Tag: For Agencies (page 2 of 3)

10 Tools the Best Influencers Use

Influencer marketing is not for the faint of heart.

It requires dedication to your craft, passion for work, and perseverance that just does not quit.

We surveyed our influencers and asked them about the most vital tools in their arsenals.

According to research done by Twitter, “20% of users said that a Tweet from an influencer inspired them to share their own product recommendation.”

But how does that tweet get out there?

It needs to be conceptualized, crafted, scheduled, and posted.

Sounds like a lot of work.

How can this be done more easily and with greater reach?

These are some of the most common influencer marketing tools you can use to make sure that your content is effective and achieves maximum reach, engagement, and conversions.

1. FaceTune

tools for influencers

Chances are, if you’re an influencer, people will be seeing a lot more of your face.

Use a tool like FaceTune to help you edit and perfect your photos, so that you look exactly right.

This way, your selfies will fit in perfectly with your feed, and will be consistent with your brand and voice.

2. Later

influencer apps

Specifically crafted with Instagram in mind, Later ensures that your feed is aesthetically pleasing, your posts are going out at the right times, and that you utilize the right hashtags.

It can also help you stay on top of your insights and analytics.

 

3. Sendible

tools influencers use

Sendible is one of the best social media management tools.

It makes it easier for influencers to manage content.

The key with Sendible is that it makes the process of managing multiple accounts much easier.

It is specifically built for teams, and for managing projects that have a lot of moving pieces.

 

4. Mendr

10 best tools for influencers

In the same vein as photo editing software, Mendr allows for actual professionals to take your photos and transform them.

All you have to do is submit a request, and a professional will be able to help you the rest of the way.

Especially for influencers who lack the requisite design skills, this can ensure that your content is still on point aesthetically.

 

5. Followerwonk

10 tools influencers use

For Twitter users, growing your audience can be a tricky proposition.

You want to make sure that you are getting the right people in on the conversation.

Which means that you need to be constantly monitoring who is following you, and how you are reaching people.

Followerwonk can help give you a better feel of other voices out there.

It can also give you information that helps influencers on a daily basis provide more specific content for their audience.

 

6. Snug

Apps for influencers

Snug operates with a pretty convincing tagline, “Make your Instagram beautiful.”

As an influencer, your goal is to make your Instagram feed pop, and to convince people to follow, to engage, or to convert when they arrive at your profile.

Snug helps by previewing your latest posts to ensure that everything looks good, looks consistent, and looks exactly how you want it – before you post it.

 

7. SocialRank

most used tools influencers use

How do you know if you’re reaching the right people?

The best influencers are the ones who are able to analyze their audience, target the right people, and make the right connections to build their brands.

How do they do it?

They use tools like SocialRank to perform deep dives into their audiences and who they consist of, where they are in the world, and what they are posting about.

 

8. BuzzSumo

10 tools for the best influencers

Influencers are always listening.

And the best influencers know not only about the competition – but they keep their ears and eyes open for collaborators to work with.

A tool like BuzzSumo is an easy way to see what other influencers are doing, the kind of conversations they are having, and the best ones to work with.

Not only are you doing market research, but as an influencer, you are also making yourself easier to find.

 

9. VSCO / Photoshop / Lightroom

tools for the best influencers

Each of these tools helps you design better images for your social media profiles.

While Photoshop and Lightroom are more for the design-inclined, VSCO is an accessible way to ensure that your content looks exactly right.

Photoshop and Lightroom take a little bit more time to learn, but if you are tech savvy or up to the challenge, their amazing features are well worth it.

 

10. Nuvro

10 tools for the best influencers

Are you getting lost in all of the tasks you have to do, and all of your team calendars?

As an influencer, it’s hard to keep track of everyone – your social media manager, your designer, your coders, video editor, etc.

Nuvro is a project management tool that helps you organize everything in one place.

It’s by far the most affordable and the easiest to use of any organizational tool out there and it’s super powerful.

Use Nuvro to get your entire team on the same page, know what is getting published when, and work on projects together with their document sharing feature.

Recap: The Best Influencer Marketing Tools

These are just some of the best tools that influencers like you can use to create better content, have more meaningful conversations, and understand and chart your growth.

If you’re looking to spread your influence, you should add a few of these to your arsenal.

However, tools will only get you so far.

You still need to be discoverable, get gigs, and get paid.

Now you don’t have to wait for brands to find you.

You can use Influence.co to create your own influencer profile, discover and apply for gigs, and see who’s viewed your profile.

We want to help you get paid, so don’t miss the opportunity.

How to Spot Fake Instagram Followers

The New York Times recently conducted an in-depth investigation into fake followers on social media.

Following the investigation, prominent Twitter users such as Martha Lane Fox and Clay Aiken began losing thousands of followers.

In their more recent report, more than a million followers disappeared from these accounts.

This has confirmed what many people have suspected for a while – that some influencers are buying their followers.

And if you’re a brand that’s looking to work with an influencer, this could have a serious impact on your campaign.

