Author: Angela Lopez (page 1 of 3)

How to Build an Influencer Agency

You’ve dealt with digital marketing for quite a while, and you want to expand your product offering with influencer marketing.

Or maybe you want to build a marketing agency that specializes in influencer marketing.

With the increasing demand for influencers, there’s no doubt that you’re going to find a lot of clients to work with.

However, you need to make sure you can deliver quality work and help your clients achieve their goals if you want to maintain long-term success.

This post is going to guide you through how you can build a successful influencer agency that’s beneficial for all parties.

Why Influencer Marketing?

The first question you might have is how influencer marketing can help your agency.

How will it benefit your business?

Hidden card

First of all, it’s a great way to easily add one more revenue stream to your business.

You can also develop a broader relationship with your clients since you have much more to offer them than your usual services.

What’s great about influencer marketing is that the campaigns tend to be high margin.

So there’s a possibility of raking in massive revenues.

You don’t even need a highly trained staff with technical knowledge to get into it.

The process of pitching to influencers is standardized so you can follow the same map each time.

Plus, it’s very straightforward and you can easily nail it even as a beginner.

What You Need

For your brand to execute successful influencer marketing campaigns, you need to invest in a comprehensive influencer tool set.

This tool needs to fulfill the purpose of discovering ideal influencers.

Look for one that has multiple filtering options so you can easily narrow down the search based on the needs of each client.

You should also be able to keep track of the influencers’ activities and get detailed reports of the campaign ROI from the platform.

In other words, the tool should be able to reduce all the manual labor involved in influencer marketing.

At the same time, you should still be free to run the process with your own preferences and requirements in mind.

Look for a tool that can work across all social media channels.

This is necessary because someone who has massive reach in one channel may not be extremely influential in another.

And if your clients want to run a campaign on a certain social media network, you should be able to easily assess all the viable influencers on that channel.

Influence.co is perfect in all these respects.

What’s even better is that you can align it with your business model.

And it won’t compete against you in the market because the team doesn’t run campaigns themselves.

Plus, there isn’t much financial commitment involved in using the platform so your team can easily master influencer marketing without a huge investment.

Even if you’re working as a team, the platform is perfect to collaborate effectively with every team member.

As a team, you can discover influencers and manage your list of potential influencers right on the platform.

Worker ants

You can also create, manage, and monitor campaigns here.

What You Should Do

To help run influencer marketing campaigns, there are a few basic steps involved.

As an influencer agency, you’ll have to:

 Discover Ideal Influencers – Help your clients define what their ideal influencer looks like based on their brand values and business goals.

And then conduct a search on the 50,000+ influencer profiles created on Influence.co.

There are more than 20 ways to filter your search including influencer age range, follower count, rate range, gender, and more.

 Connect with Influencers – Once you’ve finalized which influencers to collaborate with, you will have to approach the influencers and send them a   proposition on  behalf of your clients.

You can create outreach templates that you can personalize based on each influencer.

 Build a Campaign – You will have to create a campaign brief to provide influencers with a clear idea of what your campaign is all about.

You’ll have to outline the goals and requirements as well as the type of influencers you need for the campaign.

The brief should also provide influencers with a clear idea of how they could benefit from the campaign.

Based on this brief, the influencers will be able to create content that helps accomplish your clients’ goals.

 Monitor Campaigns – Once you’ve executed the campaigns, you have to closely monitor them to see how they are performing.

It would be ideal to keep an eye on how each influencer is performing so you can tell which ones are delivering the desired results.

You can then make adjustments to the campaign based on your analysis.

Conclusion

These are some of the essential steps you need to take when building an influencer agency.

You need to know exactly what is involved in an influencer marketing campaign.

And you should be equipped with the tools necessary to execute such campaigns.

How Much Can You Make as an Influencer?

It’s no secret that marketers love working with influencers.

They rely on the relationships they build with them to help spread brand awareness.

And while blogging and creating content across channels may be a hobby for some people, for others it’s a career.

And as a full-time gig, it’s obvious that influencers need to monetize their efforts to earn an income.

The amount they get paid depends on several factors, like the scope of the work, their niche, fan following, etc.

Here, we’ll take a look at how much a typical influencer can make.

But before we do, we’ll quickly discuss some of the ways influencers can make money.

1. Digital Products

Digital products allow influencers to create and distribute something tangible.

They can sell them to their network an earn an income for their knowledge, expertise, and influence.

These products can take the form of ebooks, guides, audiobooks, etc.

2. Podcasts

Podcasts are another good way for influencers to distribute their content and connect with their audience.

Podcasting takes a relatively low investment.

All you need is some basic equipment and you’re ready to use it as a revenue stream.

Primarily, podcasters charge a small fee from their subscribers to download and listen to their content.

3. Webinars

Much like podcasting, webinars are also a cost-effective revenue stream for influencers.

It allows you to provide information in a more engaging and tutorial-style format.

These can be live or pre-recorded, and can be shared across platforms.

Usually, influencers charge a fee for access to this content.

4. Brand Ambassadors and Endorsements

One of the best ways for influencers to earn money is to collaborate with brands to help promote their products.

