Page 9 of 11

How Influencers Get Into the Holidays

In today’s world, every day could be a “holiday”. National Drink Margarita Day, Arbor Day, Belly Laugh Day, International Women’s Day, and the list keeps going. Not to mention all the other regularly celebrated holidays like Halloween, Thanksgiving, Valentines and St. Patrick’s Day.  Holidays are a great source of content ideas for brands and influencers alike. Brands have figured out they can utilize these major and minor holidays to create events that align with their brand message and audience. Influencers should be taking the same approach.

It can be hard to keep up with so many holidays. Sorting through which to include in your editorial calendar and which can be ignored is daunting. However, if you use a strategic approach holidays are a great way to bolster your content planning both for sponsored and unsponsored posts.

 

Step 1: Determine which holidays will resonate with your audience. First, you’ll need to consult a calendar or two for a complete list of all the holidays. I recently discovered this one which is by far my favorite. It has an extensive list of holidays and national days. You can also search for specific days (when is National Donut Day?) and sign-up to receive a nightly email if you need reminders. You might also want to consult a National/Federal Holiday calendar so you don’t miss anything obvious. Second, read through all the holidays and make a list of the ones that *could* fit in for your audience per month. For example, if your main category is food you may want to include National Ravioli Day and National French Bread Day on your list. Now that you have an extensive list for each month you want to narrow it down to 3 or 4 holidays that will really resonate or are the most common. For example, food, fashion, lifestyle and parenting influencers can all capitalize on St. Patrick’s with recipes, outfit ideas, Irish themed quotes or craft projects. National Grilled Cheese Day is a great fit for food influencers, whether you share a recipe of your own or a pic of an epic grilled cheese enjoyed while dining out.

 

Step 2: Decide what kind of content you want to create and which channels you want to post on.  Not every holiday calls for long form content such as a blog post or video. Sometimes it’s just about acknowledging the day with an inspirational quote or re-sharing a printable from the previous year. The type of content you use likely determines where that content should be shared. Recipes generally need a blog post or video. Quotes and infographics are easy to share on Instagram, Twitter or Facebook. For example, there were over 2.7 million posts to Instagram for #internationalwomensday but I only saw a handful of blog posts.


Step 3: Figure out which holidays could incorporate sponsored content. Likely these will be the more popular and nationally recognized holidays. However, if you are an influencer along with your pet National Pet Parent Day would be a perfect fit for a brand collaboration. Knowing which holidays can support sponsored content is a great reason to pitch a brand you’ve been wanting to collaborate with. You can show them ideas of past work you’ve done for the same or similar holidays like; recipes, stories, outfit ideas/ what to wear, gift guides, meal plans, printables, inspirational quotes, etc. Around the most popular holidays like Halloween, Thanksgiving and the Christmas season, you may even consider leaving dates open for brand collaborations. Many brands won’t begin their outreach until one or two months ahead of the holiday and you’ll want to be able to work with them if there is a fit.

 

“Holidays” are a great way to build an informed and fun editorial calendar that stays current and topical for your audience.

Creating Your Best Instagram Grid

Since it’s founding in 2011 Instagram has quickly become one of the most important social channels for influencers. Brands have learned they can use the platform to quickly gauge an influencer’s aesthetic fit for their campaigns. The current aesthetic trend is away from individual photos and towards a cohesive looking “grid” (the classic 3×3 Instagram layout). Influencers are embracing this shift and we are seeing amazing layouts that approach works of art.

There are two crucial steps to creating your best Instagram grid. First, select a preset which will maintain the same general color levels for all your pictures. Second, plan your grid. Planning your grid is adding photos in a way that all the photos fit together and users see a coherent look when viewing your profile. Let’s dig deeper.

Step 1: Selecting a preset.

If you’re looking to experiment with presets and don’t want to make a huge financial and time commitment we suggest the VSCO App. It is free and you can choose from a number of free presets (you can also purchase additional Preset Packs for $0.99-$3.99). If you want to make additional tweaks to a picture you can do so in the Instagram app. VSCO also allows you to post photos to a feed automatically creating a tumblr-style blog. The app is only available on mobile and thus is a great on-the-go option.