That’s why it’s crucial that you try to quickly assess the fake follower count of potential influencers before you decide to work with them.

If you’re launching a campaign on Instagram, use the following tips to quickly spot whether an influencer has a lot of fake Instagram followers:

Take a Closer Look at Their Followers

There are a few red flags that can help you figure out whether someone has a lot of fake followers, for which you’ll need to conduct an Instagram follower audit.

One of the best ways is to look for followers that have no profile picture and/or haven’t posted anything.

If you see a lot of follower profiles such as these, there’s a good chance the influencer has bought their followers.

You can also look at the list of accounts these followers are following.

If you see a couple of fan-buying accounts among the list, there’s a good chance the influencer is buying fake Instagram followers.

Another easy way to detect if the influencer has fake followers is by going through their comments section.

If the influencer has bought their followers, you’ll find lots of spam comments and comments that are either gibberish or irrelevant.

Take a look at the comments on the following post by an Instagram “influencer” called @calibeachgirl310.

Most of these comments are all very vague and redundant, while some aren’t relevant to the post.

This account has even been exposed as fake in a report by Digiday.

How to spot fake followerrs

Determine the Engagement Rate

Another easy way to determine whether or not an influencer has bought their followers is by checking their engagement rate.

Fake followers hardly engage with a user’s posts, so you’ll find that influencers with high follower count don’t necessarily have a high engagement rate.

You can calculate the engagement rate by adding the total number of likes and total number of comments for the last 10 posts.

Divide the result by the number of followers the user has.

Then multiply the result by 10 and you’ll get the average engagement rate.

If the engagement rate is extremely low, it’s a sign that the influencer might have bought followers.

But what exactly is a good engagement rate?

Check out the Influencer Engagement Map prepared by Influence.co to gain a better understanding of realistic engagement rates.

map of influencer engagement

If you just look at the engagement of Instagram “influencer” @wanderingggirl, you’ll find that there’s a lot of discrepancy in the follower count and engagement rate.

The user has 34.4k followers, but in some of her posts, there are only a few likes.

In fact, her latest post only has 12 likes and it has been several hours since it was posted.

Looking for fake followers

But since some of her earlier posts have a few thousand likes, her average engagement rate stands at 1.9% as of writing this post.

This is another account that has been exposed as fake by the previously-cited Digiday report.

Use the Right Tools

In some cases, the tips mentioned above may not be sufficient to determine whether an influencer has bought their followers.

There may be times when the influencer isn’t just buying followers but also buying likes and comments.

And sometimes, some bot accounts may have spun content that makes them look legitimate.

So it may be difficult to conduct an accurate Instagram follower audit of your potential influencers.

Tools like Social Audit Pro make this job easier by automatically detecting fake followers for different Instagram accounts.

If you find that an influencer has way too many fake accounts following them, it’s a clear sign that you should avoid working with them.

Conclusion

These are some of the best ways you can easily determine whether the influencer you plan to work with doesn’t have enough “real” followers.

It’s important that you always conduct an audit of Instagram followers for each influencer you wish to work with so as to ensure that you’ll make a wise investment.

You can even use the Influence.co platform where you can connect with authentic Instagram influencers in a relevant niche.

10 Statistics You Need to Know About Influencer Marketing

Influencer marketing is a powerful tool that you should consider using in your campaigns if you haven’t done so already.

We’ve put together a top 10 list of the biggest reasons why it works and how you should approach it to grow your business.

Here’s how much influencer marketing has grown:

1.  According to Pixability’s 2016 Beauty Study, the beauty-video YouTube videos alone that influencers produced have increased by 65 percent annually.

2. Duke’s Fuqua School of Business reports that the percentage of company budgets devoted to social-media advertising has risen from 3.5 percent in 2009 to 11.7 percent and higher in recent years.

3. Other sources referencing Google Trends charts note that the rise in influencer marketing between 2014 to 2016 is a perfect mirror of the decrease in print advertising that happened at the same time.

In addition to our own experiences, these influencer marketing statistics also prove just how valuable influencer publicity is for your bottom line:

4. Google has done a lot of research on the value of social-media engagements, especially concerning the growing market of millennial buyers.

They published a report that almost half of all millennial subscribers feel like the creators of the YouTube channels they follow understand them “better than their friends.”

YouTube video creators are attracting the strongest engagement rates and successful marketing campaigns online.

Even compared to videos made by celebrities, the videos produced by the top 25 YouTube influencers earned “three times as many views and twice as many actions.”

5. A whopping 80 percent of all women surveyed in this study commented that they regularly ask their peers on social media for opinions before making purchases.

Additionally, they consider the personal experiences of others more important than any other type of product recommendation.

Women are also the most vocal about their opinions of products on social-media channels too.

At least 72 percent of the women surveyed said that they give their advice and recommendations in social-media posts almost every day.

social media marketing stats

6. Companies earn $6.50 for each dollar they spend on influencer-marketing campaigns, according to a poll by Tomoson.

They also found that influencers are undoubtedly the fastest-growing online customer-acquisition channel.

