I’m a Micro-Influencer, Now What?


micro-influencer working

Of all the trends for 2017, micro-influencers seem to be getting the most buzz. There is article after article discussing the huge opportunity that brands have in working with micro-influencers. And well-known brands like LaCroix and Kimpton Hotels are utilizing micro-influencers in their marketing strategy.

As influencer marketing has gained in popularity, larger influencers are experiencing fatigue and struggling to maintain the balance between sponsored and unsponsored content on their channels. Their rates are rising and marketers are having a hard time increasing their budgets to meet the demand.

Micro-influencers on the other hand, tend to charge less and are eager to work with brands that are a natural fit for their audience. Brands are discovering that they can work with a larger number of micro-influencers and that these influencers are able to deliver better engagement than their peers with a larger reach.

So, what is a micro-influencer? The most commonly agreed upon definition is a digital influencer with between 1,000 -100,000 followers. Many of whom are creating content in niche categories.

If you are a micro-influencer, this is the most important trend of the year. Here are a few things you need to know to capitalize on your status:

1) Know your rates for all your social channels. Even if it is just a ballpark estimate, you should have this on hand for every conversation you are having with a brand about sponsored content.

2) Have a media kit or public profile that you can send to brands which showcase your best work. There are a large number of micro-influencers and those who present themselves in a professional way are more likely to stand out to brands and receive sponsored work.

3) Be picky about who you collaborate with. Sponsored posts can be more easily spotted with a highly engaged audience. Ensure you are working with brands who are an authentic fit and that you’re able to create content that stays in line with who you are as an influencer.

4) Maintain a balance between sponsored and unsponsored posts. You have created a community that follows and engages with you for a specific purpose. Don’t sacrifice engagement with them for sponsorships.  Continue to nurture and interact with your followers the same way you always have.

5) Learn how to pitch brands and go after collaborations you know will resonate with your audience. You will likely see more inbound requests coming from brands and agencies this year. However, it is essential to build relationships with the companies your audience will relate to.
As a micro-influencer, you are in an advantageous position in 2017. You can increase your income from sponsored content and benefit from one of the industry’s biggest trends for the year. Establish a professional presence and continue to focus on your audience to do so. Get started by creating a free influence.co profile today.

Julianna Vorhaus

Julianna is the Director of Influencers at influence.co. She's an influencer marketing expert with over 6 years of experience working with brands, agencies and influencers. Julianna is passionate about the influencer marketing space and the authenticity it brings to digital advertising. She is a firm believer that relationships are at the heart of influencer marketing when done well and dedicates her time helping influencers and brands form long lasting relationships.