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A Strategy For Shopify Stores To Jumpstart Their Launch on Amazon

Shopify store owners can quickly jumpstart their launch on Amazon by driving external traffic to Amazon.

As a Shopify store owner, you are already familiar with driving traffic through paid ads, Google SEO etc.

While these skill sets are second nature for most Shopify brands, many Amazon sellers have a hard time executing these types of digital marketing tactics successfully.

You can use these strengths to your advantage when breaking into the Amazon marketplace.

Why Sell on Amazon

Now why would you want to sell on Amazon?

You pay high fees, you don’t have control of the customer experience and competition is fierce.

These are all true.

However, when it comes down to it, being on Amazon exposes your brand and products to A LOT more potential customers.

Almost half (49%) of online product searches begin on Amazon.

And 44% of online sales in the U.S. take place on Amazon.

So listing and selling on Amazon means your brand and products are in a position to create additional sales.

The profit margin may be lower, but your total profit will be higher.

So it may be worth investing your time, money and energy into Amazon, if you have the capacity.

Will selling on Amazon cut away sales from your website?

Most sellers find this not to be the case.

There is no cannibalization of e-commerce sales when expanding onto Amazon, or vice versa.

A lot of people prefer to buy on Amazon.

They may get extra credit card reward points, they could have an Amazon gift card, or they simply prefer shopping on a centralized platform.

Regardless, just having a “Buy on Amazon” button included on your e-commerce site lends more legitimacy to your brand.

Driving External Traffic to Amazon

A history of sales on your own ecommerce store means you have an asset at your disposal to make launching on Amazon much more effective.

That is, an email list.

You can create a promotion in Amazon Seller Central and use your email list to get a bunch of quick sales and reviews.

These initial sales and reviews are extremely important for building traction on Amazon.

More sellers than ever are supplementing their traffic on Amazon (organic traffic and paid traffic using Amazon’s internal advertising platform) with external traffic, ie traffic from blogs, email, paid search & social.

However, those who only sell on Amazon don’t have an email list.

This limits them in regards to driving external traffic.

Email campaign

Having sold on your own ecommerce store means you have an email list, something that brands who sell only on Amazon do not have (Amazon does not give you access to customer emails).

Your email list contains people who have bought from you in the past, or at least have expressed interest in your brand.

This is a great set of people to give exclusive deals to when you launch your first products on Amazon.

With a tool like LandingCube, you can quickly and easily create landing pages that mimic your Amazon listing and give out single-use promotion codes to encourage a bunch of initial purchases of your Amazon product.

You can then build a follow-up campaign to request reviews from people who buy.

email campaign

Sales velocity, conversion rate & reviews are thought to be the biggest factors involved in Amazon’s ranking algorithm.

So this type of campaign will help you jump over competitors, climb the rankings, and thus get more traffic from people searching for your keywords on Amazon.

Facebook Retargeting

Having an email list also enables you to build custom audiences in Facebook.

Hitting people from multiple touch points will help you convert more of your past customers into repeat purchasers.

You can even layer the Custom Audience on Facebook with your customers who have an interest in Amazon.com, to show ads only to your previous customers who also happen to like shopping on Amazon (and thus are more likely to purchase on Amazon).

amazon targeting

Facebook Lookalike Audience

Along with an email blast and Retargeting Ads, you can also show ads to a lookalike audience to bring new potential customers into your sales funnel and grow your customer base.

With a lookalike audience, you can get conversions at much, much lower costs compared to audiences you build in Facebook that are based on guesses about who your target customer is (something that new sellers on Amazon with no history of e-commerce sales are forced to do if they want to drive traffic from Facebook).

Here is an example of how lookalike audiences can help you acquire leads at much lower costs than a cold audience.

This was a Facebook Ads campaign for an Amazon product run with LandingCube.

They were giving out 55%-off promotion codes in exchange for emails.

A lead was triggered when someone entered their email for the promo code.

facebook ad campaign

In this example, the leads acquired with lookalike audiences cost less than one-tenth that of cold audiences.

Building An Amazon Sales Funnel

E-commerce sellers have a distinct advantage over the average Amazon seller.

You are already well practiced in driving traffic and building sales funnels.

Using this experience, your email list, and an Amazon landing page tool, you can launch new products on Amazon in a way that most Amazon sellers are not capable of.

You can blast discounted promotions to your email list, get low-cost conversions with custom & lookalike audiences in Facebook Ads, and build an email drip sequence to generate reviews.

Doing these things will help your Amazon listings gain a lot of initial steam, so you can take advantage of the hordes of customers shopping on Amazon and grow your business in a big way.

As a friend of influence.co, you can take advantage of the special discount offer with LandingCube.

Try out the software free for 30 days, and if you decide to stay on you’ll get a 30% lifetime discount on any subscription.

