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Announcing our new influencer and individual pricing plans

A few weeks ago we updated our business and agency pricing. We have been really pleased with the response so far. Today we are announcing the next step by moving our existing influencer pricing from $24/mo to $4/mo (or $48/yr). The new plan is only available on an annual basis.

We can’t thank enough everyone who became a PRO member under the old plan so we are giving everyone who is currently PRO a free year under the new annual subscription.

We designed our new plan to allow more influencers to take advantage of the PRO features we offer and to have more control over accelerating their careers. Being able to see your stats, who has viewed your profile, apply to more campaigns and contact others on the platform are all critical activities for those who approach being an influencer as a profession. In the coming months you’ll see us extend these capabilities even further by giving you more stats, demographic information, messaging history and more control over what you share on your public profile. Don’t worry, if you’re not PRO, you can still apply to campaigns, contact others on the platform and see your basic stats.

We also introduced a new plan type designed for individuals who are not influencers. We have a lot of members that work at PR, digital and talent agencies ensuring their clients find and connect with the right influencers and brands in the industry. Our new individual PRO plan (available on a monthly basis) gives them the ability to contact more members on the platform as well as track and organize everything on unlimited lists. To get an individual plan, set your account type to “representative” (in the Edit Profile menu item at the bottom). All existing individual PRO accounts will stay the same.

If you have any questions about your PRO subscription or any of our PRO plans, please don’t hesitate to contact us at [email protected]. You can see our PRO pricing plans here.

— The influence.co Team

 

Product News : Amazon Shops, Extended Stats and Campaign Features

We have been incredibly pleased how quickly our campaigns feature has been adopted by both brands and agencies. After talking to hundreds of campaign managers about their experience we’ve started to roll out features to support the most common requests. Today we are launching some of these changes. 

Campaign Qualifications

If you’re an influencer, we are making it a lot easier to see which campaigns you qualify for and which you do not. Each qualifying item on a campaign will now indicate if you meet that condition or not. No more second guessing why you can’t apply to a campaign. Simply go to a campaign page and look at the qualifications section. You will not be able to see this information if you are not logged in.

Campaign Locations

For campaign managers, a common request is to allow more locations. Not all campaigns fit into a single location. We very commonly see campaigns for Canada and North America (due to shipping restrictions) or campaigns for various specific cities where companies have locations. You can now add up to ten locations that will qualify an influencer. As always you can specify locations from the country level down to a single city. City’s will qualify influencers in a small radius around that city (so “Los Angeles” will include folks in “West Hollywood”).

Campaign Accept and Decline

For both parties, getting a quick and clear answer if there is a collaboration opportunity for a campaign is useful. Campaign managers can now enter standard text they want to use to Accept or Decline applications. They may also still choose to reply without accepting or declining yet (e.g. to clarify a rate) with a custom message. We will start to track accept and decline stats on campaigns and eventually publish those as a useful piece of information to both parties.

Amazon Influencer Shop Links

As you likely have seen, we are a close partner with – and big believer in – the Amazon Influencers program. You can now add your Amazon Influencer Shop to your profile. This should drive additional traffic to your store. Also we have groundbreaking launch coming up just for Amazon Influencers. We’re incredibly excited about this and it will require you be an Amazon Influencer and to have an Amazon Influencer Shop link in your profile. You can Apply Here to join the program if you have not already.

Additional Stats

While not campaign-related, we launched an additional set of stats features that let you get a granular understanding of how you’re growing. You can now see month over month summaries as well as day by day stats information for the last 30 days. Just go to the My Stats menu and take a look. For now, your stats are only visible to you.

We have a lot more planned for this summer so please keep watching the site, newsletters, and our blog. If you have any questions at all please email [email protected]. We’d love to help you!

10 Tools the Best Influencers Use

Influencer marketing is not for the faint of heart.

It requires dedication to your craft, passion for work, and perseverance that just does not quit.

We surveyed our influencers and asked them about the most vital tools in their arsenals.

According to research done by Twitter, “20% of users said that a Tweet from an influencer inspired them to share their own product recommendation.”

But how does that tweet get out there?

It needs to be conceptualized, crafted, scheduled, and posted.

Sounds like a lot of work.

How can this be done more easily and with greater reach?

These are some of the most common influencer marketing tools you can use to make sure that your content is effective and achieves maximum reach, engagement, and conversions.

1. FaceTune

tools for influencers

Chances are, if you’re an influencer, people will be seeing a lot more of your face.

Use a tool like FaceTune to help you edit and perfect your photos, so that you look exactly right.

This way, your selfies will fit in perfectly with your feed, and will be consistent with your brand and voice.

2. Later

influencer apps

Specifically crafted with Instagram in mind, Later ensures that your feed is aesthetically pleasing, your posts are going out at the right times, and that you utilize the right hashtags.

It can also help you stay on top of your insights and analytics.

 

3. Sendible

tools influencers use

Sendible is one of the best social media management tools.

It makes it easier for influencers to manage content.

The key with Sendible is that it makes the process of managing multiple accounts much easier.

It is specifically built for teams, and for managing projects that have a lot of moving pieces.

 

4. Mendr

10 best tools for influencers

In the same vein as photo editing software, Mendr allows for actual professionals to take your photos and transform them.

All you have to do is submit a request, and a professional will be able to help you the rest of the way.

Especially for influencers who lack the requisite design skills, this can ensure that your content is still on point aesthetically.

 

5. Followerwonk

10 tools influencers use

For Twitter users, growing your audience can be a tricky proposition.