This can take the form of brand endorsements or content creation for the brand and their products.

Influencers are often brought on to serve the role of brand ambassadors for a certain duration.

Typically, businesses like to collaborate with influencers who align with the brand and have the right target audience.

You can use platforms like Influence.co to meet and connect with brands to see if they are a good fit.

5. Sponsored Posts

While brand ambassadorships are usually more long-term partnerships, sponsored posts are often one-off or short-term.

Sponsored posts (on social media or blogs) are when a brand leverages an influencer to create content that features the brand.

These posts can vary in number from just a couple to a full series of them.

Instagram happens to be one of the most popular and effective tools that influencers rely on to apply their talents.

Influencer Rates

Now let’s move on to look at how much you can earn as an influencer on Instagram.

We’ve used the influencer rate map from the Influence.co platform to determine these rates.

We’ll go through some key demographics by using the filter option to vary the search parameters.

  • Overall: Looking at data from influencers across industries, age groups, following, and location, the average cost per post is $162.64.

Making money as an influencer

  • Male Influencers: Male influencers usually charge around $188.75.
  • Female Influencers: Their rates are around the $150 mark.
  • Age-wise: Average influencer rates per post vary with age groups too.Those under 18 charge around $116, $107.50 for 18-24, $173.20 for 25-34, $168 for 35-44, $214 for 45-54, and $182.60 for 55-64.

Rates by industry:

  • Fashion: The average influencer rate in the fashion industry is $184.10 per post.
  • Fitness: In fitness, it’s $172.51 for a single post.
  • Health: Health and wellness influencers typically earn $185.68 per post.
  • Travel: The travel industry sees an average cost of $181.79 for a post.
  • Food: Influencers in the food industry usually make $156.50 from each post.

Influencer costs per post can also vary depending on the number of followers they have on Instagram.

  • <2000: Typical charges are $119.68.
  • 5k-10k: Instagrammers in this range have an earning of $88.41 for every post.
  • 25k-50k: The average here is around $173.
  • 100k-150k: We see a major price hike in this category, with earnings just over $330 for a single post.
  • 500k-1M: The average more than doubles from the previous range, touching $793.
  • 1M+: Unsurprisingly, influencers with such a vast fan following usually earn $1753.10 for each post.

What to charge as an influencer

Final Thoughts

Influencer marketing is, clearly, a lucrative option if you’re thinking of pursuing it as a profession.

Regardless of whether it’s a full-time job or something to supplement your income, it’s worth considering.

So long as you feel you can cut it as a social leader in your niche, you’ll do well.

Comment Pods – What Are They and Should You Use Them?

As you attempt to expand the reach and appeal of your business, social media is one of the best tools for you to use.

Instagram, especially, is an amazing asset for your business to leverage.

But keeping your engagement rates up on social media tools like Instagram is never an easy task.

And ever since Instagram removed the option of chronological posts, users have been trying to find other ways to boost engagement.

Comment pods, for one, are a tactic many users have employed.

What are Comment Pods?

Essentially they are a group of like-minded people on Instagram who collaborate to increase each other’s engagements.

They like or comment on practically every post that any of them shares on Instagram, on a regular basis.

The proposed result of this is an increase in post engagements, genuine comments, and as a result, a better rank in the Instagram algorithm.

All of this activity will help these pods appear more often on Instagram’s Explore tab, resulting in more visibility.

They usually have groups on Facebook or Instagram to alert the pod members about a new post.

These pseudo-engagements have the most impact if there is a deluge of comments or likes right away.

The way Instagram works, a bunch of engagements in a short while affects your ranking more positively than the same number spread across a few weeks.

The idea is to “hack” Instagram’s ranking algorithm by fabricating increased engagement on your posts.

This may trick Instagram into showing more posts from you in your followers’ feeds.

But there’s a problem with that.

Instagram determines the algorithm as per an individual user’s interaction.

In other words, if I interact with particular accounts, their content is more likely to turn up at the top of my feed.

Even if the content on some random account is incredibly popular, but I don’t interact with it, it won’t show up too high in my personal feed.

Basically, if you had 1000 “Pod People” engage with your content, it will have no bearing on the feeds of those people that follow you but who don’t interact with your posts.

How to Identify Them?

Well, pods are generally very hush-hush and underground affair.

Typically the only way to join one is through an exclusive invite from an existing member.

You might even find some compiled lists of Instagram pods online – each with their own set of rules.

Given that pods are essentially trying to “cheat” the Instagram algorithm, people won’t be very forthcoming about information regarding them.

Everything you need to know about comment pods

That makes it quite the herculean task to find any, let alone identify any members.

Although if there’s one thing that can be said with certainty, it’s that most Instagram pods use an app called Telegram for their communications.

One rather tedious way would be to spend a considerable amount of time digging on Instagram itself.

To verify whether or not the account is part of a pod, perhaps check 5-6 of their recent posts.

If you notice any repeat accounts of a similar status liking and commenting consistently on the posts, chances are they are part of a pod.

Moreover, you’ll notice that the same users appearing at the top of the comments section.

You can take this a step further by messaging the alleged pod people and expressing your interest in doing the same.

Depending on their response, you’ll know for certain.

