Author: Faith Hartley

What is an Instagram Shadow Ban?

You might have heard the term “Instagram shadow ban” being used quite a lot recently.

You might also know that it can have an impact on your reach and engagement on Instagram.

But what exactly is an Instagram shadow ban, and how does it affect your performance on the platform?

We’ve decided to give you a more detailed look at the issue so you can make preparations to avoid or fix it.

When you have been affected by an Instagram shadow ban, your hashtags will no longer be discoverable by people who don’t follow you.

You may be able to use hashtags, but your posts will only show up in your existing followers’ hashtag feeds.

This means you will no longer be able to attract a new audience, even when you’re using relevant hashtags.

So your post reach and engagement will naturally decline.

How to Tell If You’ve Been Shadow Banned

There are some common symptoms of shadow banning such as:

  • Lower engagement rates
  • Fewer comments
  • Decrease in impressions
  • Decrease in reach
  • Slowed follower growth

However, experiencing all of these problems doesn’t necessarily mean you have been affected by an Instagram shadow ban.

To make sure you’re experiencing shadow banning, you will need the help of a friend.

Ask them to unfollow you and then search for a hashtag that you’ve used in a recent post.

If the post doesn’t show up in their search results, it means you’ve been affected.

It’s probably worth using an uncommon hashtag so you post will appear close to the top of Instagram’s hashtag search results.

What Causes an Instagram Shadow Ban?

Although Instagram hasn’t released any official information about the cause of shadow banning, it’s obvious that a violation of their terms of use would be one of the main reasons.

Here are some possible reasons why you may get shadow banned on Instagram:

Buying Followers, Using Bots, or Using Automated Services

If you’re using an application that violates the terms of service of Instagram, there’s a good chance you will get shadow banned.

This includes using bots to grow your following, automating your posts, or automating your likes and comments.

bots cause shadow ban

In other words, you should avoid using any software that will automate how you engage with other Instagram accounts.

However, this doesn’t include applications that send you a push notification when it’s time to publish a post.

Using Broken or Abused Hashtags

Instagram has millions of people using it on a regular basis.

So there can be limitations in terms of controlling what kind of content people share on the platform.

Even harmless hashtags like #clothing could get overrun with content that’s inappropriate.

When Instagram notices such issues, they remove the hashtag entirely or limit its usage.

So when you use such broken or abused hashtags, your post stands a chance of getting shadow banned entirely.

It will have an impact on the other hashtags you are using in the post. In other words, the post will not show up at all in any of the hashtag searches.

To find out if you’re using a broken or abused hashtag, you will need to conduct a search for the hashtag.

You will still get results, but you wouldn’t be able to view anything beyond the first page.

And as you scroll to the bottom, you’ll get a message as shown in the screenshot below.

Instagram shadow ban

Abusing Daily and Hourly Limits of Instagram

Instagram has a limitation on the number of actions you can take in one day.

This includes the number of photos you like and comment on, as well as the number of accounts you follow and unfollow.

The limitations may vary depending on how long your account has been active.

However, it’s best not to like more than 150 photos in an hour.

Similarly, comments, follows, and unfollows should be limited to 60 per hour.

And you should also avoid activity surges, which may trigger Instagram to shadow ban you.

Being Reported Regularly

The easiest way for Instagram users to warn the platform about an account that’s violating their community guidelines or terms of service is by reporting said account.

And when users find an account that’s infringing copyrights, spamming, or publishing inappropriate content, they may report it.

If your account gets reported regularly, Instagram could end up shadow banning you.

In the worst case scenario, your account may be disabled altogether.

Conclusion

Now you have a clearer idea of what Instagram shadow banning is, and the likely causes of it.

And you also have a better idea how to avoid getting affected.

These insights can help you whether you’re an influencer or you’re running a brand account.

How to Spot Fake Instagram Followers

The New York Times recently conducted an in-depth investigation into fake followers on social media.

Following the investigation, prominent Twitter users such as Martha Lane Fox and Clay Aiken began losing thousands of followers.

In their more recent report, more than a million followers disappeared from these accounts.

This has confirmed what many people have suspected for a while – that some influencers are buying their followers.

And if you’re a brand that’s looking to work with an influencer, this could have a serious impact on your campaign.