Go here to learn more, sign-up for LandingCube and boost your Amazon sales with external traffic.

[Try LandingCube Free]

Thomas Pruchinski – Head of Marketing, Growth and Partnerships at LandingCube

How to Build an Influencer Agency

You’ve dealt with digital marketing for quite a while, and you want to expand your product offering with influencer marketing.

Or maybe you want to build a marketing agency that specializes in influencer marketing.

With the increasing demand for influencers, there’s no doubt that you’re going to find a lot of clients to work with.

However, you need to make sure you can deliver quality work and help your clients achieve their goals if you want to maintain long-term success.

This post is going to guide you through how you can build a successful influencer agency that’s beneficial for all parties.

Why Influencer Marketing?

The first question you might have is how influencer marketing can help your agency.

How will it benefit your business?

Hidden card

First of all, it’s a great way to easily add one more revenue stream to your business.

You can also develop a broader relationship with your clients since you have much more to offer them than your usual services.

What’s great about influencer marketing is that the campaigns tend to be high margin.

So there’s a possibility of raking in massive revenues.

You don’t even need a highly trained staff with technical knowledge to get into it.

The process of pitching to influencers is standardized so you can follow the same map each time.

Plus, it’s very straightforward and you can easily nail it even as a beginner.

What You Need

For your brand to execute successful influencer marketing campaigns, you need to invest in a comprehensive influencer tool set.

This tool needs to fulfill the purpose of discovering ideal influencers.

Look for one that has multiple filtering options so you can easily narrow down the search based on the needs of each client.

You should also be able to keep track of the influencers’ activities and get detailed reports of the campaign ROI from the platform.

In other words, the tool should be able to reduce all the manual labor involved in influencer marketing.

At the same time, you should still be free to run the process with your own preferences and requirements in mind.

Look for a tool that can work across all social media channels.

This is necessary because someone who has massive reach in one channel may not be extremely influential in another.

And if your clients want to run a campaign on a certain social media network, you should be able to easily assess all the viable influencers on that channel.

Influence.co is perfect in all these respects.

What’s even better is that you can align it with your business model.

And it won’t compete against you in the market because the team doesn’t run campaigns themselves.

Plus, there isn’t much financial commitment involved in using the platform so your team can easily master influencer marketing without a huge investment.

Even if you’re working as a team, the platform is perfect to collaborate effectively with every team member.

As a team, you can discover influencers and manage your list of potential influencers right on the platform.

Worker ants

You can also create, manage, and monitor campaigns here.

What You Should Do

To help run influencer marketing campaigns, there are a few basic steps involved.

As an influencer agency, you’ll have to:

 Discover Ideal Influencers – Help your clients define what their ideal influencer looks like based on their brand values and business goals.

And then conduct a search on the 50,000+ influencer profiles created on Influence.co.

There are more than 20 ways to filter your search including influencer age range, follower count, rate range, gender, and more.

 Connect with Influencers – Once you’ve finalized which influencers to collaborate with, you will have to approach the influencers and send them a   proposition on  behalf of your clients.

You can create outreach templates that you can personalize based on each influencer.

 Build a Campaign – You will have to create a campaign brief to provide influencers with a clear idea of what your campaign is all about.

You’ll have to outline the goals and requirements as well as the type of influencers you need for the campaign.

The brief should also provide influencers with a clear idea of how they could benefit from the campaign.

Based on this brief, the influencers will be able to create content that helps accomplish your clients’ goals.

 Monitor Campaigns – Once you’ve executed the campaigns, you have to closely monitor them to see how they are performing.

It would be ideal to keep an eye on how each influencer is performing so you can tell which ones are delivering the desired results.

You can then make adjustments to the campaign based on your analysis.

Conclusion

These are some of the essential steps you need to take when building an influencer agency.

You need to know exactly what is involved in an influencer marketing campaign.

And you should be equipped with the tools necessary to execute such campaigns.

How Much Can You Make as an Influencer?

It’s no secret that marketers love working with influencers.

They rely on the relationships they build with them to help spread brand awareness.

And while blogging and creating content across channels may be a hobby for some people, for others it’s a career.

And as a full-time gig, it’s obvious that influencers need to monetize their efforts to earn an income.

The amount they get paid depends on several factors, like the scope of the work, their niche, fan following, etc.

Here, we’ll take a look at how much a typical influencer can make.

But before we do, we’ll quickly discuss some of the ways influencers can make money.

1. Digital Products

Digital products allow influencers to create and distribute something tangible.

They can sell them to their network an earn an income for their knowledge, expertise, and influence.

These products can take the form of ebooks, guides, audiobooks, etc.

2. Podcasts

Podcasts are another good way for influencers to distribute their content and connect with their audience.

Podcasting takes a relatively low investment.

All you need is some basic equipment and you’re ready to use it as a revenue stream.

