Author: Angela Lopez (page 2 of 3)

What is Influencer Marketing and Why Does it Matter

A new dawn has risen. The days of traditional marketing are almost over. A recent study conducted by Adobe revealed that conventional advertising isn’t working as it used to.

The shocking results showed that only 8% of people are receptive to online ads, 26% consider print ads and only 22% respond to TV ads (source).

There is a new trend in marketing, and unlike others, it is not passing. Influencer marketing is a contemporary manifestation of the most reliable and profitable form of advertising.

If executed correctly, it can have unmatched sales and produce unrivaled ROI for advertising budgets.

This must get you wondering,

What is influencer marketing?

Influencer marketing is a form of marketing that uses leaders in a specific marketplace to relay your brand’s message to the market.

Instead of promoting your product to a large audience directly, you would use an influencer to get the word out on your behalf.

By looking at these two terms separately, we can get a better grasp of what this philosophy is all about.

Influence is the ability to affect the character, behavior or development of a person, thing or the effect.

Marketing as we know it is the act of promoting goods and services with the aim to make a sale.

Although influencer marketing is currently trending, it is not a new concept.

In fact, it is a combination of old and modern marketing tools. Celebrities, leaders, and athletes were the influencers in their respective fields, and brands would partner with them to promote their products and services.

Today influencers don’t necessarily have to be celebrities or superstars.

They can be anywhere, and they can be anyone who commands a large following on social media or the web.

Every industry has its influencers; you just need to research and identify these people who engage in high-impact conversations with the customers in your industry.

The success of influencer marketing as an authority today is owed to the role of social media in the world today.

In fact, social media and content marketing are essential components of this modern form of marketing.

Anyone with access to the internet can share their content and opinion, and the ones who do it best capture the biggest audiences – thereby becoming influencers.

Influencers in any industry either excel in their social following, engagement or content creation.

Sometimes, they even combine all these aspects. These are the people brands are scrambling to join forces.

Influencer marketing isn’t just centered on social media or content creation. It combines the power of trust and authenticity that can only emanate from word-of-mouth advertising.

Brands, both big and small are allocating considerable resources to fund influencer marketing programs.

Although the power of consumer recommendation and endorsement has always been valued, it was impossible to measure until the arrival of influencer marketing platforms.

Today, boutique agencies and software have joined the party to offer influencer marketing services. Should you devote some of your business’ resources towards influencer marketing?

Absolutely! And if done right, it could single-handedly boost your business into new heights of growth.

 

Why Does Influencer Marketing Matter?

There is one thing that influencers have that most brands don’t. It is called trust.

Marketing budgets are set aside to drive traffic, create awareness, and increase sales.

Although we can’t utterly rule out the importance of traditional marketing campaigns, influencer marketing is by far a more efficient approach and here’s why.

More cost effective

Majority of the influencers base their charges on following, content creation and engagement.

You can tailor a campaign to your level of detail and still pay less than you may pay for in the near future.

Influencers can create content

Most influencers have the knack to create a social strategy, video content, and photography among others.

By hiring an influencer, you get access to their audience and their content as well.

No Ad-blockers

Do you use an ad-blocking software? Well, surveys indicate that 63% of millennials utilize an ad-blocking software online.

Posts on social media are immune to the wrath of this software which means that your brand’s message will reach every target consumer including the most diligent ad-blocker.

It’s an Arbitrage

Arbitrage is when you have something selling for less than its worth.

Influencers are plenty, but there are very few brands who’ve invested in influencer campaigns.

Apparently, the ones who’ve invested in the service are paying less.

It is Measurable

Conventional advertising is comparable to a shot in the dark.

For influencer marketing, every view, like, share, click, pageview and visit can be quantified and monitored.

In a nutshell, the world of social media influencers and blogging is still new.

Therefore, it poses several opportunities and challenges as well.

There is still more to learn, but as an entrepreneur looking to expand their brand, it is always advisable to stay on top of the latest trends in the online marketing world.

How to Improve Twitter Engagement Rates

Do you think that Twitter is dying? If you do, think again.

Twitter continues to be a relevant and dominant platform where meaningful conversations are held.

This makes it an indispensable social media platform for anyone trying to succeed in influence marketing.

Having numerous Twitter followers does not suffice in influencer marketing; you also need to have high engagement rates.

It is an indication that you have a loyal fan base that respects your voice and listens to your opinion.

In this article, you will learn three sure-fire ways to boost your Twitter engagement rates.

How to Improve Your Twitter Engagement Rates

1. Optimize your posting times

This is arguably the most effective techniques you can employ to boost Twitter Engagement rates.

What is the best time to post for your audience?

There is no one time that fits all demographics.

For example, college student and working professionals surf Twitter during different times of the day.

Study the surfing patterns of your target demographic.

Learn about your audience and ensure your posting times align with their schedules.

According to Jack Dorsey, Twitter CEO, people with the most significant Twitter following and engagement rates achieved this by choosing specific posting times that were aligned with audience Twitter-surfing habits.

2. Visual Content is your friend.

Visual content both pictures and video are an incredibly powerful weapon to an influencer on Twitter.

Extensive research from reliable sources has ascertained that visual content has a whopping 135% organic reach as compared to written content.

This is incredibly high! What an influencer needs to understand is that when people are scrolling through their news feed, they are more attracted to visual content than written content.

