Influencer marketing is not for the faint of heart.
It requires dedication to your craft, passion for work, and perseverance that just does not quit.
We surveyed our influencers and asked them about the most vital tools in their arsenals.
According to research done by Twitter, “20% of users said that a Tweet from an influencer inspired them to share their own product recommendation.”
But how does that tweet get out there?
It needs to be conceptualized, crafted, scheduled, and posted.
Sounds like a lot of work.
How can this be done more easily and with greater reach?
These are some of the most common influencer marketing tools you can use to make sure that your content is effective and achieves maximum reach, engagement, and conversions.
Chances are, if you’re an influencer, people will be seeing a lot more of your face.
Use a tool like FaceTune to help you edit and perfect your photos, so that you look exactly right.
This way, your selfies will fit in perfectly with your feed, and will be consistent with your brand and voice.
Specifically crafted with Instagram in mind, Later ensures that your feed is aesthetically pleasing, your posts are going out at the right times, and that you utilize the right hashtags.
It can also help you stay on top of your insights and analytics.
Sendible is one of the best social media management tools.
It makes it easier for influencers to manage content.
The key with Sendible is that it makes the process of managing multiple accounts much easier.
It is specifically built for teams, and for managing projects that have a lot of moving pieces.
In the same vein as photo editing software, Mendr allows for actual professionals to take your photos and transform them.
All you have to do is submit a request, and a professional will be able to help you the rest of the way.
Especially for influencers who lack the requisite design skills, this can ensure that your content is still on point aesthetically.
For Twitter users, growing your audience can be a tricky proposition.
You want to make sure that you are getting the right people in on the conversation.
Which means that you need to be constantly monitoring who is following you, and how you are reaching people.
Followerwonk can help give you a better feel of other voices out there.
It can also give you information that helps influencers on a daily basis provide more specific content for their audience.
Snug operates with a pretty convincing tagline, “Make your Instagram beautiful.”
As an influencer, your goal is to make your Instagram feed pop, and to convince people to follow, to engage, or to convert when they arrive at your profile.
Snug helps by previewing your latest posts to ensure that everything looks good, looks consistent, and looks exactly how you want it – before you post it.
How do you know if you’re reaching the right people?
The best influencers are the ones who are able to analyze their audience, target the right people, and make the right connections to build their brands.
How do they do it?
They use tools like SocialRank to perform deep dives into their audiences and who they consist of, where they are in the world, and what they are posting about.
Influencers are always listening.
And the best influencers know not only about the competition – but they keep their ears and eyes open for collaborators to work with.
A tool like BuzzSumo is an easy way to see what other influencers are doing, the kind of conversations they are having, and the best ones to work with.
Not only are you doing market research, but as an influencer, you are also making yourself easier to find.
Each of these tools helps you design better images for your social media profiles.
While Photoshop and Lightroom are more for the design-inclined, VSCO is an accessible way to ensure that your content looks exactly right.
Photoshop and Lightroom take a little bit more time to learn, but if you are tech savvy or up to the challenge, their amazing features are well worth it.
Are you getting lost in all of the tasks you have to do, and all of your team calendars?
As an influencer, it’s hard to keep track of everyone – your social media manager, your designer, your coders, video editor, etc.
Nuvro is a project management tool that helps you organize everything in one place.
It’s by far the most affordable and the easiest to use of any organizational tool out there and it’s super powerful.
Use Nuvro to get your entire team on the same page, know what is getting published when, and work on projects together with their document sharing feature.
Recap: The Best Influencer Marketing Tools
These are just some of the best tools that influencers like you can use to create better content, have more meaningful conversations, and understand and chart your growth.
If you’re looking to spread your influence, you should add a few of these to your arsenal.
However, tools will only get you so far.
You still need to be discoverable, get gigs, and get paid.
Now you don’t have to wait for brands to find you.
You can use Influence.co to create your own influencer profile, discover and apply for gigs, and see who’s viewed your profile.
We want to help you get paid, so don’t miss the opportunity.
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