You want to make sure that you are getting the right people in on the conversation.

Which means that you need to be constantly monitoring who is following you, and how you are reaching people.

Followerwonk can help give you a better feel of other voices out there.

It can also give you information that helps influencers on a daily basis provide more specific content for their audience.

 

6. Snug

Apps for influencers

Snug operates with a pretty convincing tagline, “Make your Instagram beautiful.”

As an influencer, your goal is to make your Instagram feed pop, and to convince people to follow, to engage, or to convert when they arrive at your profile.

Snug helps by previewing your latest posts to ensure that everything looks good, looks consistent, and looks exactly how you want it – before you post it.

 

7. SocialRank

most used tools influencers use

How do you know if you’re reaching the right people?

The best influencers are the ones who are able to analyze their audience, target the right people, and make the right connections to build their brands.

How do they do it?

They use tools like SocialRank to perform deep dives into their audiences and who they consist of, where they are in the world, and what they are posting about.

 

8. BuzzSumo

10 tools for the best influencers

Influencers are always listening.

And the best influencers know not only about the competition – but they keep their ears and eyes open for collaborators to work with.

A tool like BuzzSumo is an easy way to see what other influencers are doing, the kind of conversations they are having, and the best ones to work with.

Not only are you doing market research, but as an influencer, you are also making yourself easier to find.

 

9. VSCO / Photoshop / Lightroom

tools for the best influencers

Each of these tools helps you design better images for your social media profiles.

While Photoshop and Lightroom are more for the design-inclined, VSCO is an accessible way to ensure that your content looks exactly right.

Photoshop and Lightroom take a little bit more time to learn, but if you are tech savvy or up to the challenge, their amazing features are well worth it.

 

10. Nuvro

10 tools for the best influencers

Are you getting lost in all of the tasks you have to do, and all of your team calendars?

As an influencer, it’s hard to keep track of everyone – your social media manager, your designer, your coders, video editor, etc.

Nuvro is a project management tool that helps you organize everything in one place.

It’s by far the most affordable and the easiest to use of any organizational tool out there and it’s super powerful.

Use Nuvro to get your entire team on the same page, know what is getting published when, and work on projects together with their document sharing feature.

Recap: The Best Influencer Marketing Tools

These are just some of the best tools that influencers like you can use to create better content, have more meaningful conversations, and understand and chart your growth.

If you’re looking to spread your influence, you should add a few of these to your arsenal.

However, tools will only get you so far.

You still need to be discoverable, get gigs, and get paid.

Now you don’t have to wait for brands to find you.

You can use Influence.co to create your own influencer profile, discover and apply for gigs, and see who’s viewed your profile.

We want to help you get paid, so don’t miss the opportunity.

Product Features and a Bit About our 2018 Vision

Dear influence.co Members,

A lot has been happening since the new year at influence.co.

While the influencer marketing industry continues to surge forward at an incredible pace, it also appears to be maturing just as quickly.

Influencer marketing companies are starting to realize it’s hard to do everything: recruit and keep influencers engaged, market and sell services, execute campaigns, build sophisticated software, and constantly expand their global footprints.

We are seeing new partnerships form to bridge these gaps, rollups and consolidation starting to happen, and even a few acquisitions here and there.

This is all good news for the industry as a whole and an indicator of a healthy ecosystem that’s moving from purely a land grab to one which is figuring out how to be really good at what it does and serve all of its customers the best ways possible.

Since day one of influence.co we have had a different vision than others in the space.

Being a creator or influencer is a visual medium.

Inspired by companies like Dribbble, LinkedIn, and even Model Mayhem (for those that remember that site) our goal has always been to provide a public space for everyone in the ecosystem to show off their amazing work.

While this was an obvious need for influencers we also wanted to highlight brands and agencies who were developing amazing campaigns, as well as photographers who were behind the lens, video content creators, and bloggers who weave text and visuals into unbelievable content.

By bringing everyone into a shared space to show off their work we believed we could help everyone find and engage with each other.

We’re proud that we’ve stayed true to this course.

As a company, we don’t sell or execute influencer marketing campaigns and we don’t make money off of collaborations we facilitate.

We do help lots of brands and agencies find influencers to work with and similarly we help influencers to find collaborations.

It’s pretty close to finding an amazing job or employee on LinkedIn or an amazing graphic designer on Dribbble.

For the most part everything on the site is still free.

We’re proud of this because we can help individuals and small agencies as well as large enterprise brands and powerhouse agencies too.

For our members that want a bit more, we offer PRO plans.

For brands and agencies that want to save countless hours finding great talent to work with, our PRO plans allow them to run campaigns to find that talent.

That’s it.

No percent of spend, no payment transaction fee – just a simple freemium model that starts by giving everyone data, discovery and access.

The great news is it’s working.

We’re quickly approaching 60K influencers on the platform and almost 2B total reach of their audiences.

Wow.

I still remember sitting with my co-founders at our Coachella launch party marveling at the 15 influencers who signed up that day!

Our growth and number are accelerating every month.

You can see it by the fresh faces on the site, the steady stream of campaigns available to apply to, and some of the amazing partners we’ve started to work with.

The influence.co team is giddy every day at the number of contacts being made on the platform, how many influencers are added to lists, the number of searches made on the database and the applications from influencers to campaigns.

To further help our community succeed, we’ve been quietly releasing a stream of new features this year.

While we have a few major announcements coming soon about the platform, for the time being we wanted to make sure you knew about these new features and how you can use them to achieve your goals as an influencer, brand or agency.