 

We suggest  Adobe Lightroom ($149 annually or $9.99 per month) if you are ready to make a greater commitment with time and money. It’s available for download on your desktop or laptop and allows you create a Lightroom Preset or purchase one. Purchased Presets have a huge range in prices, but quality ones are around $35-$40 and are worth the money. These presets work best when used on RAW images out of a DSLR or Mirrorless camera but an iPhone is also a good option if you haven’t invested in a camera.

Step 2: Planning your grid.

After your photo is edited you’ll want to use a planning app to design your grid layout. We like PLANN as a free option. While it doesn’t synch with Instagram or give you insights, it’s a great free option for putting together your photo layouts. PLANN makes it easy to see what your feed would look like if you want to delete a photo or drag and drop new ones.

At $8.99 per month Planoly is the best option if you are willing to make the investment. It automatically syncs with Instagram so you don’t have to update it when you post a new photo. Plus, it gives you the same stats as Instagram Business and it also works for personal accounts. If you’re not sure you are ready to shell out the money they have a great free 30 day trial.

If you’re serious about attracting brands, thinking about the instantaneous aesthetic you convey is a worthwhile endeavor. With a cohesive looking Instagram grid, brands are better able to see your aesthetic and who you are as an influencer. It is a great step for creating a professional presence.

Instagram Introduces Carousel

In another effort to make their platform more interactive, engaging, and always a step ahead of SnapChat, Instagram recently announced the launch of Carousel. Carousel gives Instagramers the ability to share up to 10 photos or videos in a single post. Followers swipe through the series and get a more captivating experience.

Carousel is being released to users over the next few weeks on Android and iOS devices. We are already seeing some influencers play with the new feature and are excited about all the possible ways it can be used.  Here are 6 ideas about how to get the most out of this innovative update:

  1. Create a step-by-step series for a recipe, skin care routine or work out.
  2. Capture the most complete experience from an event like #NYFW
  3. Stop stressing about picking one “best of photo”. Whether it’s food or fashion, give your followers multiple perspectives.
  4. Tell the whole story about your #OOTD and give each piece in your outfit it’s own image
  5. Keep your images 100% authentic. Share brand products on later slides or anchor the post with a brand message or coupon code at the end.
  6. Maintain a cohesive looking Instagram grid. With the ability to apply multiple filters, you can use your custom filter on the first slide and apply other filters to additional images.

And the best part? We’re just scratching the surface of all the ways Carousel can be used.  How will you take advantage of the new feature?

I’m a Micro-Influencer, Now What?

Of all the trends for 2017, micro-influencers seem to be getting the most buzz. There is article after article discussing the huge opportunity that brands have in working with micro-influencers. And well-known brands like LaCroix and Kimpton Hotels are utilizing micro-influencers in their marketing strategy.

As influencer marketing has gained in popularity, larger influencers are experiencing fatigue and struggling to maintain the balance between sponsored and unsponsored content on their channels. Their rates are rising and marketers are having a hard time increasing their budgets to meet the demand.

Micro-influencers on the other hand, tend to charge less and are eager to work with brands that are a natural fit for their audience. Brands are discovering that they can work with a larger number of micro-influencers and that these influencers are able to deliver better engagement than their peers with a larger reach.

So, what is a micro-influencer? The most commonly agreed upon definition is a digital influencer with between 1,000 -100,000 followers. Many of whom are creating content in niche categories.

If you are a micro-influencer, this is the most important trend of the year. Here are a few things you need to know to capitalize on your status:

1) Know your rates for all your social channels. Even if it is just a ballpark estimate, you should have this on hand for every conversation you are having with a brand about sponsored content.

2) Have a media kit or public profile that you can send to brands which showcase your best work. There are a large number of micro-influencers and those who present themselves in a professional way are more likely to stand out to brands and receive sponsored work.

