How to Create the Perfect Media Kit



Media Kits come in all shapes and sizes.  For many years they were the only way for an influencer to showcase their work and pitch brands for sponsored opportunities. As the industry has grown, platforms and websites (like influence.co) have emerged with an intent to make it easier for brands to find influencers to work with and vice versa. However, the media kit continues to be an incredibly important tool for influencers to have in their arsenal, regardless of other platforms they may have profiles on.  

Having a media kit gives brands a quick way to see who you are as an influencer. It’s also still very common for influencers to pitch to brands and having a media kit will make that much easier.  A professional media kit will show brands you’re serious and may give you a leg up on the competition. You can also include one right in your influence.co profile if you prefer to lead with your digital version first.

Ready to create a media kit? Here’s how in 6 easy steps:

Step 1: Remember the person viewing your profile is busy. They are likely working on multiple projects and juggling countless tasks. Make your media kit worth their time. Keep it short, no more than three pages, and make it aesthetically pleasing. A media kit is reflection of you and your brand, the style and formatting should convey that. If design isn’t your area of specialty, consider hiring someone to do the work for you. The better your media kit looks, the more attention you’ll get for it!

Step 2: Start with an about me and contact page. Brands want to know who you are and if there is a fit in working with you. What types of content do you create? Which industries or categories are you known for. Approach this with the same intent as your social bios and about me on your blog. Contact information and links to your social accounts should be readily available so they can easily see which channels you’re on and look at your presence on each.

Step 3: Show brands what you are capable of creating by showcasing past work and clients. A few examples of your best work and your most brag worthy brand logos will go a long way. It gives brands a solid sense for what you are like as an influencer and highlights what your sponsored content looks like in action.

Step 4: Be up front with your services and pricing. Let brands know which ways they can collaborate with you and how much it will cost. You’ll save a lot of time and unnecessary frustration on both sides by including your standard rates. Everything is negotiable so don’t worry about locking yourself in. We live in a day and age where influencers get to set their own rates and chose the types of collaborations they do, make this known in your media kit.

Step 5: Tout your awards, accolades and media write-ups. All are great ways to show a point of differentiation between you and other influencers in your category. Especially if you’ve got smaller reach, they can provide quick credibility to brands.

Step 6: Know Your audience. Brands are talking to you, but really they are interested in your audience more. If you can get demographics from Instagram or Google Analytics, include them in your media kit. You can keep it simple and start with age, location, gender and household income breakdown of your audience. The more a brand can match your audience to their target customers, the more likely they are to work with you.

So there you have it, in six steps and no more than 3 pages, you’ve created a professional looking media kit to send to brands and agencies. Your media kit can also be uploaded to your influence.co profile. Claim your profile today if you haven’t already and get started with an online media kit and professional presence. A profile with influence.co can be shared via your public link or even embedded on your site.

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Julianna Vorhaus

Julianna is the Former Director of Influencers at influence.co. She’s an influencer marketing expert with over 6 years of experience working with brands, agencies and influencers. Julianna is passionate about the influencer marketing space and the authenticity it brings to digital advertising. She is a firm believer that relationships are at the heart of influencer marketing when done well and dedicates her time helping influencers and brands form long lasting relationships.