Are They Worth it?

Well, yes Instagram comment pods will get you a lot of engagement, and will, to a degree, help you feature higher in feeds.

But that’s all it is – more engagement from people possibly not even interested in what you’re marketing.

For a user just looking to gain some popularity, comment pods could help you get more likes – albeit inorganic and unauthentic ones.

For brands looking to sell something?

It will give you a false sense of security, a confidence boost that people are liking your content.

confidence boost

And then it hits you – despite all of your perceived engagement, it won’t translate into an increase in sales.

These pseudo likes and comments are altering and skewing the metrics you use to check the performance of your social media marketing.

And they can hurt your brand’s image.

Consumers value authenticity and any weird comment or activity on your page may turn them off.

Let’s not forget that Instagram is well aware that Instagram pods are a thing.

They are opposed to the inauthentic engagement and are trying to put rules in place to stop it.

There are limits on the number of times you can like or comment during a certain period of time.

Instagram has already started to shadow ban users they believe to be involved in pods.

Basically, your post won’t show up when particular hashtags are used.

This, of course, means a decrease in your overall brand visibility and potential engagement.

Instead, you should rely on the quality of your content and its ability to captivate audiences.

One way to spruce up your Instagram feed is to use try out different feed themes to make it stand out from others.

Conclusion

In light of all of this information, quite frankly I believe Instagram pods aren’t worth it.

From a brand perspective, you shouldn’t want to be a part of a pod nor collaborate with influencers that are part of one.

To ensure you meet and work with authentic influencers who are right for your brand, you can use tools like influence.co.

Reasons Why Instagram Influencers Should have a Business Account

In a survey conducted by Hashoff, 87.1% of influencers voted Instagram as their preferred choice for campaigns in 2018.

The staggering number speaks to the effectiveness of Instagram as an influencer platform.

Most influencers use Instagram, but the question they need to be asking is whether or not they should be using a business account.

Personal accounts have their own merits, but they will only get you so far.

If you’re serious about the impact you want to have as an influencer, consider making the switch to a business account.

To help you decide, we’ve compiled this list of reasons you should do so:

1. Insights

After converting to a business account, the first thing you’ll notice is access to important analytics via the Insights option.

You can view key metrics like impressions, reach, clicks to your website, and profile views directly on the app.

In addition to the overall statistics, you can even check details about individual posts you’ve shared.

But you’ll only be able to view details of the posts after making the switch to a business account.

You can also view follower information, including a breakdown of their genders, age ranges, locations, and when they are active.

Instagram business accounts for influencers

With this treasure trove of information at your fingertips, you can derive actionable insights.

Data analytics are the key to optimizing your Instagram strategy so that you can improve your engagement and reach.

2. Advertisements

Instagram advertising is a good way for you to grow your following, boost brand visibility, and generate leads.

And having an Instagram business account makes it easier to create and promote ads.

All you need to do is click on a post and select the “Promote” option.

You can add a call-to-action button, choose a particular demographic to target, a budget, and the ad’s duration.

Having a business profile also increases the chances of your promotional post turning up in people’s feeds.

And you don’t need to invest a lot to get more out of your ads.

All it takes is a better understanding of your target audience.

And access to insights helps you understand your target audience better.

3. First Contact

Prior to Instagram business accounts, followers could only engage with businesses by clicking on the website link in their profiles.

You could only hope that they would take the time to look up your contact details on the website.

But business profiles have changed all that.

You can now provide a direct link to your contact information on your profile page.

80% of Instagram users follow at least one brand on the platform.

That leaves you with a very big potential audience.

You want to tap into those vast reserves by making it easier for them to get in touch with you.

With the “Contact” option available on business profiles, you can invite users to connect with you to learn more about you.

4. Identity

If the purpose of your Instagram account is to support your business, then it should identify as one.

As it is with most social media platforms, there’s no clarity on how Instagram’s ranking algorithm works.

But one thing can be said for certain – business profiles tend to rank higher and are more likely to show up in a feed.

More importantly, the simplest way to use Instagram to support your business is to let people know you are one.

By switching to a business account, you tell people you’re looking to sell your services and how they can contact you if they are interested.

How to Switch to a Business Account

To check if you’re eligible for a business account open your profile in the app.

Upon opening your profile, if you get a message asking you to switch to a business profile, it means you’re eligible for it.

Click on “Learn More” if you’re interested, otherwise you can opt to click on “I’m not a business” and the pop-up should go away.

If, however, you want to make the switch you can do so by following the steps listed below:

1.Go to the options page of your Account.

2.Near the bottom of the options page under, you’ll notice the option to switch to a Business Profile.

instagram business profile accounts

3.Go through all of the information of the features you will now have access to with a business account.

4.Assuming you already have a business page on Facebook, connect your Instagram account to said page. This is crucial as Instagram get its billing information from here.

5.If it isn’t already configured on your Facebook page, key in your business information like address, contact number, and email.

Influencers who should switch to a business account on instagram

And that’s that.

You’re good to go and explore your new business profile.

If at any point, you want to switch back to a personal account, it’s pretty straight-forward too.

You’ll find the option to switch back in the Business Settings section on the options page.