An attention-demanding image or a captivating video is likely to get more attention and go viral as compared to written content.

The only rule of thumb when it comes to visual content is moderation; otherwise, you run the risk of losing the audience that wants valuable and useful content.

To boost engagement rates, you need to give your audience the best of two worlds: highly visual content accompanied by well-written articles.

Video content is particularly useful as it is a great way to connect in a personalized and human way to your target audience.

Through short and interesting videos, you can address FAQs and even expand on recent blog topics.

QUICK TIP: Also optimise the colors on images. Knowledgeable and experienced psychologists have ascertained that red is effective in grabbing attention and blue is a powerful tool when trying to instill trust.

3. The body of your tweet needs to engage

Twitter just like any other social media platform has a set of rules that users need to abide by in order to thrive.

To accomplish this goal, there are a few tips to keep in mind.

First and foremost, it is recommended that that all tweets have less than one hundred characters.

Although Twitter allows a maximum of 140 characters, it is advisable to communicate a powerful message in as few words as possible.

The most successful influencers keep one thing in mind: most people surfing the internet are inherently lazy and as a result are likely to pay attention to shorter tweets.

Reliable studies have estimated that short tweets with links get over 80% more retweets than regular tweets.

Finally, always ask your audience to retweet.

Though it seems too simple, studies show that Twitter users are 4 times more likely to retweet when asked.

With these simple tricks, there is no doubt you will be able to improve your Twitter engagement rates significantly.

Instagram influencer Marketing Case Study

Although social media influencer marketing is arguably the most straightforward and most effective digital marketing strategy, it is seldom understood.

Most brands either fail at identifying the right influencers or just ignore this marketing technique altogether.

According to a reliable study conducted in 2016, over 90% of brands that used this marketing strategy saw growth in sales and brand awareness.

Seems like good news for marketers – right? Not so fast.

Without an in-depth understanding of how this technique works in attracting and retaining brand loyalty and influence, your marketing campaign is doomed to fail.

To help marketers get started in the right direction, here is a detailed look at an incredibly successful social media influencer marketing campaign.

Instagram influencer Marketing Case Study

How Subaru Leveraged Influencer Marketing to Dominate

For the past 5 years, Subaru has remained in the list of the fastest growing and most profitable companies in the United States.

You are probably asking, how did Subaru achieve growth and profitability in an aggressively competitive industry and a struggling economy?

The secret to Subaru’s success is creative influencer marketing using social media platforms such as YouTube and Instagram.

Although this auto company is foreign, it continues to make waves in the United States.

For instance in 2016 sales were up by an incredible 10%; this is a big deal in the auto industry where the competition is cutthroat.

Subaru is an example of a company that has embraced influencer marketing and is reaping the benefits.

This case study explores Subaru’s social media influencer marketing campaign dubbed “Meet an Owner”.

Let dive in!

The Approach

To ensure the success of its “Meet an Owner” marketing campaign, this innovative auto company worked with a total of twenty Instagram influencers, ranging from professional athletes to talented artists and even adventure photographers.

The primary objective of this marketing campaign was to promote Subaru to an otherwise inaccessible audience and also foster positive brand sentiment.

The Results

  • “Meet an Owner” campaign managed to have an engagement rate of 9%. It also generated 9 thousand comments and 1.9 million likes using 58 sponsored posts.
  • On YouTube, this creative marketing initiative had close to 2.5 million views and an incredible 73 thousand likes. The engagement rate was about 5%.
  • According to Subaru marketers the HASHTAG #MeetAnOwner led to increased brand awareness. This initiative also made it quite easy for additional Instagram users to showcase their Subaru cars to the world.

 

Who were the key influencers in this marketing campaign?

The success of an influencer marketing campaign relies heavily on the influencers a brand chooses to collaborate with.

By looking at who Subaru chose to work with, a marketer will understand how to choose an influencer that is perfect for your brand.

Here is a look at 2 key influencers used by Subaru

1. Zack King

With a following of 18.9 million and an engagement rate of 9% on Instagram, this professional photographer fit what Subaru was looking for.

This influencer performs incredibly intriguing and memorable digital magic tricks. His brilliant tricks enjoy a massive appeal.

Through him, Subaru was able to reach a large and diverse audience.

For this campaign, King created two eye-catching and clever magic tricks that were centered around different Subaru cars.

Subaru entrusted this influencer with creative freedom, and this came in handy in ensuring his audience was entertained and satisfied while simultaneously promoting the Subaru brand.

His effort bore fruit because he received 1.6 million likes, seven thousand comments on the 2 sponsored Instagram videos.

Why Subaru chose Zack King?

Subaru competes with several other automobile brands. Therefore, it is continually trying to reach out to new audiences.

Zack is the perfect person to reach a more demure and artistic-oriented client who is not necessarily the quintessential Subaru client. His marketing efforts achieved precisely what it was set to do.

Subaru gained an audience with an audience interested more in artistic endeavors.

2. Devin Graham

This influencer has 592 thousand followers on Instagram and a YouTube following of 4.6 million.

He also has a high engagement rate of 4.5 on YouTube and 4.2 % on Instagram. Popularly known in social media circles as Devin Super Tramp, this young man is adventurous and fearless You tuber who entertains his massive following with extreme stunt videos.

For the purposes of Subaru’s marketing campaign, Graham created 3 YouTube videos. Subaru also sponsored 13 Instagram posts on Graham’s Instagram.