Primarily, podcasters charge a small fee from their subscribers to download and listen to their content.

3. Webinars

Much like podcasting, webinars are also a cost-effective revenue stream for influencers.

It allows you to provide information in a more engaging and tutorial-style format.

These can be live or pre-recorded, and can be shared across platforms.

Usually, influencers charge a fee for access to this content.

4. Brand Ambassadors and Endorsements

One of the best ways for influencers to earn money is to collaborate with brands to help promote their products.

This can take the form of brand endorsements or content creation for the brand and their products.

Influencers are often brought on to serve the role of brand ambassadors for a certain duration.

Typically, businesses like to collaborate with influencers who align with the brand and have the right target audience.

You can use platforms like Influence.co to meet and connect with brands to see if they are a good fit.

5. Sponsored Posts

While brand ambassadorships are usually more long-term partnerships, sponsored posts are often one-off or short-term.

Sponsored posts (on social media or blogs) are when a brand leverages an influencer to create content that features the brand.

These posts can vary in number from just a couple to a full series of them.

Instagram happens to be one of the most popular and effective tools that influencers rely on to apply their talents.

Influencer Rates

Now let’s move on to look at how much you can earn as an influencer on Instagram.

We’ve used the influencer rate map from the Influence.co platform to determine these rates.

We’ll go through some key demographics by using the filter option to vary the search parameters.

  • Overall: Looking at data from influencers across industries, age groups, following, and location, the average cost per post is $162.64.

Making money as an influencer

  • Male Influencers: Male influencers usually charge around $188.75.
  • Female Influencers: Their rates are around the $150 mark.
  • Age-wise: Average influencer rates per post vary with age groups too.Those under 18 charge around $116, $107.50 for 18-24, $173.20 for 25-34, $168 for 35-44, $214 for 45-54, and $182.60 for 55-64.

Rates by industry:

  • Fashion: The average influencer rate in the fashion industry is $184.10 per post.
  • Fitness: In fitness, it’s $172.51 for a single post.
  • Health: Health and wellness influencers typically earn $185.68 per post.
  • Travel: The travel industry sees an average cost of $181.79 for a post.
  • Food: Influencers in the food industry usually make $156.50 from each post.

Influencer costs per post can also vary depending on the number of followers they have on Instagram.

  • <2000: Typical charges are $119.68.
  • 5k-10k: Instagrammers in this range have an earning of $88.41 for every post.
  • 25k-50k: The average here is around $173.
  • 100k-150k: We see a major price hike in this category, with earnings just over $330 for a single post.
  • 500k-1M: The average more than doubles from the previous range, touching $793.
  • 1M+: Unsurprisingly, influencers with such a vast fan following usually earn $1753.10 for each post.

What to charge as an influencer

Final Thoughts

Influencer marketing is, clearly, a lucrative option if you’re thinking of pursuing it as a profession.

Regardless of whether it’s a full-time job or something to supplement your income, it’s worth considering.

So long as you feel you can cut it as a social leader in your niche, you’ll do well.

Comment Pods – What Are They and Should You Use Them?

As you attempt to expand the reach and appeal of your business, social media is one of the best tools for you to use.

Instagram, especially, is an amazing asset for your business to leverage.

But keeping your engagement rates up on social media tools like Instagram is never an easy task.

And ever since Instagram removed the option of chronological posts, users have been trying to find other ways to boost engagement.

Comment pods, for one, are a tactic many users have employed.

What are Comment Pods?

Essentially they are a group of like-minded people on Instagram who collaborate to increase each other’s engagements.

They like or comment on practically every post that any of them shares on Instagram, on a regular basis.

The proposed result of this is an increase in post engagements, genuine comments, and as a result, a better rank in the Instagram algorithm.

All of this activity will help these pods appear more often on Instagram’s Explore tab, resulting in more visibility.

They usually have groups on Facebook or Instagram to alert the pod members about a new post.

These pseudo-engagements have the most impact if there is a deluge of comments or likes right away.

The way Instagram works, a bunch of engagements in a short while affects your ranking more positively than the same number spread across a few weeks.

The idea is to “hack” Instagram’s ranking algorithm by fabricating increased engagement on your posts.

This may trick Instagram into showing more posts from you in your followers’ feeds.

But there’s a problem with that.

Instagram determines the algorithm as per an individual user’s interaction.

In other words, if I interact with particular accounts, their content is more likely to turn up at the top of my feed.

Even if the content on some random account is incredibly popular, but I don’t interact with it, it won’t show up too high in my personal feed.

Basically, if you had 1000 “Pod People” engage with your content, it will have no bearing on the feeds of those people that follow you but who don’t interact with your posts.

How to Identify Them?

Well, pods are generally very hush-hush and underground affair.

Typically the only way to join one is through an exclusive invite from an existing member.

