The fitness industry is worth trillions of dollars and for some successful influencers, the lucrative opportunities are endless.
Fitness influencers promote an active and healthy lifestyle by offering their followers advice and support, or just by being motivational figures to look up to.
Being a fitness influencer is not only about having the perfect body or well-chiseled abs, the message you put out and the people and brands that trust your expertise is also important for success.
If you have been hard at work as a fitness professional and want to be a social influencer, you must have a definitive voice and a passion for fitness, health, and wellness-related topics.
The below guide will help get you started on this amazing journey.
How to Become a Successful Fitness Influencer
To become an influencer in the fitness industry you must maintain a certain level of professionalism when running your social accounts and must work with brands to promote their products and services.
There are so many factors to consider, but below are 6 key considerations:
1. Choose a niche
You must choose a niche in the fitness industry.
Why do you need a niche?
To be an expert at anything, people need experience and some level of specialism.
If you are an expert at marathons, you would have run a few and will provide content that will be valuable to those who follow you.
Remember, to be successful, people will trust your content and the only way this can happen is if you add value to their lives.
Choosing a specialty as a fitness influencer is the easiest way to become an expert at what you do.
You can choose aerobics, yoga, body building, or simply provide information on your personal journey to becoming fit.
Once you’ve chosen a niche, keep posting regularly so that your audience will expect regular posts.
This will give you a chance to build credibility while testing your style.
The more content you post in your niche, the more people will start to see you as an authority.
As you get comfortable, your reputation will begin to grow and people will find you easily.
2. Find your tone
Now that you’ve chosen a niche, the next step is to decide how you want to get your message across to your followers.
You can come across as sympathetic, motivational, or even a tough nut.
Whatever works for your readers and followers is what you should aim for.
Fitness personalities are in the business of helping others be the best they can.
Your job is to help people push through their fitness difficulties, so your tone and mindset should communicate the right message to your readers.
Above all, you must help your followers achieve their goals.
Having a mindset of providing value, offering guidance and trusted support will go a long way in ensuring that brands and followers value your input.
3. Tell your story
When people visit your social profile for the first time, what do they think of you as a fitness influencer?
Do they get the whole story just by looking at your posts?
Your profile should naturally be a storyboard of your fitness life.
People will respond well because they can relate.
Your followers will appreciate your openness and willingness to give them a peek into your life.
It helps to show them that you are not just connecting with them to increase your numbers, but that there is a real human being behind the influencer account.
Sharing your story is also another way of promoting brands.
You can show pictures, videos and share stories of your real life experiences while including certain elements in the story that will help promote your brands.
For example, going on your account and saying “XYZ amino acid is great…” is not the trustworthy way to promote products.
Instead, try using a personal story like “before hitting the gym this morning, I took XYZ amino acids…”
Continue to tell your story irrespective of the brands that you promote and people will continue to trust that your opinions are independent of any promotional fees.
4. Engagement vs followers
As a fitness expert you must decide what kind of influencer you want to be.
Influencer marketing is not only for big names like the Kardashians, even with fewer numbers, you can still be a successful and reliable social force.
According to statistics, influencers with fewer followers have a higher rate of engagement than influencers with millions of followers.
Of course if you have 1 million followers you will earn 11 times more from brand sponsorship, but your engagement rate may suffer.
If you’re working on growing your numbers, you must maintain a competitive edge and ensure that your audience is engaged as your numbers grow.
Make sure your main appeal does not suffer.
5. Build your audience
Without an audience, you will not get any sponsorship.
So the first thing you must do is to build a follower base that will help you grow your credibility and income.
A great way to start is by contacting other influencers in your niche and building a rapport with them.
Show them support, share their content, mention them in your posts and network with them to gain visibility.
Your audience will grow when you market yourself effectively.
6. Use influence.co
You need to use innovative resources like influence.co to showcase yourself.
Brands are always looking to build new relationships, and influencers are all looking for sponsorship opportunities.
This is how the industry works!
Influence.co is a platform for influencers as well as brands.
It is a great place to show others the kind of work you have been doing, what you’re currently engaged in and what you are capable of bringing to the table.
It is also the easiest way to get brands to notice you, saving you a lot of time and effort that you will otherwise have spent marketing your services.
Becoming a successful fitness influencer my sound simple, but in reality it will require hard work and dedication.
But once you get started, influence.co will provide all the tools you need to grow your profile and business.