3) Be picky about who you collaborate with. Sponsored posts can be more easily spotted with a highly engaged audience. Ensure you are working with brands who are an authentic fit and that you’re able to create content that stays in line with who you are as an influencer.

4) Maintain a balance between sponsored and unsponsored posts. You have created a community that follows and engages with you for a specific purpose. Don’t sacrifice engagement with them for sponsorships.  Continue to nurture and interact with your followers the same way you always have.

5) Learn how to pitch brands and go after collaborations you know will resonate with your audience. You will likely see more inbound requests coming from brands and agencies this year. However, it is essential to build relationships with the companies your audience will relate to.
As a micro-influencer, you are in an advantageous position in 2017. You can increase your income from sponsored content and benefit from one of the industry’s biggest trends for the year. Establish a professional presence and continue to focus on your audience to do so. Get started by creating a free influence.co profile today.

The Ultimate Guide to Pitching Brands

It is a myth that influencers no longer need to pitch brands for partnerships and sponsored opportunities. Despite the increasing numbers of influencer marketing platforms and blogger networks, only a small percentage of influencers are actually receiving inbound work on a regular basis. In truth, the best influencers are still reaching out to marketers and suggesting collaborations.

Pitching brands and agencies is a great way to connect directly with marketers and develop long term relationships. It also puts you in the driver’s seat as you look for the right brands to collaborate with. Here are 10 steps to the perfect brand pitch:

Step 1: Get to know the brand. Maybe this goes without saying, but if you think you are a good fit to work with a brand you should be connected to them on social. Following a brand on social not only gives you a first-hand look at what content they’re creating (which might give you ideas for pitches) but also who they are collaborating with and how they talk about their brand online.

Step 2: Create content. I am a firm believer that influencers should be paid for their work. However, if you want to demonstrate to a brand how much of a fit you are (or how authentic your love of their products is), you should have examples to showcase. Use the intel you’ve gathered from following them online to start to engage noticeably with them. Using a hashtag they own or are promoting is a great way to grab their attention.

Step 3: Do your research. Take the time to look on LinkedIn and social media to see exactly who you should be reaching out to. An email sent to [email protected] is probably going to be ignored. If you do the legwork you are likely to find someone with influencer marketing, community manager, or social media in their title. Once you have an actual person to reach out to you can write a personalized email which will get a much higher response.

Step 4: Introduce yourself. A well-written bio is a powerful tool to have in your arsenal. It comes in handy when creating new social profiles,  building a media kit, networking at conferences and introducing yourself via email. A couple of quick sentences that convey who you are, what categories you create content in and where you share that content will ensure they read the rest of the email.

Step 5: Have a media kit ready. Whether it’s a 2-3 page PDF or a link to your digital influence.co profile, brands will instantly see your professionalism and take you more seriously. Media kits are a clear way to demonstrate what you are capable of creating and provide concrete examples of ways you collaborate with brands. Don’t know how to create a media kit? Here’s a step by step guide.

Step 6: Tell them why you want to work with them.  If you reach out to a brand, know how you want to collaborate with them. Perhaps that’s to join an existing campaign you can see on their Instagram page, register your interest for their next one, or request a discount code to promote their products in your feed. You should also explain how your content style and audience can benefit them. Be concise and don’t delve into unnecessary details. You want to provide a sense of what you are thinking, but ultimately leave them wanting to know more!

Step 7: Have a call to action. Want to know the simplest way to getting someone to respond to a cold email? Ask them for something specific. Something as simple as “I’d love to chat and talk about a partnership in more depth. When can we jump on a call?” lets them know exactly what you are looking for.

Step 8: Proofread and re-read your email. Nothing will make a marketer delete your email faster than a typo or major grammatical error. You are a content creator after all. Writing is a big part of what you do and this is your first introduction to someone you want to work with. Along those lines, make sure your email is professional. Don’t use slang, acronyms, or anything else that is overly informal. You are making a first impression and want it to be a good one.