All their influencer marketing statistics show that this approach will be more valuable than email marketing and organic search results.

7. Twitter is such a tremendous referral base that 40 percent of all Twitter users admit that they’ve bought something simply because of an influencer’s tweet about it.

When you’re ready to work with an influencer, how do you choose the right influencers, and how much should you pay them?

Use Influence.co’s insightful influencer marketing statistics to answer these questions. Our industry-analysis charts of influencer marketing help you accurately calculate rates and gauge the progress of your campaigns.

8. In today’s marketing climate, the Influence.co engagement map shown in this chart shows that a good average engagement rate on Instagram is 3.9 percent.

Such accounts tend to have some of the most-responsive owners and top-quality content.

Few accounts ever reach an engagement rate greater than 10 percent, which is extremely rare and often requires celebrity status.

Just in case you’re not familiar with it, let me tell you how to calculate your engagement rates per user.

The general idea is to add up all of the likes and comments per post, and then you divide that number by your most-recent follower count.

Influencer engagement stats

9. I can also tell you that Influence.co found that the average social-media influencer receives around $160.32 on average per post.

The influencers who charge less than $50 per post have the lowest amounts of followers and lower engagement rates.

Only around 500 or less of the top-tier influencers charge $500 and more per post, and the biggest influencers with the most followers can charge more than $1,000 per post.

10. By studying Influence.co’s in-depth analysis of Instagram ads in terms of which were the most successful, I can also tell you that nearly 69 percent of all the best Instagram promotional photos have a portrait-style product view that displays the brand in action.

Plus, the companies that get the most engagements on Instagram are those in the fashion industry, department stores and electronics-related businesses.

If you sign up to join our Influence.co influencer marketing platform, I think the options for promoting your brand organically through influencer collaboration will surprise you.

This is the all-important first step that I find has taken online-marketing campaigns to a whole new level.

Finally, consider these important steps before working with influencers:

When you sign up at Influence.co with your company’s active Instagram account, you should select the option to set up a brand account so that you can search for the right influencers to collaborate with and start contacting them.

A brand account is the ideal one to also allow you to accept applications from influencers who are interested in working with you too.

Now before you jump into contacting prospective influencers, here’s what we recommend you analyze first to narrow down your influencer search a whole lot faster. It’s no use working with an influencer who isn’t reaching your ideal market.

For example, let’s imagine that you’re a business in the fashion industry looking for a fashion influencer.

First, consider the audience’s price range.

How much does your audience spend on the clothing and the accessories you sell?

Now when looking at your influencer candidates, check the price ranges of the items they’ve promoted before to make sure they’re within the same price range.

Check their natural category fit.

Browse your prospective influencer’s social-media account photos and ask yourself if they’re already showing off anything that’s somewhat similar to your products.

Do they already include tags and keywords in their posts naturally that people also use to describe your brand, like “casual,” “vintage,” “artsy,” “hipster” or any other category-specific words that you typically rank for?

Is your influencer likable to your audience?

Check the profiles of those who are already following you on social media.

See who else they are following to get an idea of the kinds of influencers they would like to engage with.

You can read more about this kind of influencer strategy planning on our blog.

How to Do an Instagram Audit

An Instagram audit is one that dives deeper into your online presence.

It analyzes what is going on, what’s working, and what isn’t about this particular channel.

Basically, if you rely on being online to power your business, you should consider an audit.

This could be a business, a side-hustle, or simply evaluating just how “strong” your voice is online.

It helps determine how much influence you have.

You’ll even figure out the conversations you are capable of having – based on those you are currently reaching.

 

How can you do it?

Here are the eight steps you need to take to perform an effective Instagram audit.

 

Step 1 – Define Your Goals

Start off with something simple. Start by defining success.

What are you looking to do, and how are you trying to position your profile amongst all of the others?

You might be looking to grow your audience, to promote new products or services, or to drive people to click the link in your bio and convert.

Start with the small stuff and understand why you’re getting started in the first place.

 

Step 2 – Define Your Audience

How to do an instagram audit

Once you have a better idea of what you want to do, you need to figure out who you want to reach, and who is already consuming your content.

All you need to do is take a look at your Instagram insights, and you’ll start uncovering loads of information to see if you’re targeting the right age, gender, location, and demographics that you want to connect with.

 

Step 3 – Find Your Voice

Instagram auditing

When it comes to your voice, there’s just one golden rule: be consistent.

Take a look at your bio, your captions, and your responses to comments – do they all sound like they’re coming from the same person?

Consider some of the words you’re using, and think about whether or not they’re capturing the right energy.

Could you make it more professional, more casual, or more reliable?

Last, but not least, your Instagram needs to be consistent with your other channels.

That includes your website and all of your other marketing materials.

Know how you want to sound, and then actually sound like it.

In this instance, you might want to consider a tool like Buffer to keep your social media in one place, so that you can analyze on the fly.

 

Step 4 – Picture Perfect Quality & Aesthetics

A picture paints a thousand words. And it can also convince your audience to like, comment, and even convert.