Everyone will find something useful in this mix.

From advanced search tools, access to your social growth statistics, and the ability to promote and be inspired by great work our members are doing, we continue to try and take our own path through the landscape.

As always, we’d love to hear from everyone one of our members.

You can always write to our incredible support team at [email protected] if you have any questions, use our recently added live chat functionality on the site to talk to sales, or email me directly.

For now, check out these new features – we think you’ll love them. Ask all the questions your want. There is more to come!

UPGRADES TO OUR SEARCH TOOLS

We have introduced many new ways to search our members (not only influencers) including an incredibly powerful Advanced Search.

This should help you find some of the best influencers, brands, photographers, and agencies in our database a lot easier than before.

Brand Search

While we’ve allowed anyone to find influencers from day one we recently released the ability to search over 4000 brands who have built profiles on the platform.

Many have built amazing pages and use them as a way to engage interested influencers.

Just because a brand is not running a campaign at the current time, it doesn’t mean you can’t reach out to them to see if they’d be a good fit to work with.

We’ve seen many influencers have incredible luck proactively reaching out to brands and sending their influence.co profiles or media kits to them.

Take your influencer career in your own hands and go find some brands to collaborate with today!

Blogger Search

Next to finding brands, our most requested search was to find bloggers.

For ages we’ve had lots of information about our members blogs in the system – it was just hard to search on.

You can now find member profiles who have added blog posts as featured content or connected Google Analytics to their account.

If you’re looking for longer form collaborations make sure to update your profile information to include this so you show up in blogger search.

Username Search

Looking for your friends or someone you’ve worked with on influence.co?

Looking for a brand whose exact username you can’t remember?

Now you can do this with a simple username search built into the platform. Reminder – all our usernames are the same as Instagram.

Advanced Search

With over 25 parameters to choose from, our Advanced Search lets you slice and dice our influencer database in an unprecedented way to find the influencers you’re looking for.

Need influencers who are 21-30, live in Spain, post on Instagram and Pinterest and have 50-75K followers.

No problem, Advanced Search has you covered.

Advanced Search will be available to all members for a limited time (before it becomes a PRO feature) so make sure you play with it to see how you appear in various search results.

 

PROFILE STATS

We recently launched the ability to see both how many searches you have appeared in as well as how many profile views your profile has received.

We know that exposure is everything for getting collaborations so these stats are a simple way to understand how well you’re doing in the system and how changes you make to your profile will help increase the exposure you are getting.

We’ll be sharing some tips and tricks soon about how to increase exposure to your profile and rank higher in search results.

For now, simply make sure your profile is as complete as possible.

Our search results algorithms prioritize profile completeness over anything else (e.g. follower count) in terms of how you rank.

FOLLOWER GROWTH STATS

As soon as an member signs up we start tracking follower count growth on a daily basis.

Wonder how quickly you’re growing?

What about your friends or a brand you’re about to work with?

Instagram follower growth is available publicly on all profiles underneath social network stats.

Click through to get more detail. Here is mine: https://influence.co/nielr1/stats

While Instagram information is public to all, we also are tracking follower growth for each channel you have authorized on your influence.co profile.

This currently includes Pinterest, your Facebook Page, Twitter, and your blog via Google Analytics.

We are putting the finishing touches on this data and will be presenting it to you soon.

Channels other than Instagram will start off as private for your eyes only.

You will be able to pick and choose which ones you make public.

If you haven’t connected your other social networks yet, do that now so we can start tracking your growth.

You can add social networks from the Edit Profile page.

We want influence.co to become a go-to source to track your social media presence to this is one step in that direction.

JOBS

We quietly launched our industry jobs board a couple of months ago and it has become one of the most active parts of our site.

You can find it here: https://influence.co/go/jobs

We list any type of job available in the influencer industry from internships to VPs of major companies.

Looking to go full-time as a specialist in the industry?

Have a browse!

If you work for a company that’s looking to hire you can have your job posting listed for free as well.

Just email the URL of the job listing to [email protected] and we’ll add it to our next update.

 

SHOWCASES

Lastly (and far from least), we are very proud to introduce Showcases.

Showcases is a critical component for us as a company fulfilling an internal vision we are calling “Inspired and Hired”.

For a long time we have believed the actual content that influencers make (and the work that goes into it) is highly under appreciated in the industry.

The press loves to focus on fake followers, missing ROI, and vanity metrics around follower counts and engagement rates but we all know the heart of being and amazing influencer or creator is incredible content.

Few people really understand the actual effort that goes into the final posts that everyone sees.

Our goal for 2018 is to not only be a place where influencers, creators, brands and agencies come to find collaborations, but to be a place where everyone can come to be inspired by others’ work and to applaud those who have inspired them.

To this end, we launched our first Showcases this week with an amazing set of influencers.

A Showcase is a simple way for an influencer to show off the technical and creative journey that went into the final photo they posted online.

This could be all the photographs that hit the cutting room floor, techniques and tools they used, or creative decisions they made along the way.

Accompanying each photo are notes from the influencer on these decisions and how it got them to the final product.

The idea is that everyone can view these Showcases, learn from the description of the process, applaud the work, and perhaps comment their support to the influencer.

We have similar plans to do allow brands to create Showcases of their final campaigns as the collection of work that went into them across influencers get lost a bit with the posts scattered across so many accounts.

Over time the idea is to allow every influencer to create their own Showcases and to bring influencer-created content to the forefront of our community and site.