That’s why it’s crucial that you try to quickly assess the fake follower count of potential influencers before you decide to work with them.

If you’re launching a campaign on Instagram, use the following tips to quickly spot whether an influencer has a lot of fake Instagram followers:

Take a Closer Look at Their Followers

There are a few red flags that can help you figure out whether someone has a lot of fake followers, for which you’ll need to conduct an Instagram follower audit.

One of the best ways is to look for followers that have no profile picture and/or haven’t posted anything.

If you see a lot of follower profiles such as these, there’s a good chance the influencer has bought their followers.

You can also look at the list of accounts these followers are following.

If you see a couple of fan-buying accounts among the list, there’s a good chance the influencer is buying fake Instagram followers.

Another easy way to detect if the influencer has fake followers is by going through their comments section.

If the influencer has bought their followers, you’ll find lots of spam comments and comments that are either gibberish or irrelevant.

Take a look at the comments on the following post by an Instagram “influencer” called @calibeachgirl310.

Most of these comments are all very vague and redundant, while some aren’t relevant to the post.

This account has even been exposed as fake in a report by Digiday.

How to spot fake followerrs

Determine the Engagement Rate

Another easy way to determine whether or not an influencer has bought their followers is by checking their engagement rate.

Fake followers hardly engage with a user’s posts, so you’ll find that influencers with high follower count don’t necessarily have a high engagement rate.

You can calculate the engagement rate by adding the total number of likes and total number of comments for the last 10 posts.

Divide the result by the number of followers the user has.

Then multiply the result by 10 and you’ll get the average engagement rate.

If the engagement rate is extremely low, it’s a sign that the influencer might have bought followers.

But what exactly is a good engagement rate?

Check out the Influencer Engagement Map prepared by Influence.co to gain a better understanding of realistic engagement rates.

map of influencer engagement

If you just look at the engagement of Instagram “influencer” @wanderingggirl, you’ll find that there’s a lot of discrepancy in the follower count and engagement rate.

The user has 34.4k followers, but in some of her posts, there are only a few likes.

In fact, her latest post only has 12 likes and it has been several hours since it was posted.

Looking for fake followers

But since some of her earlier posts have a few thousand likes, her average engagement rate stands at 1.9% as of writing this post.

This is another account that has been exposed as fake by the previously-cited Digiday report.

Use the Right Tools

In some cases, the tips mentioned above may not be sufficient to determine whether an influencer has bought their followers.

There may be times when the influencer isn’t just buying followers but also buying likes and comments.

And sometimes, some bot accounts may have spun content that makes them look legitimate.

So it may be difficult to conduct an accurate Instagram follower audit of your potential influencers.

Tools like Social Audit Pro make this job easier by automatically detecting fake followers for different Instagram accounts.

If you find that an influencer has way too many fake accounts following them, it’s a clear sign that you should avoid working with them.

Conclusion

These are some of the best ways you can easily determine whether the influencer you plan to work with doesn’t have enough “real” followers.

It’s important that you always conduct an audit of Instagram followers for each influencer you wish to work with so as to ensure that you’ll make a wise investment.

You can even use the Influence.co platform where you can connect with authentic Instagram influencers in a relevant niche.

10 Statistics You Need to Know About Influencer Marketing

Influencer marketing is a powerful tool that you should consider using in your campaigns if you haven’t done so already.

We’ve put together a top 10 list of the biggest reasons why it works and how you should approach it to grow your business.

Here’s how much influencer marketing has grown:

1.  According to Pixability’s 2016 Beauty Study, the beauty-video YouTube videos alone that influencers produced have increased by 65 percent annually.

2. Duke’s Fuqua School of Business reports that the percentage of company budgets devoted to social-media advertising has risen from 3.5 percent in 2009 to 11.7 percent and higher in recent years.

3. Other sources referencing Google Trends charts note that the rise in influencer marketing between 2014 to 2016 is a perfect mirror of the decrease in print advertising that happened at the same time.

In addition to our own experiences, these influencer marketing statistics also prove just how valuable influencer publicity is for your bottom line:

4. Google has done a lot of research on the value of social-media engagements, especially concerning the growing market of millennial buyers.

They published a report that almost half of all millennial subscribers feel like the creators of the YouTube channels they follow understand them “better than their friends.”

YouTube video creators are attracting the strongest engagement rates and successful marketing campaigns online.