Step 9: Have a killer email signature. The introduction is the first impression, the email signature is the last. Make sure it’s a good one. At a minimum, listing and linking to social channels is a must. I prefer to see icons for each platform and will click on the ones that are most relevant to me. You want to make it as easy as possible for someone to learn more about you directly from your first email.

Email Signature

Step 10: Follow up but don’t stalk. Emails get lost, people go on vacation, and emergencies occur. It happens to all of us. If after 3-5 days you haven’t heard back it’s appropriate to send a polite follow-up. Reply to your first email asking if they’ve seen it and are interested in working together. Refrain from reaching out more than twice and alway stay professional. Brand strategies and campaigns are constantly changing and what types of influencers a brand is looking for is continually changing too. While you may not be a fit for an activation in the spring it doesn’t mean you won’t be a fit for something later in the year.
Pitching brands is not something that most influencers are familiar or comfortable with. Probably the biggest hurdle is your own fear of getting started. If all else fails, just send a few emails and see what kind of response you get. The more you do it the easier it becomes and this highly valuable skill will pay off as you begin to make meaningful connections with more brands.

Is It All About Reach?

For many years, influencers were judged simply by the size of their audience. This was a holdover from traditional media metrics that were focused on audience size. Without a better understanding of influencer marketing, brands relied on how many people could potentially see their banner ad or sponsored post. This all seems overly similar to placing an ad in print or buying a spot on TV or radio.

Luckily, influencer marketing has evolved greatly over the last 5 years. Today, many industry leaders say it’s not all about reach anymore. Many agree that micro-influencers are a major trend to watch in 2017. We couldn’t agree more.

Many influencers in our network are considered micro-influencers. We believe reach is just one of many factors brands should take into account when looking for influencers to collaborate with. Brand, industry relevance and a proven ability to engage with their audience can be just as (if not more) important than reach. Similarly, we know it doesn’t take a certain number of followers to make you a professional influencer. Sticking to deadlines, communicating proactively and creating great content indicate professionalism in a way that audience size never could.

Our blog provides techniques, resources and structured learning materials for influencers of all levels to develop and advance their skills and professional career. Whether you are just getting started or are looking to sustain your level of expertise, we have the content you want and need. Regardless of your reach.
Is there a specific subject you’d like to see covered? Send us an email [email protected] and we’ll add it to our editorial calendar!

Protected: Selfie Habits

This content is password protected. To view it please enter your password below:

5 Tips to be Successful at Events

Events and live activations are major trends to take advantage of in 2017. There are many benefits to attending an event with a brand sponsor beyond just the opportunity itself.  They are a great way to network with other influencers and brands and are an excellent source for learning new skills and techniques. However, they can be slightly overwhelming. Especially as a first-time attendant, a little planning can go a long way. Here are 5 tips to help make the most out of your event activation experience:

 

  • Plan ahead. Pay close attention to the event schedule, including brand-sponsored events that usually happen outside the normal event hours in the evenings. Know your goals and deliverables for attending and use that to create your itinerary.  
  • Take a buddy. If you’re lucky enough to have made some friends within the influencer community, traveling with someone to an event is a great idea. You can cut down on costs by sharing a room (if that isn’t included in your sponsorship). You can also cover more ground with two people than you can with one. Plus it’s just more fun to attend a cocktail party or dinner when you know at least one person.
  • Get to know other influencers and cross-promote. Networking is a huge benefit of attending events. Take the time to get to know fellow influencers and start your collaboration relationship by posting and tagging them in pictures. Chances are they will do the same and you’ll gain access to an extended and like minded audience.
  • Charge your phone. You’ll be surprised how much time you can spend on your phone during an event day. Whether you’re Snaping, ‘Graming or Tweeting it’s all happening on your phone. Make sure your phone starts at 100% in the morning and carry a portable power stick charger, or get a Mophie (or similar) charging case.
  • Show up to work. Events are a ton of fun. They are high energy and packed full of parties and opportunities to network. But don’t forget your main reason for being there: work. While networking is great, don’t overextend yourself on dinners and parties. Make sure you get enough sleep and are delivering your best work to the brands and sponsors you’re working with.