If by the end of year half our site’s visitors are simply looking for great ideas for their next photo shoot and half are looking for their next collaboration partner, we’ll be very happy with that.

If you want to be involved in our beta version of Showcases please email [email protected].

We are still looking to add more to our first batch.

You can see all the charter Showcases here: https://influence.co/go/showcases/

Please stop by and read about our influencers creative journeys and show them some comment love.

I know that’s a lot to consume so go have fun playing with the new features and don’t forget to give us feedback.

Could we present data better?

Do you want more control over what the public can see?

What other statistics do you want us to collect and share with you?

What else can we do to promote the hard work influencers, creators, brands and everyone in the industry does.

We want influence.co to be an incredible resource so please continue to give us feedback.

Keep influencing,
Niel and the influence.co Team

How to Spot Fake Instagram Followers

The New York Times recently conducted an in-depth investigation into fake followers on social media.

Following the investigation, prominent Twitter users such as Martha Lane Fox and Clay Aiken began losing thousands of followers.

In their more recent report, more than a million followers disappeared from these accounts.

This has confirmed what many people have suspected for a while – that some influencers are buying their followers.

And if you’re a brand that’s looking to work with an influencer, this could have a serious impact on your campaign.

That’s why it’s crucial that you try to quickly assess the fake follower count of potential influencers before you decide to work with them.

If you’re launching a campaign on Instagram, use the following tips to quickly spot whether an influencer has a lot of fake Instagram followers:

Take a Closer Look at Their Followers

There are a few red flags that can help you figure out whether someone has a lot of fake followers, for which you’ll need to conduct an Instagram follower audit.

One of the best ways is to look for followers that have no profile picture and/or haven’t posted anything.

If you see a lot of follower profiles such as these, there’s a good chance the influencer has bought their followers.

You can also look at the list of accounts these followers are following.

If you see a couple of fan-buying accounts among the list, there’s a good chance the influencer is buying fake Instagram followers.

Another easy way to detect if the influencer has fake followers is by going through their comments section.

If the influencer has bought their followers, you’ll find lots of spam comments and comments that are either gibberish or irrelevant.

Take a look at the comments on the following post by an Instagram “influencer” called @calibeachgirl310.

Most of these comments are all very vague and redundant, while some aren’t relevant to the post.

This account has even been exposed as fake in a report by Digiday.

How to spot fake followerrs

Determine the Engagement Rate

Another easy way to determine whether or not an influencer has bought their followers is by checking their engagement rate.

Fake followers hardly engage with a user’s posts, so you’ll find that influencers with high follower count don’t necessarily have a high engagement rate.

You can calculate the engagement rate by adding the total number of likes and total number of comments for the last 10 posts.

Divide the result by the number of followers the user has.

Then multiply the result by 10 and you’ll get the average engagement rate.

If the engagement rate is extremely low, it’s a sign that the influencer might have bought followers.

But what exactly is a good engagement rate?

Check out the Influencer Engagement Map prepared by Influence.co to gain a better understanding of realistic engagement rates.

map of influencer engagement

If you just look at the engagement of Instagram “influencer” @wanderingggirl, you’ll find that there’s a lot of discrepancy in the follower count and engagement rate.

The user has 34.4k followers, but in some of her posts, there are only a few likes.

In fact, her latest post only has 12 likes and it has been several hours since it was posted.

Looking for fake followers

But since some of her earlier posts have a few thousand likes, her average engagement rate stands at 1.9% as of writing this post.

This is another account that has been exposed as fake by the previously-cited Digiday report.

Use the Right Tools

In some cases, the tips mentioned above may not be sufficient to determine whether an influencer has bought their followers.

There may be times when the influencer isn’t just buying followers but also buying likes and comments.

And sometimes, some bot accounts may have spun content that makes them look legitimate.

So it may be difficult to conduct an accurate Instagram follower audit of your potential influencers.

Tools like Social Audit Pro make this job easier by automatically detecting fake followers for different Instagram accounts.

If you find that an influencer has way too many fake accounts following them, it’s a clear sign that you should avoid working with them.

Conclusion

These are some of the best ways you can easily determine whether the influencer you plan to work with doesn’t have enough “real” followers.

It’s important that you always conduct an audit of Instagram followers for each influencer you wish to work with so as to ensure that you’ll make a wise investment.

You can even use the Influence.co platform where you can connect with authentic Instagram influencers in a relevant niche.

10 Statistics You Need to Know About Influencer Marketing

Influencer marketing is a powerful tool that you should consider using in your campaigns if you haven’t done so already.

We’ve put together a top 10 list of the biggest reasons why it works and how you should approach it to grow your business.

Here’s how much influencer marketing has grown:

1.  According to Pixability’s 2016 Beauty Study, the beauty-video YouTube videos alone that influencers produced have increased by 65 percent annually.

2. Duke’s Fuqua School of Business reports that the percentage of company budgets devoted to social-media advertising has risen from 3.5 percent in 2009 to 11.7 percent and higher in recent years.

3. Other sources referencing Google Trends charts note that the rise in influencer marketing between 2014 to 2016 is a perfect mirror of the decrease in print advertising that happened at the same time.

In addition to our own experiences, these influencer marketing statistics also prove just how valuable influencer publicity is for your bottom line:

4. Google has done a lot of research on the value of social-media engagements, especially concerning the growing market of millennial buyers.

They published a report that almost half of all millennial subscribers feel like the creators of the YouTube channels they follow understand them “better than their friends.”