You might even find some compiled lists of Instagram pods online – each with their own set of rules.

Given that pods are essentially trying to “cheat” the Instagram algorithm, people won’t be very forthcoming about information regarding them.

Everything you need to know about comment pods

That makes it quite the herculean task to find any, let alone identify any members.

Although if there’s one thing that can be said with certainty, it’s that most Instagram pods use an app called Telegram for their communications.

One rather tedious way would be to spend a considerable amount of time digging on Instagram itself.

To verify whether or not the account is part of a pod, perhaps check 5-6 of their recent posts.

If you notice any repeat accounts of a similar status liking and commenting consistently on the posts, chances are they are part of a pod.

Moreover, you’ll notice that the same users appearing at the top of the comments section.

You can take this a step further by messaging the alleged pod people and expressing your interest in doing the same.

Depending on their response, you’ll know for certain.

Are They Worth it?

Well, yes Instagram comment pods will get you a lot of engagement, and will, to a degree, help you feature higher in feeds.

But that’s all it is – more engagement from people possibly not even interested in what you’re marketing.

For a user just looking to gain some popularity, comment pods could help you get more likes – albeit inorganic and unauthentic ones.

For brands looking to sell something?

It will give you a false sense of security, a confidence boost that people are liking your content.

confidence boost

And then it hits you – despite all of your perceived engagement, it won’t translate into an increase in sales.

These pseudo likes and comments are altering and skewing the metrics you use to check the performance of your social media marketing.

And they can hurt your brand’s image.

Consumers value authenticity and any weird comment or activity on your page may turn them off.

Let’s not forget that Instagram is well aware that Instagram pods are a thing.

They are opposed to the inauthentic engagement and are trying to put rules in place to stop it.

There are limits on the number of times you can like or comment during a certain period of time.

Instagram has already started to shadow ban users they believe to be involved in pods.

Basically, your post won’t show up when particular hashtags are used.

This, of course, means a decrease in your overall brand visibility and potential engagement.

Instead, you should rely on the quality of your content and its ability to captivate audiences.

One way to spruce up your Instagram feed is to use try out different feed themes to make it stand out from others.

Conclusion

In light of all of this information, quite frankly I believe Instagram pods aren’t worth it.

From a brand perspective, you shouldn’t want to be a part of a pod nor collaborate with influencers that are part of one.

To ensure you meet and work with authentic influencers who are right for your brand, you can use tools like influence.co.

Reasons Why Instagram Influencers Should have a Business Account

In a survey conducted by Hashoff, 87.1% of influencers voted Instagram as their preferred choice for campaigns in 2018.

The staggering number speaks to the effectiveness of Instagram as an influencer platform.

Most influencers use Instagram, but the question they need to be asking is whether or not they should be using a business account.

Personal accounts have their own merits, but they will only get you so far.

If you’re serious about the impact you want to have as an influencer, consider making the switch to a business account.

To help you decide, we’ve compiled this list of reasons you should do so:

1. Insights

After converting to a business account, the first thing you’ll notice is access to important analytics via the Insights option.

You can view key metrics like impressions, reach, clicks to your website, and profile views directly on the app.

In addition to the overall statistics, you can even check details about individual posts you’ve shared.

But you’ll only be able to view details of the posts after making the switch to a business account.

You can also view follower information, including a breakdown of their genders, age ranges, locations, and when they are active.

Instagram business accounts for influencers

With this treasure trove of information at your fingertips, you can derive actionable insights.

Data analytics are the key to optimizing your Instagram strategy so that you can improve your engagement and reach.

2. Advertisements

Instagram advertising is a good way for you to grow your following, boost brand visibility, and generate leads.

And having an Instagram business account makes it easier to create and promote ads.

All you need to do is click on a post and select the “Promote” option.

You can add a call-to-action button, choose a particular demographic to target, a budget, and the ad’s duration.

Having a business profile also increases the chances of your promotional post turning up in people’s feeds.

And you don’t need to invest a lot to get more out of your ads.

All it takes is a better understanding of your target audience.

And access to insights helps you understand your target audience better.

3. First Contact

Prior to Instagram business accounts, followers could only engage with businesses by clicking on the website link in their profiles.

You could only hope that they would take the time to look up your contact details on the website.

But business profiles have changed all that.

You can now provide a direct link to your contact information on your profile page.

80% of Instagram users follow at least one brand on the platform.

That leaves you with a very big potential audience.

You want to tap into those vast reserves by making it easier for them to get in touch with you.

With the “Contact” option available on business profiles, you can invite users to connect with you to learn more about you.

4. Identity

If the purpose of your Instagram account is to support your business, then it should identify as one.

As it is with most social media platforms, there’s no clarity on how Instagram’s ranking algorithm works.

But one thing can be said for certain – business profiles tend to rank higher and are more likely to show up in a feed.