The first one was primarily him talking about his journey as a stuntman while the two other involved showcasing impressive professional stunts.

The aim of using this influencer was to build strong ties between the Subaru brand and outdoor enthusiasts. The collaboration between Devin Graham and Subaru was incredibly successful.

The 13 Instagram posts generated over 160 thousand likes and over 850 comments. On the other hand, the 3 YouTube videos got 1.2 million views and more than 45 thousand likes.

Why did Subaru choose Devin Graham?

Apart from his high engagement rates, Subaru realized that Graham has a real impact on what his audience chooses to purchase.

After going through the previous campaign he had participated in, they realized that he has incredibly boosted the sales of all the brands he had previously collaborated with.

Additionally this influencer reaches the quintessential Subaru customer who loves a thrill and adventure.

His kind of content appeals to the same audience that would be attracted to buying a Subaru car.

It also doesn’t hurt that he can reach a young demographic.

Keep in mind that Subaru is a brand that has been around for many decades and needs a cool brand ambassador on social media to attract “millennials”.

Key Takeaways

The success of this marketing campaign is evidence that with the right influencer, a clear objective, and collaborative effort a brand can reach an enormous and diverse audience.

Through this initiative, Subaru was able to position its vehicles as suitable for any lifestyle.

With the help of passionate influencers, “Meet an Owner” marketing campaign surpassed expectations.

Subaru has definitely proved that Instagram is a great platform to boost brand awareness.

How to Use Influence.co to Find Influencers

A reliable way to amplify your marketing campaigns is by finding the right influencer for your brand.

The best influencer helps your brand reach a specific audience that would otherwise be inaccessible.

This is where influence.co comes in handy.

This state-of-the-art technological platform connects you to more than 500 marketers and gives you an audience with over 40,000 highly-ranked influencers.

The only way to access all these fantastic offers is by creating a profile on influence.co

In this brief, comprehensive article, we are going to look at how to use influence.co to find influencers:

1. On Influence.co, a brand or retailer has unlimited access to the best influencers in the world.

Sometimes after doing all the hard work to build a loyal fan base, an influencer is still unable to access the branding opportunities that can help monetize social media efforts.

Such influencers decide to create an influence.co profile enables an entrepreneur to showcase their body of work to interested brands and products.

You can discover the best influencers on all the major social media platforms such as Facebook, Twitter, Instagram, and Snapchat.

Some of the information showcased on inflence.co includes:

  • Influencers showcase their posts about brands and products.
  • Influencers show off the people or brands that influencers have worked with previously.
  • Additionally, influencers can also share any press you have received.

There’s tons of valuable information that helps a brand or retailed choose a candidate that is likely to reach their target market.

Additionally, by going through the profile of an influencer, it is easy to decipher whether the prospective candidate can relate and appeal to their target clientele-base.

2. This revolutionary platform enables you to search by location, previous collaborations, gender, engagement rates, age, category and the number of followers.

The objective of this platform is to bridge the gap between social media entrepreneurs with a large online presence and brands willing to hire them.

Thanks to this generation’s obsession with social media, there are numerous viable options to choose from.

Influence.co is designed to make it easier for you to search for exactly what you are looking for.

For instance; if you are a brand dealing in female clothing for a particular age, it is extremely easy to narrow down to potential influencers then choose who you can work with from there.

This will not only save your time but also help you make the right choice for your brand.

This feature is particularly great if you are looking to emulate a campaign previously carried out by a competing brand.

Since you’re able to access who influencers have worked with before, you can exploit this and create a better campaign.

Simply choose an influencer who has worked with brands you admire before and enhance the marketing campaign they did before to make your brand more appealing and trustworthy to target consumers.

Go ahead, try out influence.co influencer search.

3. On Influence.co, a brand or retailer can organize and analyze an influencer’s total reach and financial cost before choosing to work with them.

It is indispensable to know just how effective an influencer can be to your brand before you work with them. Influence.co makes this extremely easy for brands and retailers.

On this strategically designed site, you can freely download influencers’ media kits to get an idea just how much it will cost to run an influencer marketing campaign with.

This way, you can decide whether such a person is worthwhile financial undertaking for your brand even before you reach out.

To make it easier for you to make a viable decision, influence.co enables saving favorite influencers and their vital statistics on a list.

Comparing and contrasting between different feasible candidates is therefore easy. This substantially increases the chances of a brand finding the right influence.

4. Through Influence.co, brands and companies can contact influencers directly.

Contrary to conventional misconception, this platform does not act like an intermediary but instead gives you information to enable you to reach out independently to highly-rated influencers all over the world.

Aside from their social media information, the influencers are also allowed to display additional contact information that makes them easily reachable no matter where they are in the world.

Once you are in communication with an influencer, you can ascertain whether they meet your expectations.

Keep in mind that running a successful influencer marketing campaign is not a one-person job. Instead, it is a joint effort and collaboration between a company and the influencer in question.

5. Influence.co helps you not to confuse reach with influence.

Just because a person has a broad reach on social media reach does not necessarily mean they have influence over their audience.

The mistake that most brands make is choosing an influencer based merely on followers.

How does influence.co help out with this?

Pretty simple! By giving you other metrics that show the level of influence that a person has.

For instance; by taking a look at previous people that an influencer has worked with and whether they have been rehired, you can decipher how influential they actually are.