Even compared to videos made by celebrities, the videos produced by the top 25 YouTube influencers earned “three times as many views and twice as many actions.”

5. A whopping 80 percent of all women surveyed in this study commented that they regularly ask their peers on social media for opinions before making purchases.

Additionally, they consider the personal experiences of others more important than any other type of product recommendation.

Women are also the most vocal about their opinions of products on social-media channels too.

At least 72 percent of the women surveyed said that they give their advice and recommendations in social-media posts almost every day.

social media marketing stats

6. Companies earn $6.50 for each dollar they spend on influencer-marketing campaigns, according to a poll by Tomoson.

They also found that influencers are undoubtedly the fastest-growing online customer-acquisition channel.

All their influencer marketing statistics show that this approach will be more valuable than email marketing and organic search results.

7. Twitter is such a tremendous referral base that 40 percent of all Twitter users admit that they’ve bought something simply because of an influencer’s tweet about it.

When you’re ready to work with an influencer, how do you choose the right influencers, and how much should you pay them?

Use Influence.co’s insightful influencer marketing statistics to answer these questions. Our industry-analysis charts of influencer marketing help you accurately calculate rates and gauge the progress of your campaigns.

8. In today’s marketing climate, the Influence.co engagement map shown in this chart shows that a good average engagement rate on Instagram is 3.9 percent.

Such accounts tend to have some of the most-responsive owners and top-quality content.

Few accounts ever reach an engagement rate greater than 10 percent, which is extremely rare and often requires celebrity status.

Just in case you’re not familiar with it, let me tell you how to calculate your engagement rates per user.

The general idea is to add up all of the likes and comments per post, and then you divide that number by your most-recent follower count.

Influencer engagement stats

9. I can also tell you that Influence.co found that the average social-media influencer receives around $160.32 on average per post.

The influencers who charge less than $50 per post have the lowest amounts of followers and lower engagement rates.

Only around 500 or less of the top-tier influencers charge $500 and more per post, and the biggest influencers with the most followers can charge more than $1,000 per post.

10. By studying Influence.co’s in-depth analysis of Instagram ads in terms of which were the most successful, I can also tell you that nearly 69 percent of all the best Instagram promotional photos have a portrait-style product view that displays the brand in action.

Plus, the companies that get the most engagements on Instagram are those in the fashion industry, department stores and electronics-related businesses.

If you sign up to join our Influence.co influencer marketing platform, I think the options for promoting your brand organically through influencer collaboration will surprise you.

This is the all-important first step that I find has taken online-marketing campaigns to a whole new level.

Finally, consider these important steps before working with influencers:

When you sign up at Influence.co with your company’s active Instagram account, you should select the option to set up a brand account so that you can search for the right influencers to collaborate with and start contacting them.

A brand account is the ideal one to also allow you to accept applications from influencers who are interested in working with you too.

Now before you jump into contacting prospective influencers, here’s what we recommend you analyze first to narrow down your influencer search a whole lot faster. It’s no use working with an influencer who isn’t reaching your ideal market.

For example, let’s imagine that you’re a business in the fashion industry looking for a fashion influencer.

First, consider the audience’s price range.

How much does your audience spend on the clothing and the accessories you sell?

Now when looking at your influencer candidates, check the price ranges of the items they’ve promoted before to make sure they’re within the same price range.

Check their natural category fit.

Browse your prospective influencer’s social-media account photos and ask yourself if they’re already showing off anything that’s somewhat similar to your products.

Do they already include tags and keywords in their posts naturally that people also use to describe your brand, like “casual,” “vintage,” “artsy,” “hipster” or any other category-specific words that you typically rank for?

Is your influencer likable to your audience?

Check the profiles of those who are already following you on social media.

See who else they are following to get an idea of the kinds of influencers they would like to engage with.

You can read more about this kind of influencer strategy planning on our blog.

How to Do an Instagram Audit

An Instagram audit is one that dives deeper into your online presence.

It analyzes what is going on, what’s working, and what isn’t about this particular channel.

Basically, if you rely on being online to power your business, you should consider an audit.

This could be a business, a side-hustle, or simply evaluating just how “strong” your voice is online.

It helps determine how much influence you have.

You’ll even figure out the conversations you are capable of having – based on those you are currently reaching.