Final Thoughts

As an Instagram influencer, higher engagements and impressions are your bread and butter.

Switching to a business profile will make that job, especially the analytics of it, a whole lot easier for you.

And it’s recommended that you do.

We hope this article was able to address any questions or concerns you might have had about it.

But if you’d still like to learn more about Instagram business accounts, you can always use Influence.co to interact with other influencers and ask them about it.

Creative Ways to Use Instagram Features as an Influencer

If you’re an influencer, you already know that Instagram is the place to be.

And there’s no doubt that you’re always on the lookout for ways to better monetize your influence.

There are several Instagram features that you can use in order to do this.

Carousels

Since the introduction of Instagram carousels, users can now upload multiple images without spamming their followers’ news feeds.

You can use them to share photos of products from different angles.

You can also share photos of events that you’ve been invited to, while making sure that your followers don’t miss out on any important photos.

Instagram carousels are also a great way to showcase before and after photos or to post full-length videos.

So you can effectively leverage this feature to engage your audience and better monetize your influence.

Travel and lifestyle influencer, Lisa Linh, frequently uses carousels for her sponsored posts.

The following post is a review she did of Krystal Grand Hotels.

The first post showcases a picture of her by the pool.

She also invites her followers to swipe left to see the full pool and the sunrise view from the hotel.

way influencers use instagram features

Image Source: Instagram

Swipe-Up Link in Stories

If you use Instagram Stories regularly, you will love the swipe-up feature that can direct your followers to the desired website.

All of the people who view your Stories can have the option to directly visit the page you want them to visit.

This is much more convenient than manually going to your profile and clicking on the link in your bio.

This is also a great way for your brand partners to track the traffic coming from you.

However, the “See More” button isn’t very visible.

So make sure you add your own call-to-action with text to invite your viewers to swipe up.

Or if your Story is a video of you, don’t forget to tell your viewers to swipe up.

Mommy influencer, Amber Fillerup, has used the swipe-up link feature in her Story.

As you can see in the screenshot below, she’s invited her viewers to shop for her favorite items on Amazon.

?how to use instagram features as an influencer

Image Source: Instagram

Instagram Polls

Polls in Stories are among the most engaging Instagram features that influencers should leverage.

You can customize the poll as needed, and encourage your followers to vote.

This is a great way to collect feedback from your followers.

But the best part is that you can get your followers to actively engage with your Story.

Influencer Joy Cho uses the poll feature to collect insights about what her audience would like to see more of.

She asked them to vote yes or no on different topics such as home décor, food, etc.

This will help her ensure that she produces content that her audience is more likely to engage with.

Creative ways influencers use instagram features

Image Source: Instagram

This poll feature also works for your promotional posts.

You can showcase two different products from the brand you’re promoting, and ask your followers to vote for their favorite.

Or you can get your followers to vote for what you should do with the product you’re promoting.

For instance, let’s say you’re promoting a brand that sells cooking ingredients.

Come up with two recipe ideas, and ask your followers to vote for the recipe they want you to make using the ingredient.

Or if you’re promoting a clothing brand, ask your viewers to vote for the look that they like more.

Takeovers

Takeovers are among the most commonly used Instagram features in influencer marketing.

Although it’s not an in-built feature per se, it is still something that you can effectively leverage to grow your following and monetize your influence.

Brands often host these takeovers and get relevant influencers to handle the content creation for a set period of time.

During this takeover period, you will be given instructions on what the brand expects out of you.

You may be asked to create a couple of posts relevant to the brand.

Or you may even be asked to take over their Stories for a whole day.

Through this, you can reach a new audience and possibly draw in new followers.

But make sure you thoroughly promote the takeover to your followers on different social media platforms.

This will help you direct your audience to the brand’s Instagram.

And the more followers you’re able to direct, the keener the brand will be about working with you again.

Conclusion

These are some of the best Instagram features that you can leverage as an influencer.

Remember to always maintain your authentic voice, even when you use these features to run promotional campaigns for brands.

10 Amazing Instagram Feed Themes You Must Try Right Now

With the level of competition on Instagram, to make your page stand out, you need to be willing to go an extra mile.

Whether you’re a brand, an influencer, or someone looking to show their artsy side, you should consider using an Instagram feed theme.

Having an eye-catching theme makes it easier for you to set yourself apart from others in your niche.

More than that, it gives your feed a well-thought-out and professional look.

It mirrors the kind of person or business you are, and helps reassert your brand image.

Having a cohesive look and feel might even cause users to linger on your profile longer and click that all important “Follow” button.

Given what’s at stake, we decided to scour Instagram looking for some brilliant themes.

We’ve compiled this list of our favorites that we think you should consider trying out for yourself.

1. Color Block

If you’re the kind of person who loves color, this is the theme for you.

It’s quite the trend on Instagram right now.

This kind of a color popping gallery adds a young and playful vibe to your page.

You could try using high saturation photos or ones with light pastel colors.

Try to fill as much of the image with bright colors as possible – the bolder the better.

instagram feed ideas

Image via Instagram

2. Minimalistic

A minimalistic theme like the one below leaves your gallery looking neat and organized.