Since you will be able to gather relevant information such as engagement rates and even peruse through their content, you will choose an influencer with many followers, high engagement rates and high level of credibility.

Bottom Line

Are you struggling to find the right influencer for your brand? Influence.co will help you access the best influencers in the world. It is the No.1 open platform where influencers can freely profile their best work.

This is where all the top brands come to find the best influencers on a global scale. It serves both parties: the influencers, and the people who are in desperate need of them.

The objective of this revolutionary platform is to consistently expand their toolset to make social influencing convenient for both clients and influencers.

How to Improve Your Branding with Influencer Marketing

In the past couple of years, influencer marketing has emerged as a hot discussion in the marketing world- of course for good reasons.

Together with word of mouth, influencer marketing is an incredibly powerful tactic that has been proven to be very useful.

This is because consumers are more likely to trust recommendations given by a third party than a brand itself.

If you haven’t considered using influencer marketing to build your brand credibility and increase sales, here are some interesting statistics:

  • Word-of-mouth, especially from an influential person, directly influences 50% of purchase decision. (source)
  • 93% of marketers recommended influencer marketing as the best strategy of building awareness. (source)
  • 69% of marketing who have used Influencer Marketing considered it an effective marketing tactic. (source)

These impressive stats confirm how having a strong influencer marketing campaign can benefit your brand.

If you’re not sure of where to start, here are helpful tips on how to improve brand awareness with Influencer Marketing.

How to Improve Branding with Influencer Marketing

Get Your Influencer to Endorse Your Product or Service

Brand awareness is essential to your business because even if someone doesn’t buy your product, they know you offer it and can recommend it to someone else who is in need of it.

Finding relevant influencers to your field will help you mobilize consumers that already follow and trust their opinion.

By recommending your product or service to their followers, they will gain trust in your brand since they trust him/her.

Get Your Influencer to Sponsored Posts

When working with an influencer, remember to keep their body of work relevant to your brand.

It’s important to identify an influencer with a following that shares similarities with your target audience.

Once you have identified a key influencer with a strong following in their respective field, get them to sponsor your brand.

Use Social Media Coupon Campaigns Promoted by Your Influencers

Leverage social sites and trending hashtags relevant to your products and give out coupons for your marketing campaign.

The goal here is to create brand awareness and boost sales in the process.

By getting your influencer promote your discount coupons tagged in their blogs and video posts will encourage their audience to purchase your offerings and increase your brand awareness.

You can treat your influencer’s followers with enticing offers such as holiday/seasonal offers, pre-launch offers, or exclusive offers. This will mutually benefit both the influencer and your brand.

Get Your Influencer to Use Your Hashtags

Hashtags are everywhere; from Instagram, Facebook, Pinterest, and Twitter, to Television and print media.

They make the posts trend by helping link stories together.

Users tend to Like, share, and comment on posts that they like, and companies that can insert their brand hashtags in these kinds of conversation seamlessly are significantly rewarded.

With a little help from your influencer, you can start your hashtag and make it a trend.

As always, always analyze your competitors to know which influencers they are working with and social media platforms they are using to advertise their brand and products.

Doing this will help you come up with better strategies that will help you stand out.

Host Competitions and Giveaways

One of the most effective methods of improving brand awareness is by hosting competitions and giveaways through influencers.

An influencer can promote a particular giveaway to their followers and request them to take specific actions that will help them win discounts or freebies.

For instance, an influencer can introduce your brand hashtag and encourage their followers to use the tag for a chance to win some freebies from your business.

A good way would be to disclose the giveaway product in the post, so participants can know what they are getting.

Your influencer could also encourage their followers to Like your posts or follow your brand’s social media accounts to win a giveaway product.

Ask Them to Contribute to Your Blog

Getting your influence to contribute to your blog, either in the form of a guest post or an interview, will yield great results.

You can even go a step further by doing a video interview.

This will encourage their followers to visit your blog to view the interview.

It’s a great way of boosting your brand awareness and getting traffic to your website.

This will, in turn, improve your ranking in search engine.

Make It Mutual Beneficial and Enticing

When your approach an influencer, the first question they will ask you is, “what is in it for me?” You have to offer something enticing not only to your influencers but also to their followers as well.

This will help create a long-lasting and meaningful relationship between your influencer and your brand.

To make it more enticing, consider offering them an affiliate program where they will be able to generate revenue by promoting your offerings.

This will encourage your influencer to work hard to develop exciting ways to promote your products or service.

Contrary to popular belief, monetary value is not the only reward that can attract brand influencers. In fact, several rewards can outweigh cash including:

  • Offering to grow their audience as well
  • Improving their image
  • Creating quality content for their audience
  • Trying something new such as trips and events

Now that you have some great ideas for creating and improving brand awareness through influencers, keep the following simple tips in mind;

  • People trust people more than brands.
  • Before approaching your influencer, think like them first. Is your content relevant and engaging for their audience?

What can you offer in return for this partnership to flourish? Focusing on their benefits will make them endorse your brand easily.

Analyze your potential influencers thoroughly before approaching them.

Do their audience demographic match yours?

Do their profiles reflect your brand image?

With that in mind, you can create a favorable brand image that can be trusted by your audience.

How to Gain More Followers on Instagram? Here are 7 Easy Tactics

The role of an influencer is to help a brand in creating relationships with a wide range of prospective consumers.

