ability for them to market themselves to clients, rather than waiting for clients to approach them as has been the norm.

This gives them more power to determine the amount of work that they get and the amount of money that they make, thus giving them greater control of their success.

On influencer.co, they can search for influencers, by location, sex, age and engagement levels.

Furthermore, it provides influencer statistics, showcasing each influencer’s reach and engagement levels across the different social media sites that they have listed.

Through this feature, brands and agencies can choose just the right people to work with.

By opening a business page, brands and marketing agencies can receive submission and applications from influencers who are interested in taking part in their social media campaigns.

They can explain the details of their marketing campaign, allowing influencers an opportunity to apply for the position if they feel like they fit the bill for the campaign.

They can also download an influencer’s online media kit to view their reach and their working cost.

This saves the organization’s time and gives them greater control over the marketing campaign and the teams with which they work to achieve their goals.

What to Look For When Searching For Your Ideal Influencer

Influence marketing has become the newest craze within the marketing and advertising realm—and for a good reason.

With the enormous popularity of social media and the decline of traditional advertising, brands are looking to approach their customers from a new angle.

By focusing on one person with a large social media presence, a brand can reach new audiences and create more conversions than any other current form of advertising.

As a brand, what should you look for when finding that key influencer?

#1 – Relevancy.

Above all else, influencer marketing truly succeeds in reaching target audiences.

A TV commercial can be targeted towards certain people, based on the shows they are watching—and the same goes for a website and social media advertisements.

But influencer marketing lets a brand connect directly with their target audience like no other form of advertising can.

By focusing on a single influencer that embodies your brand, you can reach a target audience of dedicated followers who are interested in the content that this person is putting out.

If a famous soccer player with fifty million Instagram followers posts about how much he loves his cleats—striving athletes and fans will listen.

Remember that influencers are part of an “opt-in” network. Their audience has chosen to follow them—they are actively seeking out their content on a regular basis.

So the key to finding the right influencer is first to figure out exactly what your brand is, and what audience would be most interested in your brand.

what to look for when finding influencers

From there, look at the major influencers within that niche. Take the time to analyze an influencer’s audience before diving in.

Make sure that your influencer perfectly embodies your brand, to get a maximum return on your investment.

Trust, Authenticity, and Engagement

What is the most efficient way to get someone to buy something? Have a friend or family member recommend it to them.

A study from Forrester Research found that 70% of consumers trusted brand or product recommendations from their friends or family.

Advertisements on websites?

A measly 10%.

While an influencer is not technically a friend or family member—they are often close to it.

Devoted followers of social media influencers often feel as if they know the person.

They are up-to-date on their daily activities. They know who their friends and family members are. They know where they just went on vacation, what they ate for dinner last weekend.

This amount of engagement and interaction creates a level of trust and authenticity that is unparalleled compared to other forms of advertising.

A good influencer engages their followers—they reply to comments, post frequently, asks their followers what they want to see next.

Most importantly, they deliver fresh, original content on a regular basis.

When looking for an influencer, keep growth rates in mind.

An influencer with 100,000 followers on a three-year-old account is great.

An influencer with 100,000 followers on a one-year-old account? That shows that they are doing something right—and can attract a lot of attention to themselves.

It is important to find influencers that have developed a strong sense of trust, authenticity, credibility, and loyalty with their followers.

Once that is established, it will never appear as if they are trying to ‘sell’ their followers on anything.

They are simply a friend, recommending a cool brand or product to them.

Collaboration

As we’ve shown, the reason influencer marketing is so successful is that it is not a traditional “sell.”

If influencer marketing is done well, it shouldn’t appear to be marketing at all—no one should feel like they are being sold something. And that is why collaboration is key.

Many brands are hyper-aware of their advertising, which is a good thing! It is, of course, important to oversee your advertising and make sure it is in line with your brand and your overall marketing goals.

But in the case of influencer marketing, it is often beneficial to step away from your current model and let the influencer take part in the creation process.

A collaborative approach is necessary… If a brand forces their marketing model on an influencer—giving them a pre-made post, for example, it will clearly come off as an advertisement.

Younger generations are highly aware of how to detect whether something is an advertisement or not.

They have grown up with it all their lives, and tend to immediately tune out when they sense they are being targeted by an advertisement.

Letting the influencer take a role, or even take charge of the creative process gives an added layer of credibility and authenticity to posts.