YouTube video creators are attracting the strongest engagement rates and successful marketing campaigns online.

Even compared to videos made by celebrities, the videos produced by the top 25 YouTube influencers earned “three times as many views and twice as many actions.”

5. A whopping 80 percent of all women surveyed in this study commented that they regularly ask their peers on social media for opinions before making purchases.

Additionally, they consider the personal experiences of others more important than any other type of product recommendation.

Women are also the most vocal about their opinions of products on social-media channels too.

At least 72 percent of the women surveyed said that they give their advice and recommendations in social-media posts almost every day.

social media marketing stats

6. Companies earn $6.50 for each dollar they spend on influencer-marketing campaigns, according to a poll by Tomoson.

They also found that influencers are undoubtedly the fastest-growing online customer-acquisition channel.

All their influencer marketing statistics show that this approach will be more valuable than email marketing and organic search results.

7. Twitter is such a tremendous referral base that 40 percent of all Twitter users admit that they’ve bought something simply because of an influencer’s tweet about it.

When you’re ready to work with an influencer, how do you choose the right influencers, and how much should you pay them?

Use Influence.co’s insightful influencer marketing statistics to answer these questions. Our industry-analysis charts of influencer marketing help you accurately calculate rates and gauge the progress of your campaigns.

8. In today’s marketing climate, the Influence.co engagement map shown in this chart shows that a good average engagement rate on Instagram is 3.9 percent.

Such accounts tend to have some of the most-responsive owners and top-quality content.

Few accounts ever reach an engagement rate greater than 10 percent, which is extremely rare and often requires celebrity status.

Just in case you’re not familiar with it, let me tell you how to calculate your engagement rates per user.

The general idea is to add up all of the likes and comments per post, and then you divide that number by your most-recent follower count.

Influencer engagement stats

9. I can also tell you that Influence.co found that the average social-media influencer receives around $160.32 on average per post.

The influencers who charge less than $50 per post have the lowest amounts of followers and lower engagement rates.

Only around 500 or less of the top-tier influencers charge $500 and more per post, and the biggest influencers with the most followers can charge more than $1,000 per post.

10. By studying Influence.co’s in-depth analysis of Instagram ads in terms of which were the most successful, I can also tell you that nearly 69 percent of all the best Instagram promotional photos have a portrait-style product view that displays the brand in action.

Plus, the companies that get the most engagements on Instagram are those in the fashion industry, department stores and electronics-related businesses.

If you sign up to join our Influence.co influencer marketing platform, I think the options for promoting your brand organically through influencer collaboration will surprise you.

This is the all-important first step that I find has taken online-marketing campaigns to a whole new level.

Finally, consider these important steps before working with influencers:

When you sign up at Influence.co with your company’s active Instagram account, you should select the option to set up a brand account so that you can search for the right influencers to collaborate with and start contacting them.

A brand account is the ideal one to also allow you to accept applications from influencers who are interested in working with you too.

Now before you jump into contacting prospective influencers, here’s what we recommend you analyze first to narrow down your influencer search a whole lot faster. It’s no use working with an influencer who isn’t reaching your ideal market.

For example, let’s imagine that you’re a business in the fashion industry looking for a fashion influencer.

First, consider the audience’s price range.

How much does your audience spend on the clothing and the accessories you sell?

Now when looking at your influencer candidates, check the price ranges of the items they’ve promoted before to make sure they’re within the same price range.

Check their natural category fit.

Browse your prospective influencer’s social-media account photos and ask yourself if they’re already showing off anything that’s somewhat similar to your products.

Do they already include tags and keywords in their posts naturally that people also use to describe your brand, like “casual,” “vintage,” “artsy,” “hipster” or any other category-specific words that you typically rank for?

Is your influencer likable to your audience?

Check the profiles of those who are already following you on social media.

See who else they are following to get an idea of the kinds of influencers they would like to engage with.

You can read more about this kind of influencer strategy planning on our blog.

How to Do an Instagram Audit

An Instagram audit is one that dives deeper into your online presence.

It analyzes what is going on, what’s working, and what isn’t about this particular channel.

Basically, if you rely on being online to power your business, you should consider an audit.

This could be a business, a side-hustle, or simply evaluating just how “strong” your voice is online.

It helps determine how much influence you have.

You’ll even figure out the conversations you are capable of having – based on those you are currently reaching.

 

How can you do it?

Here are the eight steps you need to take to perform an effective Instagram audit.

 

Step 1 – Define Your Goals

Start off with something simple. Start by defining success.

What are you looking to do, and how are you trying to position your profile amongst all of the others?

You might be looking to grow your audience, to promote new products or services, or to drive people to click the link in your bio and convert.

Start with the small stuff and understand why you’re getting started in the first place.

 

Step 2 – Define Your Audience

How to do an instagram audit

Once you have a better idea of what you want to do, you need to figure out who you want to reach, and who is already consuming your content.

All you need to do is take a look at your Instagram insights, and you’ll start uncovering loads of information to see if you’re targeting the right age, gender, location, and demographics that you want to connect with.

 

Step 3 – Find Your Voice

Instagram auditing

When it comes to your voice, there’s just one golden rule: be consistent.

Take a look at your bio, your captions, and your responses to comments – do they all sound like they’re coming from the same person?

Consider some of the words you’re using, and think about whether or not they’re capturing the right energy.

Could you make it more professional, more casual, or more reliable?

Last, but not least, your Instagram needs to be consistent with your other channels.

That includes your website and all of your other marketing materials.