It goes without saying that to be a great influencer on any social media platform, one needs both a broad social media reach and high engagement rates.

While many people choose to go the easy route and buy a thousand new followers, this is not advisable in the long term.

Sooner than later everyone will realize you are a fake and this will ruin your credibility and substantially reduce engagement rates.

Instagram will notice it too.

How to Gain Followers on Instagram?

If you take your role as an influencer seriously and you want longevity, the best way to gain more followers on any social media platform is organically.

Although boosting Instagram follower count organically requires a little bit more effort, it’s the sustainable way of ensuring everyone who follows you actually cares about your opinion.

1. Optimize Your Instagram account by crafting a great bio and profile

If you want more people to follow you, it is advisable to have your Instagram account fully optimized. Get started by handling the “Instagram bio” section; this is essentially the “homepage” to your Instagram account.

Keep in mind that without an informative bio, attractive image captions, a profile image, and an appropriate and memorable username, the people you are targeting will not have an incentive to follow you.

When designing your Instagram bio, there is only one rule of thumb; be authentic, memorable and always pick a search friendly and easily discoverable username.

2. Consistency is key

Success on social media is not achievable without consistency. To create credibility and foster a trustful relationship with your target audience, you need to post consistently at the same time and a regular frequency.

Once or twice a day at around the same time will suffice. Consistency is also crucial when it pertains to the style of the colors, images, and filters.

Having a unique statement style helps you stand out from the crowd and enables you to perfect a look that appeals to your followers.

3. Have a strong voice

You cannot make a statement on Instagram without having a unique voice that stands out from the crowd. Keep in mind that Instagram is a huge platform with over 600 million active users per month.

You can be absolutely sure that this platform is filled with influencers and like-minded brands that are actually excited and are more than willing to connect with you.

The most reliable way to create a credible voice on Instagram is through engaging with related pages. This is how you get recognition and credibility.

A common mistake that most influencers make when interacting and commenting on other people’s pages is using the same old cliché phrases such as “follow for follow” and “follow me back”.

What most people don’t know is that any action that demands a follow automatically looks like spam. The last thing an influencer needs is coming off and inauthentic and pushy.

Pleasant and friendly comments are the best way to get your name out there and amass a large following quickly.

4. Talk back

Talking back is important because it keeps your audience interested. When your posts are captivating, there is no doubt that people want to see more of you.

Keep the momentum going by liking comments left on your page and actively interacting with all your fans. Active interaction not only improves engagement rates but also makes your followers feel more connected to you.

This ultimately builds trust and credibility which makes such an influencer the perfect advocate for a brand.

5. Compelling captions attracts more followers

There are many people trying to create a mark on Instagram and gain a large following.

To stand out from the crowd, an influencer needs compelling captions that are not only memorable but also attract and retain the attention of the targeted audience.

The captions used on Instagram play a critical role in determining the level of engagement. Here are a few strategies to get an influencer started in the right direction:

  • The most important words should be displayed upfront; Instagram cuts off user’s feeds making it important to feature the most compelling information right at the top.
  • Develop a habit of asking questions; this is one of the easiest ways of fueling your audience to interact with you.
  • Take advantage of emojis; while they can be annoying when overused and misused, emojis are actually a compelling tool that catches the eye.

6. Instagram advertising is a reliable way to reach your target audience

Instagram advertisements are an incredibly powerful way to get the attention of prospective Instagram followers.

This is because through these ads an influencer can showcase their content directly to followers who would otherwise be outside their reach.

The key to success when it comes to Instagram ads is relevancy. If there is no connection, the likelihood of making a sale tanks.

7. Adhere to the 80/20 rule

I am sure you’re wondering what this rule entails! 80/20 simply refers to how the content posted on the Instagram should be divided.

Eighty percent of the content should be valuable, informative and beneficial to the target audience.

The remaining 20% is reserved for advertising and self-promotion. Maintaining this delicate balance is ensures that both parties benefit: the audience gets helpful and insightful information while the influencer gets a chance to advertise and market.

The fastest way to lose followers and credibility on any social media platform is posting recycled, stale and pushy content that does not provide any value.

Content is king; you cannot attract the attention of new followers and retain it if the content is not up to par or beneficial.

Take your time to craft content that is interesting, attractive and intriguing enough to keep people coming back for more.

Bottom-line

It takes a lot of effort, patience, commitment and time to amass a large and loyal following on Instagram.

With these 7 tips, an influencer will consistently get the attention of followers who trust their opinions and recommendations.

5 Ways to Improve Your Facebook Engagement Rates

Did you know that Facebook has over 2 billion active users? According to Facebook’s annual reports, over a billion Facebook subscribers are active on a daily basis.

Despite being launched in 2004 and facing stiff competition from other social media platforms such as Twitter and Instagram, Mark Zuckerberg’s brainchild is still an ideal place to reach a broad clientele base through influencer marketing.

To be successful in influencer marketing, you don’t only need a large following but also need to be captivating enough to keep engagement rates high.

Most people struggle with generating comments, likes, clicks, and shares.

Keep in mind that no matter how large your following is, it is not an indication of your voice on social media if the engagement rates are dismal.

In this article, you will learn five ways to boost your Facebook engagement rates.

