Does Reach Matter

Is It All About Reach?

For many years, influencers were judged simply by the size of their audience. This was a holdover from traditional media metrics that were focused on audience size. Without a better understanding of influencer marketing, brands relied on how many people could potentially see their banner ad or sponsored post. This all seems overly similar to placing an ad in print or buying a spot on TV or radio.

Luckily, influencer marketing has evolved greatly over the last 5 years. Today, many industry leaders say it’s not all about reach anymore. Many agree that micro-influencers are a major trend to watch in 2017. We couldn’t agree more.

Many influencers in our network are considered micro-influencers. We believe reach is just one of many factors brands should take into account when looking for influencers to collaborate with. Brand, industry relevance and a proven ability to engage with their audience can be just as (if not more) important than reach. Similarly, we know it doesn’t take a certain number of followers to make you a professional influencer. Sticking to deadlines, communicating proactively and creating great content indicate professionalism in a way that audience size never could.

Our blog provides techniques, resources and structured learning materials for influencers of all levels to develop and advance their skills and professional career. Whether you are just getting started or are looking to sustain your level of expertise, we have the content you want and need. Regardless of your reach.
Is there a specific subject you’d like to see covered? Send us an email blog@influence.co and we’ll add it to our editorial calendar!

Julianna Vorhaus

Julianna is the Director of Influencers at influence.co. She's an influencer marketing expert with over 6 years of experience working with brands, agencies and influencers. Julianna is passionate about the influencer marketing space and the authenticity it brings to digital advertising. She is a firm believer that relationships are at the heart of influencer marketing when done well and dedicates her time helping influencers and brands form long lasting relationships.