 

How can you do it?

Here are the eight steps you need to take to perform an effective Instagram audit.

 

Step 1 – Define Your Goals

Start off with something simple. Start by defining success.

What are you looking to do, and how are you trying to position your profile amongst all of the others?

You might be looking to grow your audience, to promote new products or services, or to drive people to click the link in your bio and convert.

Start with the small stuff and understand why you’re getting started in the first place.

 

Step 2 – Define Your Audience

How to do an instagram audit

Once you have a better idea of what you want to do, you need to figure out who you want to reach, and who is already consuming your content.

All you need to do is take a look at your Instagram insights, and you’ll start uncovering loads of information to see if you’re targeting the right age, gender, location, and demographics that you want to connect with.

 

Step 3 – Find Your Voice

Instagram auditing

When it comes to your voice, there’s just one golden rule: be consistent.

Take a look at your bio, your captions, and your responses to comments – do they all sound like they’re coming from the same person?

Consider some of the words you’re using, and think about whether or not they’re capturing the right energy.

Could you make it more professional, more casual, or more reliable?

Last, but not least, your Instagram needs to be consistent with your other channels.

That includes your website and all of your other marketing materials.

Know how you want to sound, and then actually sound like it.

In this instance, you might want to consider a tool like Buffer to keep your social media in one place, so that you can analyze on the fly.

 

Step 4 – Picture Perfect Quality & Aesthetics

A picture paints a thousand words. And it can also convince your audience to like, comment, and even convert.

The biggest mistake that brands make is not investing in photo quality. How is the lighting in your photos?

Do you utilize good composition and strong editing?

Your photos not only need to be good, but they need to follow a consistent aesthetic (which goes hand in hand with your voice).

The images you choose need to line up with your brand’s style and values.

instagram feed asthetic

Source: Instagram

The image above is from the Japanese fashion brand Uniqlo.

They use lots of muted colors, coupled with high-quality photos, in order to give a real feel for the clothes they are selling.

It helps improve the experience because it gives a better sense of the product, (almost as though you could reach out and touch it yourself).

 

Step 5 – Be Consistent

How does your feed look?

The best Instagram feeds communicate what they are selling (if they are selling anything) before anyone even clicks on an image or reads a caption.

If your feed looks consistent, your overall presence and effectiveness as a brand will follow suit.

There needs to be a method and, as always, it needs to be consistent.

Instagram aesthetic

Source: Instagram

Look at the example above.

It doesn’t take more than one second to see what Burger King is selling from the look of their Instagram page: burgers.

No matter what you are selling, or what you are trying to promote (even if it’s yourself), it needs to be readily understood and available to the user.

 

Step 6 – Engagement Review

What does it mean to be engaged?

On Instagram, it means to go through post by post to look and see which posts receive high engagement – and which ones get low.

How do your users respond to certain types of content?

Do they respond to you when you ask questions?

Have you been replying to direct messages?

Determine if your content is engaging, and if it is engaging for the right reasons.

 

Step 7 – Review Your Followers

You’re going to want to keep a close eye on who’s interested in your content.

Check out your most commenting followers, as well as your most recent adds.

Do they look real or do they look like bots?

Do they figure into your target demographic?

Are these the people you want to target?

instagram follower audit

Do a deep dive into your followers, and gain a bit of perspective about whether or not they are the right ones for you.

 

Step 8 – Hashtags

Your hashtags are how you help spread the word about your posts.

With that in mind, are they too generic or too specific?

Are they hitting the right mark, or falling flat?

Really understand the best practices when it comes to hashtags, and analyze the ones you’re currently using.

 

Recap

If you’ve ever wondered about how effective your Instagram account is, you need to gain a better understanding of how it is currently performing.

An Instagram audit can help shed some light on your content, your followers, and the power of your voice online.

Social Media Influencer Marketing Case Study: Launch of LG LV20

The social network usage has become increasingly common in today’s world.

According to projections by emarketer.com, the number of social media users in 2021 will exceed 3 billion people.

The social networks have not only revolutionized the way people connect and interact but also the way businesses engage with their customers.

Organizations are using the social platforms in a variety of ways to grow their customer base, engage their customers, and improve their bottom line.

Using Influencer Marketing

A novel application of social media by businesses is in the area of influencer marketing.