The biggest mistake that brands make is not investing in photo quality. How is the lighting in your photos?

Do you utilize good composition and strong editing?

Your photos not only need to be good, but they need to follow a consistent aesthetic (which goes hand in hand with your voice).

The images you choose need to line up with your brand’s style and values.

instagram feed asthetic

Source: Instagram

The image above is from the Japanese fashion brand Uniqlo.

They use lots of muted colors, coupled with high-quality photos, in order to give a real feel for the clothes they are selling.

It helps improve the experience because it gives a better sense of the product, (almost as though you could reach out and touch it yourself).

 

Step 5 – Be Consistent

How does your feed look?

The best Instagram feeds communicate what they are selling (if they are selling anything) before anyone even clicks on an image or reads a caption.

If your feed looks consistent, your overall presence and effectiveness as a brand will follow suit.

There needs to be a method and, as always, it needs to be consistent.

Instagram aesthetic

Source: Instagram

Look at the example above.

It doesn’t take more than one second to see what Burger King is selling from the look of their Instagram page: burgers.

No matter what you are selling, or what you are trying to promote (even if it’s yourself), it needs to be readily understood and available to the user.

 

Step 6 – Engagement Review

What does it mean to be engaged?

On Instagram, it means to go through post by post to look and see which posts receive high engagement – and which ones get low.

How do your users respond to certain types of content?

Do they respond to you when you ask questions?

Have you been replying to direct messages?

Determine if your content is engaging, and if it is engaging for the right reasons.

 

Step 7 – Review Your Followers

You’re going to want to keep a close eye on who’s interested in your content.

Check out your most commenting followers, as well as your most recent adds.

Do they look real or do they look like bots?

Do they figure into your target demographic?

Are these the people you want to target?

instagram follower audit

Do a deep dive into your followers, and gain a bit of perspective about whether or not they are the right ones for you.

 

Step 8 – Hashtags

Your hashtags are how you help spread the word about your posts.

With that in mind, are they too generic or too specific?

Are they hitting the right mark, or falling flat?

Really understand the best practices when it comes to hashtags, and analyze the ones you’re currently using.

 

Recap

If you’ve ever wondered about how effective your Instagram account is, you need to gain a better understanding of how it is currently performing.

An Instagram audit can help shed some light on your content, your followers, and the power of your voice online.

Social Media Influencer Marketing Case Study: Launch of LG LV20

The social network usage has become increasingly common in today’s world.

According to projections by emarketer.com, the number of social media users in 2021 will exceed 3 billion people.

The social networks have not only revolutionized the way people connect and interact but also the way businesses engage with their customers.

Organizations are using the social platforms in a variety of ways to grow their customer base, engage their customers, and improve their bottom line.

Using Influencer Marketing

A novel application of social media by businesses is in the area of influencer marketing.

This is a marketing strategy whereby organization partners with social media users with a huge following to promote brands and their products.

The organizations are able to take advantage of the creativity of the influencers and the trust relationship they have with their followers to push their business agenda.

The social influencers are a powerful tool for promoting the release of new products, promoting engagement for existing products, and driving awareness among millions of their followers within a very short time.

social media case study

An Instagram post or a tweet can reach millions of followers in an instant and help to significantly drive sales.

Influencers make use of their talents or expertise in a given niche to build an online presence that establishes a loyal audience.

Through this trust relationships, the social influencers have an impact on the behaviors, opinions, and beliefs of their followers including their purchase decisions.

Through influencer marketing, businesses have found a more effective way to reach new, engaged consumers, increase brand awareness, reinforce/cultivate brand identity, and optimize their social media marketing campaigns.

Influencer marketing can be conducted in any of the social platforms.

In this article, we analyze how LG made use of Instagram to promote the release of their new smartphone, LG V20.

With a usage level of over 700 million monthly active users, Instagram influencer marketing is a $1 Billion industry according to mediakix.com.

Instagram was an ideal social media network for LG to demonstrate the advanced camera features of a new smartphone in the market.

This is because the platform has a huge user base used to engage with one another through the use of multi-media content such as photo and short videos.

For a long time LG has invested heavily in a global ambassador program including a cross-section of celebrities and social influencers.

For the release of their LG V20 smartphone, LG partnered with renown photography influencers on Instagram to promote the release.

These included Dylan Furst and Jeremy Cohen among others.

The photographers were commissioned to develop, publish, and promote brand-sponsored Instagram posts showcasing the features of the new smartphone, the primary goal of the campaign being to drive awareness of LG V20.

Influencer marketing case study

In addition to creating awareness, the social influencers were to use their Instagram accounts to educate their followers about the advanced camera features of the new smartphone.

Through this campaign, LG reached more than 3.2 Million followers of the influencers they worked with.

Combined, the influencers posted over 100 times with a cumulative total of over 1.2 Million likes and over 10,000 comments.

Within 10 days of launch, LG reported that they had sold 200,000 LG V20s.