Know how you want to sound, and then actually sound like it.

In this instance, you might want to consider a tool like Buffer to keep your social media in one place, so that you can analyze on the fly.

 

Step 4 – Picture Perfect Quality & Aesthetics

A picture paints a thousand words. And it can also convince your audience to like, comment, and even convert.

The biggest mistake that brands make is not investing in photo quality. How is the lighting in your photos?

Do you utilize good composition and strong editing?

Your photos not only need to be good, but they need to follow a consistent aesthetic (which goes hand in hand with your voice).

The images you choose need to line up with your brand’s style and values.

instagram feed asthetic

Source: Instagram

The image above is from the Japanese fashion brand Uniqlo.

They use lots of muted colors, coupled with high-quality photos, in order to give a real feel for the clothes they are selling.

It helps improve the experience because it gives a better sense of the product, (almost as though you could reach out and touch it yourself).

 

Step 5 – Be Consistent

How does your feed look?

The best Instagram feeds communicate what they are selling (if they are selling anything) before anyone even clicks on an image or reads a caption.

If your feed looks consistent, your overall presence and effectiveness as a brand will follow suit.

There needs to be a method and, as always, it needs to be consistent.

Instagram aesthetic

Source: Instagram

Look at the example above.

It doesn’t take more than one second to see what Burger King is selling from the look of their Instagram page: burgers.

No matter what you are selling, or what you are trying to promote (even if it’s yourself), it needs to be readily understood and available to the user.

 

Step 6 – Engagement Review

What does it mean to be engaged?

On Instagram, it means to go through post by post to look and see which posts receive high engagement – and which ones get low.

How do your users respond to certain types of content?

Do they respond to you when you ask questions?

Have you been replying to direct messages?

Determine if your content is engaging, and if it is engaging for the right reasons.

 

Step 7 – Review Your Followers

You’re going to want to keep a close eye on who’s interested in your content.

Check out your most commenting followers, as well as your most recent adds.

Do they look real or do they look like bots?

Do they figure into your target demographic?

Are these the people you want to target?

instagram follower audit

Do a deep dive into your followers, and gain a bit of perspective about whether or not they are the right ones for you.

 

Step 8 – Hashtags

Your hashtags are how you help spread the word about your posts.

With that in mind, are they too generic or too specific?

Are they hitting the right mark, or falling flat?

Really understand the best practices when it comes to hashtags, and analyze the ones you’re currently using.

 

Recap

If you’ve ever wondered about how effective your Instagram account is, you need to gain a better understanding of how it is currently performing.

An Instagram audit can help shed some light on your content, your followers, and the power of your voice online.

Instagram Influencer Rates

Influencer marketing isn’t just for the Kardashians. In case you haven’t heard, you don’t have to be uber famous to gain a steady following on Instagram and earn a paycheck.

But there is a wide range of cash being doled out to those in the sponsored post game. How much could you make?

We looked at the profiles of 2,885 influencers on influence.co to see how many followers they have, what their engagement rates look like, and how much they’re charging for sponsored posts. Check out the findings from our inaugural Influencer Rate and Engagement Report below for an idea on what brands are willing to pay you.

View Interactive Charts: Influencer Post Rates ($) | Influencer Engagement Rates

Follow the Leader

Instagram post rate average

 

 

You likely guessed an upward trend in sponsored post rates with the more followers you have. While that’s generally true, our report unearthed some unexpected price points. For example, those with 5,001 to 25,000 followers are, on average, charging a little less than influencers with 2,001 to 5,000 followers ($93 and $133 compared with $137).

The first big jump happens when you cross the 100,000 follower threshold – the thought leaders or trend setters with 100,001 to 250,000 followers command about 42 percent more than influencers with 75,001 to 100,000 followers. Make it to the 250,001-to-500,000 bucket and you could up your price by another 53 percent.

Of course, the 1 million mark is what all influencers strive for – and for good reason. If you go from 100,000 followers to 1 million, you’ll make 5.5 times more money for each sponsored post.

What’s Your Focus?

Sponsored instagram post average rate

 

Of the 10 verticals influencers are grouped into, the travel sector comes in at No. 1 with $220 per sponsored post – which is 49 percent more than the bottom-ranking business vertical that garners $134 per post. The entertainment and home & lifestyle niches rank highly as well, with both bringing in over $200 for each post.

Getting Those Likes and Comments

Influencer average engagement

 

When a brand is making their decision on which influencer(s) to hire, they look at engagement rates (the ratio of likes and comments to the number of followers). Interestingly, three of the verticals that were in the bottom half for average rates moved to the top here – photography, art & design, and business. Engagement rates and overall rates also reflect how many influencers self-categorize into each vertical. So less people in a given vertical means higher prices and higher engagement as the audience is more concentrated.

Coming in at No. 10, influencers in the home & lifestyle sector are in a good position as the average engagement rate is only 4.5% and the average cost per sponsored post ($204) ranks No. 3 overall.

Attractive Topics

average followers by follower count

 

It’s clear that many turn to Instagram to be amused, with the entertainment vertical tallying up the highest number of followers. However, with the third-lowest engagement rate, the 76,118 followers aren’t double-tapping or commenting as frequently as fans of the next two niches with high follower counts (health & fitness and travel).

Those in the photography game have their work cut out for them: This vertical stands in the second-to-last place for number of followers, but first place for engagement and sixth place for the cost per sponsored post. This means shutterbugs on Instagram need to really wow their followers in order to get likes and make their portfolios shine brighter than others so that brands take notice of them.