How to Improve Facebook Engagement Rates

1. Capitalize on Facebook Live

To thrive and survive in a world where social media platforms are popping up on a daily basis, Facebook came up with a live streaming feature that influencers can exploit to boost engagement rates. Facebook Live allows your audience to engage with you on a more personalized level.

There is an undeniable excitement, thrill, and sense of trust when a reputable and popular influencer responds to comments or question. What Facebook Lives does is radically heighten the sense of thrill and excitement (similar to SnapChat).

When used appropriately, Facebook Live boosts authenticity by giving a face and a voice to the content you write on social media. It is the perfect way to showcase your awesome personality and increase your reputation. Use this platform creatively to host Q$A broadcasts and also take them behind the scenes.

2. Post Important Facebook Posts to make them more visible and easily discoverable

Anyone who wants to be an influencer must posts consistently on all social media platforms, especially Facebook. In a platform that has billions, it is easy to get lost in the crowd. This is why you need a reliable technique to make your most important posts more visible and easily discoverable by your audience.

Here are a few tips on which content needs to be promoted to help skyrocket your Facebook engagement rates:

  • FAQs/AMAs that you want your audience to actively participate in. This is a great way for a brand to use influencer marketing to gather information that helps them understand their target market better

What is the first thing someone wants to know when they encounter you on Facebook?

How about capturing it in an engaging video then putting it in an introductory text.

3. Form Facebook Groups

Forming a Facebook group fosters a communal spirit. Through a group, an influencer can not only stay connected to the audience but also grow a tribe of like-minded individuals who have similar opinions and share the same interests.

As an influencer trying to attract new followers and retain the interest of the existent ones you need to keep all your followers plugged into your brand.

To keep the audience interested and coming back for more, use the group platform to share your best-curated content.

How can an influencer leverage a Facebook group to improve engagement rates?

– Answer questions

One of the easiest ways to lose the hold you have on your loyal audience is by ignoring them.

A group resolves this problem by giving them a platform where they can interact with each other, air their concerns and ask any questions they have.

To skyrocket engagement rates, jump in and respond promptly to your audience.

Keeping in mind that content is king in social media; you need to ensure that your answers are detailed, beneficial and easy to understand.

– Gather useful feedback

Understanding what your audience likes, wants and is concerned about makes you a more efficient influencer.

Through a Facebook Group, you have the opportunity to inquire about products and learn what the consumers want and what they feel is a shortcoming.

This information is essential for brands looking to launch new products and maintain the loyalty of their existing customers.

4. Avoid changing what is working now; keep the good and stay abreast of what the competition is doing

When looking to boost engagement rates, one common mistake that influencers make is unnecessary changes that end up doing more harm than good.

Before implementing new ideas, carry out a thorough analysis of what you have going on now.

Part of the analysis is evaluating what the competition is up to.

If your competition has more followers and higher engagement rates, it is an indication that they are doing something right.

The trick is to emulate their strengths and take advantage of their weaknesses.

Just because they are your competition does not mean you cannot associate with them.

Comment on their posts as a way of promoting your brand.

5. Standalone graphics are your friend

According to reliable statistics, standalone graphics apparently have a higher engagement rate as compared to linked posts.

Lined posts are a great way to promote your blog, website or any other platform but not very effective or reliable in boosting engagement rates.

For a standalone graphic to be effective, it needs to offer detailed information independently without needing to be linked to other platforms.

For versatility, use both links and standalone graphics. Through testing you will be able to tell what boosts engagement rates and resonates with your audience.

Bottom-line

With these five techniques, there is no doubt that you can substantially boost Facebook Engagement rates.

Keep the momentum going, remain consistent, and connect with your audience in a personalized way.

Ultimate Guide to Influencer Marketing for Luxury Brands

Exclusivity has been the primary calling card for most luxury brands.

Because of that, celebrities and luxury brand endorsements are almost synonymous.

Influencer marketing is what is getting the job done in our current world.

Some luxury brands have noticed this and taken the correct measures to adjust to the situation.

Others haven’t and instead took the backseat.

It’s not as easy as just adopting the strategy and going to town.

The following tips will prove to be beneficial to luxury brands that want to utilize influencer marketing as part of their marketing strategy.

How to Conduct Influencer Marketing for Luxury Brands

1. Choosing the right platform

Regarding influencer marketing, this means a social media platform.

While YouTube and Facebook are what comes first to mind when you think about social media, Instagram is the undeniable star in influencing potential.

With an estimated 700 million plus users and growing, Instagram is the fastest growing social media site.

The platform generates over a billion dollars in influencer marketing every year, and this amount is expected to hit $2 billion by 2019, more than any other social media platform.

The real reason behind Instagram’s success is the perceived authenticity that stems out of the influencers.

The current generation abhors anything that closely relates to advertisements and is, therefore, more likely to trust a digital influencer’s opinion over that of a celebrity endorsement.

It is, therefore, vital for luxury brands to understand Instagram’s potential in influencer marketing plus the additional benefits it will give the organization such as authenticity and increased brand engagement.

2. Finding the right influencers for your brand

Just because a social influencer has over 1000000 followers does not necessarily mean that they will have a significant impact on your brand.

This is because relevancy is more important than the number of people you can reach.

Most consumers can spot a paid sponsorship a mile away, and this might prove to be counterintuitive.

A good example would be a luxury toothpaste brand giving a famed boxer their products to promote; consumers just won’t have any of it.