Although it is difficult to tell how many of these were as a result of the Instagram campaign, it is clear that the buzz created by the social influencers on their Instagram accounts may have helped quite some bit.

Why use influence.co?

Influence.co works with brands like LG to connect them to social influencers who can significantly improve their revenue.

Being the world’s largest marketplace for social influencers, hosting over 40,000 of them, Influence.co is the natural partner for businesses looking to leverage on the over 2.7 Billion active users of social media today.

The platform has developed interactive tools to help the businesses and digital agencies to search the extensive database of social influencers.

case study for influencer marketing

The platform users are able to search for influencers based on their age, their follower counts, previous collaborations and so on.

The platform is not limited to a single view of the influencers online presence but rather provides a 360-degree picture of the influencers across all the social platform.

This simplifies the recruitment process since businesses are able to compare the influencers based on some critical statistics.

Additionally, the platform provides businesses with tools to create campaign pages and open applications for influencers to apply.

Through this simplified recruitment process, businesses are able to tap the best talents and most impactful influencers across all the social platforms.

It is worth noting that the Influence.co platform is home to over 4,000 brands and digital agencies reflecting the crucial role it is playing in this sectors.

The platform has become the go-to partner for both the influencers and the brands.

How to Use Influence.co to Maximize Your Revenue

With a 2016 eMarketer survey showing that 84% of marketers were planning to launch at least one influencer campaign in the following twelve months, influencer marketing is now at the heart of how businesses conduct their campaigns.

Influencer marketing is creating partnerships with personalities who have significant following and influence in a particular consumer segment.

Social media Influencers can be bloggers, speakers, authors, or experts with an established online presence and a loyal audience in a particular niche.

With over 40,000 influencers and over 1,000 brands enrolled with us, and having reached over a billion people in over 65 countries, influence.co is the world’s biggest platform where influencers, brands, marketers, and agencies connect.

In this article, we analyze how influencers and brands can make use of the tools available in influence.co to grow their ventures and boost their revenue.

BRANDS

Brands often use influencers to grow awareness, affinity, and loyalty.

Because influencers have a broad online presence, they can expose your brand to receptive audiences through the content they create.

At influence.co, we have developed custom tools to help you to recruit and retain the most impactful influencers in order to take your business to the next frontier of growth.

We place at your disposal a database of over 40,000 influencers with a cumulative following of over 1billion followers in all the social media platforms.

We have built a comprehensive search facility to enable you to interrogate this extensive database using various criteria such as age, follower count, previous collaborations and so on.

In addition, we have tools which enable you to analyze and organize the potential influencers you have identified.

These tools allow you to have a 360-degrees view of the influencers across all the social platforms making it easy for you to make comparisons between influencers using several vital statistics.

Moreover, influence.co allows you to create campaign pages where you can display details of your influencer marketing campaigns.

Setup campaign

Through this page, you are able to open applications and simplify the process of recruiting influencers.

Influence.co have easy-to-use communication tools to help you contact influencers and to track the ones you have already reached out to.

Through influence.co, business can easily mobilize effective influencer marketing in any of the following circumstances;

  • Launching a new product: when products are new, it is extremely difficult to make use of product champions to market the products. In such instances, the social influencers who have access to a certain target segment can be used to create a buzz around the new products.
  • Improve brand awareness for existing products: Influencers are content creators who have the trust of their follows and can be used to amplify existing products on visual platforms like Pinterest, Instagram, or YouTube.

Influencers

Are you a social media user with a huge following in any of the social media platforms?

Influence.co has something for you too.Influence.co is the world’s largest marketplace for influencers; a place where they come to showcase their work and grow income.

The platform allows you to create profiles of your best work and connects you with potential brands and digital agencies.

We work with over 1,000 leading brands and agencies helping them to recruit the most appropriate influencers for their marketing campaigns.

By joining influence.co, proactive influencers are able to directly connect with your preferred brands and agencies.

Additionally, influence.io has tools which influencers can use to create compelling media kits to marketing their potential.

The media kits can be shared through social media platforms, emails, or sent directly to potential businesses and agencies.

Media kit

Further, influencers are able to view the details of the entities who have viewed their influence.co profiles.

Equipped with such knowledge, you can make informed decisions about the businesses and agents whose campaigns you would like to join.

And that’s not all.

Influence.co provides embedded cards which are updated dynamically.

Consequently, influencers are able to easily access their updated profiles on whichever social media platform they log into.

Bottom Line

Influence.co presents enormous potential for both the social influencers and the businesses grow their income.

Through this platform, the business of social influence has become easier, faster, and more productive for everyone.

By connecting the influencers and the business, the former, on behalf of the latter, are able to create content at the volume and pace that consumers want in the format they want it.

How to Make Money on Social Media

According to the Global Digital Snapshot report by Global Web Index (GWI), as at January 2017, the total number of active social media users were 2.789 Billion. This was a 21% growth since January 2016.

This shows how social we are. The 2.7 Billion people represent a significant section of the world population with whom we can do business. And the good news is that this number is growing each day.

