Brand Ambassador Program Examples



The world is changing thanks to the advent of digital marketing and social media. As YouTuber’s become famous enough to get their own cooking shows, like Hannah Hart, and Instagram users are making waves by signing deals with big companies, the potential for making money online is greater than it’s ever been before.

Brands are starting to notice that popular people online have a lot more influence than a corporate Twitter account. And as such, these savvy companies are starting to realize they can persuade more people to purchase their products if these influencers are willing to plug their products.

Why You Should be a Brand Ambassador

These people are known as brand ambassadors, and they are starting to become part of the mainstream of advertising.

One of the benefits of becoming a brand ambassador in this current climate is the fact that the world is still adapting to this new style of advertisement.

What is a brand ambassador?

Think of them as freelance advertising agents. They don’t work for a company full-time, rather they are often given contracts that pay them in exchange for promotion.

Some brand ambassadors don’t even receive compensation, instead, they receive free products in exchange for promotion of the company or reviews of the product.

The best part of being a brand ambassador is that you can work for yourself, turning online influence and reach into serious money.

You have the potential to become a brand ambassador if you like. You might be wondering, why be a brand ambassador?

Brand ambassadors make money doing the things that they enjoy. Many are paid to simply talk about a product while living their regular lives, and some YouTubers make money while playing video games or making funny videos.

One of the benefits of becoming a brand ambassador in this current climate is the fact that the world is still adapting to this new style of advertisement.

A lot of the people who have successfully become brand ambassadors didn’t initially plan to become one, but instead were given opportunities by different brands.

There is no set method to becoming a brand ambassador because of how new the field is, but that doesn’t mean that you can’t become one.

The first step to being a brand ambassador is to build a platform that regularly engages with people. You can choose any social media form that you like, be it Twitter, YouTube, Facebook or Instagram.

Instagram is very hot right now, and a lot of people with millions of followers on Instagram are booking all sorts of lucrative deals with companies.

You’re going to have to spend some real time working on your platform, developing your personality and identifying your audience. It’s not easy to grow on these platforms, so you should treat it like a job.

When designing your platform, make sure that you create it around your passions. Don’t try to figure out the perfect niche, instead just be yourself.

People follow influencers and brand ambassadors because they identify with their passions. The more passionate you are about whatever you are doing on your platform, the more people will be attracted to you.

People on the internet can recognize a fake immediately. Those who try to carefully polish their personalities and turn them into a produced and scripted persona are usually ignored or blasted by commenters.

A platform is nothing more than a content delivery system, so make sure that you are developing content that people are going to want to consume.

For example, if you were to make an Instagram page, you should focus on figuring out how you can introduce other people to your passions.

Try to identify a gap in the online content market and seek to fill that void. Be the go-to authority in that niche.

This will set you apart from the pack and will bring in more viewers, and more importantly, more loyalty and engagement.

There are people out there who are even able to take their online personalities and turn them into full-time jobs, producing content and videos all day long for their audiences.

After you build your platform, you should start focusing on the companies that would be willing to sponsor or pay you. Start mentioning their products, talk about what they do, share your passion for their stuff.

A brand ambassador isn’t some corporate shill, they are a living, breathing consumer who loves the product. Show that you have a love for what they make and incorporate their product into your social media platform, making sure to mention them plenty of times.

Over time, they might begin to notice you, and in the process, they might consider sponsoring you or sending you products.

Brand ambassador program examples

Waiting to get noticed is a very passive method, so you might want to consider using a website like www.influence.co a great place for budding or established influencers to network, meet other influencers and most importantly, connect to companies that are looking to invest their time, products and even money into influencer marketing.

It’s for those who are interested in becoming a brand ambassador and expanding their business.

The future of being a brand ambassador is a bright one. By developing an online personality that is appealing to people, provides value to consumers and shows companies that you are reliable, interesting and worth investing in, you could make some very good money.

There are people out there who are even able to take their online personalities and turn them into full-time jobs, producing content and videos all day long for their audiences.

The world is always hungry for another view, perspective, personality, and is ultimately looking for an original brand or personality that they can connect with. What’s stopping you from sharing yours?

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Angela Lopez

Angela Lopez is a social media marketing expert and has an extensive background in working with influencers and brands online. In her free time, she enjoys spending time on the beach with her friends in sunny San Diego!