Beautiful to scroll through, it also challenges your creativity as a user.

A key element of such a theme is using negative space photos and fillers.

Sticking to a few key colors will add an additional cohesive element to the theme.

Instagram ideas for your feed

Image via Instagram

 3. Monotheme

If you’re particularly passionate about something, then this theme suits you best.

Posting about a recurring subject will help get the most out of this concept.

This is another theme that requires you to have a creativity game that is on point.

ways to theme your feed

Image via Instagram

4. Color Coordinated

Color coordinated themes have a way of looking gorgeous in their own right.

Choose a color palette that you like, and make that your theme.

Work around one, two, or three central colors.

Opting for this will require a great deal of strategy and planning on your part.

You’ll have to ensure that all the photos you post on Instagram have a color from your palette in it.

Coordinating your instagram theme

Image via Instagram

5. Black and White

Now, this is a classic, and you simply cannot go wrong with this one.

Easy to produce, it makes for a powerful statement.

Without any color distraction, it allows your followers to appreciate the theme and subject of the photo.

It depicts a certain rawness of the subject.

You can even experiment with it using different textures, shadows, unique camera angles, and silhouettes.

It’s the ideal theme for your thought-provoking and inspiring works of brilliance.

Ideas for instagram feed

Image via Instagram

6. Flatlays

Flatlays are a recurring theme with brands wanting to showcase their products.

It is the art of taking a photo from above.

These are particularly rare, and will add a different flavor of uniqueness to your Instagram feed.

If you want to tell your story in one quick snap, flatlays are a great way to go about it.

Let your imagination run wild, and share with the world snippets of your life.

This could range from a product or your hobby, to plates of food or the outfit you plan to wear that day.

how to theme your instagram feed

Image via Instagram

7. Color Splash

Although this one calls for some time and effort, it’s arguably the most creative Instagram theme on this list.

The concept revolves around making everything in a photo black and white with the exception of one or two highlighted colors.

It might require you to polish up your photo editing skills, but it will be totally worth it.

Have a look at just how brilliant it can be.

creative ideas for your instagram feed

Image via Instagram

8. Same Filter and Tint

Another relatively easy way to achieve consistency and cohesiveness in your feed is to use the same filter and tint in all of your photos.

In an instant, your gallery will start looking more organized and well thought out.

Play around with a few filters till you find one that suits you best.

Subsequently, that will become your trademark.

It makes you more recognizable, and people will know it’s a post by you the second they see it in their feeds.

Like Doen and their vintage Bohemian look and feel.

filter ideas to organise your instagram feed

Image via Instagram

9. Puzzle

This is a really big undertaking.

Your feed fits 9-12 photos before someone needs to scroll down to view the next set of posts.

Fill all of those tiles with small slices of the same photo.

They need to be carefully organized, but if done properly, the visual appeal is unmatched.

This is something brands typically use for any big announcements they might have.

The trickiest part of implementing something like this is maintaining a high-quality image after you’ve split it.

You also need to ensure that every individual photo makes sense by itself.

instagram puzzle feed ideas

Image via Instagram

10. Checkerboard

Often also called the “tile theme,” this can make your Instagram feed look very chic.

The idea is to use each square as a tile.

A popular way of implementing it is to share a photo and quote alternatingly.

This makes you look consistent and allows followers to know what you will post about next.

And you don’t necessarily have to use quotes either.

You could use a drawing, an emoji, or even the title of your next blog post.

checkerboard feed instagram themes

Image via Instagram

Conclusion

These Instagram feed themes are a sure fire way for you to keep your audience engaged and growing.

With a little effort and some planning, you’ll stand out from the rest of the crowd.

And as an influencer or a brand, you’ll outshine others in your niche.

And if you’re looking for more tips or ideas, you could always use Influence.co to connect with other influencers.

How to Write an Effective Influencer Marketing Campaign Brief

One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.

This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc.

You’ll need to create two different types of campaign briefs.

The first one will include all of the important campaign requirements.

This is what you display in the public campaigns page so an influencer can decide whether or not they’re interested.

The second will go into the details of the campaign requirements and will be sent to an influencer once recruited.

First Campaign Brief

As mentioned earlier, this is the brief that will be viewable on your public campaigns page.

It has to contain all of the major requirements of your campaign, so influencers can quickly go through it and decide whether or not they would like to participate.

Your first campaign brief should contain the following information:

About the Brand – The brief should have a summary of the brand and what they sell.

It should perhaps talk about the brand persona and a bit about the history.

It should also talk about what the brand is trying to achieve out of the campaign.

Influencer Requirements – You should clearly define what kind of influencers you’re looking for.

What’s the minimum follower count?

number of followers

What’s the minimum engagement rate an influencer needs to maintain?

Do you wish to work with influencers from a specific location?

Is there a gender requirement?

You should also define the social media channels your ideal influencers should be on based on where you wish to execute the campaign.

And be clear about it if you’re looking for influencers who maintain a specific style and voice – whether it’s funny, quirky, fun, sexy, etc.

Other Info – The first brief should also clearly mention what influencers will be getting out of the campaign i.e. compensation details.