More importantly, the simplest way to use Instagram to support your business is to let people know you are one.

By switching to a business account, you tell people you’re looking to sell your services and how they can contact you if they are interested.

How to Switch to a Business Account

To check if you’re eligible for a business account open your profile in the app.

Upon opening your profile, if you get a message asking you to switch to a business profile, it means you’re eligible for it.

Click on “Learn More” if you’re interested, otherwise you can opt to click on “I’m not a business” and the pop-up should go away.

If, however, you want to make the switch you can do so by following the steps listed below:

1.Go to the options page of your Account.

2.Near the bottom of the options page under, you’ll notice the option to switch to a Business Profile.

instagram business profile accounts

3.Go through all of the information of the features you will now have access to with a business account.

4.Assuming you already have a business page on Facebook, connect your Instagram account to said page. This is crucial as Instagram get its billing information from here.

5.If it isn’t already configured on your Facebook page, key in your business information like address, contact number, and email.

Influencers who should switch to a business account on instagram

And that’s that.

You’re good to go and explore your new business profile.

If at any point, you want to switch back to a personal account, it’s pretty straight-forward too.

You’ll find the option to switch back in the Business Settings section on the options page.

Final Thoughts

As an Instagram influencer, higher engagements and impressions are your bread and butter.

Switching to a business profile will make that job, especially the analytics of it, a whole lot easier for you.

And it’s recommended that you do.

We hope this article was able to address any questions or concerns you might have had about it.

But if you’d still like to learn more about Instagram business accounts, you can always use Influence.co to interact with other influencers and ask them about it.

Creative Ways to Use Instagram Features as an Influencer

If you’re an influencer, you already know that Instagram is the place to be.

And there’s no doubt that you’re always on the lookout for ways to better monetize your influence.

There are several Instagram features that you can use in order to do this.

Carousels

Since the introduction of Instagram carousels, users can now upload multiple images without spamming their followers’ news feeds.

You can use them to share photos of products from different angles.

You can also share photos of events that you’ve been invited to, while making sure that your followers don’t miss out on any important photos.

Instagram carousels are also a great way to showcase before and after photos or to post full-length videos.

So you can effectively leverage this feature to engage your audience and better monetize your influence.

Travel and lifestyle influencer, Lisa Linh, frequently uses carousels for her sponsored posts.

The following post is a review she did of Krystal Grand Hotels.

The first post showcases a picture of her by the pool.

She also invites her followers to swipe left to see the full pool and the sunrise view from the hotel.

way influencers use instagram features

Image Source: Instagram

Swipe-Up Link in Stories

If you use Instagram Stories regularly, you will love the swipe-up feature that can direct your followers to the desired website.

All of the people who view your Stories can have the option to directly visit the page you want them to visit.

This is much more convenient than manually going to your profile and clicking on the link in your bio.

This is also a great way for your brand partners to track the traffic coming from you.

However, the “See More” button isn’t very visible.

So make sure you add your own call-to-action with text to invite your viewers to swipe up.

Or if your Story is a video of you, don’t forget to tell your viewers to swipe up.

Mommy influencer, Amber Fillerup, has used the swipe-up link feature in her Story.

As you can see in the screenshot below, she’s invited her viewers to shop for her favorite items on Amazon.

?how to use instagram features as an influencer

Image Source: Instagram

Instagram Polls

Polls in Stories are among the most engaging Instagram features that influencers should leverage.

You can customize the poll as needed, and encourage your followers to vote.

This is a great way to collect feedback from your followers.

But the best part is that you can get your followers to actively engage with your Story.

Influencer Joy Cho uses the poll feature to collect insights about what her audience would like to see more of.

She asked them to vote yes or no on different topics such as home décor, food, etc.

This will help her ensure that she produces content that her audience is more likely to engage with.

Creative ways influencers use instagram features

Image Source: Instagram

This poll feature also works for your promotional posts.

You can showcase two different products from the brand you’re promoting, and ask your followers to vote for their favorite.

Or you can get your followers to vote for what you should do with the product you’re promoting.

For instance, let’s say you’re promoting a brand that sells cooking ingredients.

Come up with two recipe ideas, and ask your followers to vote for the recipe they want you to make using the ingredient.

Or if you’re promoting a clothing brand, ask your viewers to vote for the look that they like more.

Takeovers

Takeovers are among the most commonly used Instagram features in influencer marketing.

Although it’s not an in-built feature per se, it is still something that you can effectively leverage to grow your following and monetize your influence.

Brands often host these takeovers and get relevant influencers to handle the content creation for a set period of time.

During this takeover period, you will be given instructions on what the brand expects out of you.

You may be asked to create a couple of posts relevant to the brand.

Or you may even be asked to take over their Stories for a whole day.

