Why a Social Media Engagement Strategy Isn’t Optional



Social media marketing is still a relatively new phenomenon, but even though it’s new, it’s here to stay — for good.

This means that the brands and influencers who ignore social media engagement as a source of growth and business will be left in the dust with a small fraction of the possible profits. Social media changes the way people see you, the way people feel about you, think about you, and talk about you.

Why you need a social media engagement strategy should already be obvious, but if it’s not, we will outline everything you need to know.

Why You Need a Social Media Engagement Strategy

Social media can be a noisy and confusing stage for everyone trying to utilize it.

Brands trying to build awareness and influencers who are gaining traction both need a solid strategy in order to make it through the thick pool of boring content and really stand out. The issue with most brand’s social media engagement strategies is basically that it doesn’t exist.

The ones who are doing it well easily stand out. It’s all too common that a brand or influencer is unhappy with their strategy. The problem lies in the fact that you aren’t using your oh-so-glorious tools effectively. It’s tough to stay on top of things sometimes.

There are a lot of big social media platforms, and they need to be monitored constantly and posted on regularly to really maximize their effectiveness.

What Are The Benefits?

Social media plays a big part in widening out your brand awareness and even generating leads, popularity, and ultimately revenue. Reaching out to your audience and encouraging them to reach out to you in a positive way will get people talking about you.

Think about it. If you make a great post on social media that encourages a user to comment, then you comment back to them in a funny or personal way, they are more than likely to show their friends and talk about it.

This is an easy way to gain more followers as well as a loyal fanbase. All these new followers are also now potential customers and repeat customers as long as you successfully link them to your website. (This applies to both brands and influencers.)

If you are using social media effectively, you are also making important connections with other popular influencers, brands, or even celebrities.

This might be hard at first, but trust us, it’s well worth the effort.

Thankfully, there are even tools and platforms like influence.co that make these connections come easier and faster.

These connections have the potential of expanding your scope of advertisement to a whole new level far beyond what you were ever capable of accomplishing before.

How do I Improve my Social Media Strategy?

There are some simple ways to go about improving your online social media presence. We will outline two simple steps that can increase your effectiveness tenfold.

Simply be engaging, inspiring, and funny.

Plan diligently using tools and platforms that will help you

If you are already implementing these tips to some degree then you may learn how to expand your knowledge and effectiveness, but you already probably have an idea of what we mean.

If you want to increase your user engagement, you have to take the lead. You can’t simply sit back and hope and wish that people will like, share, or comment on your posts.

Is Simply “Being Engaging” Really That Easy?

In short, the answer is no. Being engaging may take a lot of practice.

It’s up to you to take the lead in social media engagement.

You need to take every available opportunity to reach out first. If someone comments on your post — respond to them.

If someone mentioned you or your product in a post — respond to them. It can be something as simple as that which will increase your engagement on social media.

Post amazing content. This is perhaps the most important part of any social media engagement strategy. If your content sucks, then nobody will care about it.
You need to see into the minds and hearts of your audience and really think about what they want to see.

If you post something amazing, people will share it, they will like it, love it, and comment about it.

How Can I be More Effective?

Actually carrying out your strategy is arguably the most difficult part in your attempt to implement one. Maybe you know exactly what to post; you know exactly who your audience is, and you know what they want to hear and see.

The hardest part could be just sitting down and posting it on all the social platforms that you are using. It’s best to post on a daily basis. If you absolutely cannot accomplish that, then it’s best to get as close as possible.

Something like a social media planning tool could be helpful. There are tons of tools online that help you to schedule posts at the best times of day for your followers. You can link all your social accounts to a planning tool and plan posts every day ahead of time and it will do the rest of the work for you.

When it comes to tools that can help you make better connections, you can count on influence.co to connect you to the best influencers in your niche.

If you are an influencer, you can use the platform that they’ve created to connect yourself to brands and other influencers in your niche. This platform allows influencers to showcase their best work and style to attract the right kind of attention.

You can even use it to “spy” on your competition and see who they’re working with, and what kinds of post get them the highest engagement.

If you don’t want to be left in the dust by your competition, it’s time to get ahead and boost your social media presence.

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Matt Haltom