Did you know that Facebook has over 2 billion active users? According to Facebook’s annual reports, over a billion Facebook subscribers are active on a daily basis.
Despite being launched in 2004 and facing stiff competition from other social media platforms such as Twitter and Instagram, Mark Zuckerberg’s brainchild is still an ideal place to reach a broad clientele base through influencer marketing.
To be successful in influencer marketing, you don’t only need a large following but also need to be captivating enough to keep engagement rates high.
Most people struggle with generating comments, likes, clicks, and shares.
Keep in mind that no matter how large your following is, it is not an indication of your voice on social media if the engagement rates are dismal.
In this article, you will learn five ways to boost your Facebook engagement rates.
How to Improve Facebook Engagement Rates
1. Capitalize on Facebook Live
To thrive and survive in a world where social media platforms are popping up on a daily basis, Facebook came up with a live streaming feature that influencers can exploit to boost engagement rates. Facebook Live allows your audience to engage with you on a more personalized level.
There is an undeniable excitement, thrill, and sense of trust when a reputable and popular influencer responds to comments or question. What Facebook Lives does is radically heighten the sense of thrill and excitement (similar to SnapChat).
When used appropriately, Facebook Live boosts authenticity by giving a face and a voice to the content you write on social media. It is the perfect way to showcase your awesome personality and increase your reputation. Use this platform creatively to host Q$A broadcasts and also take them behind the scenes.
2. Post Important Facebook Posts to make them more visible and easily discoverable
Anyone who wants to be an influencer must posts consistently on all social media platforms, especially Facebook. In a platform that has billions, it is easy to get lost in the crowd. This is why you need a reliable technique to make your most important posts more visible and easily discoverable by your audience.
Here are a few tips on which content needs to be promoted to help skyrocket your Facebook engagement rates:
- FAQs/AMAs that you want your audience to actively participate in. This is a great way for a brand to use influencer marketing to gather information that helps them understand their target market better
What is the first thing someone wants to know when they encounter you on Facebook?
How about capturing it in an engaging video then putting it in an introductory text.
3. Form Facebook Groups
Forming a Facebook group fosters a communal spirit. Through a group, an influencer can not only stay connected to the audience but also grow a tribe of like-minded individuals who have similar opinions and share the same interests.
As an influencer trying to attract new followers and retain the interest of the existent ones you need to keep all your followers plugged into your brand.
To keep the audience interested and coming back for more, use the group platform to share your best-curated content.
How can an influencer leverage a Facebook group to improve engagement rates?
– Answer questions
One of the easiest ways to lose the hold you have on your loyal audience is by ignoring them.
A group resolves this problem by giving them a platform where they can interact with each other, air their concerns and ask any questions they have.
To skyrocket engagement rates, jump in and respond promptly to your audience.
Keeping in mind that content is king in social media; you need to ensure that your answers are detailed, beneficial and easy to understand.
– Gather useful feedback
Understanding what your audience likes, wants and is concerned about makes you a more efficient influencer.
Through a Facebook Group, you have the opportunity to inquire about products and learn what the consumers want and what they feel is a shortcoming.
This information is essential for brands looking to launch new products and maintain the loyalty of their existing customers.
4. Avoid changing what is working now; keep the good and stay abreast of what the competition is doing
When looking to boost engagement rates, one common mistake that influencers make is unnecessary changes that end up doing more harm than good.
Before implementing new ideas, carry out a thorough analysis of what you have going on now.
Part of the analysis is evaluating what the competition is up to.
If your competition has more followers and higher engagement rates, it is an indication that they are doing something right.
The trick is to emulate their strengths and take advantage of their weaknesses.
Just because they are your competition does not mean you cannot associate with them.
Comment on their posts as a way of promoting your brand.
5. Standalone graphics are your friend
According to reliable statistics, standalone graphics apparently have a higher engagement rate as compared to linked posts.
Lined posts are a great way to promote your blog, website or any other platform but not very effective or reliable in boosting engagement rates.
For a standalone graphic to be effective, it needs to offer detailed information independently without needing to be linked to other platforms.
For versatility, use both links and standalone graphics. Through testing you will be able to tell what boosts engagement rates and resonates with your audience.
With these five techniques, there is no doubt that you can substantially boost Facebook Engagement rates.
Keep the momentum going, remain consistent, and connect with your audience in a personalized way.