Instagram Introduces Carousel

In another effort to make their platform more interactive, engaging, and always a step ahead of SnapChat, Instagram recently announced the launch of Carousel. Carousel gives Instagramers the ability to share up to 10 photos or videos in a single post. Followers swipe through the series and get a more captivating experience.

Carousel is being released to users over the next few weeks on Android and iOS devices. We are already seeing some influencers play with the new feature and are excited about all the possible ways it can be used.  Here are 6 ideas about how to get the most out of this innovative update:

  1. Create a step-by-step series for a recipe, skin care routine or work out.
  2. Capture the most complete experience from an event like #NYFW
  3. Stop stressing about picking one “best of photo”. Whether it’s food or fashion, give your followers multiple perspectives.
  4. Tell the whole story about your #OOTD and give each piece in your outfit it’s own image
  5. Keep your images 100% authentic. Share brand products on later slides or anchor the post with a brand message or coupon code at the end.
  6. Maintain a cohesive looking Instagram grid. With the ability to apply multiple filters, you can use your custom filter on the first slide and apply other filters to additional images.

And the best part? We’re just scratching the surface of all the ways Carousel can be used.  How will you take advantage of the new feature?

Julianna Vorhaus

Julianna is the Director of Influencers at influence.co. She's an influencer marketing expert with over 6 years of experience working with brands, agencies and influencers. Julianna is passionate about the influencer marketing space and the authenticity it brings to digital advertising. She is a firm believer that relationships are at the heart of influencer marketing when done well and dedicates her time helping influencers and brands form long lasting relationships.