How to Spot Fake Instagram Followers

The New York Times recently conducted an in-depth investigation into fake followers on social media. Following the investigation, prominent Twitter users such as Martha Lane Fox and Clay Aiken began losing thousands of followers. In their more recent report, more than a million followers disappeared from these accounts. This has confirmed what many people have […]

How to Do an Instagram Audit

An Instagram audit is one that dives deeper into your online presence. It analyzes what is going on, what’s working, and what isn’t about this particular channel. Basically, if you rely on being online to power your business, you should consider an audit. This could be a business, a side-hustle, or simply evaluating just how […]

Social Media Influencer Marketing Case Study: Launch of LG LV20

The social network usage has become increasingly common in today’s world. According to projections by, the number of social media users in 2021 will exceed 3 billion people. The social networks have not only revolutionized the way people connect and interact but also the way businesses engage with their customers. Organizations are using the […]

How to Use to Maximize Your Revenue

With a 2016 eMarketer survey showing that 84% of marketers were planning to launch at least one influencer campaign in the following twelve months, influencer marketing is now at the heart of how businesses conduct their campaigns. Influencer marketing is creating partnerships with personalities who have significant following and influence in a particular consumer segment. […]

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