Most of all, have fun. We look forward to seeing you at Coachella, Model Volleyball and other events this spring!

Instagram Influencers

Of the five biggest social media networks, Instagram is growing at an unprecedented rate. In December 2016, it reached 600 million users, growing by 100 million in just six months. In 2012, it had the smallest market share of online adults, but today, it’s second only to Facebook.

More users mean more likes on cute puppy photos, but it can also mean a greater opportunity to monetize those puppy pictures with marketing and brand sponsorships for trendy dog food, artisanal treats, and bespoke wearables. You might be shocked to learn how much some influencers are making and surprised how little some are earning as well. If you’re looking to understand just how much you could be making on the social media marketing landscape, keep reading. We’ll explain the math in this article.

More and more influencers are starting to carve out their share of marketing on the social media platform. We examined more than 500 top influencers on the ’gram to determine their average earnings per post, which industries have the widest margins, and how many followers are needed to pull in the big bucks.

Influential Instagram Posts 101

Opportunities for business and marketing ventures are growing on Instagram. This creates a window for influencers with certain passions to show products and services to their followers.

While the rate you might earn with a popular Instagram page can vary significantly based on your number of followers and the quality of your content, there’s money on the table. Of the over 500 influencer accounts studied, the average price paid per post was $271. Brands paying for these posts can request everything from a picture of someone wearing a particular pair of designer jeans or shoes to mentioning a health supplement or specific home goods.

Influencers don’t need millions of followers to attract the attention of branded sponsors. The average follower count of an influencer is almost 63,000 people. We also found that close to 60 percent of influencers on Instagram are women, and the most popular category for paid content is lifestyle. Lifestyle accounts can include content that ranges from travel and food to beauty and fashion, which allows influencers to offer both branded products and unique content to keep their posts fresh and engaging.

If you’re creative with your image presentation, additional revenue streams may open up to you. This can include partnering with third-party Instagram tools (such as LIKEtoKNOW.it) to link back to retailers with advertising interests.

Instagram Influence, by the Numbers

While the average price per sponsored post is under $300, certain Instagram accounts can fetch a higher price with a larger fan base.

Modeling-related accounts are the most lucrative (charging over $430 per post) and popular (more than 141,000 followers on average). Unlike traditional modeling, these user-curated photos are meant to look organic and capture the air of style. A shot that’s too staged may not be as successful as one that appears natural and obtainable. However, photography-related accounts pull in an average of more than $385 per post. Food-, pet-, and fitness-related accounts also earn over $300 per post on average.

When it comes to popularity, fitness-related accounts average over 131,000 followers, while pet-related accounts have more than 117,000 followers on average. Beauty-, fashion-, and food-related accounts also accumulate between 59,000 and 84,000 followers, proving that whatever you’re passionate about, there may be several thousand people who share the same interests.

The Average Male and Female Influencer

Women make up nearly 60 percent of total influencers on Instagram, but when we look at the average cost of branded posts by men and women, it’s men who have the higher price tags. With more female influencers, it may be that they’ve created more competition among themselves that lowers their overall worth. As men make up a smaller percentage of influencers, the demand for their content may be higher – and worth more.

Men have an average of over 59,000 followers, while women average over 58,000. Men only have about 1,000 more followers, yet their asking price is much more than women’s. The average post by women earns $218, while men pull in about $140 more – averaging upward of $358 per post. Men earn just over half a cent for each of their followers, while women earn about one-third of a cent.

Instagram Followers Equal Money

The number of followers you have as an influencer for a particular brand or product category can mean higher earnings, regardless of which category your posts fall under.