This is a marketing strategy whereby organization partners with social media users with a huge following to promote brands and their products.

The organizations are able to take advantage of the creativity of the influencers and the trust relationship they have with their followers to push their business agenda.

The social influencers are a powerful tool for promoting the release of new products, promoting engagement for existing products, and driving awareness among millions of their followers within a very short time.

social media case study

An Instagram post or a tweet can reach millions of followers in an instant and help to significantly drive sales.

Influencers make use of their talents or expertise in a given niche to build an online presence that establishes a loyal audience.

Through this trust relationships, the social influencers have an impact on the behaviors, opinions, and beliefs of their followers including their purchase decisions.

Through influencer marketing, businesses have found a more effective way to reach new, engaged consumers, increase brand awareness, reinforce/cultivate brand identity, and optimize their social media marketing campaigns.

Influencer marketing can be conducted in any of the social platforms.

In this article, we analyze how LG made use of Instagram to promote the release of their new smartphone, LG V20.

With a usage level of over 700 million monthly active users, Instagram influencer marketing is a $1 Billion industry according to mediakix.com.

Instagram was an ideal social media network for LG to demonstrate the advanced camera features of a new smartphone in the market.

This is because the platform has a huge user base used to engage with one another through the use of multi-media content such as photo and short videos.

For a long time LG has invested heavily in a global ambassador program including a cross-section of celebrities and social influencers.

For the release of their LG V20 smartphone, LG partnered with renown photography influencers on Instagram to promote the release.

These included Dylan Furst and Jeremy Cohen among others.

The photographers were commissioned to develop, publish, and promote brand-sponsored Instagram posts showcasing the features of the new smartphone, the primary goal of the campaign being to drive awareness of LG V20.

Influencer marketing case study

In addition to creating awareness, the social influencers were to use their Instagram accounts to educate their followers about the advanced camera features of the new smartphone.

Through this campaign, LG reached more than 3.2 Million followers of the influencers they worked with.

Combined, the influencers posted over 100 times with a cumulative total of over 1.2 Million likes and over 10,000 comments.

Within 10 days of launch, LG reported that they had sold 200,000 LG V20s.

Although it is difficult to tell how many of these were as a result of the Instagram campaign, it is clear that the buzz created by the social influencers on their Instagram accounts may have helped quite some bit.

Why use influence.co?

Influence.co works with brands like LG to connect them to social influencers who can significantly improve their revenue.

Being the world’s largest marketplace for social influencers, hosting over 40,000 of them, Influence.co is the natural partner for businesses looking to leverage on the over 2.7 Billion active users of social media today.

The platform has developed interactive tools to help the businesses and digital agencies to search the extensive database of social influencers.

case study for influencer marketing

The platform users are able to search for influencers based on their age, their follower counts, previous collaborations and so on.

The platform is not limited to a single view of the influencers online presence but rather provides a 360-degree picture of the influencers across all the social platform.

This simplifies the recruitment process since businesses are able to compare the influencers based on some critical statistics.

Additionally, the platform provides businesses with tools to create campaign pages and open applications for influencers to apply.

Through this simplified recruitment process, businesses are able to tap the best talents and most impactful influencers across all the social platforms.

It is worth noting that the Influence.co platform is home to over 4,000 brands and digital agencies reflecting the crucial role it is playing in this sectors.

The platform has become the go-to partner for both the influencers and the brands.

How to Use Influence.co to Maximize Your Revenue

With a 2016 eMarketer survey showing that 84% of marketers were planning to launch at least one influencer campaign in the following twelve months, influencer marketing is now at the heart of how businesses conduct their campaigns.

Influencer marketing is creating partnerships with personalities who have significant following and influence in a particular consumer segment.

Social media Influencers can be bloggers, speakers, authors, or experts with an established online presence and a loyal audience in a particular niche.

With over 40,000 influencers and over 1,000 brands enrolled with us, and having reached over a billion people in over 65 countries, influence.co is the world’s biggest platform where influencers, brands, marketers, and agencies connect.

In this article, we analyze how influencers and brands can make use of the tools available in influence.co to grow their ventures and boost their revenue.

BRANDS

Brands often use influencers to grow awareness, affinity, and loyalty.

Because influencers have a broad online presence, they can expose your brand to receptive audiences through the content they create.