The social media platforms have introduced new ways through which their users can make money.

The latest sensation is influencer marketing. Social media influencers mostly refer to people who have a substantial following in the social media platforms including Instagram, Facebook, Twitter, Snapchat among others.

Influencers are the people who are holding everyone’s attention; they are actually the ones who are followed and watched by the other social media users. They are the beloved personalities and thought leaders in the social media platforms.

Social media engagement

Influencer marketing is based on the knowledge that social media influencers have a significant or authoritative effect on the behavior or opinion of their followers and thus may affect their purchase decision.

Consequently, businesses are making use of these personalities to influence their fans and followers on what to buy and when. The social influencers are repping products and promoting brands in an ingenious way all the while staying true and unique to their voice and story.

According to Linqia’s “The State of Influencer Marketing 2017” report, 86% of marketers used influencer marketing in 2016 and 94% of those who used influencer marketing believe that the tactic is effective.

Brands, big and small, are willing to pay in order to engage influencers and access their numerous followers and to have big promises of impressions. This guarantees them targeted exposure to the right consumer for their products.

One reason why brands have found influencer marketing a better channel than ordinary electronic ads in TV or radio is because consumers don’t want ads and cannot stand them anymore.

In fact, most modern consumers ignore ads; they skip them, ignore them or just let them run in the background as they turn their attention to their phones.

Additionally, a study by marketingland.com shows that 40 percent of desktop users and 22 percent of mobile consumers in the U.S. use blockers to remove ads from publishers’ websites.

Block ads

Therefore, it has become increasingly important for brands to incorporate their products, services, and offerings in the content that is being consumed.

In order to leverage on the opportunities presented by this new marketing approach, the influencers and the brands must engage only in the most beneficial partnerships. And that is where influence.co comes in.

Influence.co presents the social influence marketplace, so to speak. It’s the place where influencers, marketers, and brands meet. It is the largest platform for influencers to showcase their best work and for businesses and agencies to recruit influencers.

So what do we offer?

 

Influencers and Creators

Once you have created a profile with us, we provide you with tools to create a beautiful media kit which you can use to promote yourself by sharing through your social networks or emailing to businesses and agencies.

Further, we grant you access to our rich database of brands and agencies so that you can select and apply directly to the ones you would want to work with.

In addition, you are able to see who has viewed your profile and to follow up with the ones who might want to work with you.

The influence.co platform helps influencers to highlight their work by allowing them to advertise their posts about products and brands they have already worked with. It also allows them to feature press they have received.

Influence.co enables you to consolidate your social network information in one place such that you are able to promote your blog or website as well as summarize your YouTube channel in the same platform.

Moreover, influence.co provides influencers with a platform where businesses and brands can easily find and connect with them.

 

Businesses and digital agencies

Influence.co provides the following functionality to the businesses and digital agencies;

  • An extensive collection of influencers from all major social media platforms. The website has a comprehensive search facility to allow you to search for influencers based on several parameters including location, age, and follower counts.
  • Ability to analyze influencers to understand their engagements rates and previous collaborations. Moreover, there is a tool to compare your favorite influencers’ most vital statistics.
  • Ease of contacting influencers either individually or in bulk using a list.
  • Business pages. Create a page for your business and open applications and allow influencers to apply to you.

As a conclusion, influence.co is the best partner for businesses and influencers who want to excel in making modern using social media.

We have over 40,000 influencers and over 1,000 brands enrolled with us. Furthermore, we have reached over a billion people in over 65 countries.

Create your profile with influence.co today and start in join make a difference in your career or business.

Announcing : Our Influencer Agency Platform Release

Today we are proud to introduce our second generation agency feature set.

We launched our first version a few months ago and have learned quickly what we got right and what we missed the mark on.

 

With the new feature set you can:

  • Share which type of agency you are (e.g. talent management vs digital agency)
  • More easily invite and reinvite your clients or talent roster to be managed by your page
  • Create campaigns that are run directly by your agency without needing a brand page
  • Have unique campaign URLs so that brands and agencies can market their open campaigns on their own channels

 

The last item is really the one that warrants the most attention.

When we launched agency pages, if you wanted to run an influencer marketing campaign for your client, you’d need to get them to sign up as a brand page then have them verify your agency managed them.

That worked for some agencies but others had valid situations where that approach didn’t work.

First, some agencies with bigger brand clients found it was not always possible to have the social media manager of the brand just “sign up for that platform we need to use”.

The influencer marketing team may be a totally different part of the marketing department or the agency might be contracted by a part of the team that doesn’t have access to the brand’s socials.

It makes sense as an influencer marketing campaign could be run totally outside of interactions with a brand’s social channels.

We don’t think this is the best approach always (as there should be a good content and feedback loop between off-channel mentions and on-channel follow up) but we don’t make the rules.

Team work

 

Second, some agencies want to (or are required) to market campaigns without the brand behind the campaign being public.

For example, an agency might need to find influencers for a campaign for a major peanut butter brand in the USA but not be able to say “Jiffy” anywhere public.