For users with fewer than 1,000 followers, the price per post is far less than the average ($271) – these influencers charge roughly $83. They may also be keeping the product they’re advertising free of charge though, which can increase the value of the post or series. When influencers gain more followers, their price point increases. Users with somewhere between 1,000 and 9,999 followers earn just over 30 percent more for their posts (roughly $108). Influencers who have upward of 99,999 followers, though, see their earnings more than double ($240), while users with more than 100,000 followers see their price per post rise the highest – over $763.

Of course, creating content that goes viral means your posts have to stand out from the masses. Knowing which kinds of photos your niche followers are most receptive to and those that can help draw in and engage new audiences. Make sure that your content is original and inspires a certain kind of motivation in your followers. Think lifestyle inspiration: “fitspo” meets fast-acting supplements or body positivity meets brand name jeans.

Follow for Follow

One way to get followers on Instagram is to follow other accounts. For influencers with thousands of followers, how many do they follow back? It turns out, accounts with fewer than 1,000 followers follow the most people back (772 accounts on average). When influencers are starting out, they may practice the “follow for follow” rule. This means the user guarantees a mutual follow for every account that follows him or her, often accompanied with a hashtag like #followback. While this technique will help you gain an audience, it will also increase your number of followed accounts.

Influencers with over 100,000 followers follow nearly 9,000 people on average. This may seem like a lot, but it’s actually less than 10 percent of the accounts that follow them. Similarly, those with between 10,000 and 99,999 followers average just over 1,500 accounts they follow back, meaning they have between a 1 percent and 15 percent follow back rate.

Keeping Followers Engaged

Among the Instagram accounts studied, we found general engagement rates decreased as popularity grew. For those with less than 1,000 followers, our research showed an engagement rate of just over 15 percent. For those with fewer followers, a high engagement rate can help boost brand image and earn more followers. However, as that follower number increases, engagement falls off significantly. Those with 100,000 followers or more jumped down to a 2 percent engagement rate. With those followers, though, 2 percent still represents 2,000 users to interact with and can help maintain a sense of loyalty among followers.

We also found that a higher engagement rate doesn’t always mean a higher payout when it comes to Instagram advertising. Those with the highest engagement rates (9 percent) earned the least, and those with the lowest engagement rates (roughly 3 percent) pulled in the most money per post. For these accounts, engagement can be a tool to build a solid follower base and create brand recognition for your profile that helps transition your account into one of the top paid users.

Evolve Your Instagram Profile

If you’re looking to turn your high-profile Instagram account into a profitable marketing platform, there are several variables to consider. From your niche to your followers, what you choose to post about can be just as important as how many people see your content. More importantly, as an influencer, building a media kit that showcases how you’ve worked with other brands in the past and highlights to a potential new sponsor that you can coordinate successful collaborations and produce quality content says a lot about your potential as an investment.  

If you’re ready to start growing your online presence and your business as an infuencer, Influence.co has all the tools you need to get noticed. Build your professional resume and help brands and agencies discover you! Click here to join.

Methodology

We contacted 500 of the top influencers on Instagram and asked how much they typically charge per sponsored post and what niche their account is. We then used their Instagram accounts to see how many followers they have and how many accounts they follow back. Follower and following numbers were obtained in late January, so these numbers may have changed since.

Sources

Fair Use

Want to influence your readers by sharing our content for noncommercial purposes only? Just be sure to link them back to this page.

 

The 2017 Influencer Guide

2017 is proving to be a breakout year for influencer marketing.  While most publications are sharing strategies and tactics for brands we wanted to take a minute and dive into what this growth means for you as an influencer. We’ve sorted through dozens of predictions and trends about what to expect this coming year and distilled them down to the top 5 that we think you can capitalize on. 

The rise of micro influencers: As influencer marketing establishes its long term position in the marketing channel mix, engagement metrics and ROI will become increasingly important metrics. The shift away from impressions and reach means brands are becoming less concerned with the size of the audience and more with its quality and relevance. Micro influencers – those with 10K or less in reach – have that ability to provide a targeted and niche audience. Our data shows what is intuitively true, smaller audiences tend to be more engaged and open to an influencer’s message – sponsored or not. How to capitalize on it: As marketers look to work with more micro influencers, those that bring the same level of professionalism as large influencers will stand above their peers. Know your rates, have a professional media kit and stay true to your authentic voice by working with brands who align with your audience. Influencers like @thepdxbelle prove micro influencers can be just as professional as those with larger reach.