Through this, you can reach a new audience and possibly draw in new followers.

But make sure you thoroughly promote the takeover to your followers on different social media platforms.

This will help you direct your audience to the brand’s Instagram.

And the more followers you’re able to direct, the keener the brand will be about working with you again.

Conclusion

These are some of the best Instagram features that you can leverage as an influencer.

Remember to always maintain your authentic voice, even when you use these features to run promotional campaigns for brands.

Message Inbox

Today we introduced a long-awaited feature – Message Inbox

When we started influence.co, making it easy to contact influencers was a primary mission of ours.

Most companies in the space required you to fill out lengthy sign up forms to even see who was in their network (most still do).

We pioneered the concept of public profiles where influencers could make themselves freely and easily contactable.

Since then, our community of nearly 70,000 members has developed to include influencers, brands, influencer platforms, digital agencies and reps who work at them.

Not only do we see brands contacting influencers but we see influencers contacting brands (we have over 6500 brands now), brands contacting digital agencies (we have nearly 1500 agencies), influencers contacting talent agencies, agencies contacting brands, and even influencers contacting other influencers to organize collaborations.

As we have always known, messaging is core to community.

When we started, we kept messaging very simple: initiate a conversation on influence.co and then take the rest of the conversation to email.

That worked well in the start until brands and agencies started talking to 100s of influencers at a time for campaigns.

Having to store and sort emails from 100 influencers gets very hard, very fast – especially because influencers’ email addresses rarely have much to do with their instagram handles.

Just finding an influencer in your email can be tough.

We needed an upgrade.

leaping lady

Today we present the first version of this upgrade.

Message Inbox allows you to have complete conversations with anyone on the system, see information about them while chatting (e.g. their follower count, location, etc..), and access their application history with you and your team.

You’ll see it feels a lot like other business-centric messaging systems and a lot less like email.

We can still notify you of new messages in email so don’t worry, you don’t need to check in 10 times a day.

If you’re an agency, we’ve considered what you and your team might need as well.

The new Message Inbox has a shared inbox model.

Any team member in your agency can see and respond to any conversation and influencers will see both that the conversation is with you and who the actual team member is they are interacting with.

No more fear that valuable conversations are locked in your team members emails or careful planning about who is going to respond to which influencer.

We think these features alone will be transformational for some of our over 1400 agencies.

While we have a lot more in store for Message Inbox in the coming months, we look forward to hearing your feedback on it.

To find your Message Inbox simply look on the menu under your profile picture.

 

10 Amazing Instagram Feed Themes You Must Try Right Now

With the level of competition on Instagram, to make your page stand out, you need to be willing to go an extra mile.

Whether you’re a brand, an influencer, or someone looking to show their artsy side, you should consider using an Instagram feed theme.

Having an eye-catching theme makes it easier for you to set yourself apart from others in your niche.

More than that, it gives your feed a well-thought-out and professional look.

It mirrors the kind of person or business you are, and helps reassert your brand image.

Having a cohesive look and feel might even cause users to linger on your profile longer and click that all important “Follow” button.

Given what’s at stake, we decided to scour Instagram looking for some brilliant themes.

We’ve compiled this list of our favorites that we think you should consider trying out for yourself.

1. Color Block

If you’re the kind of person who loves color, this is the theme for you.

It’s quite the trend on Instagram right now.

This kind of a color popping gallery adds a young and playful vibe to your page.

You could try using high saturation photos or ones with light pastel colors.

Try to fill as much of the image with bright colors as possible – the bolder the better.

instagram feed ideas

Image via Instagram

2. Minimalistic

A minimalistic theme like the one below leaves your gallery looking neat and organized.

Beautiful to scroll through, it also challenges your creativity as a user.

A key element of such a theme is using negative space photos and fillers.

Sticking to a few key colors will add an additional cohesive element to the theme.

Instagram ideas for your feed

Image via Instagram

 3. Monotheme

If you’re particularly passionate about something, then this theme suits you best.

Posting about a recurring subject will help get the most out of this concept.

This is another theme that requires you to have a creativity game that is on point.

ways to theme your feed

Image via Instagram

4. Color Coordinated

Color coordinated themes have a way of looking gorgeous in their own right.

Choose a color palette that you like, and make that your theme.

Work around one, two, or three central colors.

Opting for this will require a great deal of strategy and planning on your part.

You’ll have to ensure that all the photos you post on Instagram have a color from your palette in it.

Coordinating your instagram theme

Image via Instagram

5. Black and White

Now, this is a classic, and you simply cannot go wrong with this one.

Easy to produce, it makes for a powerful statement.

Without any color distraction, it allows your followers to appreciate the theme and subject of the photo.

It depicts a certain rawness of the subject.

You can even experiment with it using different textures, shadows, unique camera angles, and silhouettes.