Some agencies actually see this restriction being written into their contracts more often than not sooooo.. as our goal is always to help any way we can , we set out to accommodate these scenarios.

The new agency features are very functional.

One of the first things we did was set turn our own page from a brand to an agency and set up a campaign for ourselves.

If you want to apply to our SELECT program, take a look at our campaign.

If you have any questions, please don’t hesitate to contact our brands team at sales@influence.co.

Why Creating a Profile on Influence.co can Lead to More Opportunities

A reliable way to amplify your marketing campaigns is by carefully choosing an influencer.

The right micro-influencer helps a brand reach a specific audience that would otherwise be inaccessible.

This is where influence.co comes in handy.

Our state-of-the-art technological platform connects you to more than 500 marketers and gives you an audience with 100,000 highly-ranked influencers.

Additionally, there are more than 10,000 campaigns carried out so far.

The only way to access all these fantastic offers is by creating a profile on influence.co.

In this brief but detailed article, we are going to look at why creating a profile on influence.co can give you more opportunities.

More opportunities

This is where all the top brands come to find the best influencers on a global scale.

It serves both parties: the influencers, and the people who are in desperate need of them.

The objective of this revolutionary platform is to consistently expand their toolset to make social influencing convenient for both clients and influencers.

Why will you get more opportunities by having an influence.co account? Pretty simple!

Influence.co enables both entrepreneur and brands to showcase their work and connect

If you have taken the time to build a loyal fan base on social media, you can take advantage of this become an influencer.

A great way to access the brands and products that are willing to work with you is by showing your work to them.

What are most brands and products looking for?

A person with great engagement rates in their target audiences.

The quintessential influencer has spent time and effort building networks.

By creating a profile on influence.co you are essentially advertising what you can offer to parties that are interested.

It’s like a virtual way for influencer to publicly advertise their personal brands.

Some of the information showcased on influence.co includes:

  • Showcase your posts about brands and products.
  • Show off the people you have worked with before.
  • Showcase any press you have received for your efforts.

Apart from showcasing what you have to offer, this technological platform is also the best place to locate your social network information so that brands can start following you.

This is also a great place to highlight your website or blog.

Most traditional marketing techniques are focused on broadcasting a message to consumers, and this failed.

A consumer does not rely on the business for information; they want a source of information they can trust.

An influencer acts as a compelling voice to reach consumers who respect their opinion.

When such people like, comment or dislike anything online, you can be guaranteed that consumers are watching.

Through influence.co you will discover the best influencers, contact them, come up with an effective influencer branding strategy and implement it flawlessly.

This is your brand solution to break through the online noise and clutter; sign up today and set up a profile.

Do you believe that you are an influencer struggling to be found?

Sometimes after doing all the hard work to build a loyal fan base, you are unable to access the influencer branding opportunities that can help you monetize your social media efforts.

Once you have a profile at influence.co, you are quickly discoverable to brands that are looking to engage in influence marketing.

All you have to do is create a memorable, informative and engaging profile that appeals to potential clients.

You can see who viewed your profile

Sometimes what holds an influencer back is not knowing how to streamline their efforts in a way that appeals to potential clients.

Sometimes the issue is presenting your personal brand in a way that appeals to potential clients.

On influence.co you can see who viewed your profile.

If someone viewed your profile and did not ask for your services, take the time to ascertain who they end up working with and see what they have that you lack.

Reliable way to keep tabs on your competitors

The competition to have a loyal following is aggressive and only the best land branding projects with well-paying clients.

On this technological platform, you have access to influencer cases studies that have worked well.

This way you know the prevailing trends that are making waves in the social media marketing platform.

Your competition is the best source of information.

Master the strengths of your competitors and work to exploit their weaknesses.

This is guaranteed to make your personal social media brand the most appealing to potential clients.

Access to different influencer marketing campaigns helps you learn how to do it right.

It also gives you brilliant ideas that will make any campaign you engage in successful.

This gives you access to more opportunities because you can learn how you can streamline your social media efforts to make your brand stand out.

Once you are a highly ranked, have a loyal fan base that respects your voice and follows your recommendation, the opportunities are endless.

Bottom-line

Influence.co is specifically designed to cater to the needs of both brands and influencers who are enthusiastic to take an active role in influencer marketing.

It avails lucrative opportunities for influencers to earn money and also helps brands reach out to the world’s best influencers who can help them boost brand awareness.

The best thing about this technological platform is that it is not only free but also user-friendly and convenient even for beginners who are new to influencer marketing.

Why waste any more time?!

Sign up today, create a profile and be ready to take advantage of all the opportunities!

Instagram influencer Marketing Case Study

Although social media influencer marketing is arguably the most straightforward and most effective digital marketing strategy, it is seldom understood.

Most brands either fail at identifying the right influencers or just ignore this marketing technique altogether.

According to a reliable study conducted in 2016, over 90% of brands that used this marketing strategy saw growth in sales and brand awareness.

Seems like good news for marketers – right? Not so fast.