Understanding of rules and regulations: Every day we hear from influencers and marketers who are worried about the changing guidelines from the FTC. There’s no need to fear these – many of us in the industry view this increase in regulation as a good thing. Guidelines create legitimacy. How to capitalize on it: While the guidelines themselves can be slightly vague the number one thing to keep in mind is to clearly and conspicuously disclose any post that is sponsored. This means including #ad or #sponsored on any sponsored post. Research has shown that 48% of the time, marketers don’t directly ask influencers to include disclosures on their posts. That does not mean it is ok to skip it. Regulators have indicated both the brand and the influencer are responsible for knowing the guidelines and they will not shy away from reprimanding influencers who are not using proper disclosures. If you are receiving anything (not just straight cash compensation) in exchange for a brand post, regulators will consider that arrangement sponsored and you are required to disclose.When in doubt, #ad won’t hurt and will keep you covered.

Authenticity. The unprecedented growth of influencer marketing means audiences are more aware than ever that content they are consuming is sponsored. Many readers and followers are ok with this. As long as the content is educational, entertaining and provides value in the same way your unsponsored content does, your audience likely doesn’t mind. What they will mind however, is if your content becomes inauthentic, if you lose your voice, start posting only sponsored content or otherwise “sell out” to make a buck. How to capitalize on it: Great influencers know how to balance the amount of sponsored to unsponsored content and to maintain their voice throughout. Look for brands whose products you already use and try to establish long term relationships with brands. Know your editorial calendar inside and out – you don’t want to post for competitors within a short period of time. If you use a thoughtful approach to plan your editorial calendar for each week and month you’ll set yourself up for the most success. Last but not least, if you have a negative experience with the product, don’t lie. Talk to your contact and figure out a solution that treats their brand and your audience with respect. In short, be the you your audience loves, influencer marketing works because of authentic voices and storytelling, use that as your guiding light.

Standardization of prices. In a lot of ways, influencer marketing has been the wild west, especially in terms of influencer rates and payments. As influencer marketing becomes mainstream, prices will standardize and the good news is that the influencer hold the reigns. How to Capitalize on it: If you haven’t already established a standard rate card, now is the time to do it. While there will always be circumstances where your rates need to be flexible, you should go into every conversation with a brand knowing your minimum rate for creating or distributing content on every social channel. If you need help determining what your rates should be – check out this great resource created by a longtime blogger.  You can even use influence.co to search for influencers similar to yourself  and you’ll start to get some idea about what other influencers in your field might be charging.

Diversification of content, using rich media and real world activations. The days of brands asking for a standard blog post and some social media amplification are long past us. Brands are increasingly looking for new ways to push the envelope, make an impact and reach their audience in an authentic way. This is the prediction we are most excited for. It will lead to brands handing over more creative freedom to the influencers, just as it should be. As brands look to make the most out of their investment in influencers, video will continue to rise in popularity – both long form stories on Youtube and short snackable clips on Snapchat and Instagram will increase. We’ll also start to see more offline activities that tie into online promotions in terms of events, social takeovers and live video. How to capitalize on it: If video is a new concept to you, get started now. Even just establishing a presence on SnapChat or testing out Instagram stories is a step in the right direction. Invest time learning what performs best with your followers. The more prepared you are to take creative control, the easier it will be to collaborate with brands in the coming year. Don’t forget you can add video content to your influence.co profile and really show brands what you are capable of creating!

It’s shaping up to be an exciting year!  Make sure you are ready to take advantage of the growth by claiming your profile with influence.co. Already a member? Login today and ensure your profile is up to date.  

« Older posts Newer posts »