At influence.co, we have developed custom tools to help you to recruit and retain the most impactful influencers in order to take your business to the next frontier of growth.

We place at your disposal a database of over 40,000 influencers with a cumulative following of over 1billion followers in all the social media platforms.

We have built a comprehensive search facility to enable you to interrogate this extensive database using various criteria such as age, follower count, previous collaborations and so on.

In addition, we have tools which enable you to analyze and organize the potential influencers you have identified.

These tools allow you to have a 360-degrees view of the influencers across all the social platforms making it easy for you to make comparisons between influencers using several vital statistics.

Moreover, influence.co allows you to create campaign pages where you can display details of your influencer marketing campaigns.

Setup campaign

Through this page, you are able to open applications and simplify the process of recruiting influencers.

Influence.co have easy-to-use communication tools to help you contact influencers and to track the ones you have already reached out to.

Through influence.co, business can easily mobilize effective influencer marketing in any of the following circumstances;

  • Launching a new product: when products are new, it is extremely difficult to make use of product champions to market the products. In such instances, the social influencers who have access to a certain target segment can be used to create a buzz around the new products.
  • Improve brand awareness for existing products: Influencers are content creators who have the trust of their follows and can be used to amplify existing products on visual platforms like Pinterest, Instagram, or YouTube.

Influencers

Are you a social media user with a huge following in any of the social media platforms?

Influence.co has something for you too.Influence.co is the world’s largest marketplace for influencers; a place where they come to showcase their work and grow income.

The platform allows you to create profiles of your best work and connects you with potential brands and digital agencies.

We work with over 1,000 leading brands and agencies helping them to recruit the most appropriate influencers for their marketing campaigns.

By joining influence.co, proactive influencers are able to directly connect with your preferred brands and agencies.

Additionally, influence.io has tools which influencers can use to create compelling media kits to marketing their potential.

The media kits can be shared through social media platforms, emails, or sent directly to potential businesses and agencies.

Media kit

Further, influencers are able to view the details of the entities who have viewed their influence.co profiles.

Equipped with such knowledge, you can make informed decisions about the businesses and agents whose campaigns you would like to join.

And that’s not all.

Influence.co provides embedded cards which are updated dynamically.

Consequently, influencers are able to easily access their updated profiles on whichever social media platform they log into.

Bottom Line

Influence.co presents enormous potential for both the social influencers and the businesses grow their income.

Through this platform, the business of social influence has become easier, faster, and more productive for everyone.

By connecting the influencers and the business, the former, on behalf of the latter, are able to create content at the volume and pace that consumers want in the format they want it.

How to Make Money on Social Media

According to the Global Digital Snapshot report by Global Web Index (GWI), as at January 2017, the total number of active social media users were 2.789 Billion. This was a 21% growth since January 2016.

This shows how social we are. The 2.7 Billion people represent a significant section of the world population with whom we can do business. And the good news is that this number is growing each day.

The social media platforms have introduced new ways through which their users can make money.

The latest sensation is influencer marketing. Social media influencers mostly refer to people who have a substantial following in the social media platforms including Instagram, Facebook, Twitter, Snapchat among others.

Influencers are the people who are holding everyone’s attention; they are actually the ones who are followed and watched by the other social media users. They are the beloved personalities and thought leaders in the social media platforms.

Social media engagement

Influencer marketing is based on the knowledge that social media influencers have a significant or authoritative effect on the behavior or opinion of their followers and thus may affect their purchase decision.

Consequently, businesses are making use of these personalities to influence their fans and followers on what to buy and when. The social influencers are repping products and promoting brands in an ingenious way all the while staying true and unique to their voice and story.

According to Linqia’s “The State of Influencer Marketing 2017” report, 86% of marketers used influencer marketing in 2016 and 94% of those who used influencer marketing believe that the tactic is effective.

Brands, big and small, are willing to pay in order to engage influencers and access their numerous followers and to have big promises of impressions. This guarantees them targeted exposure to the right consumer for their products.

One reason why brands have found influencer marketing a better channel than ordinary electronic ads in TV or radio is because consumers don’t want ads and cannot stand them anymore.

In fact, most modern consumers ignore ads; they skip them, ignore them or just let them run in the background as they turn their attention to their phones.