It’s for this reason that luxury brands must employ their resources in looking for the perfect fit for their organization.

When looking for the right fit, luxury brands should consider the value of mid-tier and micro influencers over top-tier influencers.

Micro and mid-tier influencers typically have a following of between 15,000 and 1,000,000 followers while top-tier have an audience of over a million.

While no one denies the positive impact top social influencers may have, for the most part, they have no personal connection with the brand.

Mid-tier influencers, on the other hand, have built their following out of a specific niche.

If they have expertise on your brand, they will make more efficient partners since their audience follows them for their opinion.

Additionally, top-tier influencers can be quite costly with some being known to charge $5000 per post.

It makes more sense, therefore, to have ten mid-tier influencers with 100,000 followers each over one top-tier with a million followers.

3. Connect with the influencers

After making contact with the influencer, how the brand engages with them regarding content creation is very important.

It is understandable that they would want creative control over the content being produced but exerting this clause could prove to be counter-intuitive.

This is because the unique way in which influencers create their posts is what made them amass followers in the first place.

Though a hard pill to swallow, allowing the influencer to promote your products in their own way is more likely to yield success.

Luxury brands should not view their relationships with influencers as sponsorships, rather as partnerships.

4. Track Results

The beautiful thing about technology is that you can use powerful online tools to track performance metrics.

As such, you can be able to see the number of times the post was read and the impressions it got.

Additionally, these tools can tell you the geo-location of the audience, and even the device used to browse your content.

These data points can be effectively employed by luxury brands to determine the kind of influence that an influencer has on the brand’s marketing scheme.

Although it’s still a relatively fresh concept, influencer marketing is proving its worth with surprising ease and speed, and this is why luxury marketers need to adopt this new strategy.

How to Find a Fashion Influencer for Your New Brand

Not even a decade ago, consumers used to rely on celebrity endorsements and magazine placements to discover fashion brands.

Every fashion enthusiast flipped through pages of favorite magazines, drooling over beauty products and luxurious attires that were far beyond the reach of many.

However, those days are over, and today, many fashion products are is more accessible than ever thanks to the fashion influencers- brands don’t need to spend heavily to get noticed.

Therefore, if your fashion or beauty brand has failed to cut the pages of a renowned, trendy magazine, don’t worry.

How to Find a Fashion Influencer for Your New Brand

While it remains a popular way to gain fame and visibility, you can reach most of your audience through a fashion influencer.

Despite it being a cheaper route to improve your brand awareness, a majority of the people struggle to access influencers.

In fact, according to a report by eMarketer, 75% of marketers struggle to find the right influencers to promote their brand and products.

To help you choose the right fashion influencer, we have put together several tips to help you out. Before we narrow down to the tips of choosing a fashion influencer, you need to identify your target audience first.

Influencer marketing becomes successful when fashion brands know and target the right audience. It doesn’t matter how powerful your fashion influencer is, your campaign will not produce a high return on investment if your products and content don’t reach an audience who cares.

Here is how you can narrow down your options to identify your specific audience; ask yourself the following critical questions;

  • How much does your audience spend on clothing?
  • During which season does your audience buy new accessories and clothes?
  • What is the audience’s fashion style; casual, artsy, vintage, hipster, etc.?
  • What language will appeal to this person?
  • What type of fashion influencer is your audience likely to follow?

The above questions will help you know a brand persona to approach. It will also help your fashion influencer come up with a marketing campaign that suits a specific audience. After this, you can choose an influencer for your fashion product.

Here are the tips to help you find the right ones?

– Find an Influencer Marketplace

Searching influencers on your own can be a challenging task. Sure, you can search online until your fingers turn numb because Google doesn’t provide direction on matches.

Working with a popular influencer marketplace such as TapInfluence makes the process easier. You will gain access to a system that helps you connect with digital fashion influencers and create effective campaigns. Besides, it will help you connect with the right influencers.

– Use Social Media

Many brands find influencers via social media monitoring. Once you get several potential candidates from an influencer marketplace, you need to analyze their profile. Check if they relate well with their followers and also if they are knowledgeable about your type of fashion. This step will save you from getting into poor partnerships deals. You will also be able to gauge your influencer effectiveness.

– Use a Press Kit to Attract Fashion Influencers

Press kits are still relevant and will help you connect with your potential fashion influencer and establish guidelines they will follow.

With a press kit, your potential candidate will be able to decide whether your fashion brand will be received by their audience or not.

Also, many influencers have their media kits or press kits, and you can compare the two to know whether they line up or not. For instance, does the influencer brand tone or photography style match your brand’s image? Does he/she command a sizeable online presence on a particular platform to warrant a partnership? You will learn all these from their press kits.

Besides, you can use your press kit as bait; to impel a fashion influencer to become your brand ambassador based on your product quality, belief systems, values, and other factors.

– Have an Attractive Compensation Plan

Influencers do not promote fashion brand out of their goodness; they expect to receive compensation for their work, especially if it’s their job to create user-generation content.

Compensation structure will depend on your brand financial resources, influencer’s online presence, and other factors.

To attract the right influencers, you can agree to a commission based on sales, engagements, or other metrics.

Alternatively, you can agree to a product sample for every piece of content or brief review they create.

The bottom line here is that you have to make sure you have mutually beneficial goals; both parties need to work as partners. You can’t simply rely on your influencer to create all the content while you are working together.

