There are so many great campaigns published everyday on influence.co, and we want all of the influencers in our community to get the most out of these opportunities with amazing brands. Brands are having to go through dozens of applications with most campaigns, so it’s up to influencers to do whatever they can to stand out among the rest.
Beyond that, brands report low quality applications to us, and an influencer’s ability to reply to brands will based on the ongoing quality of applications. With all that said, here’s a checklist you can use to make sure you’re always submitting a quality application that will not only get you noticed, but will ensure that you continue to have the ability to apply to all the campaigns you want.
- Read the campaign brief – This may seem obvious, but sometimes brands ask for specific things in your application, so reading the description and requirements of the campaign before you apply will ensure that you’re not skipped over.
- Submit a unique application – It may be tempting to copy and paste the same canned response to your applications over and over again, but this comes across as spammy and insincere. Talking about why you want to work with that particular brand, sharing insights about your previous work that may be relevant to that particular brand, and being thoughtful about your response will be better off for you as an applicant.
- Link to past work – While brands can easily click into your profile to see your past work, it’s always a good idea to include any links to photos, content you’ve created, press you’ve garnered, etc. when submitting your application. Showing off your work is essential in starting a working relationship with brands.
To help clarify, here is an example of a bad application:
Clearly, the application above lacks any substance. There’s nothing specific about why this person is applying to work with this brand, there are no links to past work or press clippings, and it comes across as insincere.
Now, here’s an example of a good application:
It only takes a little bit of time and effort to make sure you’re submitting a thoughtful and high quality campaign, and it’ll be well worth it in the end.