Ways The Government Has Quietly Become Interested In Social Media Usage

A few weeks ago, Senator Josh Hawley from Missouri introduced a new bill entirely devoted to curbing social media addiction. The bill, nicknamed the SMART Act, or the Social Media Addiction Reduction Technology Act, aims to regulate and prohibit common practices that affect almost any and every mobile phone user who engages with social media […]

What Instagram Hiding Likes Actually Means For Influencer Social Currency

At the end of April of this year, Instagram dropped a bombshell on its hundreds of millions of followers. They announced that they’d be running a test in certain markets wherein posts would fail to show the number of likes it had received. Essentially, the one forward-facing metric of a “successful” post would be taken […]

Why Successful Influencer Marketing Means Focusing On Social Videos

We recently discussed in a previous Influence.co blog post that influencers can make more money creating videos for brands as opposed to simple social posts. But now, studies show there’s a greater incentive for creators to stick to video – and it has everything to do with the changing social media audience.  We all know […]

What Influencer Marketing Studies Reveal About Creator Pay Gaps And Lack Of Diversity

Studies on influencer marketing have seem to hit an all-time high in 2019 as more and more brands and advertisers have begun to embrace the social trend. The Association of National Advertisers reported last year that 75% of ad companies employ influencers – but what exactly are the demographics of the most successful ones? According […]

Why Instagram’s Like Count Ban Is Actually A Great Thing For Influencers

Recently, Instagram has started testing hiding “vanity metrics” on posts for users in a handful of countries. It’s being called the “Instagram like count ban” online. The platform argues that getting rid of publicly-visible like counts and video views on posts will help “reduce pressure” and encourage people to focus more on the quality of […]

A Strategy For Shopify Stores To Jumpstart Their Launch on Amazon

Shopify store owners can quickly jumpstart their launch on Amazon by driving external traffic to Amazon. As a Shopify store owner, you are already familiar with driving traffic through paid ads, Google SEO etc. While these skill sets are second nature for most Shopify brands, many Amazon sellers have a hard time executing these types […]

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