Shelby leads market research and brand development for influence.co. She has over 6 years of experience working with brands and more than 4 working as an influencer herself. Shelby is a digital marketing expert with an in-depth knowledge of both the influencer and brand side. She believes the core of social media marketing and brand development is amazing content. At the age of 7, Shelby won her first global design award and has continued to expand her repertoire ever since.