It should also talk in brief about what they will need to do for the collaboration.

Second Campaign Brief

The second campaign brief will be a bit more detailed and should be sent to influencers whom you’ve recruited.

It should clearly talk about the point of contact – the person who will be in charge of influencer communications.

In addition to this, here are some important details you should cover:

Posting Details – You should clearly mention the expected posting timeframe.

How many posts do you expect during a certain time period?

This will ensure that the influencers are prepared to produce the exact number of posts you require before the campaign deadline.

Do they have to tag certain accounts such as your brand’s social media account?

Maybe you expect them to use a certain hashtag and encourage their followers to do the same.

Or maybe you want them to mention some details about your product in the caption or video.

Which benefits and features do you want them to highlight?

Be clear about all these expectations so you don’t have to keep going back to the influencer asking them to make changes.

Speaking of changes, do you expect influencers to submit their content for approval before they post?

While some brands don’t necessarily require this, it might be a good idea just to ensure that the influencer is doing everything you expect them to            before their post goes live.

Product Shipment and Ownership – If you’re dealing with physical products that need to be shipped your second brief will also have to lay out shipping details.

There may be shipping limitations in terms of timeframes and locations, which the brief should talk about in detail.

And make sure you also clearly define whether or not the influencer gets to keep the product.

Compensation Details – Another crucial detail that you shouldn’t miss is the compensation detail.

monetary compensation

What will you pay your influencers?

Are you providing monetary compensation?

If so, make sure you clearly define the compensation plan – whether you’re paying them a certain amount per post or a certain percentage for each         conversion.

You should also define your payment method so there’s no confusion later on.

And make sure you clearly mention the date of payment.

This will ensure that there’s no miscommunication or false expectation between you and your influencers.

Conclusion

These are some of the details you should include to ensure that you write an effective influencer campaign brief.

You can include additional details as necessary.

Got any questions that you’d like to ask?

Feel free to leave a comment below.

10 Tools the Best Influencers Use

Influencer marketing is not for the faint of heart.

It requires dedication to your craft, passion for work, and perseverance that just does not quit.

We surveyed our influencers and asked them about the most vital tools in their arsenals.

According to research done by Twitter, “20% of users said that a Tweet from an influencer inspired them to share their own product recommendation.”

But how does that tweet get out there?

It needs to be conceptualized, crafted, scheduled, and posted.

Sounds like a lot of work.

How can this be done more easily and with greater reach?

These are some of the most common influencer marketing tools you can use to make sure that your content is effective and achieves maximum reach, engagement, and conversions.

1. FaceTune

tools for influencers

Chances are, if you’re an influencer, people will be seeing a lot more of your face.

Use a tool like FaceTune to help you edit and perfect your photos, so that you look exactly right.

This way, your selfies will fit in perfectly with your feed, and will be consistent with your brand and voice.

2. Later

influencer apps

Specifically crafted with Instagram in mind, Later ensures that your feed is aesthetically pleasing, your posts are going out at the right times, and that you utilize the right hashtags.

It can also help you stay on top of your insights and analytics.

 

3. Sendible

tools influencers use

Sendible is one of the best social media management tools.

It makes it easier for influencers to manage content.

The key with Sendible is that it makes the process of managing multiple accounts much easier.

It is specifically built for teams, and for managing projects that have a lot of moving pieces.

 

4. Mendr

10 best tools for influencers

In the same vein as photo editing software, Mendr allows for actual professionals to take your photos and transform them.

All you have to do is submit a request, and a professional will be able to help you the rest of the way.

Especially for influencers who lack the requisite design skills, this can ensure that your content is still on point aesthetically.

 

5. Followerwonk

10 tools influencers use

For Twitter users, growing your audience can be a tricky proposition.

You want to make sure that you are getting the right people in on the conversation.

Which means that you need to be constantly monitoring who is following you, and how you are reaching people.

Followerwonk can help give you a better feel of other voices out there.

It can also give you information that helps influencers on a daily basis provide more specific content for their audience.

 

6. Snug

Apps for influencers

Snug operates with a pretty convincing tagline, “Make your Instagram beautiful.”

As an influencer, your goal is to make your Instagram feed pop, and to convince people to follow, to engage, or to convert when they arrive at your profile.

Snug helps by previewing your latest posts to ensure that everything looks good, looks consistent, and looks exactly how you want it – before you post it.

 

7. SocialRank

most used tools influencers use

How do you know if you’re reaching the right people?

The best influencers are the ones who are able to analyze their audience, target the right people, and make the right connections to build their brands.

How do they do it?

They use tools like SocialRank to perform deep dives into their audiences and who they consist of, where they are in the world, and what they are posting about.

 

8. BuzzSumo

10 tools for the best influencers

Influencers are always listening.

And the best influencers know not only about the competition – but they keep their ears and eyes open for collaborators to work with.

A tool like BuzzSumo is an easy way to see what other influencers are doing, the kind of conversations they are having, and the best ones to work with.

Not only are you doing market research, but as an influencer, you are also making yourself easier to find.

 

9. VSCO / Photoshop / Lightroom

tools for the best influencers

Each of these tools helps you design better images for your social media profiles.