It’s the ideal theme for your thought-provoking and inspiring works of brilliance.

Ideas for instagram feed

Image via Instagram

6. Flatlays

Flatlays are a recurring theme with brands wanting to showcase their products.

It is the art of taking a photo from above.

These are particularly rare, and will add a different flavor of uniqueness to your Instagram feed.

If you want to tell your story in one quick snap, flatlays are a great way to go about it.

Let your imagination run wild, and share with the world snippets of your life.

This could range from a product or your hobby, to plates of food or the outfit you plan to wear that day.

how to theme your instagram feed

Image via Instagram

7. Color Splash

Although this one calls for some time and effort, it’s arguably the most creative Instagram theme on this list.

The concept revolves around making everything in a photo black and white with the exception of one or two highlighted colors.

It might require you to polish up your photo editing skills, but it will be totally worth it.

Have a look at just how brilliant it can be.

creative ideas for your instagram feed

Image via Instagram

8. Same Filter and Tint

Another relatively easy way to achieve consistency and cohesiveness in your feed is to use the same filter and tint in all of your photos.

In an instant, your gallery will start looking more organized and well thought out.

Play around with a few filters till you find one that suits you best.

Subsequently, that will become your trademark.

It makes you more recognizable, and people will know it’s a post by you the second they see it in their feeds.

Like Doen and their vintage Bohemian look and feel.

filter ideas to organise your instagram feed

Image via Instagram

9. Puzzle

This is a really big undertaking.

Your feed fits 9-12 photos before someone needs to scroll down to view the next set of posts.

Fill all of those tiles with small slices of the same photo.

They need to be carefully organized, but if done properly, the visual appeal is unmatched.

This is something brands typically use for any big announcements they might have.

The trickiest part of implementing something like this is maintaining a high-quality image after you’ve split it.

You also need to ensure that every individual photo makes sense by itself.

instagram puzzle feed ideas

Image via Instagram

10. Checkerboard

Often also called the “tile theme,” this can make your Instagram feed look very chic.

The idea is to use each square as a tile.

A popular way of implementing it is to share a photo and quote alternatingly.

This makes you look consistent and allows followers to know what you will post about next.

And you don’t necessarily have to use quotes either.

You could use a drawing, an emoji, or even the title of your next blog post.

checkerboard feed instagram themes

Image via Instagram

Conclusion

These Instagram feed themes are a sure fire way for you to keep your audience engaged and growing.

With a little effort and some planning, you’ll stand out from the rest of the crowd.

And as an influencer or a brand, you’ll outshine others in your niche.

And if you’re looking for more tips or ideas, you could always use Influence.co to connect with other influencers.

What is an Instagram Shadow Ban?

You might have heard the term “Instagram shadow ban” being used quite a lot recently.

You might also know that it can have an impact on your reach and engagement on Instagram.

But what exactly is an Instagram shadow ban, and how does it affect your performance on the platform?

We’ve decided to give you a more detailed look at the issue so you can make preparations to avoid or fix it.

When you have been affected by an Instagram shadow ban, your hashtags will no longer be discoverable by people who don’t follow you.

You may be able to use hashtags, but your posts will only show up in your existing followers’ hashtag feeds.

This means you will no longer be able to attract a new audience, even when you’re using relevant hashtags.

So your post reach and engagement will naturally decline.

How to Tell If You’ve Been Shadow Banned

There are some common symptoms of shadow banning such as:

  • Lower engagement rates
  • Fewer comments
  • Decrease in impressions
  • Decrease in reach
  • Slowed follower growth

However, experiencing all of these problems doesn’t necessarily mean you have been affected by an Instagram shadow ban.

To make sure you’re experiencing shadow banning, you will need the help of a friend.

Ask them to unfollow you and then search for a hashtag that you’ve used in a recent post.

If the post doesn’t show up in their search results, it means you’ve been affected.

It’s probably worth using an uncommon hashtag so you post will appear close to the top of Instagram’s hashtag search results.

What Causes an Instagram Shadow Ban?

Although Instagram hasn’t released any official information about the cause of shadow banning, it’s obvious that a violation of their terms of use would be one of the main reasons.

Here are some possible reasons why you may get shadow banned on Instagram:

Buying Followers, Using Bots, or Using Automated Services

If you’re using an application that violates the terms of service of Instagram, there’s a good chance you will get shadow banned.

This includes using bots to grow your following, automating your posts, or automating your likes and comments.

bots cause shadow ban

In other words, you should avoid using any software that will automate how you engage with other Instagram accounts.

However, this doesn’t include applications that send you a push notification when it’s time to publish a post.

Using Broken or Abused Hashtags

Instagram has millions of people using it on a regular basis.

So there can be limitations in terms of controlling what kind of content people share on the platform.

Even harmless hashtags like #clothing could get overrun with content that’s inappropriate.