Ultimately, it is hard to go wrong when using influencer marketing. If you are seriously considering it for your brand—use these steps as a starting point, and do your research.

But chances are, you will find dramatic improvements right off the bat, compared to your traditional marketing methods.

There is a reason why influencer marketing has become one of the most sought-after forms of marketing by companies around the world.

 

What are your thoughts? Join the discussion below!

The Rise of Social Influencers: A New Age of Digital Marketing

“Best way to sell something—don’t sell anything. Earn the awareness, respect, & trust of those who might buy.”
—Rand Fishkin @randfish via Twitter

Traditional Sales Tactics are Dead.

Media consumption has changed dramatically as well in the recent years, and social media has changed the way we do everything.

Viewers now decide when, where, and how they will interact with programs, and the producers of media have shifted decidedly away from the big networks.

With this change, there is more segmentation and fragmentation of who watches what—and where or when they will watch it.

That makes it even more difficult for advertisers to reach their core demographic.

It’s also led to a new age of advertising, where the device in our pocket can show us advertisements in nearly any form—be it video, images, or audio.

Consumers simply tune out, or never see them at all. If you’ve spent hundreds of thousands on a TV campaign, but your target market only watches the programs on Hulu and never sees the commercials, you just wasted your money.

Blunt-force ads on social media are no less problematic.

The more consumers are marketed to, the more they become adverse to the marketing they are bombarded with. Nevermind skipping through commercials.

Millenials, who were raised on the internet, don’t even see the images or videos marked as “Ads,” no matter how inconspicuous.

This is where the social influencers step in.

The Rise of Influencer Marketing

With the advent of the radio came a need for programming; and a way to pay for it all. In 1922 the first paid radio ads were aired.

By 1930, nearly 90% of all radio stations used advertising to support their operating costs. Radio changed the media landscape, but forward-thinking producers convinced companies to take a risk—and those who did reap the reward.

The internet has changed the world, and marketing along with it. It’s not a barrage of ads that generate sales—it’s influence.

Social Influencers have created their own following, in their own way. They might have millions of Twitter followers, or hundreds of thousands of YouTube subscribers.

What they’ve done is unique to themselves, but universal in its appeal.

They have an audience that listens to them.

social influence

Consider the following…

Seventy percent of consumers trust brand recommendations from friends, but only ten percent trust advertising, according to Forrester Research.

That means even if you can get your potential customer to see your ad, they still won’t trust it.

No trust = no sale.

“Selling is the transfer of trust.” –Jack Daly

However 70% of consumers trust a friend.

As a brand, you can’t reach one person that everybody in your target demographic knows, likes, and trusts.

But you can find somebody that is the closest facsimile we have today: the Social Influencer.

Just like radio personalities, they have an audience—and that audience is listening to what they have to say.

Maybe they’re not an actual friend, but they probably look and act like a friend, or at least like a “friend.” Their audience has chosen them for a reason, and—just like celebrities—they know, care for, and identify with who they follow.

Social Influencers have built their following organically, one at a time, and it may have taken them years to build it.

They are also highly sensitive to the wants and needs of their audience, so they’re very careful about what they promote—it’s their reputation that they need to protect, so they should be trusted with how the message is conveyed.

They know their (your) audience better than anyone else—after all, they built it. So listening to their input is key.

Impact of the Influencer

From a brand perspective, Social Influencers can have a wide-ranging impact on awareness, appeal, and dedication coming from their audience.

They spread the word digitally, making it easy for their followers to reTweet, repost, or replay your message over and over again, with the touch of a finger or button.

They have the power of reach. When everyone is looking away from ads, they can make people take notice.

And their followers have all chosen to follow. They want to know what the influencer thinks, buys, likes, or even loves.

When it’s a well-chosen match between company and influencer, it benefits everyone.

The influencer increases their media presence, the brand increases sales, and the customer experiences something they otherwise wouldn’t have.

Influence IS marketing

It’s a new age, but just like those pioneering companies that paid for radio programs in exchange for some well-timed promotional sentences, marketing isn’t dead.

The landscape has changed, but opportunities abound for those who look in the right places.

Influencer Marketing has shown its power, and for any company that wants to increase its reach (and sales), Social Influencers should certainly be one of their key strategies.

 

What are your thoughts? Comment below and join the discussion!

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