While Photoshop and Lightroom are more for the design-inclined, VSCO is an accessible way to ensure that your content looks exactly right.

Photoshop and Lightroom take a little bit more time to learn, but if you are tech savvy or up to the challenge, their amazing features are well worth it.

 

10. Nuvro

10 tools for the best influencers

Are you getting lost in all of the tasks you have to do, and all of your team calendars?

As an influencer, it’s hard to keep track of everyone – your social media manager, your designer, your coders, video editor, etc.

Nuvro is a project management tool that helps you organize everything in one place.

It’s by far the most affordable and the easiest to use of any organizational tool out there and it’s super powerful.

Use Nuvro to get your entire team on the same page, know what is getting published when, and work on projects together with their document sharing feature.

Recap: The Best Influencer Marketing Tools

These are just some of the best tools that influencers like you can use to create better content, have more meaningful conversations, and understand and chart your growth.

If you’re looking to spread your influence, you should add a few of these to your arsenal.

However, tools will only get you so far.

You still need to be discoverable, get gigs, and get paid.

Now you don’t have to wait for brands to find you.

You can use Influence.co to create your own influencer profile, discover and apply for gigs, and see who’s viewed your profile.

We want to help you get paid, so don’t miss the opportunity.

The Top Mistakes You’re Making in Influencer Marketing

Influencer marketing is becoming more common than ever in the online marketing sphere.

Almost three-quarters of all marketers have spent some of their budgets on reaching out to and working with social media influencers and digital content creators.

And that’s no surprise!

It’s been estimated that utilizing the power of influencers can bring eleven times the average ROI that’s produced by using traditional marketing methods.

The way of the past is using flyers and other physical marketing methods to bring more customers to your business.

If your marketing team isn’t focusing most of their efforts on digital marketing (including social media marketing), then that’s something to change.

However, even if you have made the switch to working with influencers, your marketing team might be making a few common mistakes that are lessening your potential marketing impact.

The Top Mistakes You’re Making in Influencer Marketing

Keep reading to learn about these mistakes and learn more about why your influencer marketing matters!

Focusing too much on the product and too little on the experience

Whenever a business starts out with a new influencer branding strategy for the first time, they might think that it’s all about getting their product in front of more eyes.

And yes, your end goal might be to sell more of your products and make a more substantial profit (as it should be!).

However, there’s so much more than just your product when you’re working with influencers.

One of the first mistakes that companies make is putting influencers in a box when it comes to their product or products.

Make sure to give your influencers enough space to be creative and let their own experiences shine through their content.

Their personality might be a bit different from your overall branding campaign, and that’s entirely OK!

Having the wrong expectations based on sheer follower numbers

Many marketers will go through various influencers and merely choose those influencers for their campaign who have the most significant followers on Instagram or Twitter.

In today’s social media world, it’s entirely possible for someone to have 100K followers on Instagram, but in reality, a majority of those “followers’’ were bought online.

That’s why it is crucial for influencer marketers to do further research into these numbers and look at engagement on content, rather than just follower numbers.

If an influencer has 100K followers, but only receives around 1K comments and likes per photo, then that’s a red flag.

Setting short deadlines for influencers to submit content

Many marketers don’t think hard enough about the content creation process when working with influencers.

They believe that you can just get influencers on board with a campaign that works overnight.

Content creators need enough time to do their work correctly.

When you give influencers enough time to work, the content they create will be even more stunning than it would have been if you had rushed them.

Not knowing how to measure success in campaigns

What do you think is the best method to use when you measure the success in influencer campaigns?

How do you know when things have gone well? Could they have been a bit better?

This is a big mistake that many marketers make after influencer campaigns – they didn’t set up proper measurements of success for their campaigns ahead of time.

One of the best ways to measure success is to have your influencers send over their “insights’’ for their content after posting.

These insights (like Instagram Insights or Google Analytics) will show you exactly how many people were reached by the content and whether they followed through on the action steps or not.

Of course, you will also be able to check out your product sales and see if there are any visible differences over the months after your influencer marketing campaign.

Not learning the latest influencer marketing strategies and using them

So many marketers have forgotten that education is one of the most critical parts of the process.

Without keeping up with the latest trends in digital marketing and influencer marketing, marketing teams are not going to be prepared to keep up with the tide.

This is because this new field of marketing is changing faster than ever before.

Social media networks are always coming up with new features and ways for content creators to do their work.

New trends are popping up that everyone goes crazy over.

Without knowing about these latest updates and trends, your marketing team can’t be as efficient as they could be.

Failing to take the time to research influencers before speaking with them.

As mentioned in prior points, many marketers just look at follower numbers when choosing their influencers for their next campaign.

Not researching influencers properly before emailing them is one of the biggest mistakes that are made in this field.

Your marketing team should be going through an influencer’s content, checking out what their engagement looks like, what brands they have worked in the past, what they have been doing lately, and how they engage with their audience.

This will give you the best idea of how to approach influencers with your proposal and increase the chance that they will hop on board.

Being reluctant to adequately compensate creators.

Looking at your marketing budget, you might be wondering how much money you should be spending on content creators.