When Instagram notices such issues, they remove the hashtag entirely or limit its usage.

So when you use such broken or abused hashtags, your post stands a chance of getting shadow banned entirely.

It will have an impact on the other hashtags you are using in the post. In other words, the post will not show up at all in any of the hashtag searches.

To find out if you’re using a broken or abused hashtag, you will need to conduct a search for the hashtag.

You will still get results, but you wouldn’t be able to view anything beyond the first page.

And as you scroll to the bottom, you’ll get a message as shown in the screenshot below.

Instagram shadow ban

Abusing Daily and Hourly Limits of Instagram

Instagram has a limitation on the number of actions you can take in one day.

This includes the number of photos you like and comment on, as well as the number of accounts you follow and unfollow.

The limitations may vary depending on how long your account has been active.

However, it’s best not to like more than 150 photos in an hour.

Similarly, comments, follows, and unfollows should be limited to 60 per hour.

And you should also avoid activity surges, which may trigger Instagram to shadow ban you.

Being Reported Regularly

The easiest way for Instagram users to warn the platform about an account that’s violating their community guidelines or terms of service is by reporting said account.

And when users find an account that’s infringing copyrights, spamming, or publishing inappropriate content, they may report it.

If your account gets reported regularly, Instagram could end up shadow banning you.

In the worst case scenario, your account may be disabled altogether.

Conclusion

Now you have a clearer idea of what Instagram shadow banning is, and the likely causes of it.

And you also have a better idea how to avoid getting affected.

These insights can help you whether you’re an influencer or you’re running a brand account.

How to Write an Effective Influencer Marketing Campaign Brief

One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.

This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc.

You’ll need to create two different types of campaign briefs.

The first one will include all of the important campaign requirements.

This is what you display in the public campaigns page so an influencer can decide whether or not they’re interested.

The second will go into the details of the campaign requirements and will be sent to an influencer once recruited.

First Campaign Brief

As mentioned earlier, this is the brief that will be viewable on your public campaigns page.

It has to contain all of the major requirements of your campaign, so influencers can quickly go through it and decide whether or not they would like to participate.

Your first campaign brief should contain the following information:

About the Brand – The brief should have a summary of the brand and what they sell.

It should perhaps talk about the brand persona and a bit about the history.

It should also talk about what the brand is trying to achieve out of the campaign.

Influencer Requirements – You should clearly define what kind of influencers you’re looking for.

What’s the minimum follower count?

number of followers

What’s the minimum engagement rate an influencer needs to maintain?

Do you wish to work with influencers from a specific location?

Is there a gender requirement?

You should also define the social media channels your ideal influencers should be on based on where you wish to execute the campaign.

And be clear about it if you’re looking for influencers who maintain a specific style and voice – whether it’s funny, quirky, fun, sexy, etc.

Other Info – The first brief should also clearly mention what influencers will be getting out of the campaign i.e. compensation details.

It should also talk in brief about what they will need to do for the collaboration.

Second Campaign Brief

The second campaign brief will be a bit more detailed and should be sent to influencers whom you’ve recruited.

It should clearly talk about the point of contact – the person who will be in charge of influencer communications.

In addition to this, here are some important details you should cover:

Posting Details – You should clearly mention the expected posting timeframe.

How many posts do you expect during a certain time period?

This will ensure that the influencers are prepared to produce the exact number of posts you require before the campaign deadline.

Do they have to tag certain accounts such as your brand’s social media account?

Maybe you expect them to use a certain hashtag and encourage their followers to do the same.

Or maybe you want them to mention some details about your product in the caption or video.

Which benefits and features do you want them to highlight?

Be clear about all these expectations so you don’t have to keep going back to the influencer asking them to make changes.

Speaking of changes, do you expect influencers to submit their content for approval before they post?

While some brands don’t necessarily require this, it might be a good idea just to ensure that the influencer is doing everything you expect them to            before their post goes live.

Product Shipment and Ownership – If you’re dealing with physical products that need to be shipped your second brief will also have to lay out shipping details.

There may be shipping limitations in terms of timeframes and locations, which the brief should talk about in detail.

And make sure you also clearly define whether or not the influencer gets to keep the product.

Compensation Details – Another crucial detail that you shouldn’t miss is the compensation detail.

monetary compensation

What will you pay your influencers?

Are you providing monetary compensation?

If so, make sure you clearly define the compensation plan – whether you’re paying them a certain amount per post or a certain percentage for each         conversion.

You should also define your payment method so there’s no confusion later on.

And make sure you clearly mention the date of payment.

This will ensure that there’s no miscommunication or false expectation between you and your influencers.

Conclusion

These are some of the details you should include to ensure that you write an effective influencer campaign brief.

You can include additional details as necessary.

Got any questions that you’d like to ask?

Feel free to leave a comment below.

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