Upping Your Ratio

The very obvious trend in the chart above shows that the more followers you have, the lower your engagement rates will likely be. The exception is for influencers with 500,001 to 1 million followers – the only influencers with a higher engagement rate have 50,000 or fewer followers.

Looking at the top and bottom buckets, we found those with fewer than 2,000 followers have an engagement rate 151% higher than influencers boasting over a million followers. However, remember that the pure reach of those in the 1-million-follower club leads them to earn over 11 times more.

If you’re working on growing your following, maintain your competitive edge by ensuring your posts appeal to your target audience so that your engagement rate stays high.

Instagram influencer average engagement rates

 

 

Influencers Around the World

instagram sponsored post rates

 

 

Influencers in the United Arab Emirates charge about 25% more than those in the United States and Canada. While the U.S. makes up the largest percentage of Instagram accounts globally, the U.A.E. has experienced a surge in its internet-using residents using Instagram. Not only that, but those in the U.A.E. are also more open to sponsored content on social media than their global counterparts.  

While the cost of living and average salaries may come into play with how much influencers in different countries charge for sponsored posts, that’s not always the case. For example, Singapore remains the world’s most expensive city, but influencers there fall to the 13th spot with an average of $129 per post.

The Average Influencer

snapshot of Influence.co influencers

 

Overall, we found that influencers’ average engagement rate is 5.3%, and the average rate they charge for each sponsored post is $180. If you’re looking to beat that average, you’re most likely to find success in these verticals: travel ($220), entertainment ($209), home & lifestyle ($204), and health & fitness ($193). Your plan in topping that average should also include acquiring at least 25,000 followers.

Achieving Success as an Instagram Entrepreneur

There’s no doubt influencers are finding money and large followings on Instagram. You don’t have to be a celebrity to cash in, but you do need to invest time in managing your Instagram account, online presence, and the profile you present to brands.

Our Influencer Rate and Engagement Report provides a look at how much influencers are charging for sponsored posts, along with follower counts, verticals, and engagement rates – to give you a glimpse at the playing field. For more insight into how you stack up to influencers who are similar to you, be sure to check out our Influencer Engagement Rate Map which lets you explore real-time data from our influencer profiles.

map of engagement rates

 

 

Methodology

In April 2017, we analyzed the sponsored post rates and engagement rates of a sample of 2,885 influencers with profiles on influence.co. Rate data was collected from influencers who have voluntarily input their rates. Rates generally reflect the average payment per post an influencer receives for a posting on one social media platform. The influencers were segmented into industry verticals based on the category the influencers indicated is their primary focus, although many influencers span several categories.

Fair Use

We’re happy to share our findings with other audiences. We request you credit influence.co by including a link back to this page when using our graphics.

Social Media Influencer Marketing Case Study: Launch of LG LV20

The social network usage has become increasingly common in today’s world.

According to projections by emarketer.com, the number of social media users in 2021 will exceed 3 billion people.

The social networks have not only revolutionized the way people connect and interact but also the way businesses engage with their customers.

Organizations are using the social platforms in a variety of ways to grow their customer base, engage their customers, and improve their bottom line.

Using Influencer Marketing

A novel application of social media by businesses is in the area of influencer marketing.

This is a marketing strategy whereby organization partners with social media users with a huge following to promote brands and their products.

The organizations are able to take advantage of the creativity of the influencers and the trust relationship they have with their followers to push their business agenda.

The social influencers are a powerful tool for promoting the release of new products, promoting engagement for existing products, and driving awareness among millions of their followers within a very short time.

social media case study

An Instagram post or a tweet can reach millions of followers in an instant and help to significantly drive sales.

Influencers make use of their talents or expertise in a given niche to build an online presence that establishes a loyal audience.

Through this trust relationships, the social influencers have an impact on the behaviors, opinions, and beliefs of their followers including their purchase decisions.

Through influencer marketing, businesses have found a more effective way to reach new, engaged consumers, increase brand awareness, reinforce/cultivate brand identity, and optimize their social media marketing campaigns.

Influencer marketing can be conducted in any of the social platforms.

In this article, we analyze how LG made use of Instagram to promote the release of their new smartphone, LG V20.

With a usage level of over 700 million monthly active users, Instagram influencer marketing is a $1 Billion industry according to mediakix.com.

Instagram was an ideal social media network for LG to demonstrate the advanced camera features of a new smartphone in the market.

This is because the platform has a huge user base used to engage with one another through the use of multi-media content such as photo and short videos.

For a long time LG has invested heavily in a global ambassador program including a cross-section of celebrities and social influencers.

For the release of their LG V20 smartphone, LG partnered with renown photography influencers on Instagram to promote the release.

These included Dylan Furst and Jeremy Cohen among others.

The photographers were commissioned to develop, publish, and promote brand-sponsored Instagram posts showcasing the features of the new smartphone, the primary goal of the campaign being to drive awareness of LG V20.

Influencer marketing case study

In addition to creating awareness, the social influencers were to use their Instagram accounts to educate their followers about the advanced camera features of the new smartphone.

Through this campaign, LG reached more than 3.2 Million followers of the influencers they worked with.

Combined, the influencers posted over 100 times with a cumulative total of over 1.2 Million likes and over 10,000 comments.

Within 10 days of launch, LG reported that they had sold 200,000 LG V20s.

Although it is difficult to tell how many of these were as a result of the Instagram campaign, it is clear that the buzz created by the social influencers on their Instagram accounts may have helped quite some bit.