Additionally, a study by marketingland.com shows that 40 percent of desktop users and 22 percent of mobile consumers in the U.S. use blockers to remove ads from publishers’ websites.

Block ads

Therefore, it has become increasingly important for brands to incorporate their products, services, and offerings in the content that is being consumed.

In order to leverage on the opportunities presented by this new marketing approach, the influencers and the brands must engage only in the most beneficial partnerships. And that is where influence.co comes in.

Influence.co presents the social influence marketplace, so to speak. It’s the place where influencers, marketers, and brands meet. It is the largest platform for influencers to showcase their best work and for businesses and agencies to recruit influencers.

So what do we offer?

 

Influencers and Creators

Once you have created a profile with us, we provide you with tools to create a beautiful media kit which you can use to promote yourself by sharing through your social networks or emailing to businesses and agencies.

Further, we grant you access to our rich database of brands and agencies so that you can select and apply directly to the ones you would want to work with.

In addition, you are able to see who has viewed your profile and to follow up with the ones who might want to work with you.

The influence.co platform helps influencers to highlight their work by allowing them to advertise their posts about products and brands they have already worked with. It also allows them to feature press they have received.

Influence.co enables you to consolidate your social network information in one place such that you are able to promote your blog or website as well as summarize your YouTube channel in the same platform.

Moreover, influence.co provides influencers with a platform where businesses and brands can easily find and connect with them.

 

Businesses and digital agencies

Influence.co provides the following functionality to the businesses and digital agencies;

  • An extensive collection of influencers from all major social media platforms. The website has a comprehensive search facility to allow you to search for influencers based on several parameters including location, age, and follower counts.
  • Ability to analyze influencers to understand their engagements rates and previous collaborations. Moreover, there is a tool to compare your favorite influencers’ most vital statistics.
  • Ease of contacting influencers either individually or in bulk using a list.
  • Business pages. Create a page for your business and open applications and allow influencers to apply to you.

As a conclusion, influence.co is the best partner for businesses and influencers who want to excel in making modern using social media.

We have over 40,000 influencers and over 1,000 brands enrolled with us. Furthermore, we have reached over a billion people in over 65 countries.

Create your profile with influence.co today and start in join make a difference in your career or business.

How to Become a Successful Fitness Influencer

The fitness industry is worth trillions of dollars and for some successful influencers, the lucrative opportunities are endless.

Fitness influencers promote an active and healthy lifestyle by offering their followers advice and support, or just by being motivational figures to look up to.

Being a fitness influencer is not only about having the perfect body or well-chiseled abs, the message you put out and the people and brands that trust your expertise is also important for success.

If you have been hard at work as a fitness professional and want to be a social influencer, you must have a definitive voice and a passion for fitness, health, and wellness-related topics.

The below guide will help get you started on this amazing journey.

 

How to Become a Successful Fitness Influencer

To become an influencer in the fitness industry you must maintain a certain level of professionalism when running your social accounts and must work with brands to promote their products and services.

There are so many factors to consider, but below are 6 key considerations:

 

1. Choose a niche

You must choose a niche in the fitness industry.

Why do you need a niche?

To be an expert at anything, people need experience and some level of specialism.

If you are an expert at marathons, you would have run a few and will provide content that will be valuable to those who follow you.

Remember, to be successful, people will trust your content and the only way this can happen is if you add value to their lives.

Choosing a specialty as a fitness influencer is the easiest way to become an expert at what you do.

You can choose aerobics, yoga, body building, or simply provide information on your personal journey to becoming fit.

Once you’ve chosen a niche, keep posting regularly so that your audience will expect regular posts.

This will give you a chance to build credibility while testing your style.

The more content you post in your niche, the more people will start to see you as an authority.

As you get comfortable, your reputation will begin to grow and people will find you easily.

 

2. Find your tone

Now that you’ve chosen a niche, the next step is to decide how you want to get your message across to your followers.

You can come across as sympathetic, motivational, or even a tough nut.

Whatever works for your readers and followers is what you should aim for.

Fitness personalities are in the business of helping others be the best they can.

Your job is to help people push through their fitness difficulties, so your tone and mindset should communicate the right message to your readers.

Above all, you must help your followers achieve their goals.

Having a mindset of providing value, offering guidance and trusted support will go a long way in ensuring that brands and followers value your input.