By mapping each side’s goals, working from there will help you complement one another.

– Make Your Marketing Goals Clear

While using influencer marketing may seem simple than other advertising or marketing methods such as, for instance, television commercials or paid search, – it still needs clarity. Before deciding on whether to promote your brands or not, an influencer will gauge your goals to know if it is a viable goal.

Some of the goals you should have include; increase sales, improve market ROI, increase brand awareness, boost revenue or profits, add to your mailing list, or spark conversation online.

Whatever your goals might be, fashion influencer can help you reach them. However, if they don’t know what you want, how will they help you get there?

Having your marketing goals documented will help you quickly find the right influencer and also help them come up an innovative way of achieving them.

– Use Your Marketing Skills

Fashion influencer gets tens of deals from marketers, and you need to be persuasive enough to win their business over other marketers who are not straightforward or persuasive enough. They get approached about partnership deals all the time.

To make it easier to capture their attention;

  • Explain to them why you feel they will make a good fit
  • Mention several recognition or achievements you have in the fashion industry
  • Describe your brands driving force and your audience
  • Define your unique selling proposal

Wrap Up

While influencer marketing offers a proven and effective strategy to promote your line of fashion, finding the right fashion influencer can be challenging.

It’s essential to find influencers whose tone and beliefs align with your brand’s tone and image rather personalities with a large following.

Using the tips above and influence.co influencer search – you can find the influencer that’s right for your brand!

How to Improve Instagram Engagement Rates

Although seen as a place for sharing selfies, Instagram is one of the fastest growing social media sites with over 800 million users. It gets 40 times more user engagement than Twitter and 15 times more engagement than Facebook.

Like any other social media platform, Instagram success is measured by your engagement rate and audience size.

By engagement rate, we mean the number of people who interact with your post by either sharing, liking, or commenting on them, and by audience size, we mean the number of followers you have.

Increasing your Instagram engagement rate is important for a couple of reasons;

First, it allows you to build a larger audience faster – and for free. The more engagement you get with your post, the more followers you attract.

Second, engaging your audience on a regular basis by sharing quality content with them helps to strengthen your relationship with them.

This also helps to keep your brand relevant.

The more you engage your audience, the more they will spread the word about your brand; they will become your brand evangelists.

How to Improve Instagram Engagement Rates

To increase your Instagram engagement rate, you need to implement these practices;

Find Your Optimal Posting Times

Although Instagram still uses an algorithmic timeline, knowing when to post is still relevant as timing counts in the algorithm.

By posting at the right times, you can generate more engagement on your posts which can prompt Instagram algorithm to keep your posts higher on your audience’s feed.

It might take some time to understand your follower’s activity, but it is well worth the effort to learn their patterns; post when the majority of your followers is online.

If you have a business profile, you can use Instagram Insights to know when your audience is most active by the time of the day.

To access this feature, tap on the profile tab and then bar chart icon located on the upper-right corner.

You will see a section of your follower’s activity information. By tapping on “See More,” you will see more detailed insights.

Publish Quality, Interesting, and Relevant Posts

Many people treat Instagram as an online directory for their products. However, your audience should always come first. Therefore, before posting anything, ask yourself the following questions;

  • Will this interest my followers?
  • Will it inform them?
  • Will it entertain them?
  • Will it spark emotions?

The main thing is not to publish consistently, but to provide content that adds value to your audience.

Add CTA’s to Your Instagram Posts

By requesting your audience to comment their thoughts about something you posted or inviting them to engage in your post can boost your Instagram engagement significantly.

That’s why adding a call-to-action in your Instagram captions is a great way of inspiring your audience to engage with your account in the comment section thereby spending more time on your post.

To create a CTA on Instagram, all you need to do is request your followers to do something after reading your post.

You can ask them their opinion about a new product, or ask them a question about what they are planning to do over the weekend, and tell them to leave their answers in the comment.

Use Hashtags

Hashtags are one of the most effective ways to help you stand out on Instagram.

They can also help you get relevant people who are not following you. Hashtags help users find content as they organize related videos and images that utilize specific hashtags.

The only thing you will need to master is to use hashtags that are topically relevant- something your audience would search for.

You can also leverage generic ones that work across various industries such as #TBT (Throwback Thursday).

If you have to improve your Instagram engagement rate, you have to do everything possible to get your content to the right people at the right time.

Hashtags will help you do that.

Get Active on Instagram

Relationships are two way, and both parties have to cultivate them.

Did you ever have that feeling that your friends never talk to you nowadays, and then you realize you have never taken the initiative to contact them first?

Instagram works in the same way.

You cannot always sit back and expect your fans to engage you all the time; you have to engage them in their posts as well.

When you like or comment on a post, other users will get a notification.

They are likely to check your profile, and if they like what you are sharing as well as how you are engaging them, they will probably follow you back.

In fact, you may find scenarios where their followers will follow you first after seeing your comment.

Reaching out to your audience is a great way of building followers organically and improve your engagement.

Bottom Line

Even though engagement rate on Instagram is decreasing, you can still successfully grow your account.

By implementing the above tips and practices coupled with great, engaging content, you should be able to increase your engagement rates and get more comments and likes on your Instagram posts.

Keep in mind that, at the end of the day content is King.

If you are not creating unique, interesting, and creative content, then you will not be able to create more engagement.

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