Without an in-depth understanding of how this technique works in attracting and retaining brand loyalty and influence, your marketing campaign is doomed to fail.

To help marketers get started in the right direction, here is a detailed look at an incredibly successful social media influencer marketing campaign.

Instagram influencer Marketing Case Study

How Subaru Leveraged Influencer Marketing to Dominate

For the past 5 years, Subaru has remained in the list of the fastest growing and most profitable companies in the United States.

You are probably asking, how did Subaru achieve growth and profitability in an aggressively competitive industry and a struggling economy?

The secret to Subaru’s success is creative influencer marketing using social media platforms such as YouTube and Instagram.

Although this auto company is foreign, it continues to make waves in the United States.

For instance in 2016 sales were up by an incredible 10%; this is a big deal in the auto industry where the competition is cutthroat.

Subaru is an example of a company that has embraced influencer marketing and is reaping the benefits.

This case study explores Subaru’s social media influencer marketing campaign dubbed “Meet an Owner”.

Let dive in!

The Approach

To ensure the success of its “Meet an Owner” marketing campaign, this innovative auto company worked with a total of twenty Instagram influencers, ranging from professional athletes to talented artists and even adventure photographers.

The primary objective of this marketing campaign was to promote Subaru to an otherwise inaccessible audience and also foster positive brand sentiment.

The Results

  • “Meet an Owner” campaign managed to have an engagement rate of 9%. It also generated 9 thousand comments and 1.9 million likes using 58 sponsored posts.
  • On YouTube, this creative marketing initiative had close to 2.5 million views and an incredible 73 thousand likes. The engagement rate was about 5%.
  • According to Subaru marketers the HASHTAG #MeetAnOwner led to increased brand awareness. This initiative also made it quite easy for additional Instagram users to showcase their Subaru cars to the world.

 

Who were the key influencers in this marketing campaign?

The success of an influencer marketing campaign relies heavily on the influencers a brand chooses to collaborate with.

By looking at who Subaru chose to work with, a marketer will understand how to choose an influencer that is perfect for your brand.

Here is a look at 2 key influencers used by Subaru

1. Zack King

With a following of 18.9 million and an engagement rate of 9% on Instagram, this professional photographer fit what Subaru was looking for.

This influencer performs incredibly intriguing and memorable digital magic tricks. His brilliant tricks enjoy a massive appeal.

Through him, Subaru was able to reach a large and diverse audience.

For this campaign, King created two eye-catching and clever magic tricks that were centered around different Subaru cars.

Subaru entrusted this influencer with creative freedom, and this came in handy in ensuring his audience was entertained and satisfied while simultaneously promoting the Subaru brand.

His effort bore fruit because he received 1.6 million likes, seven thousand comments on the 2 sponsored Instagram videos.

Why Subaru chose Zack King?

Subaru competes with several other automobile brands. Therefore, it is continually trying to reach out to new audiences.

Zack is the perfect person to reach a more demure and artistic-oriented client who is not necessarily the quintessential Subaru client. His marketing efforts achieved precisely what it was set to do.

Subaru gained an audience with an audience interested more in artistic endeavors.

2. Devin Graham

This influencer has 592 thousand followers on Instagram and a YouTube following of 4.6 million.

He also has a high engagement rate of 4.5 on YouTube and 4.2 % on Instagram. Popularly known in social media circles as Devin Super Tramp, this young man is adventurous and fearless You tuber who entertains his massive following with extreme stunt videos.

For the purposes of Subaru’s marketing campaign, Graham created 3 YouTube videos. Subaru also sponsored 13 Instagram posts on Graham’s Instagram.

The first one was primarily him talking about his journey as a stuntman while the two other involved showcasing impressive professional stunts.

The aim of using this influencer was to build strong ties between the Subaru brand and outdoor enthusiasts. The collaboration between Devin Graham and Subaru was incredibly successful.

The 13 Instagram posts generated over 160 thousand likes and over 850 comments. On the other hand, the 3 YouTube videos got 1.2 million views and more than 45 thousand likes.

Why did Subaru choose Devin Graham?

Apart from his high engagement rates, Subaru realized that Graham has a real impact on what his audience chooses to purchase.

After going through the previous campaign he had participated in, they realized that he has incredibly boosted the sales of all the brands he had previously collaborated with.

Additionally this influencer reaches the quintessential Subaru customer who loves a thrill and adventure.

His kind of content appeals to the same audience that would be attracted to buying a Subaru car.

It also doesn’t hurt that he can reach a young demographic.

Keep in mind that Subaru is a brand that has been around for many decades and needs a cool brand ambassador on social media to attract “millennials”.

Key Takeaways

The success of this marketing campaign is evidence that with the right influencer, a clear objective, and collaborative effort a brand can reach an enormous and diverse audience.

Through this initiative, Subaru was able to position its vehicles as suitable for any lifestyle.

With the help of passionate influencers, “Meet an Owner” marketing campaign surpassed expectations.

Subaru has definitely proved that Instagram is a great platform to boost brand awareness.

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