 

tips for becoming a fitness influencer

 

3. Tell your story

When people visit your social profile for the first time, what do they think of you as a fitness influencer?

Do they get the whole story just by looking at your posts?

Your profile should naturally be a storyboard of your fitness life.

People will respond well because they can relate.

Your followers will appreciate your openness and willingness to give them a peek into your life.

It helps to show them that you are not just connecting with them to increase your numbers, but that there is a real human being behind the influencer account.

Sharing your story is also another way of promoting brands.

You can show pictures, videos and share stories of your real life experiences while including certain elements in the story that will help promote your brands.

For example, going on your account and saying “XYZ amino acid is great…” is not the trustworthy way to promote products.

Instead, try using a personal story like “before hitting the gym this morning, I took XYZ amino acids…”

Continue to tell your story irrespective of the brands that you promote and people will continue to trust that your opinions are independent of any promotional fees.

 

4. Engagement vs followers

As a fitness expert you must decide what kind of influencer you want to be.

Influencer marketing is not only for big names like the Kardashians, even with fewer numbers, you can still be a successful and reliable social force.

According to statistics, influencers with fewer followers have a higher rate of engagement than influencers with millions of followers.

Of course if you have 1 million followers you will earn 11 times more from brand sponsorship, but your engagement rate may suffer.

If you’re working on growing your numbers, you must maintain a competitive edge and ensure that your audience is engaged as your numbers grow.

Make sure your main appeal does not suffer.

 

5. Build your audience

Without an audience, you will not get any sponsorship.

So the first thing you must do is to build a follower base that will help you grow your credibility and income.

A great way to start is by contacting other influencers in your niche and building a rapport with them.

Show them support, share their content, mention them in your posts and network with them to gain visibility.

Your audience will grow when you market yourself effectively.

 how to be a fitness influencer

 

6. Use influence.co

You need to use innovative resources like influence.co to showcase yourself.

Brands are always looking to build new relationships, and influencers are all looking for sponsorship opportunities.

This is how the industry works!

Influence.co is a platform for influencers as well as brands.

It is a great place to show others the kind of work you have been doing, what you’re currently engaged in and what you are capable of bringing to the table.

It is also the easiest way to get brands to notice you, saving you a lot of time and effort that you will otherwise have spent marketing your services.

Becoming a successful fitness influencer my sound simple, but in reality it will require hard work and dedication.

But once you get started, influence.co will provide all the tools you need to grow your profile and business.

Announcing : Our Influencer Agency Platform Release

Today we are proud to introduce our second generation agency feature set.

We launched our first version a few months ago and have learned quickly what we got right and what we missed the mark on.

 

With the new feature set you can:

  • Share which type of agency you are (e.g. talent management vs digital agency)
  • More easily invite and reinvite your clients or talent roster to be managed by your page
  • Create campaigns that are run directly by your agency without needing a brand page
  • Have unique campaign URLs so that brands and agencies can market their open campaigns on their own channels

 

The last item is really the one that warrants the most attention.

When we launched agency pages, if you wanted to run an influencer marketing campaign for your client, you’d need to get them to sign up as a brand page then have them verify your agency managed them.

That worked for some agencies but others had valid situations where that approach didn’t work.

First, some agencies with bigger brand clients found it was not always possible to have the social media manager of the brand just “sign up for that platform we need to use”.

The influencer marketing team may be a totally different part of the marketing department or the agency might be contracted by a part of the team that doesn’t have access to the brand’s socials.

It makes sense as an influencer marketing campaign could be run totally outside of interactions with a brand’s social channels.

We don’t think this is the best approach always (as there should be a good content and feedback loop between off-channel mentions and on-channel follow up) but we don’t make the rules.

Team work

 

Second, some agencies want to (or are required) to market campaigns without the brand behind the campaign being public.

For example, an agency might need to find influencers for a campaign for a major peanut butter brand in the USA but not be able to say “Jiffy” anywhere public.

Some agencies actually see this restriction being written into their contracts more often than not sooooo.. as our goal is always to help any way we can , we set out to accommodate these scenarios.

The new agency features are very functional.

One of the first things we did was set turn our own page from a brand to an agency and set up a campaign for ourselves.

If you want to apply to our SELECT program, take a look at our campaign.

If you have any questions, please don’t hesitate to contact our brands team at sales@influence.co.