Why use influence.co?

Influence.co works with brands like LG to connect them to social influencers who can significantly improve their revenue.

Being the world’s largest marketplace for social influencers, hosting over 40,000 of them, Influence.co is the natural partner for businesses looking to leverage on the over 2.7 Billion active users of social media today.

The platform has developed interactive tools to help the businesses and digital agencies to search the extensive database of social influencers.

case study for influencer marketing

The platform users are able to search for influencers based on their age, their follower counts, previous collaborations and so on.

The platform is not limited to a single view of the influencers online presence but rather provides a 360-degree picture of the influencers across all the social platform.

This simplifies the recruitment process since businesses are able to compare the influencers based on some critical statistics.

Additionally, the platform provides businesses with tools to create campaign pages and open applications for influencers to apply.

Through this simplified recruitment process, businesses are able to tap the best talents and most impactful influencers across all the social platforms.

It is worth noting that the Influence.co platform is home to over 4,000 brands and digital agencies reflecting the crucial role it is playing in this sectors.

The platform has become the go-to partner for both the influencers and the brands.

Why Personal Brands Are More Successful on Social Media

If you give it a little thought, it starts to make sense why someone can so easily build a personal brand using nothing more than time, blood, sweat, tears, and social media.

The way that social media is designed makes it easy for your typical everyday user to be connected to exactly what and who they want to interact with.

You might think “Yeah, it works for a personal brand, but it works for big brands too.”.

Now that’s completely true; every brand has their place in the sea of social media, but nothing has flourished more than the, now overwhelming, personal brand market.

 

What Makes Social Media so Great for Personal Brands?

Like mentioned earlier, the very design, the very essence, of social media sets up an audience for anyone who wants to utilize it.

Every single person or company trying to build their brand has access to the same potential audience.

Simply tag your post with a popular hashtag, and you have suddenly reached an audience of potentially millions of people never before possible without the aid of social media.

This simple tool has allowed people who were previously unheard of to become somewhat of celebrities in their own right.

Comedians, makeup artists, photographers, writers, and people from many other niches have been able to amass followings of hundreds of thousands of people.

These individuals have created, through tireless effort, a beautiful brand that is now essentially self-perpetuating.

The connections made with their audience spread from within their audience to the audience that each one of their followers has, therefore, multiplying their popularity exponentially.

Another facet of social media beyond a mere audience to be tapped is the fact that members of that audience are popular influencers.

Social media makes it possible for influencers to connect with individuals who want to grow their personal brand and help them to make it popular quicker than ever. This leads us into our next section.

How Can a Personal Brand Make The Most of Social Media:

Now, we’ve firmly established that social media is the place for personal brands.

But does this mean that every personal brand will make it big?

Absolutely not.

Why is that? Well, to be blunt, some brands are just better than others.

What do I mean by that?

They treat their personal brand as professionally as large brands treat theirs.

There are ways to utilize social media more effectively. This means that promoting a personal brand on social media is just as complicated as any other kind of marketing technique.

That’s right — technique. Some techniques are good, and some are bad. So let’s go over a few ways that you can be more successful than your competitors on social media.

Pay Close Attention to Influencers in Your Niche

What is your niche?

We mentioned earlier that influencers are of great benefit to each other as well as anyone else trying to build their brand.

Even large companies use influencers to extend their reach; this is no different for a personal brand. Search for and pay close attention to influencers in your niche.

Take a look at what they are doing right and what comments on their posts say about them. From this, you can find what you can do for your own brand.

Once you have properly studied the influencers in your niche, it’s time to reach out to them.

Connecting with other popular users and even collaborating with them can allow their audience to fall in love with you as well. Once you form a relationship with an influencer, take a look at their number of followers.

Every single one of them is someone who is apt to follow people like you, and who is more like you than you. Consider them as the ripest of all audiences to gather into your fold.

 

Keep Your Brand Consistent

It’s important that you keep your username, profile picture, and content recognizable across platforms.

This makes it easy for users who love you on Twitter to find you on Instagram.

Here are some things you can do to keep your brand consistent:

Develop a theme and stick with it.

For Instagram, this means keeping your photos organized in a way that when a user looks at the overview of your posts, they all look good next to each other.

This might not be entirely possible for every niche, but it’s more likely than not that you can apply this tip in some way or another to make your profile more attractive.

For other social media platforms like Twitter and Facebook, this relates more to the importance of keeping your content consistent.

Consistent Compelling Content

If you’re a comedian, post comedy; if you’re a photographer, post photography.

If I followed someone to see funny or aesthetic content, do I really want them to suddenly fill my feed with their political views? No.

If I wanted that I would have followed a different account. It’s important to keep in mind.

Come up with a unique tagline.

An interesting tagline that can easily identify an account as uniquely you can really make your brand more consistent.

Think of a short blurb that comes from the soul of your brand, and attach it to each of your accounts in some way or another.

Use the same profile photo for all accounts.

This simple tip makes your account immediately identifiable in a long list of similar accounts.

Remember, social media is a big place; it’s important not to get lost.

Personal Brands Can be Extremely Successful on Social Media.

Not everyone in the world is cut out to create a popular personal brand, but that doesn’t mean you can’t do it.

If you’re determined, you can succeed where many others like you have also succeeded.

It’s important to rely on your audience and niche as a community.

Your personal community can grow your brand better than any other marketing tool, and it’s all for free.

Social media is essential for any personal brand.

Without it, they are sure to fail.

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