Your influencer campaigns are super important for your company, but you might be wary to pay tons of money to influencers.

This is the wrong mindset to have.

Digital content creators and influencers are just like anybody else in the world – they want to earn money according to the work that they do.

Contrary to popular opinion, digital influencers put a lot of work and investment into their content.

When you properly compensate influencers based on their rate and what content they’re producing, then you will not only get better content for your business, but you’ll gain loyalty from these influencers for future campaigns.

Not putting enough trust into influencers and their content creation skills.

Lastly, many marketers just don’t trust influencers.

Many still see them as young kids with a simple hobby of taking photos, streaming videos or putting up fun things on Twitter.

However, today’s influencers are business people.

They are creating content because they love the work that they do and no matter their age, are going to be professional when doing it.

Bottom Line

If you put trust in your influencers, you are going to have a much easier time generating great content and bringing more customers to buy your products.

If you’ve noticed that you or your marketing team are making these top mistakes in influencer marketing, then it’s time to take charge and change things for the better.

Why Creating a Profile on Influence.co can Lead to More Opportunities

A reliable way to amplify your marketing campaigns is by carefully choosing an influencer.

The right micro-influencer helps a brand reach a specific audience that would otherwise be inaccessible.

This is where influence.co comes in handy.

Our state-of-the-art technological platform connects you to more than 500 marketers and gives you an audience with 100,000 highly-ranked influencers.

Additionally, there are more than 10,000 campaigns carried out so far.

The only way to access all these fantastic offers is by creating a profile on influence.co.

In this brief but detailed article, we are going to look at why creating a profile on influence.co can give you more opportunities.

More opportunities

This is where all the top brands come to find the best influencers on a global scale.

It serves both parties: the influencers, and the people who are in desperate need of them.

The objective of this revolutionary platform is to consistently expand their toolset to make social influencing convenient for both clients and influencers.

Why will you get more opportunities by having an influence.co account? Pretty simple!

Influence.co enables both entrepreneur and brands to showcase their work and connect

If you have taken the time to build a loyal fan base on social media, you can take advantage of this become an influencer.

A great way to access the brands and products that are willing to work with you is by showing your work to them.

What are most brands and products looking for?

A person with great engagement rates in their target audiences.

The quintessential influencer has spent time and effort building networks.

By creating a profile on influence.co you are essentially advertising what you can offer to parties that are interested.

It’s like a virtual way for influencer to publicly advertise their personal brands.

Some of the information showcased on influence.co includes:

  • Showcase your posts about brands and products.
  • Show off the people you have worked with before.
  • Showcase any press you have received for your efforts.

Apart from showcasing what you have to offer, this technological platform is also the best place to locate your social network information so that brands can start following you.

This is also a great place to highlight your website or blog.

Most traditional marketing techniques are focused on broadcasting a message to consumers, and this failed.

A consumer does not rely on the business for information; they want a source of information they can trust.

An influencer acts as a compelling voice to reach consumers who respect their opinion.

When such people like, comment or dislike anything online, you can be guaranteed that consumers are watching.

Through influence.co you will discover the best influencers, contact them, come up with an effective influencer branding strategy and implement it flawlessly.

This is your brand solution to break through the online noise and clutter; sign up today and set up a profile.

Do you believe that you are an influencer struggling to be found?

Sometimes after doing all the hard work to build a loyal fan base, you are unable to access the influencer branding opportunities that can help you monetize your social media efforts.

Once you have a profile at influence.co, you are quickly discoverable to brands that are looking to engage in influence marketing.

All you have to do is create a memorable, informative and engaging profile that appeals to potential clients.

You can see who viewed your profile

Sometimes what holds an influencer back is not knowing how to streamline their efforts in a way that appeals to potential clients.

Sometimes the issue is presenting your personal brand in a way that appeals to potential clients.

On influence.co you can see who viewed your profile.

If someone viewed your profile and did not ask for your services, take the time to ascertain who they end up working with and see what they have that you lack.

Reliable way to keep tabs on your competitors

The competition to have a loyal following is aggressive and only the best land branding projects with well-paying clients.

On this technological platform, you have access to influencer cases studies that have worked well.

This way you know the prevailing trends that are making waves in the social media marketing platform.

Your competition is the best source of information.

Master the strengths of your competitors and work to exploit their weaknesses.

This is guaranteed to make your personal social media brand the most appealing to potential clients.

Access to different influencer marketing campaigns helps you learn how to do it right.

It also gives you brilliant ideas that will make any campaign you engage in successful.

This gives you access to more opportunities because you can learn how you can streamline your social media efforts to make your brand stand out.

Once you are a highly ranked, have a loyal fan base that respects your voice and follows your recommendation, the opportunities are endless.

Bottom-line

Influence.co is specifically designed to cater to the needs of both brands and influencers who are enthusiastic to take an active role in influencer marketing.

It avails lucrative opportunities for influencers to earn money and also helps brands reach out to the world’s best influencers who can help them boost brand awareness.

The best thing about this technological platform is that it is not only free but also user-friendly and convenient even for beginners who are new to influencer marketing.

Why waste any more time?!

Sign up today, create a profile and be ready to take advantage of all the opportunities!

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